{"id":4806,"date":"2020-01-16T12:08:25","date_gmt":"2020-01-16T09:08:25","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4806"},"modified":"2020-01-17T12:16:43","modified_gmt":"2020-01-17T09:16:43","slug":"dijital-pazarlama-egitimi-seo-ppc-ve-daha-fazlasi-nasil-ogrenilir","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/dijital-pazarlama-egitimi-seo-ppc-ve-daha-fazlasi-nasil-ogrenilir\/","title":{"rendered":"Dijital Pazarlama E\u011fitimi: SEO, PPC ve Daha Fazlas\u0131 Nas\u0131l \u00d6\u011frenilir"},"content":{"rendered":"

Dijital pazarlama konusunda yeni misiniz? SEO kavram\u0131ndan PPC kavram\u0131na kadar say\u0131s\u0131z bir\u00e7ok terim dijital pazarlama sekt\u00f6r\u00fcyle ilgilidir. Bu terimler \u00e7ok karma\u015f\u0131k olmalar\u0131na ra\u011fmen dijital pazarlaman\u0131n temellerini olu\u015fturuyorlar.<\/p>\n

Dijital pazarlama e\u011fitimi<\/strong>\u00a0ile i\u015fletmenizi \u0130nternet ortam\u0131nda nas\u0131l pazarlayaca\u011f\u0131n\u0131z konusunda fikir sahibi olacaks\u0131n\u0131z. Bu rehberde dijital pazarlaman\u0131n d\u00f6rt \u00f6nemli se\u00e7ene\u011fine de\u011finilmi\u015ftir: SEO, PPC, online halkla ili\u015fkiler ve sosyal medya. Bununla birlikte dijital pazarlaman\u0131n gelece\u011fi ile ilgili bilgiler payla\u015f\u0131lm\u0131\u015ft\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Arama Motoru Optimizasyonunun \u00d6\u011frenilmesi<\/strong><\/p>\n

Arama motoru optimizasyonunu \u00f6\u011frenmek ister misiniz? K\u0131saca SEO olarak bilinen bu dijital pazarlama y\u00f6ntemi sitenizi belirli anahtar kelimelere uygun olarak iyile\u015ftirir ve bu sayede daha fazla sat\u0131\u015f potansiyelinin ve sat\u0131\u015f\u0131n olu\u015fturulmas\u0131 hedeflenir.<\/p>\n

SEO\u00a0ilk ba\u015fta karma\u015f\u0131k gibi g\u00f6z\u00fckebilir ancak temellerini \u00f6\u011frendikten sonra \u015fa\u015f\u0131rt\u0131c\u0131 derecede basit oldu\u011funu g\u00f6rebilirsiniz. Sitenizi aramaya g\u00f6re iyile\u015ftirmek i\u00e7in iki \u00e7ekirdek takti\u011finiz vard\u0131r: sayfa i\u00e7i ve sayfa d\u0131\u015f\u0131 SEO.<\/p>\n

Sayfa i\u00e7i SEO \u00e7al\u0131\u015fmalar\u0131 ba\u015fl\u0131klar\u0131, i\u00e7eri\u011fi ve resimleri iyile\u015ftirerek siteyi belirli anahtar kelimeler i\u00e7in uygun hale getirmek anlam\u0131na gelir. \u0130yi olarak yap\u0131land\u0131r\u0131lm\u0131\u015f sayfa i\u00e7i SEO \u00e7al\u0131\u015fmalar\u0131 kullan\u0131c\u0131ya kataca\u011f\u0131n\u0131z de\u011ferle ilgilidir.<\/p>\n

Sayfa d\u0131\u015f\u0131 SEO \u00e7al\u0131\u015fmalar\u0131 ise sitenize link olu\u015fturmak ile ilgilidir. Blog sitelerinden bas\u0131n b\u00fcltenlerine kadar bir\u00e7ok farkl\u0131 teknik kullan\u0131labilir. Sayfa i\u00e7i SEO \u00e7al\u0131\u015fmalar\u0131nda oldu\u011fu gibi \u00e7apa metni, Alan ad\u0131 otoritesi\u00a0ve di\u011fer \u00f6nemli fakt\u00f6rler aras\u0131ndaki dengeyi yakalamak \u00f6nemlidir.<\/p>\n

T\u0131klama Ba\u015f\u0131na \u00d6deme Reklamc\u0131l\u0131\u011f\u0131n\u0131 Anlamak<\/strong><\/p>\n

