{"id":4794,"date":"2020-01-16T12:02:37","date_gmt":"2020-01-16T09:02:37","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4794"},"modified":"2020-01-17T12:19:27","modified_gmt":"2020-01-17T09:19:27","slug":"google-arama-sonuclarini-gelistirmek-icin-10-yontem","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/google-arama-sonuclarini-gelistirmek-icin-10-yontem\/","title":{"rendered":"Google Arama Sonu\u00e7lar\u0131n\u0131 Geli\u015ftirmek \u0130\u00e7in 10 Y\u00f6ntem"},"content":{"rendered":"

Burada yer alan ipu\u00e7lar\u0131 ile ufak i\u015fletmenizin fark edilmesini ve arama motorlar\u0131nda daha iyi sonu\u00e7lar elde etmesini sa\u011flay\u0131n.<\/p>\n

Gayrimenkuller konusunda \u201cYer, yer, yer!\u201d s\u00f6ylemini duymu\u015f olmal\u0131s\u0131n\u0131z. Benzer durum arama motorlar\u0131nda yer alan siteler i\u00e7in de ge\u00e7erlidir. Siteniz ne kadar yukar\u0131da yer al\u0131rsa o kadar fazla trafik alacakt\u0131r. Sitenize do\u011fru anahtar kelimeleri yerle\u015ftirerek nitelikli trafik al\u0131m\u0131n\u0131 y\u00fckseltebilirsiniz. Nitelikti trafik sizin i\u00e7in yeni m\u00fc\u015fteriler anlam\u0131na gelmektedir.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Organik ve \u00dccretli Listeleme<\/strong><\/p>\n

Sitenize ziyaret \u00e7ekmek i\u00e7in \u00e7e\u015fitli y\u00f6ntemler deneyebilirsiniz. Bunlardan en etkilisi, daima en yukar\u0131da yer alan Google, Yahoo ve Bing arama motorlar\u0131ndan elde edilen \u201corganik\u201d arama sonu\u00e7lar\u0131d\u0131r. \u00dccretli listeleme belirli sponsorlu alanlarda yer alan reklam \u00e7e\u015fitleridir ve organik sonu\u00e7lar bunlar\u0131n aksine \u00fccretsiz olmakla beraber \u00e7e\u015fitli unsurlarla alakal\u0131d\u0131r. Sitenin i\u00e7eri\u011fi ve bunun arama yap\u0131lan anahtar kelimeye yak\u0131nl\u0131\u011f\u0131 bu unsurlar\u0131 olu\u015fturan kavramlard\u0131r.<\/p>\n

SEO Hedefiniz: \u0130lk Sayfada Yer Almak!<\/strong><\/p>\n

Arama sonu\u00e7lar\u0131nda birinci sayfan\u0131n d\u0131\u015f\u0131ndaki linklere t\u0131klayan insan say\u0131s\u0131 \u00e7ok azd\u0131r. E\u011fer hedefiniz g\u00f6r\u00fcnmek ise bu durumda en \u00fcst s\u0131rada yer alanlar aras\u0131nda olmal\u0131s\u0131n\u0131z. Bunu yapabilmek i\u00e7in arama motorlar\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve sitenizi bunlara g\u00f6re nas\u0131l optimize edebilece\u011finizi \u00f6\u011frenmelisiniz. Bu do\u011frultuda yapaca\u011f\u0131n\u0131z \u00e7al\u0131\u015fmalara arama motoru optimizasyonu (SEO) ad\u0131 verilmektedir.<\/p>\n

\u0130lgin\u00e7 Bilgi<\/strong>: Yerel \u00fcr\u00fcn veya servis arayan insanlar\u0131n %97\u2019si bilgi i\u00e7in internete g\u00f6z atmaktad\u0131r.<\/p>\n

