{"id":4853,"date":"2020-01-16T12:36:31","date_gmt":"2020-01-16T09:36:31","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4853"},"modified":"2020-01-17T12:11:37","modified_gmt":"2020-01-17T09:11:37","slug":"seo-ajansi-ile-calismadan-once-sorulacak-10-soru","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/seo-ajansi-ile-calismadan-once-sorulacak-10-soru\/","title":{"rendered":"SEO Ajans\u0131 ile \u00c7al\u0131\u015fmadan \u00d6nce Sorulacak 10 Soru"},"content":{"rendered":"

SEO Ajans\u0131<\/strong>\u00a0ile \u00e7al\u0131\u015fmak; ayk\u0131r\u0131 g\u00f6r\u00fc\u015fler, ajans\u0131n taah\u00fctleri ve h\u0131zl\u0131 \u00e7\u00f6z\u00fcmleri ile zor bir i\u015f olabilir. Bu y\u00fczden iyi ve k\u00f6t\u00fcy\u00fc ay\u0131rt ederek sizin i\u00e7in do\u011fru olan\u00a0SEO\u00a0ajans\u0131n\u0131 se\u00e7menize yard\u0131mc\u0131 olacak en \u00f6nemli 10 soruya g\u00f6z atmaya karar verdik.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"LF<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\u0130\u015fte gelecekteki ajans\u0131n\u0131zdan \u00f6\u011frenmek isteyece\u011finiz \u015feyler;<\/p>\n

1. Farkl\u0131 Algoritma G\u00fcncellemelerini Biliyorlar m\u0131?<\/strong><\/p>\n

Ajans\u0131n\u0131z\u0131n gelece\u011fe haz\u0131r olmas\u0131 ve uzun vadede sitenize zarar verecek y\u00f6ntemlerinin olmamas\u0131 \u00f6nemlidir. Bu algoritma g\u00fcncellemeleriyle alakal\u0131 bilgileri kapsaml\u0131 olmal\u0131 ve her uzman sizi en az\u0131ndan Penguin g\u00fcncellemeleri siteleri anormal veya paral\u0131 linkler ile etkilerken, i\u00e7eri\u011fin kalitesini zay\u0131flatacak Panda etkilerine kar\u015f\u0131 uyarabilmelidir.<\/p>\n

2. Algoritmik ve Manuel Cezalara Haz\u0131rl\u0131kl\u0131lar m\u0131?<\/strong><\/p>\n

Algoritmik veya manuel cezalardan sonra toparlanabilmek, SEO\u2019nun \u00f6nemli par\u00e7alar\u0131ndan biri haline gelmi\u015ftir; bu y\u00fczden de cezalardan ka\u00e7\u0131nmak veya en k\u0131sa s\u00fcrede toparlanman\u0131n \u00f6nemini anlamak gerekir. Bu cezalar hem k\u00fc\u00e7\u00fck hem de \u00e7ok uluslu sitelere verilmekte ve \u00e7o\u011fu zaman sitenin Organik arama trafi\u011finde b\u00fcy\u00fck kay\u0131plara yol a\u00e7maktad\u0131r. Ajansa b\u00f6yle bir cezadan sonra nas\u0131l toparlanaca\u011f\u0131n\u0131 sorun ve verdi\u011fi cevab\u0131n backlink analizleri, link silme ve onaylama bilgilerini i\u00e7erdi\u011finden emin olun.<\/p>\n

\u0130pucu:<\/strong>\u00a0Bir sitenin uzun vadeli kurtulma plan\u0131n\u0131n bir par\u00e7as\u0131 olarak, e\u011fer y\u00fcksek kalitede link say\u0131s\u0131n\u0131 artt\u0131rma ile ilgili bir strateji a\u00e7\u0131klayam\u0131yorlar ise uzak durmakta fayda var demektir.<\/p>\n

3. Ba\u015far\u0131l\u0131 Bir Kampanya \u0130\u00e7in Hangi \u00d6l\u00e7\u00fctleri Kullan\u0131yorlar?<\/strong><\/p>\n

