{"id":4786,"date":"2020-01-16T11:59:05","date_gmt":"2020-01-16T08:59:05","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4786"},"modified":"2020-01-28T17:20:32","modified_gmt":"2020-01-28T14:20:32","slug":"marka-ve-anahtar-kelime-stratejisinin-beraber-calismasini-saglamak","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/marka-ve-anahtar-kelime-stratejisinin-beraber-calismasini-saglamak\/","title":{"rendered":"Marka ve Anahtar Kelime Stratejisinin Beraber \u00c7al\u0131\u015fmas\u0131n\u0131 Sa\u011flamak"},"content":{"rendered":"

Markan\u0131z ve anahtar kelimeleriniz aras\u0131nda ne fark var? Her ikisini de etkili bir \u015fekilde kullan\u0131yor musunuz? Markan\u0131z, en \u00f6nemli anahtar kelimelerinizden biridir; ancak sadece anahtar kelimeniz olmamal\u0131 ya da bir\u00e7ok anahtar kelimeniz varken bir markaya sahip olmama gibi bir durum ya\u015famamal\u0131s\u0131n\u0131z.\u00a0 Se\u00e7ti\u011finiz anahtar kelimelerin ard\u0131nda bir anahtar kelime stratejisi olmal\u0131d\u0131r. Bu makale bunun sebeplerini vurguluyor ve nas\u0131l yap\u0131laca\u011f\u0131n\u0131n temellerini a\u00e7\u0131kl\u0131yor.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Ana Sayfa\u00a0SEO\u2019su konusunda son zamanlarda bir \u00e7ok makale yazd\u0131k ve insanlara ana sayfalar\u0131n\u0131 belirli bir anahtar kelimede s\u0131ralamaya sokmay\u0131 denememelerini \u00f6nerdik. Yorumlarda, markan\u0131z\u0131n anahtar kelime stratejinizle nas\u0131l ili\u015fkili oldu\u011fu konusunda a\u00e7\u0131k\u00e7a baz\u0131 yanl\u0131\u015f kavramlar vard\u0131. Son zamanlarda anahtar kelime ara\u015ft\u0131rmas\u0131 konusunda bir\u00e7ok yaz\u0131 yazd\u0131k ama anahtar kelime stratejisi konusunda pek fazla konu\u015fmad\u0131k; bu y\u00fczden bu yaz\u0131 bunlar\u0131n ne olduklar\u0131 ve birbirleriyle nas\u0131l ba\u011flant\u0131l\u0131 olduklar\u0131 konusunda ayr\u0131nt\u0131lara iniyor.<\/p>\n

Ana Sayfan\u0131z ve Markalama<\/strong><\/p>\n

Markam\u0131z ve sizin markan\u0131z a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemli olan bir sayfa var: Ana Sayfa. Ana sayfan\u0131z\u0131n SEO a\u00e7\u0131s\u0131ndan tek bir g\u00f6revi var:\u00a0markan\u0131z\u0131 s\u0131ralamaya sokmak. Bunun farkl\u0131 olabilece\u011fi ba\u015fka bir web sitesi d\u00fc\u015f\u00fcnemiyorum.\u00a0<\/strong><\/p>\n

Markalama Ger\u00e7ekten<\/strong>\u00a0Markalamad\u0131r<\/strong><\/p>\n

Ama\u00a0markalama nedir?<\/strong>\u00a0Bu terim, b\u00fcy\u00fck ba\u015f bir hayvan\u0131 s\u0131cak bir markayla \u201cmarkalamak\u201dtan ileri gelmektedir. Bir ine\u011fi markalayarak \u201csahipli\u011finizi i\u015faretlersiniz\u201d. Markan\u0131z\u0131 \u00fczerine koyarak bir \u00fcr\u00fcn grubunu da sahiplenebilirsiniz.<\/p>\n

Bizim markam\u0131z \u201cLF TASARIM\u201d. \u201cSEO\u201d ya da \u201cGoogle Analytics\u201d de\u011fil. Bunlar anahtar kelimelerdir. Bizim tek bir markam\u0131z var ve di\u011fer t\u00fcm \u00fcr\u00fcnlerimizi de genel bir ada sahip olmalar\u0131 yerine yava\u015f yava\u015f markalamaya ba\u015flad\u0131k.<\/p>\n

