{"id":4790,"date":"2020-01-16T12:00:54","date_gmt":"2020-01-16T09:00:54","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4790"},"modified":"2020-01-17T12:20:19","modified_gmt":"2020-01-17T09:20:19","slug":"seo-raporu-seo-surecinin-izlenmesi-ve-rapor-edilmesi","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/seo-raporu-seo-surecinin-izlenmesi-ve-rapor-edilmesi\/","title":{"rendered":"SEO Raporu: SEO S\u00fcrecinin \u0130zlenmesi ve Rapor Edilmesi"},"content":{"rendered":"

Google\u2019da daha iyi bir s\u0131ralamaya sahip olmak i\u00e7in iyi i\u00e7erikler \u00fcretmek yeterli de\u011fildir.\u00a0SEO s\u00fcreci<\/strong>\u00a0izlenmedi\u011fi ve rapor edilmedi\u011fi s\u00fcrece teknik olarak olduk\u00e7a geli\u015fmi\u015f olan\u00a0SEO kampanyalar\u0131<\/strong>\u00a0bile sonu\u00e7 \u00fcretmek konusunda ba\u015far\u0131s\u0131zl\u0131\u011fa u\u011frayabilir.<\/p>\n

Sitenin arama motoru s\u0131ralamas\u0131n\u0131 izlemek i\u00e7in s\u00fcreci takip etmeli ve SEO raporunu zaman\u0131nda olu\u015fturmal\u0131s\u0131n\u0131z. Bu rehberde s\u00fcreci takip edebilmek ve haftal\u0131k veya ayl\u0131k olarak\u00a0SEO raporu<\/strong>\u00a0olu\u015fturabilmek i\u00e7in basit bir taslak anlat\u0131lacakt\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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SEO konusunda yeni misiniz? Bu rehberi takip edebilmek i\u00e7in temel SEO terimlerini \u00f6\u011frenmelisiniz.\u00a0Backlink, PageRank, SERP gibi terimler bunlardan baz\u0131lar\u0131d\u0131r. Arama motoru optimizasyonun temellerini \u00f6\u011frenmeden bu rehberden yararlanman\u0131z m\u00fcmk\u00fcn de\u011fildir.<\/p>\n

Haftal\u0131k veya ayl\u0131k SEO raporunu s\u00fcrecin bir \u00f6l\u00e7\u00fcm\u00fc olarak d\u00fc\u015f\u00fcn\u00fcn. S\u00fcrecin ne kadar yol katetti\u011fini bilmek i\u00e7in iki \u00f6nemli unsuru bilmeniz gerekmektedir: Nereden ba\u015flad\u0131\u011f\u0131n\u0131z ve nerede olmak istedi\u011finiz.<\/p>\n

Herhangi bir SEO kampanyas\u0131na ba\u015flamadan \u00f6nce hedeflerinizi ortaya koyman\u0131z \u00f6nemlidir. Hedefledi\u011finiz anahtar kelimeleri ve bunlar\u0131 ta\u015f\u0131mak istedi\u011finiz noktalar\u0131 listeleyin. Belirledi\u011finiz SEO plan\u0131n\u0131n uygulanabilir ve \u00f6l\u00e7\u00fclebilir oldu\u011fundan emin olun. Bu sayede rapor olu\u015fturmay\u0131 kolayla\u015ft\u0131rm\u0131\u015f olursunuz.<\/p>\n

\u0130yi bir SEO plan\u0131 arama motorlar\u0131nda g\u00fc\u00e7l\u00fc sonu\u00e7lar elde edilmek istenen 5-10 anahtar kelimeye sahip olmal\u0131d\u0131r. Bunlara ek olarak 10-20 ekstra anahtar kelime bulunmal\u0131d\u0131r.<\/p>\n