Arama motorlar\u0131 sitenizin var oldu\u011funu bildikleri zaman sitenizi taray\u0131p bilgileri dizine eklemeye ba\u015flarlar ve sitenizde yer alan i\u00e7erikleri analiz ederek sitenizin sonu\u00e7larda nerede g\u00f6z\u00fckmesi gerekti\u011fini belirlemeye \u00e7al\u0131\u015f\u0131rlar. Siteniz optimize edilmemi\u015fse \u00e7ok fazla iyi bir s\u0131ralamaya sahip olmayacakt\u0131r ve rakiplerinizin gerisinde kalacaks\u0131n\u0131zd\u0131r.<\/p>\n<\/div><\/div>

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S\u0131ralaman\u0131z\u0131 Y\u00fckseltecek Kilit Unsurlar<\/strong><\/p>\n

Her arama motoru ve dizinin kendine ait bir s\u0131ralama ve listeleme kriteri vard\u0131r ancak genelde hepsi ayn\u0131 temel unsurlar\u0131 dikkate al\u0131rlar.<\/p>\n

Anahtar Kelimeler<\/strong>\u00a0\u2013 Bunlar i\u015fletmenizi arayan insanlar\u0131n kulland\u0131\u011f\u0131 se\u00e7ilmi\u015f kelimeler veya kelime \u00f6beklerinden olu\u015fur. \u0130\u00e7eri\u011finizi tan\u0131tacak 5-10 kelime se\u00e7meli ve bunlar\u0131 sitenizde s\u0131k s\u0131k kullanmal\u0131s\u0131n\u0131z. Ancak bunu yaparken anlaml\u0131 olan yerlerde kullanmaya \u00f6zen g\u00f6stermelisiniz. Aksi taktirde sonu\u00e7lar\u0131 pozitiften ziyade negatif olacakt\u0131r.<\/p>\n

H\u0131zl\u0131 \u00c7\u00f6z\u00fcm<\/strong>: Search Engine Visibility gibi\u00a0SEO\u00a0ara\u00e7lar\u0131 i\u015fletmeniz ile ilgili olan kelimeleri veya kelime \u00f6beklerini bulmak konusunda size yard\u0131mc\u0131 olabilir. Bu ara\u00e7 ayn\u0131 zamanda en iyi 10 SEO kontrol listesi ara\u00e7lar\u0131n\u0131 i\u00e7ermektedir ve bu ara\u00e7lar otomatik olarak sitenizi kontrol ederek arama motoru s\u0131ralaman\u0131z\u0131 y\u00fckseltmek i\u00e7in size belirli y\u00f6ntemler sunarlar.<\/p>\n

Ba\u015fl\u0131k Etiketi<\/strong>\u00a0\u2013 Ba\u015fl\u0131k etiketi insanlar\u0131n ilgili sayfadan neler bekleyebilece\u011finin \u00f6zetini sunmaktad\u0131r. Bu belirli \u00f6nemli noktalarda g\u00f6z\u00fckmektedir. Taray\u0131c\u0131n\u0131n ba\u015fl\u0131k kutucu\u011fu ve arama motorlar\u0131 sonu\u00e7lar\u0131ndaki ba\u015fl\u0131k bunlardan baz\u0131lar\u0131d\u0131r. E\u011fer belirli bir kitleye hitap ediyorsan\u0131z, ba\u015fl\u0131k etiketine ba\u015fl\u0131kta yer vermeye \u00e7al\u0131\u015f\u0131n. Bu sayede her bir sayfan\u0131n 65 karakterden az, kendine \u00f6zel bir ba\u015fl\u0131\u011f\u0131 olacakt\u0131r.<\/p>\n

A\u00e7\u0131klama Etiketi<\/strong>\u00a0\u2013 A\u00e7\u0131klama etiketi, arama motoru sonu\u00e7lar\u0131nda site linkinin alt k\u0131sm\u0131nda g\u00f6z\u00fck\u00fcr ve insanlar\u0131 sayfay\u0131 ziyaret etmek i\u00e7in te\u015fvik etmelidir. Sitenizde yer alan her sayfan\u0131n \u00f6zel bir a\u00e7\u0131klamas\u0131 olmal\u0131 ve bu a\u00e7\u0131klamalarda sayfan\u0131n anahtar kelimesine yer verilmelidir. A\u00e7\u0131klamay\u0131 250 karakterden az tutmal\u0131 ve alfanumerik olmayan karakterler kullanmaktan ka\u00e7\u0131nmal\u0131s\u0131n\u0131z.<\/p>\n

