{"id":4798,"date":"2020-01-16T12:04:22","date_gmt":"2020-01-16T09:04:22","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4798"},"modified":"2020-01-17T12:18:47","modified_gmt":"2020-01-17T09:18:47","slug":"e-ticaret-icin-seo-yapilandirilmis-veriye-neden-ihtiyac-duyarsiniz","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/e-ticaret-icin-seo-yapilandirilmis-veriye-neden-ihtiyac-duyarsiniz\/","title":{"rendered":"E-Ticaret \u0130\u00e7in SEO: Yap\u0131land\u0131r\u0131lm\u0131\u015f Veriye Neden \u0130htiya\u00e7 Duyars\u0131n\u0131z?"},"content":{"rendered":"

Yap\u0131land\u0131r\u0131lm\u0131\u015f veriyi kullanarak \u00fcr\u00fcn bilgisini bi\u00e7imlendirmek arama sonu\u00e7lar\u0131n\u0131 zengin Snippet\u2019larla g\u00fc\u00e7lendirmek anlam\u0131na gelir ve bu \u00e7al\u0131\u015fmalar firman\u0131n \u00fcr\u00fcn sayfalar\u0131ndan alaca\u011f\u0131n\u0131z SEO faydalar\u0131n\u0131 uzun vadede olumlu bir \u015fekilde etkilemektedir. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri rekabet etti\u011finiz sayfalar a\u00e7\u0131s\u0131ndan size ekstra avantajlar sunmaktad\u0131r. Bunu arama sonu\u00e7lar\u0131 sayfas\u0131 \u00fczerinden sundu\u011fu y\u00fcksek t\u0131klama oranlar\u0131yla sa\u011flamaktad\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Ancak zengin Snippet\u2019lar art\u0131k bir t\u00fcr l\u00fcks de\u011filler. Onlar art\u0131k site i\u00e7i\u00a0SEO\u00a0a\u00e7\u0131s\u0131ndan bir gereksinimler.<\/p>\n

E-ticaret siteleri zengin Snippet\u2019lar\u0131n faydalar\u0131ndan yararlanmak i\u00e7in arama motorlar\u0131 sonu\u00e7 sayfalar\u0131n\u0131 yeniden d\u00fczenlemektedirler. Rekabet i\u00e7erisinde kalabilmek i\u00e7in\u00a0yap\u0131land\u0131r\u0131lm\u0131\u015f verileri kullanmak<\/strong>\u00a0bir gereksinimdir. Aksi taktirde arama a\u00e7\u0131s\u0131ndan pazar pay\u0131nda ciddi d\u00fc\u015f\u00fc\u015fler ya\u015fama riskiyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131nmaktad\u0131r.<\/p>\n

Yap\u0131land\u0131r\u0131lm\u0131\u015f Veriye Neden \u0130htiya\u00e7 Duyars\u0131n\u0131z?<\/strong><\/p>\n

S\u0131ralama Sinyali<\/strong><\/p>\n

Google\u2019\u0131n belirtti\u011fine g\u00f6re yap\u0131land\u0131r\u0131lm\u0131\u015f veri bir sayfan\u0131n s\u0131ralamas\u0131n\u0131 etkilememektedir. Bu tam olarak tutarl\u0131 bir s\u00f6ylem olsa bile bu sadece do\u011frudan gelen s\u0131ralama sinyali konusunda ge\u00e7erlidir. Google zengin Snippet\u2019lar\u0131n dolayl\u0131 etkileri konusunda bir \u015fey s\u00f6ylememi\u015f olsa bile daha \u00f6nce belirtti\u011fimiz gibi zengin Snippet\u2019lar t\u0131klama oranlar\u0131n\u0131 ve hemen \u00e7\u0131kma oranlar\u0131n\u0131 do\u011frudan etkilemektedir. Bu iki oran ise s\u0131ralamalara etki eden unsurlar aras\u0131ndad\u0131r.<\/p>\n

T\u0131klama Oranlar\u0131<\/strong><\/p>\n

Zengin Snippet\u2019lar\u0131n t\u0131klama oranlar\u0131n\u0131 y\u00fckseltme yetene\u011fi yeni bir \u015fey de\u011fil. Ge\u00e7mi\u015fte\u00a0e-ticaret\u00a0i\u015fletmeleri bunlar sayesinde arama motorlar\u0131 sonu\u00e7 sayfas\u0131ndan farkl\u0131 faydalar elde ediyorlard\u0131. Pek az ki\u015fi bu durumdan yararland\u0131\u011f\u0131 i\u00e7in sonu\u00e7larda bi\u00e7imlendirilmi\u015f listeye sahip olan tek ki\u015fi siz olabilirdiniz.<\/p>\n