Bunlar \u00fczerinde d\u00fc\u015f\u00fcn\u00fclen kararlar, bir anda olan bir \u015fey de\u011filler. Ge\u00e7mi\u015fte ve hatta \u015fimdilerde bile bazen, genel \u00fcr\u00fcn adlar\u0131 ya da genel anahtar kelime alan adlar\u0131 se\u00e7mek h\u0131zl\u0131 ve kolay bir \u015fekilde arama motorlar\u0131nda sizi s\u0131ralamaya sokabilirler. Kendinize sorman\u0131z gereken soru: Bunu do\u011fru bir \u015fekilde yaparsam, insanlar markam\u0131 hat\u0131rlayacaklar m\u0131?<\/p>\n

\u00dcr\u00fcnlerimizi markala\u015ft\u0131rarak insanlar\u0131n daha arama yaparlarken markam\u0131z\u0131 fark etmelerini sa\u011flayabiliyoruz.<\/p>\n

Anahtar Kelime Alan Adlar\u0131<\/strong><\/p>\n

Bir anahtar kelime alan ad\u0131 kullanarak, firman\u0131z\u0131n ge\u00e7mi\u015fini, \u015fimdiki zaman\u0131n\u0131 ve gelece\u011fini tek bir anahtar kelimeye ba\u011fl\u0131yorsunuz. Yeni \u00fcst seviye alan adlar\u0131n\u0131n ortaya \u00e7\u0131kmalar\u0131 sonucunda da, yar\u0131\u015fmada varl\u0131\u011f\u0131n\u0131z\u0131 s\u00fcrd\u00fcrebilmek i\u00e7in ayn\u0131 anahtar kelimeleri i\u00e7eren di\u011fer alan ad\u0131 uzant\u0131lar\u0131n\u0131 da almak konusunda olduk\u00e7a zor zamanlar ge\u00e7irebilirsiniz.<\/p>\n

Hi\u00e7bir web sitesi ya da firma, trafi\u011fi i\u00e7in tek bir anahtar kelimeye g\u00fcvenmemelidir. Daha belirgin bir temele ihtiyac\u0131n\u0131z var. Bir\u00a0anahtar kelime stratejisine<\/strong>\u00a0ihtiyac\u0131n\u0131 var!<\/p>\n

Anahtar Kelime Stratejisi<\/strong><\/p>\n

Anahtar kelime stratejiniz, hangi \u201canahtar kelime gruplar\u0131na\u201d odaklanaca\u011f\u0131n\u0131z\u0131 a\u00e7\u0131kl\u0131\u011fa kavu\u015fturmal\u0131d\u0131r. Anahtar kelimelerden olu\u015fan uzun bir liste olmas\u0131na gerek yok (b\u00f6yle bir listeye sahip olmak k\u00f6t\u00fc olmasa da). Anahtar kelime stratejiniz, m\u00fccadele etti\u011finiz anahtar kelimelerden olu\u015fan bir anahtar kelime grubunun bir tan\u0131mlamas\u0131 olmal\u0131d\u0131r. Her yeni bir yaz\u0131 yazd\u0131\u011f\u0131n\u0131z zaman bu gruplara h\u0131zl\u0131ca g\u00f6z atabilir ve stratejinize uygun olan yeni bir anahtar kelime se\u00e7ebilirsiniz.<\/p>\n

Bu anahtar kelime gruplar\u0131 elbette kendi aralar\u0131nda da ba\u011flant\u0131l\u0131 olmal\u0131lar; ana ba\u015fl\u0131klar\u0131n\u0131zdan bir\u00e7o\u011funa de\u011finen yaz\u0131lar yazam\u0131yorsan\u0131z, gruplar\u0131n\u0131z birbirlerinden olduk\u00e7a uzaklar demektir.<\/p>\n