Ba\u015fl\u0131k Etiketi (H1 Etiketi)<\/strong>\u00a0\u2013 Sitenizde yer alan her bir sayfa mutlaka bir adet ba\u015fl\u0131k yani Header etiketine sahip olmal\u0131d\u0131r. Bunlar arama motorlar\u0131nda g\u00f6z\u00fckmeseler bile genellikle sayfa i\u00e7erisinde yer alan en \u00e7ok dikkat \u00e7ekici metinlerdir. Bu ba\u015fl\u0131klar ziyaret\u00e7inin ne okuyaca\u011f\u0131n\u0131 ona aktarmaktad\u0131r. Bunu olabildi\u011fince k\u0131sa tutmaya \u00e7al\u0131\u015f\u0131n.<\/p>\n

Sayfa \u0130\u00e7eri\u011fi<\/strong>\u00a0\u2013 Sitenin i\u00e7eri\u011fi ziyaret\u00e7ilerin okuyaca\u011f\u0131 metinlerdir ve bunlar arama motorlar\u0131 i\u00e7in olduk\u00e7a \u00f6nemlidirler. Her sayfada 300-700 aras\u0131 miktarda kelime kullanmaya \u00e7al\u0131\u015f\u0131n ve bu kelimeler aras\u0131nda belirlenen anahtar kelimenin olmas\u0131na \u00f6zen g\u00f6sterin. Her anahtar kelimeyi koyu olarak yaz\u0131n. Son olarak ise site i\u00e7eri\u011finin orijinal olmas\u0131na \u00f6zen g\u00f6sterin.<\/p>\n

\u0130lgin\u00e7 Bilgi<\/strong>: Arama motorlar\u0131 bir anahtar kelimeyi gere\u011finden fazla kulland\u0131\u011f\u0131n\u0131z\u0131 tespit edebilir ve bunun i\u00e7in size yapt\u0131r\u0131m uygulayabilir. Bu nedenle a\u015f\u0131r\u0131ya ka\u00e7mamaya \u00e7al\u0131\u015f\u0131n.<\/p>\n

Gezinti<\/strong>\u00a0\u2013 Gezinti sitenizde yer alan t\u00fcm linkler ile ilgilidir. Ziyaret\u00e7iler ve arama motorlar\u0131 sitenizin gezinti durumunun iyi olup olmad\u0131\u011f\u0131n\u0131 dikkate al\u0131rlar. K\u0131r\u0131k linkler duvara toslamak gibidir. Bu nedenle linkleri d\u00fczenli olarak kontrol etmeniz gerekmektedir.<\/p>\n

Site Haritas\u0131<\/strong>\u00a0\u2013 Site haritas\u0131 sitenizde yer alan t\u00fcm sayfalar i\u00e7in bir harita veya dizin g\u00f6revini g\u00f6rmektedir. Site haritalar\u0131 arama motorlar\u0131na site i\u00e7erisinde rehberlik ederler ve sayfalar\u0131n isimlerini ve yerlerini onlara g\u00f6sterirler. Bunlar sitenin dizine eklenmesini h\u0131zland\u0131rabilirler ve di\u011fer taraf\u0131ndan site trafi\u011finin y\u00fckselmesini sa\u011flayabilirler.<\/p>\n

Resim Etiketi<\/strong>\u00a0\u2013 Resimler metinleri b\u00f6lerler ve sitenize g\u00f6rsel bir ilgi katarlar. Her sayfada bir resim kulland\u0131\u011f\u0131n\u0131zdan emin olun ve bunlarda yer alan \u201calt\u201d niteli\u011fi i\u00e7erisinde sayfan\u0131n anahtar kelimesine yer vermeye \u00e7al\u0131\u015f\u0131n. \u00c7\u00fcnk\u00fc arama motorlar\u0131 resimleri do\u011frudan g\u00f6remezler ve bu alt niteliklere g\u00f6z atarak resimleri dizine eklerler.<\/p>\n