Bug\u00fcnlerde ise bir\u00e7ok e-ticaret sitesi \u00fcr\u00fcnleri i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f verileri kullanmaya ba\u015flad\u0131lar. Arama sonu\u00e7lar\u0131nda \u00fcr\u00fcnlerle ilgili sorgulamalar\u0131n art\u0131\u015f g\u00f6stermesinden \u00f6t\u00fcr\u00fc \u00fcst k\u0131s\u0131mlarda yer alan sonu\u00e7lar\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc yap\u0131land\u0131r\u0131lm\u0131\u015f verileri kullanmaktad\u0131rlar. Bu nedenle yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin t\u0131klama oran\u0131n\u0131 artt\u0131rmak ile ilgili oldu\u011funu d\u00fc\u015f\u00fcnmek gerekiyor. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri art\u0131k t\u0131klama oran\u0131n\u0131n yitip gitmesine izin vermeyen bir unsur durumundad\u0131r.<\/p>\n

Kullan\u0131c\u0131 Etkile\u015fiminin Y\u00fckseltilmesi<\/strong><\/p>\n

Bir sayfaya t\u0131klamadan \u00f6nce kullan\u0131c\u0131lara kullan\u0131\u015fl\u0131 bilgiler sunmak ziyaret\u00e7ilerin kalitesini \u00f6nemli \u00f6l\u00e7\u00fcde y\u00fckselmektedir. E\u011fer bir ziyaret\u00e7i bir \u00fcr\u00fcn sayfas\u0131na onun fiyat\u0131n\u0131 ve de\u011ferlendirme derecesini bilerek geliyorsa bu onlar\u0131n hemen \u00e7\u0131kma oran\u0131n\u0131 azaltmaktad\u0131r. Elbette, bu bir sayfan\u0131n s\u0131ralama sinyalini de etkilemektedir \u00e7\u00fcnk\u00fc daha fazla ziyaret\u00e7i an\u0131nda arama motoru sayfas\u0131na geri d\u00f6nmedi\u011fi i\u00e7in anahtar kelime s\u0131ralamalar\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde pozitif y\u00f6nde etkilenmektedir.<\/p>\n

Bu Nas\u0131l Yap\u0131lmaktad\u0131r?<\/strong><\/p>\n

Kullanabilece\u011finiz yap\u0131land\u0131r\u0131lm\u0131\u015f veriler \u00fcr\u00fcn\u00fcn t\u00fcr\u00fcne, g\u00f6nderim durumuna, kabul edilen para birimine vb. detaylara g\u00f6re de\u011fi\u015fiklik g\u00f6stermektedir. T\u00fcm detaylara Schema.org adresinden eri\u015filebilmektedir.<\/p>\n

\u00c7evrimi\u00e7i bir \u00fcr\u00fcn i\u00e7in kullan\u0131lan d\u00f6rt ana zengin Snippet bulunmaktad\u0131r ve bunlar arama motorlar\u0131 sonu\u00e7lar\u0131nda benzer \u015fekilde g\u00f6sterilirler:<\/p>\n

    \n
  • \u0130sim<\/li>\n
  • Ortalama De\u011ferlendirme<\/li>\n
  • Fiyat<\/li>\n
  • Uygunluk<\/li>\n<\/ul>\n

    Bu \u015femalar bir \u00fcr\u00fcn sayfas\u0131na uyguland\u0131klar\u0131 zaman uygun arama sorgular\u0131 yap\u0131ld\u0131\u011f\u0131nda arama motorlar\u0131 sonu\u00e7 sayfas\u0131nda g\u00f6z\u00fckmektedirler.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    Bunlar\u0131 uygulamak için ürün hakk\u0131ndaki içeri\u011fi itemscope itemtype=”http:\/\/schema.org\/Product”> ve etiketler aras\u0131na yerle\u015ftirmelisiniz. Daha sonra ürün ad\u0131n\u0131 <div> içerisinde <span itemprop="”name”">Buraya ürün ad\u0131 gelecek<\/span> etiketleriyle yazmal\u0131s\u0131n\u0131z.<\/p>\n

    Daha sonra sayfan\u0131n m\u00fc\u015fteriler i\u00e7in \u00fcr\u00fcn\u00fc be\u015f y\u0131ld\u0131z \u00fczerinden de\u011ferlendirebilmesine olanak sa\u011flamal\u0131s\u0131n\u0131z. E\u011fer sitede bu t\u00fcr bir olanak bulunmuyorsa bunu mutlaka yerine getirmelisiniz.<\/p>\n