Siteniz i\u00e7in Bir SEO Denetimi Ger\u00e7ekle\u015ftirmek<\/strong><\/p>\n

SEO hedeflerinizi liste haline getirdiniz ve uygulanabilir bir plan olu\u015fturdunuz, s\u00fcrecin tamamlanmas\u0131 i\u00e7in geriye bir ad\u0131m kald\u0131. \u015eimdi, sitenizde ne t\u00fcr de\u011fi\u015fiklikler yapman\u0131z gerekti\u011fini ve optimizasyon i\u00e7in hangi sayfalara odaklan\u0131lmas\u0131n\u0131 gerekti\u011fini belirlemek i\u00e7in bir denetim ger\u00e7ekle\u015ftirmelisiniz.<\/p>\n

SEO denetimi karma\u015f\u0131k bir s\u00fcre\u00e7tir ve sitenize gelen linklere g\u00f6z atmak, hangi sayfan\u0131n hangi anahtar kelime ile s\u0131ralamaya dahil edilece\u011fini belirlemek ve sitenin mevcut durumunu incelemek ile ilgilidir.<\/p>\n

Google Analytics\u2019i Kullanarak SEO S\u00fcrecini izlemek<\/strong><\/p>\n

Sitenizin mevcut arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ortaya \u00e7\u0131kard\u0131ktan ve uzun vadeli bir SEO plan\u0131 olu\u015fturduktan sonra \u00e7e\u015fitli ad\u0131mlar atmaya ba\u015flayabilirsiniz. SEO plan\u0131nda yer alan taktikleri uygulamak, sayfa i\u00e7i optimizasyon ve site d\u0131\u015f\u0131 link olu\u015fturmak bunlardan baz\u0131lar\u0131d\u0131r.<\/p>\n

SEO stratejinizde yer alan taktikleri ger\u00e7ekle\u015ftirirken bunlar\u0131n s\u0131ralamaya etkisini \u00f6l\u00e7mek isteyebilirsiniz. Bunu yapabilmenin en kolay yollar\u0131ndan birisi hedefledi\u011finiz anahtar kelimeler i\u00e7in gelen trafik miktar\u0131n\u0131 izlemek i\u00e7in Google Analytics gibi yaz\u0131l\u0131mlar kullanmakt\u0131r.<\/p>\n

Google Analytics sitenin arama s\u0131ralamas\u0131 veya rakibiniz durumuyla ilgili size veriler sunmasa bile site trafi\u011finin nerelerden geldi\u011fini size g\u00f6stermektedir. Belirli bir anahtar kelime i\u00e7in trafik olu\u015fturmaya ba\u015flarsan\u0131z s\u0131ralaman\u0131z\u0131n y\u00fckseldi\u011fini rahatl\u0131kla g\u00f6rebilirsiniz.<\/p>\n

Bununla birlikte sitenizin Google arama dizininde ne durumda oldu\u011funu bilmek i\u00e7in \u00fc\u00e7\u00fcnc\u00fc parti yaz\u0131l\u0131mlar kullanabilirsiniz. Bu \u00fc\u00e7\u00fcnc\u00fc parti yaz\u0131l\u0131mlar size de\u011ferli bilgiler sunsalar bile her bir anahtar kelimenin ne kadar trafik olu\u015fturdu\u011funu tam olarak belirtme konusunda ba\u015far\u0131l\u0131 olamayabilirler.<\/p>\n

Raporlama i\u00e7in S\u0131ralaman\u0131z\u0131, Trafi\u011fi ve D\u00f6n\u00fc\u015f\u00fcmleri izlemek<\/strong><\/p>\n

Siteniz arama motoru s\u0131ralamas\u0131nda yukar\u0131lara do\u011fru \u00e7\u0131karken s\u00fcreci takip etmek i\u00e7in SEO raporlar\u0131 olu\u015fturabilirsiniz. SEO raporunun i\u00e7eri\u011fi hedeflerinize g\u00f6re de\u011fi\u015fiklik g\u00f6stermektedir ancak s\u0131ralama, trafik ve d\u00f6n\u00fc\u015f\u00fcm unsurlar\u0131n\u0131 mutlaka bar\u0131nd\u0131rmal\u0131d\u0131r.<\/p>\n