Kendinize sorman\u0131z gereken temel sorular basit:<\/p>\n

    \n
  • Beni bulmalar\u0131n\u0131 gerektiren durumlarda insanlar ne i\u00e7in arama yap\u0131yorlar?<\/li>\n
  • \u00dcr\u00fcn\u00fcm ya da hizmetim hangi sorulara cevap veriyor, hangi problemi \u00e7\u00f6z\u00fcyor?<\/li>\n<\/ul>\n

    Buldu\u011funuz anahtar kelimelerinizin ard\u0131ndan atman\u0131z gereken 2 ad\u0131m var:<\/p>\n

    Ad\u0131m 1: Ka\u00e7 tane anahtar kelimeyi hedeflemeliyim?<\/strong><\/p>\n

    Bu soruya do\u011frudan cevap veremesem de birka\u00e7 \u015fey s\u00f6yleyebilirim: 1, 5 ya da 10 anahtar kelime: bu her zaman \u00e7ok az. Ufkunuzu geni\u015fletin ya da konunun detaylar\u0131na girin.<\/p>\n

    1000+ anahtar kelime: e\u011fer s\u00f6z konusu sadece sizseniz ya da sizden 2 taneyse, bu kadar\u0131 sizin i\u00e7in b\u00fcy\u00fck lokma olacakt\u0131r. Yine de, 1000 anahtar kelime \u00fcretmek zor de\u011fil, o y\u00fczden zaman\u0131n\u0131z, insanlar ve ilham\u0131n\u0131z varsa, bir\u00e7ok i\u00e7erik yazmak konusunda rahatlaman\u0131z\u0131 sa\u011fl\u0131yor. T\u00fcm o anahtar kelimelerin \u00fcr\u00fcn\u00fcn\u00fcz ya da servisinizle ilgili oldu\u011fundan emin olun, aksi takdirde durum mant\u0131ks\u0131z olur.<\/p>\n

    Epey k\u00fc\u00e7\u00fck bir i\u015fletme de olsan\u0131z, birka\u00e7 y\u00fcz anahtar kelime ortaya \u00e7\u0131karabilirsiniz. Ancak t\u00fcm anahtar kelimeler i\u00e7in bir anda sayfalar\u0131n\u0131z olmayabilir. WordPress gibi bir i\u00e7erik y\u00f6netimine sahip olman\u0131n iyi yan\u0131 da i\u00e7erikleri zamanla ekleyebiliyor olman\u0131z.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    Ad\u0131m 2: Ba\u015f m\u0131 Kuyruk mu?<\/strong><\/p>\n

    Anahtar kelimelerinizi s\u0131n\u0131fland\u0131rman\u0131z \u00f6nemli. En \u00f6nemli y\u00fcksek seviye anahtar kelimelerinizi, i\u015finiz i\u00e7in yeterli trafik sa\u011flayanlar\u0131 ay\u0131rt etmeli ve en iyilerini i\u015finizle ba\u011fda\u015ft\u0131rmal\u0131s\u0131n\u0131z. Bunlar genellikle \u201cba\u015f\u201d ve \u201ckuyruk\u201dtur. Yani, bu kelimelerden sadece birka\u00e7\u0131na i\u015finiz i\u00e7in sahip olmal\u0131s\u0131n\u0131z. Geri kalan\u0131 ise daha \u00e7ok kuyruk olmakla s\u0131n\u0131rl\u0131d\u0131r.<\/p>\n

    \u0130nsanlara her zaman sitelerini bir piramit gibi d\u00fc\u015f\u00fcnmelerini s\u00f6ylerim. Markan\u0131z en \u00fcstte, onun alt\u0131nda ana anahtar kelimelerinizi, en \u00e7ok \u00f6nem verdi\u011finiz anahtar kelimeleri i\u00e7eren esas i\u00e7eri\u011finiz, onun alt\u0131nda onlarca, y\u00fczlerce ya da binlerce olmasa da sayfalar, hepsi sitenizin yap\u0131s\u0131n\u0131 g\u00fc\u00e7lendiriyorlar.<\/p>\n