    Sayfan\u0131n bir de\u011ferlendirme sistemine sahip oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrsek bunu yine kodlar i\u00e7erisine yerle\u015ftirmeniz gerekmektedir. Bunu yapabilmek i\u00e7in itemtype=\u201dhttp:\/\/schema.org\/AggregateRating\u201d>\u00a0etiketlerini kullanmal\u0131s\u0131n\u0131z. Ortalama De\u011ferlendirmek k\u0131sm\u0131nda de\u011ferlendirmeyi rakamlarla ve de\u011ferlendirme yapan ki\u015fi say\u0131s\u0131yla belirtmelisiniz.<\/p>\n

    Son olarak \u201cteklif\u201d bi\u00e7imlendirmesini olu\u015fturmal\u0131s\u0131n\u0131z. Bu veri i\u00e7erisinde fiyat ve uygunluk yer alacakt\u0131r. Bu bi\u00e7imlendirme i\u015flemini de di\u011ferleri gibi etiketlerle yapmal\u0131s\u0131n\u0131z. Fiyat belirtildi\u011fi gibi \u201cOffer\u201d i\u00e7erisinde uygun etiketlerle yer almal\u0131d\u0131r. \u00dcr\u00fcn\u00fcn stokta oldu\u011funu varsaymam\u0131z durumunda bu da etiketlerle belirtilmelidir.<\/p>\n

    Bir \u00fcr\u00fcn sayfas\u0131na \u015fema kodunu eklemeniz durumunda bunu Google\u2019\u0131n\u00a0Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Test Arac\u0131<\/strong>\u00a0ile test ederek herhangi bir hatan\u0131n olmad\u0131\u011f\u0131ndan emin olmal\u0131 ve arama motorlar\u0131 sonu\u00e7 sayfas\u0131nda nas\u0131l g\u00f6z\u00fckt\u00fc\u011f\u00fcne g\u00f6z atmal\u0131s\u0131n\u0131z. Bu k\u0131sa s\u00fcre i\u00e7erisinde y\u00fcksek t\u0131klama oranlar\u0131, anahtar kelime s\u0131ralamalar\u0131nda y\u00fcksek de\u011ferler ve daha kaliteli ziyaret\u00e7iler sunacakt\u0131r. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri ile bi\u00e7imlendirilen \u00fcr\u00fcn say\u0131s\u0131 artt\u0131k\u00e7a arama motorlar\u0131n\u0131n sizi uygun aramalarla e\u015fle\u015ftirme \u015fans\u0131 da art\u0131\u015f g\u00f6sterecektir.<\/p>\n

    2015 Y\u0131l\u0131nda \u015firketinizi b\u00fcy\u00fctecek 12 E-Ticaret y\u00f6ntemi yaz\u0131m\u0131z\u0131 okudunuz mu? Hala okumad\u0131ysan\u0131z yaz\u0131m\u0131za\u00a0bu ba\u011flant\u0131\u00a0arac\u0131l\u0131\u011f\u0131yla ula\u015fabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Yap\u0131land\u0131r\u0131lm\u0131\u015f veriyi kullanarak \u00fcr\u00fcn bilgisini bi\u00e7imlendirmek arama sonu\u00e7lar\u0131n\u0131 zengin Snippet\u2019larla g\u00fc\u00e7lendirmek anlam\u0131na gelir ve bu \u00e7al\u0131\u015fmalar firman\u0131n \u00fcr\u00fcn sayfalar\u0131ndan alaca\u011f\u0131n\u0131z SEO faydalar\u0131n\u0131 uzun vadede olumlu bir \u015fekilde etkilemektedir. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri rekabet etti\u011finiz sayfalar a\u00e7\u0131s\u0131ndan size ekstra avantajlar sunmaktad\u0131r. Bunu arama sonu\u00e7lar\u0131 sayfas\u0131 \u00fczerinden sundu\u011fu y\u00fcksek t\u0131klama oranlar\u0131yla sa\u011flamaktad\u0131r. Ancak zengin Snippet\u2019lar art\u0131k bir t\u00fcr l\u00fcks...","protected":false},"author":1,"featured_media":4799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nE-Ticaret \u0130\u00e7in SEO: Yap\u0131land\u0131r\u0131lm\u0131\u015f Veriye Neden \u0130htiya\u00e7 Duyars\u0131n\u0131z? - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/e-ticaret-icin-seo-yapilandirilmis-veriye-neden-ihtiyac-duyarsiniz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret \u0130\u00e7in SEO: Yap\u0131land\u0131r\u0131lm\u0131\u015f Veriye Neden \u0130htiya\u00e7 Duyars\u0131n\u0131z? 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