SEO and advertising for
publishers that compete for attention.
We work with newspapers and news publishers on search visibility and Google Ads — turning traffic volatility into a stable, growing readership advertisers want to reach.
WHO WE WORK WITH
Built for the pace
of a newsroom.
News publishers live and die by algorithm changes, breaking-news traffic spikes, and ad revenue that has to hold steady between them. We’ve worked with a wide range of newspapers and news sites on exactly this problem, and we design our engagements around a newsroom’s real pace — not a generic content playbook.
WHAT WE DELIVER
Two practices,
one media focus.
Search visibility and ad revenue are usually engaged together — the traffic SEO earns is what the ad strategy monetizes.
01
News SEO
We optimize for Google News and Discover, structured data, and Core Web Vitals — the specific technical and editorial factors that decide whether a story gets found in the first hour or never.
02
Google Ads Management
We build and manage display, search and programmatic-adjacent campaigns that keep revenue steady even when organic traffic swings with the news cycle.
EXAMPLE ENGAGEMENTS
The kind of work
we take on.
A sample of the work our media and publishing engagements have covered.
01
Google News & Discover Optimization
Auditing site structure, sitemaps and structured data for newspaper sites to improve inclusion and ranking in Google News and Discover.
02
Multi-Site SEO Management
Managing technical and editorial SEO across a portfolio of newspaper and news sites at once, each with its own audience and ranking history.
03
Ad Revenue Campaigns
Running Google Ads accounts for news publishers, balancing reader experience against the ad revenue the newsroom depends on.
WHY PUBLISHERS CHOOSE US
We’ve done this
before, at volume.
News SEO isn’t general SEO — it rewards a different set of signals, on a much shorter clock.
40+
Active client accounts managed
News
SEO built for the news cycle, not evergreen content
Ads
Google Ads management alongside organic strategy
Multi-Title
Experience managing several publications at once
HOW WE ENGAGE
A process built for
a moving newsroom.
Every engagement is scoped to a specific publication and a specific traffic or revenue question — not a generic package.
01
Audit
Review the site’s technical SEO, News/Discover eligibility and current ad performance.
02
Fix & Structure
Resolve the technical issues and structured data gaps holding back visibility.
03
Launch Campaigns
Stand up or restructure Google Ads campaigns to match the traffic pattern.
04
Monitor
Track rankings, Discover traffic and ad performance continuously, since a newsroom’s SEO position can shift daily.
TRUSTED BY ORGANIZATIONS