Bu \u00fc\u00e7 unsur neden \u00f6nemlidir? \u00c7\u00fcnk\u00fc bunlar herhangi bir SEO kampanyas\u0131n\u0131n ana hedefleri konusunda h\u0131zl\u0131ca raporlar sunabilmektedirler: arama motoru s\u0131ralamas\u0131n\u0131 iyile\u015ftirmek, arama motoru trafi\u011fini y\u00fckseltmek ve yeni kullan\u0131c\u0131lar, m\u00fc\u015fteriler, sat\u0131\u015flar veya abonelerden d\u00f6n\u00fc\u015f\u00fcmler \u00fcretmek.<\/p>\n<\/div><\/div>

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S\u0131ralamay\u0131 ve anahtar kelimelerle alakal\u0131 trafi\u011fi takip edebilmek Google Analytics ile kolay olsa bile d\u00f6n\u00fc\u015f\u00fcmler \u00e7ok daha karma\u015f\u0131k s\u00fcre\u00e7ler olabilmektedir. E\u011fer \u00fccretli reklam kampanyalar\u0131 kullan\u0131yorsan\u0131z toplam d\u00f6n\u00fc\u015f\u00fcm verilerini kullanmak her zaman tutarl\u0131 olmayabilmektedir.<\/p>\n

SEO raporunda kullanmak i\u00e7in SEO \u00e7al\u0131\u015fmalar\u0131yla elde edilen d\u00f6n\u00fc\u015f\u00fcmleri takip edebilmenin en iyi y\u00f6ntemi Google\u2019\u0131n\u00a0d\u00f6n\u00fc\u015f\u00fcm izleme\u00a0scriptini kullanmakt\u0131r. Basit bir JavaScript snippet\u2019\u0131 kullanarak m\u00fc\u015fterilerinize hangi anahtar kelimenin yeni m\u00fc\u015fteriler ve sat\u0131\u015flar getirdi\u011fini tam olarak g\u00f6sterebilirsiniz.<\/p>\n

M\u00fc\u015fterileriniz i\u00e7in Detayl\u0131 Bir SEO Raporu Olu\u015fturun<\/strong><\/p>\n

PageRank ve MozRank gibi \u00f6l\u00e7\u00fcmleri takip etmek dahili SEO departman\u0131 i\u00e7in yeterli olabilir ancak m\u00fc\u015fterileriniz SEO s\u00fcrecinin basit ve kolay bir bi\u00e7imde anla\u015f\u0131labilecek terminolojiyle sunulmas\u0131n\u0131 isterler.<\/p>\n

Google Analytics karma\u015f\u0131k bilgileri basit SEO raporlar\u0131na kolayca d\u00f6n\u00fc\u015ft\u00fcrebilir. \u00d6zel Raporlar k\u0131sm\u0131n\u0131 kullanarak Google Analytics \u00fczerinden raporlar\u0131 d\u0131\u015far\u0131 \u00e7\u0131kartabilir ve m\u00fc\u015fterilerinize veya pazarlama departman\u0131na sunabilirsiniz.<\/p>\n

\u00d6zel Raporlar kampanyan\u0131z i\u00e7erisinde yer alan bir\u00e7ok \u015feyi izleyebilirler. Belirli anahtar kelimelerin olu\u015fturdu\u011fu trafikler, belirli anahtar kelimelerin olu\u015fturdu\u011fu toplam kazan\u00e7lar bunlardan baz\u0131lar\u0131d\u0131r. Kazan\u00e7lardan trafi\u011fe kadar bir\u00e7ok detayl\u0131 raporu m\u00fc\u015fterilerinize basit bir \u015fekilde ula\u015ft\u0131rabilirsiniz.<\/p>\n

SEO raporunun \u00f6nemi<\/strong><\/p>\n

Bir SEO kampanyas\u0131 y\u00f6netti\u011finiz zaman bunu g\u00fcnl\u00fck detaylara yayd\u0131\u011f\u0131n\u0131z i\u00e7in b\u00fcy\u00fck resmi unutman\u0131z m\u00fcmk\u00fcnd\u00fcr. D\u00fczenli SEO raporlar\u0131 olu\u015fturmak sizi s\u00fcrece ba\u011fl\u0131 tutar.<\/p>\n