Eski zamanlarda\u00a0SEO uzmanlar\u0131\u00a0belirli bir kelimede ka\u00e7\u0131nc\u0131 s\u0131rada oldu\u011funuza odaklanmaktayd\u0131lar, fakat i\u015fler de\u011fi\u015fti. Arama motorlar\u0131n\u0131n kullan\u0131c\u0131ya \u00f6zel sonu\u00e7lar vermesi ve her kullan\u0131c\u0131n\u0131n arama sonu\u00e7lar\u0131n\u0131n farkl\u0131 \u015fekillenmesi sonucunu do\u011furmaktad\u0131r. Bu sizin istedi\u011finiz terimin d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz anlam\u0131 ile ilgili olmamas\u0131 durumunu da ortaya \u00e7\u0131karabilir.<\/p>\n

Anahtar kelime s\u0131ralamas\u0131 halen anahtar performans\u0131 g\u00f6stergeleri kadar \u00f6nemlidir fakat ajans, tamamlanm\u0131\u015f ileti\u015fim formlar\u0131, bro\u015f\u00fcr indirmeleri, b\u00fclten kay\u0131tlar\u0131, al\u0131\u015fveri\u015f siteleri i\u00e7in tamamlanm\u0131\u015f al\u0131\u015fveri\u015fler gibi hedef ve geli\u015fmelere odaklanmal\u0131d\u0131r. Hedefi kolayl\u0131kla a\u00e7\u0131klanamayan siteler i\u00e7in ajans kullan\u0131c\u0131lar\u0131n kalma s\u00fcreleri ve geri d\u00f6n\u00fc\u015f oranlar\u0131n\u0131 okuyarak anlamland\u0131r\u0131labilir hedefler belirlemelidir.<\/p>\n<\/div><\/div>

\"\"<\/div><\/div>

4. Bir Anahtar Kelime \u0130\u00e7in \u0130lk Sayfa Garantisi Verebiliyor mu?<\/strong><\/p>\n

E\u011fer bir ajans s\u0131ralama ile alakal\u0131 herhangi bir garanti veriyorsa arkan\u0131za bakmadan ka\u00e7\u0131n. Arama motoru s\u0131ralamalar\u0131nda kesinlikle bir kesinlik yoktur ve tek bir kelimeyi hedeflemek kesinlikle en iyi strateji de\u011fildir.<\/p>\n

E\u011fer bir ajans para iadesi garantisi veriyorsa, ne pahas\u0131na olursa olsun paralar\u0131n\u0131 alacak kadar \u00e7aresizdir ve bunu sitenize binlerce kalitesiz link y\u00f6nlendirerek bir \u015fekilde bir g\u00fcn veya bir hafta boyunca ilk sayfada kalman\u0131z\u0131 sa\u011flamaya \u00e7al\u0131\u015fmak yoluyla elde etmeye \u00e7al\u0131\u015f\u0131rlar; ki bu da k\u0131sa s\u00fcre i\u00e7erisinde sitenizin manuel spam cezas\u0131 al\u0131p \u00f6ncekinden daha gerilere d\u00fc\u015fmesini sa\u011flayacakt\u0131r. Ne pahas\u0131na olursa olsun uzak durun.<\/p>\n

5. Normalde Ne Gibi \u0130\u015fler Almakta ve Bunlar\u0131 Ne Kadar S\u00fcrd\u00fcrmekte?<\/strong><\/p>\n

Ajans\u0131n ortalama \u00f6deme s\u00fcresinde ne yapaca\u011f\u0131n\u0131 belirleyin. Baz\u0131 ajanslar tamamen site tan\u0131t\u0131m\u0131 \u00fczerine odaklanm\u0131\u015ft\u0131r ve siteyi etkileyecek sayfasal ve teknik konular ile ilgilenmemektedir. Bu \u00f6nemli ba\u015fl\u0131klara g\u00f6z at\u0131n ve hangisine ihtiyac\u0131n\u0131z oldu\u011funa karar verin;<\/p>\n