Adwords servisinden reklam sat\u0131n almaya kadar, t\u0131klama ba\u015f\u0131na \u00f6deme reklamc\u0131l\u0131k (PPC), dijital pazarlaman\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r. PPC reklamc\u0131l\u0131\u011f\u0131 bir a\u011f arac\u0131l\u0131\u011f\u0131yla sat\u0131n al\u0131n\u0131r ve bu arama reklamlar\u0131 ve banner reklamlar\u0131 aras\u0131nda farkl\u0131l\u0131k g\u00f6sterebilir.<\/p>\n

Her g\u00fcn, Google AdWords gibi a\u011flar milyonlarca reklam g\u00f6sterimi, milyonlarca t\u0131klama ve binlerce d\u00f6n\u00fc\u015f\u00fcm sunmaktad\u0131r. PPC reklamc\u0131l\u0131\u011f\u0131n\u0131 anlad\u0131\u011f\u0131n\u0131z taktirde i\u015fletmeniz i\u00e7in m\u00fc\u015fteriler bulma i\u015fini kolayla\u015ft\u0131rabiliriz.<\/p>\n

PPC reklamc\u0131l\u0131\u011f\u0131 \u00f6l\u00e7\u00fcmleri anlamak ile ilgilidir. T\u0131klama oranlar\u0131, g\u00f6sterim ba\u015f\u0131na maliyet gibi reklam fiyat\u0131 ve performans\u0131yla ilgili \u00f6l\u00e7\u00fcmler uygulayaca\u011f\u0131n\u0131z kampanyan\u0131n ba\u015far\u0131s\u0131n\u0131 veya ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n\u0131 g\u00f6sterirler.<\/p>\n

PPC reklamc\u0131l\u0131\u011f\u0131 konusunda bilgi sahibi oldu\u011funuz zaman d\u00f6n\u00fc\u015f\u00fcm takibi ve do\u011frudan medya al\u0131mlar\u0131 gibi dijital pazarlaman\u0131n \u00f6nemli y\u00f6nleri hakk\u0131nda daha fazla \u015fey \u00f6\u011frenebilir ve gerekirse bunlar\u0131 kendi reklam sunucunuz i\u00e7erisinde kullanabilirsiniz.<\/p>\n

Online Halkla \u0130li\u015fkileri Y\u00f6netmek<\/strong><\/p>\n

Blog adreslerinden online gazetelere kadar internet bir\u00e7ok ortamda halkla ili\u015fkileri daha kolay hale getirmi\u015ftir. Bu konuda insan kaynaklar\u0131 elemanlar\u0131 ile \u00e7al\u0131\u015fmak yerine medyan\u0131n \u00f6nde gelenleriyle g\u00f6r\u00fc\u015febilir ve i\u015fletmeniz i\u00e7in kendi ba\u015f\u0131n\u0131za \u00e7\u00f6z\u00fcmler \u00fcretebilirsiniz.<\/p>\n

Online halkla ili\u015fkiler dijital pazarlaman\u0131n en \u00f6nemli y\u00f6nlerinden birisidir ve online halkla ili\u015fkileri anlamak SEO hedeflerinizi ger\u00e7ekle\u015ftirmek a\u00e7\u0131s\u0131ndan i\u015finizi kolayla\u015ft\u0131racakt\u0131r. Ba\u015fka insanlarla \u00e7al\u0131\u015fmay\u0131 seviyorsan\u0131z dijital halkla ili\u015fkiler konusunda kendinizi geli\u015ftirebilirsiniz.
\n\u0130lgi \u00e7ekici konularda blog yazarlar\u0131na veya gazetecilere ula\u015fmak i\u00e7in yapaca\u011f\u0131n\u0131z \u00e7al\u0131\u015fmalar online halkla ili\u015fkiler kapsam\u0131ndad\u0131r. Online halkla ili\u015fkiler insanlarla ileti\u015fim kurmak ve onlara bir de\u011fer sunmakt\u0131r. \u0130yi yetenekler ve ikna edici kabiliyetler ile \u00fcst d\u00fczey bir ba\u011flant\u0131 kurabilir ve etkili online halkla ili\u015fkiler arac\u0131l\u0131\u011f\u0131yla yo\u011fun miktarda trafik kazanabilirsiniz.<\/p>\n

Sosyal Medya Uzman\u0131 Olmak<\/strong><\/p>\n

M\u00fc\u015fterilerle ba\u011flant\u0131 kurup i\u00e7eri\u011finizi tan\u0131tma yoluyla sitenizin yay\u0131lmas\u0131n\u0131 ister misiniz? Sosyal medyay\u0131 anlamak dijital pazarlaman\u0131n en \u00f6nemli yeteneklerinden birisidir ve bunun \u00f6\u011frenilmesi son derece kolayd\u0131r.<\/p>\n