\u0130ster kendi sitenizi optimize ediyor olun, isterseniz dahili bir\u00a0SEO\u00a0tak\u0131m\u0131n\u0131n i\u00e7inde yer al\u0131n veya bir m\u00fc\u015fteri i\u00e7in\u00a0SEO \u00e7al\u0131\u015fmas\u0131<\/strong>\u00a0ger\u00e7ekle\u015ftiriyor olun, SEO raporlar\u0131 olu\u015fturmak \u00e7o\u011fu kez h\u0131z, ba\u015far\u0131l\u0131 projeler ve pahal\u0131 SEO ba\u015far\u0131s\u0131zl\u0131klar\u0131 aras\u0131ndaki farkl\u0131l\u0131kt\u0131r.<\/p>\n

Bir SEO uzman\u0131na m\u0131 ihtiyac\u0131n\u0131z var?\u00a0Bu ba\u011flant\u0131y\u0131\u00a0mutlaka ziyaret etmelisiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Google\u2019da daha iyi bir s\u0131ralamaya sahip olmak i\u00e7in iyi i\u00e7erikler \u00fcretmek yeterli de\u011fildir.\u00a0SEO s\u00fcreci\u00a0izlenmedi\u011fi ve rapor edilmedi\u011fi s\u00fcrece teknik olarak olduk\u00e7a geli\u015fmi\u015f olan\u00a0SEO kampanyalar\u0131\u00a0bile sonu\u00e7 \u00fcretmek konusunda ba\u015far\u0131s\u0131zl\u0131\u011fa u\u011frayabilir. Sitenin arama motoru s\u0131ralamas\u0131n\u0131 izlemek i\u00e7in s\u00fcreci takip etmeli ve SEO raporunu zaman\u0131nda olu\u015fturmal\u0131s\u0131n\u0131z. Bu rehberde s\u00fcreci takip edebilmek ve haftal\u0131k veya ayl\u0131k olarak\u00a0SEO raporu\u00a0olu\u015fturabilmek i\u00e7in...","protected":false},"author":1,"featured_media":4792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nSEO Raporu: SEO S\u00fcrecinin \u0130zlenmesi ve Rapor Edilmesi - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/seo-raporu-seo-surecinin-izlenmesi-ve-rapor-edilmesi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Raporu: SEO S\u00fcrecinin \u0130zlenmesi ve Rapor Edilmesi - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lf.com.tr\/tr\/seo-raporu-seo-surecinin-izlenmesi-ve-rapor-edilmesi\/\" \/>\n<meta property=\"og:site_name\" content=\"LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-16T09:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-17T09:20:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/seo-sureci-ve-raporlanmasi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lfdigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"lfdigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/seo-raporu-seo-surecinin-izlenmesi-ve-rapor-edilmesi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/seo-raporu-seo-surecinin-izlenmesi-ve-rapor-edilmesi\\\/\"},\"author\":{\"name\":\"lfdigital\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/#\\\/schema\\\/person\\\/f01d2cc7ecbefa065757f1c757ef2457\"},\"headline\":\"SEO Raporu: SEO S\u00fcrecinin \u0130zlenmesi ve Rapor Edilmesi\",\"datePublished\":\"2020-01-16T09:00:54+00:00\",\"dateModified\":\"2020-01-17T09:20:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/seo-raporu-seo-surecinin-izlenmesi-ve-rapor-edilmesi\\\/\"},\"wordCount\":1054,\"image\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/seo-raporu-seo-surecinin-izlenmesi-ve-rapor-edilmesi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lf.com.tr\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/seo-sureci-ve-raporlanmasi.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/seo-raporu-seo-surecinin-izlenmesi-ve-rapor-edilmesi\\\/\",\"url\":\"https:\\\/\\\/www.lf.com.tr\\\/seo-raporu-seo-surecinin-izlenmesi-ve-rapor-edilmesi\\\/\",\"name\":\"SEO Raporu: SEO S\u00fcrecinin \u0130zlenmesi ve Rapor Edilmesi - 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