    \n
  • Teknik SEO \u0130ncelemesi \u2013 Site yap\u0131s\u0131, tekrarlama sorunlar\u0131, seyir becerisi, site hatalar\u0131<\/li>\n
  • Sayfa Optimizasyonu \u2013 Meta, sayfa ba\u015fl\u0131klar\u0131, i\u00e7erik yap\u0131s\u0131 & kalitesi, olu\u015fturulmu\u015f data<\/li>\n
  • Link Analizi \u2013 Harici linklerdeki risklerin azalt\u0131lmas\u0131, link silinmesi, onaylamas\u0131, link g\u00fcncellemeleri<\/li>\n
  • Rekabet\u00e7i Analizler \u2013 Rakiplerinizi anlamak, g\u00fc\u00e7l\u00fc ve zay\u0131f noktalar\u0131n\u0131 \u00f6\u011frenmek<\/li>\n
  • Site & \u0130\u00e7erik Tan\u0131t\u0131m\u0131 \u2013 D\u0131\u015fa a\u00e7\u0131l\u0131m, PR, sosyal a\u011flar<\/li>\n<\/ul>\n

    6. \u0130\u00e7erik Pazarlamas\u0131 \u0130\u00e7in Ne Kadar \u0130stiyor ve Ba\u015far\u0131l\u0131 Olup Olmad\u0131\u011f\u0131n\u0131 Nas\u0131l Takip Ediyor?<\/strong><\/p>\n

    D\u00fczenli i\u00e7erik \u00fcretmek m\u00fckemmeldir, fakat bu i\u00e7erik kalitesiz ise daha az ilgi g\u00f6recektir. \u0130\u00e7erik ve SEO \u00e7ok yak\u0131n ba\u011flant\u0131l\u0131 oldu\u011fundan, ajans\u0131n i\u00e7erik girebilmesi de gereklidir. \u0130\u00e7erik kalitesinin en b\u00fcy\u00fck belirleyicilerinden biri de \u00fccretlendirme yap\u0131s\u0131d\u0131r, e\u011fer i\u00e7erik kelime ba\u015f\u0131 veya 100 kelime i\u00e7in \u00fccretlendiriliyorsa, hangi te\u015fvik edici \u00f6\u011fe ajans\u0131n site de\u011ferini art\u0131racak kaliteli ve payla\u015f\u0131labilir i\u00e7erikler \u00fcretmesini sa\u011flamaktad\u0131r?<\/p>\n

    Ayr\u0131ca soysal a\u011f payla\u015f\u0131m\u0131 veya i\u00e7eri\u011fin yay\u0131nlanmas\u0131 ile olu\u015fan harici trafik gibi konular\u0131n takip edilip edilmedi\u011fini de kontrol edin.<\/p>\n

    7. M\u00fc\u015fterileri Ne Kadar Memnun ve M\u00fc\u015fterilerini Ne Oranda Elinde Tutabiliyor?<\/strong><\/p>\n

    Basit fakat \u00f6nemli bir soru, ajans\u0131n m\u00fc\u015fterileri ne kadar memnun? Ajans\u0131n m\u00fc\u015fteri tutma oran\u0131 ne kadar y\u00fcksek ve bu oran\u0131 kan\u0131tlayacak kaynaklar\u0131 elinde mevcut mu? E\u011fer m\u00fc\u015fteriler memnun ise ajans\u0131n m\u00fc\u015fteri beklentilerini kar\u015f\u0131layabildikleri kolayl\u0131kla s\u00f6ylenebilir.<\/p>\n