Facebook ve Twitter dahil d\u00fcnyan\u0131n en b\u00fcy\u00fck sosyal a\u011flar\u0131 y\u00fcksek miktarda trafik, m\u00fc\u015fteri ve halka a\u00e7\u0131k geri bildirim kayna\u011f\u0131d\u0131r. \u0130ster kullan\u0131c\u0131larla ileti\u015fim kurmaya \u00e7al\u0131\u015f\u0131n isterseniz i\u00e7eri\u011finizi tan\u0131t\u0131n, sosyal medyay\u0131 anlamak dijital ba\u015far\u0131 i\u00e7in son derece \u00f6nemlidir.<\/p>\n<\/div><\/div>

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Sadece birka\u00e7 y\u0131l \u00f6nce m\u00fc\u015fterilerle ileti\u015fim kurmak reklamlar veya e-posta listeleri arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirebilmekteydi. Bug\u00fcnlerde ise yeni bir tweet yazmak, Facebook durum g\u00fcncellemesi yapmak veya YouTube adresine bir video y\u00fcklemek ile m\u00fcmk\u00fcn olabilmektedir.<\/p>\n

Dijital Pazarlaman\u0131n Gelece\u011fi<\/strong><\/p>\n

Son be\u015f y\u0131l i\u00e7erisinde\u00a0dijital pazarlama\u00a0\u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fim g\u00f6sterdi. Sosyal medya o d\u00f6nemler c\u0131l\u0131z bir pazarlama bi\u00e7imiydi ancak b\u00fcy\u00fck bir b\u00fcy\u00fcme ger\u00e7ekle\u015ftirdi. Yeniden hedefleme ve algoritma g\u00fcncellemeleri PPC reklamc\u0131l\u0131\u011f\u0131n\u0131 ve SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 iyi y\u00f6nde etkiledi.<\/p>\n

\u00d6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7erisinde ise dijital pazarlama daha \u00f6ncesine g\u00f6re daha h\u0131zl\u0131 bir bi\u00e7imde geli\u015fim g\u00f6sterecek ve kitleleri etkilemek i\u00e7in yeni y\u00f6ntemler ortaya \u00e7\u0131kacak. Son iki y\u0131l i\u00e7erisinde \u201cgrowth hacking\u201d ad\u0131 verilen yeni bir dijital pazarlama bi\u00e7imi geli\u015ftirilmeye ba\u015fland\u0131.\u00a0Bu y\u00f6ntem asl\u0131nda \u00e7ok yeni bir teknik de\u011fil. Tan\u0131mlamas\u0131n\u0131 yapmak gerekirse pazarlamay\u0131 \u00fcr\u00fcn\u00fcn kendisiyle b\u00fct\u00fcnle\u015ftirmek tan\u0131m\u0131 ortaya \u00e7\u0131kar\u0131labilir. Dahili \u00f6zelliklerden e-posta imzalar\u0131na kadar growth hacking dijital pazarlaman\u0131n en etkili y\u00f6ntemlerinden biri olacakt\u0131r.<\/p>\n

Dijital Pazarlama Hakk\u0131nda Daha Fazla \u015eey \u00d6\u011frenin<\/strong><\/p>\n

Dijital pazarlama e\u011fitimi<\/strong>\u00a0konusunda daha fazla \u015fey \u00f6\u011frenmek ister misiniz? Bunun i\u00e7in bizlerle ileti\u015fim kurman\u0131z yeterlidir.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Dijital pazarlama konusunda yeni misiniz? SEO kavram\u0131ndan PPC kavram\u0131na kadar say\u0131s\u0131z bir\u00e7ok terim dijital pazarlama sekt\u00f6r\u00fcyle ilgilidir. Bu terimler \u00e7ok karma\u015f\u0131k olmalar\u0131na ra\u011fmen dijital pazarlaman\u0131n temellerini olu\u015fturuyorlar. Dijital pazarlama e\u011fitimi\u00a0ile i\u015fletmenizi \u0130nternet ortam\u0131nda nas\u0131l pazarlayaca\u011f\u0131n\u0131z konusunda fikir sahibi olacaks\u0131n\u0131z. Bu rehberde dijital pazarlaman\u0131n d\u00f6rt \u00f6nemli se\u00e7ene\u011fine de\u011finilmi\u015ftir: SEO, PPC, online halkla ili\u015fkiler ve sosyal medya....","protected":false},"author":1,"featured_media":4808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nDijital Pazarlama E\u011fitimi: SEO, PPC ve Daha Fazlas\u0131 Nas\u0131l \u00d6\u011frenilir - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/dijital-pazarlama-egitimi-seo-ppc-ve-daha-fazlasi-nasil-ogrenilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital Pazarlama E\u011fitimi: SEO, PPC ve Daha Fazlas\u0131 Nas\u0131l \u00d6\u011frenilir - 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