\u0130pucu<\/strong>: Resimlerinizi optimize ederek onlar\u0131n dosya boyutunu d\u00fc\u015f\u00fcrebilir ve resimlerin h\u0131zl\u0131 y\u00fcklenmesini sa\u011flayabilirsiniz. Bunlar da sitenin s\u0131ralamas\u0131na etki edecektir.<\/p>\n

Link Olu\u015fturma<\/strong>\u00a0\u2013 Linkler sitenizin arama motoru sonu\u00e7lar\u0131na b\u00fcy\u00fck etki ederler. \u0130ki t\u00fcrl\u00fc link bulunmaktad\u0131r. Birincisi dahili linkler, ikincisi ise backlinkler. Dahili linkler bir anahtar kelimeden veya c\u00fcmleden link olu\u015fturarak sitenin bir ba\u015fka yerine y\u00f6nlendirme yapmak anlam\u0131na gelmektedir. Backlinkler ise di\u011fer sitelerden sitenize gelen linklerle ilgilidir. Arama motorlar\u0131 bunlar\u0131 dikkate alarak s\u0131ralaman\u0131z\u0131 belirler ve nitekim bunlar\u0131n elde edilmesi olduk\u00e7a zordur. \u00c7e\u015fitli dizinlere sitenizi kaydederek veya bas\u0131n b\u00fcltenleri olu\u015fturup bunlar\u0131 haber sitelerine g\u00f6ndererek siteniz i\u00e7in kolay yoldan\u00a0backlink\u00a0alabilirsiniz. Bununla birlikte kendi sekt\u00f6r\u00fcn\u00fczde yer alan ki\u015filerle irtibat kurabilir ve link de\u011fi\u015fiminde bulunabilirsiniz.<\/p>\n

Arama motoru optimizasyonu i\u015fletmenizin \u00e7evrim i\u00e7i ortamdaki ba\u015far\u0131s\u0131 i\u00e7in son derece \u00f6nemlidir. Burada yer alan ipu\u00e7lar\u0131 ile sitenizi iyile\u015ftirebilir ve temel ara\u00e7lar\u0131 kullanmaya ba\u015flayabilirsiniz. Sitenizi d\u00fczenlemek biraz vakit alacakt\u0131r ancak bunu yapt\u0131ktan sonra sitenizin arama motorlar\u0131 \u00fczerinden daha fazla m\u00fc\u015fteri alarak b\u00fcy\u00fcyece\u011finden emin olabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Burada yer alan ipu\u00e7lar\u0131 ile ufak i\u015fletmenizin fark edilmesini ve arama motorlar\u0131nda daha iyi sonu\u00e7lar elde etmesini sa\u011flay\u0131n. Gayrimenkuller konusunda \u201cYer, yer, yer!\u201d s\u00f6ylemini duymu\u015f olmal\u0131s\u0131n\u0131z. Benzer durum arama motorlar\u0131nda yer alan siteler i\u00e7in de ge\u00e7erlidir. Siteniz ne kadar yukar\u0131da yer al\u0131rsa o kadar fazla trafik alacakt\u0131r. Sitenize do\u011fru anahtar kelimeleri yerle\u015ftirerek nitelikli trafik al\u0131m\u0131n\u0131...","protected":false},"author":1,"featured_media":4796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nGoogle Arama Sonu\u00e7lar\u0131n\u0131 Geli\u015ftirmek \u0130\u00e7in 10 Y\u00f6ntem - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/google-arama-sonuclarini-gelistirmek-icin-10-yontem\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Arama Sonu\u00e7lar\u0131n\u0131 Geli\u015ftirmek \u0130\u00e7in 10 Y\u00f6ntem - 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