    8. Sekt\u00f6rde \u0130yi Tan\u0131n\u0131yor mu? Konferanslarda Konu\u015fabiliyorlar m\u0131?<\/strong><\/p>\n

    Kaliteli pazarlama ajanslar\u0131 \u00f6nemli sekt\u00f6r organizasyonlar\u0131nda konu\u015fmalar yapm\u0131\u015f m\u00fc\u015fterilere sahiptir ve bu kolayl\u0131kla onaylanabilir bir durumdur. Bunun \u00f6nemli olmas\u0131n\u0131n sebebi ajans\u0131n bilinen m\u00fc\u015fterilerinin olmas\u0131, m\u00fc\u015fterilerine verdi\u011fi hizmetin kabul edilebilir olmas\u0131 ve sekt\u00f6rde bilinir olmas\u0131 konusunda net bir izlenim vermesidir.<\/p>\n

    9. Site \u0130\u00e7in Stratejileri Nedir?<\/strong><\/p>\n

    Siteniz i\u00e7in eksiksiz bir strateji sunma \u015fans\u0131na sahip olmayabilirler, ancak sizin hedef ve ba\u015far\u0131mlar\u0131n\u0131za eri\u015fmeniz konusunda size nas\u0131l yard\u0131mc\u0131 olacaklar\u0131 ile alakal\u0131 bir \u00f6ng\u00f6r\u00fc sa\u011flamal\u0131d\u0131rlar. \u00d6rnek olarak sitenin durumuna g\u00f6re stratejilerde b\u00fcy\u00fck farkl\u0131l\u0131klar vard\u0131r:<\/p>\n

      \n
    • Yerel, ulusal veya \u00e7ok uluslu siteler<\/li>\n
    • K\u00fc\u00e7\u00fck veya daha b\u00fcy\u00fck \u00e7apl\u0131 siteler<\/li>\n
    • Sekt\u00f6r tipi<\/li>\n
    • Firmadan t\u00fcketiciye ticaret veya \u0130\u015fletmeler aras\u0131 ticaret<\/li>\n
    • \u00d6ncelikleri ne olacak?<\/li>\n
    • Linklerin risk analizi veya link kalitesini artt\u0131rmak<\/li>\n
    • Dahili tekrarlama y\u00f6netimi \/ \u00e7ok dilli kontrol<\/li>\n
    • Teknik geli\u015fme veya site tan\u0131t\u0131m\u0131<\/li>\n<\/ul>\n

      10. Sitedeki De\u011fi\u015fiklikleri Tamamlayabilecekler Mi veya Buna \u0130htiyac\u0131m Var m\u0131?<\/strong><\/p>\n

      SEO ajans\u0131n\u0131n sizin yarar\u0131n\u0131za de\u011fi\u015fiklikler yapaca\u011f\u0131n\u0131 veya bunlara ihtiya\u00e7 duyaca\u011f\u0131n\u0131z\u0131 bilmeniz son derece \u00f6nemlidir.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"SEO Ajans\u0131\u00a0ile \u00e7al\u0131\u015fmak; ayk\u0131r\u0131 g\u00f6r\u00fc\u015fler, ajans\u0131n taah\u00fctleri ve h\u0131zl\u0131 \u00e7\u00f6z\u00fcmleri ile zor bir i\u015f olabilir. Bu y\u00fczden iyi ve k\u00f6t\u00fcy\u00fc ay\u0131rt ederek sizin i\u00e7in do\u011fru olan\u00a0SEO\u00a0ajans\u0131n\u0131 se\u00e7menize yard\u0131mc\u0131 olacak en \u00f6nemli 10 soruya g\u00f6z atmaya karar verdik. \u0130\u015fte gelecekteki ajans\u0131n\u0131zdan \u00f6\u011frenmek isteyece\u011finiz \u015feyler; 1. Farkl\u0131 Algoritma G\u00fcncellemelerini Biliyorlar m\u0131? Ajans\u0131n\u0131z\u0131n gelece\u011fe haz\u0131r olmas\u0131 ve uzun...","protected":false},"author":1,"featured_media":4855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nSEO Ajans\u0131 ile \u00c7al\u0131\u015fmadan \u00d6nce Sorulacak 10 Soru - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/seo-ajansi-ile-calismadan-once-sorulacak-10-soru\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Ajans\u0131 ile \u00c7al\u0131\u015fmadan \u00d6nce Sorulacak 10 Soru - 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