    Birka\u00e7 anahtar kelimeden fazlas\u0131na sahip olmak konusunda problem ya\u015f\u0131yorsan\u0131z, anahtar kelime ara\u015ft\u0131rma ara\u00e7lar\u0131n\u0131n baz\u0131lar\u0131n\u0131 deneyin.<\/p>\n

    Anahtar Kelime Stratejiniz Ya\u015far ve Nefes Al\u0131r<\/strong><\/p>\n

    Anahtar kelime stratejiniz arada bir sizinle de\u011fi\u015fmelidir, size adapte olmal\u0131d\u0131r, sizinle b\u00fcy\u00fcmelidir. Aksi takdirde yanl\u0131\u015f yap\u0131yorsunuz demektir. \u015eimdi gidin ve bir anahtar kelime stratejisi olu\u015fturun. Ya da kal\u0131n ve belirtmek istediklerinizi ve sorular\u0131n\u0131z\u0131 yorum olarak g\u00f6nderin!<\/p>\n

    Dijital pazarlama stratejinizi haz\u0131rlad\u0131n\u0131z m\u0131? Size yard\u0131mc\u0131 olacak\u00a0bu kayna\u011f\u0131\u00a0mutlaka incelemelisiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Markan\u0131z ve anahtar kelimeleriniz aras\u0131nda ne fark var? Her ikisini de etkili bir \u015fekilde kullan\u0131yor musunuz? Markan\u0131z, en \u00f6nemli anahtar kelimelerinizden biridir; ancak sadece anahtar kelimeniz olmamal\u0131 ya da bir\u00e7ok anahtar kelimeniz varken bir markaya sahip olmama gibi bir durum ya\u015famamal\u0131s\u0131n\u0131z.\u00a0 Se\u00e7ti\u011finiz anahtar kelimelerin ard\u0131nda bir anahtar kelime stratejisi olmal\u0131d\u0131r. Bu makale bunun sebeplerini vurguluyor...","protected":false},"author":1,"featured_media":4787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nMarka ve Anahtar Kelime Stratejisinin Beraber \u00c7al\u0131\u015fmas\u0131n\u0131 Sa\u011flamak - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/marka-ve-anahtar-kelime-stratejisinin-beraber-calismasini-saglamak\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marka ve Anahtar Kelime Stratejisinin Beraber \u00c7al\u0131\u015fmas\u0131n\u0131 Sa\u011flamak - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lf.com.tr\/tr\/marka-ve-anahtar-kelime-stratejisinin-beraber-calismasini-saglamak\/\" \/>\n<meta property=\"og:site_name\" content=\"LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-16T08:59:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-28T14:20:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/marka-ve-anahtar-kelime-stratejisi-belirlemek.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"659\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lfdigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"lfdigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/marka-ve-anahtar-kelime-stratejisinin-beraber-calismasini-saglamak\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/marka-ve-anahtar-kelime-stratejisinin-beraber-calismasini-saglamak\\\/\"},\"author\":{\"name\":\"lfdigital\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/#\\\/schema\\\/person\\\/f01d2cc7ecbefa065757f1c757ef2457\"},\"headline\":\"Marka ve Anahtar Kelime Stratejisinin Beraber \u00c7al\u0131\u015fmas\u0131n\u0131 Sa\u011flamak\",\"datePublished\":\"2020-01-16T08:59:05+00:00\",\"dateModified\":\"2020-01-28T14:20:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/marka-ve-anahtar-kelime-stratejisinin-beraber-calismasini-saglamak\\\/\"},\"wordCount\":1109,\"image\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/marka-ve-anahtar-kelime-stratejisinin-beraber-calismasini-saglamak\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lf.com.tr\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/marka-ve-anahtar-kelime-stratejisi-belirlemek.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/marka-ve-anahtar-kelime-stratejisinin-beraber-calismasini-saglamak\\\/\",\"url\":\"https:\\\/\\\/www.lf.com.tr\\\/marka-ve-anahtar-kelime-stratejisinin-beraber-calismasini-saglamak\\\/\",\"name\":\"Marka ve Anahtar Kelime Stratejisinin Beraber \u00c7al\u0131\u015fmas\u0131n\u0131 Sa\u011flamak - 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