{"id":4770,"date":"2020-01-16T11:51:18","date_gmt":"2020-01-16T08:51:18","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4770"},"modified":"2020-01-17T12:22:54","modified_gmt":"2020-01-17T09:22:54","slug":"olaganustu-e-ticaret-seo-icin-4-taktik","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/olaganustu-e-ticaret-seo-icin-4-taktik\/","title":{"rendered":"Ola\u011fan\u00fcst\u00fc E-ticaret SEO i\u00e7in 4 Taktik"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Arama motoru optimizasyonu her zamankinden daha da karma\u015f\u0131k bir hale geldi. Bu oran normal bir web sayfas\u0131na g\u00f6re e-ticaret sitelerinde daha da fazlad\u0131r.<\/p>\n<p>\u00dcst d\u00fczey\u00a0<strong>SEO<\/strong>\u00a0uzmanlar\u0131 iyi bir optimizasyon i\u00e7in 16 maddenin gerekli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrler. Yaz\u0131n\u0131n sonunda bu maddelerin hepsine ula\u015fabileceksiniz. \u015eimdilik aras\u0131ndan se\u00e7mi\u015f oldu\u011fumuz ve en \u00e7ok \u00f6nemsemeniz gereken 4 maddeyi ele alal\u0131m;<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/olagan-ustu-eticaret-seo.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/olagan-ustu-eticaret-seo.png 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/olagan-ustu-eticaret-seo-600x361.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/olagan-ustu-eticaret-seo-300x180.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/olagan-ustu-eticaret-seo-150x90.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Mobil\u00a0Dostu<\/strong><\/p>\n<p>Biliyoruz ki Google Nisan ay\u0131nda bir g\u00fcncelleme yapt\u0131 ve mobil uyumlu olmayan siteleri uyarmaya ba\u015flad\u0131. Art\u0131k mobil uyumlu olan ile olmayan aras\u0131nda bir fark olacak. Bu e-ticaret siteleri olduk\u00e7a \u00f6nemli bir g\u00fcncelleme. E-Ticaret de\u011filde M-Ticaret\u2019e gidilen bu d\u00f6nemde mobil trafi\u011fin artmas\u0131 sat\u0131\u015flara da paralel olarak yans\u0131makta. Bunu dikkate alan e-ticaret siteleri di\u011ferlerine g\u00f6re daha avantajl\u0131 olacakt\u0131r.\u00a0Mobil dostu olman\u0131n \u00fc\u00e7 ana kural\u0131 vard\u0131r. Duyarl\u0131 tasar\u0131m, dinamik hizmet veren sayfalar ve mobil i\u00e7in atanm\u0131\u015f URL\u2019ler.<\/p>\n<p>Haz\u0131r\u00a0<strong>mobil dostu<\/strong>\u00a0sitelerden bahsederken bir konuya de\u011finmeden ge\u00e7mek istemiyorum. Bir konuya \u00e7ok \u00fcz\u00fcl\u00fcyorum ve bunu ger\u00e7ekten payla\u015fmak istiyorum. \u00dclkemizde e-ticaret paketi satan bir \u00e7ok firma bulunmaktad\u0131r. Bu firmalar\u0131n %90\u2019\u0131 mobil uyumlu paketler satm\u0131yor. Satsalar bile buna f\u0131rsata \u00e7eviriyorlar. Bu i\u015fin teknik taraf\u0131n\u0131 bilmiyorsunuz, kar\u015f\u0131 tarafa g\u00fcveniyorsunuz, bu i\u015fe yat\u0131r\u0131m yap\u0131yorsunuz ama bir bak\u0131yorsunuz giri\u015fiminize ait sitenin mobil uyumlulu\u011fu yok. Uyumluluk var diyorlar ama bu seferde Google arama motorunun istemi\u015f oldu\u011fu kriterlere g\u00f6re yap\u0131land\u0131r\u0131lmam\u0131\u015f.<\/p>\n<p>De\u011ferli giri\u015fimciler\u00a0sekt\u00f6r\u00a0mobile do\u011fru gidiyor. L\u00fctfen bu konuyu dikkate al\u0131n. Giri\u015fimlerinizin ba\u015far\u0131ya ula\u015fmas\u0131 i\u00e7in kesinlikle web siteniz kullan\u0131c\u0131 duyarl\u0131, mobil uyumlu ve arama motorlar\u0131 kurallar\u0131na uygun olarak yap\u0131land\u0131r\u0131lmal\u0131.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"321\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-uyumluluk-testi-1024x321-1.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-uyumluluk-testi-1024x321-1.png 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-uyumluluk-testi-1024x321-1-600x188.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-uyumluluk-testi-1024x321-1-300x94.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-uyumluluk-testi-1024x321-1-150x47.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Web sitenizin mobile uyumluluk testini\u00a0<a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?hl=tr\">https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?hl=tr<\/a>\u00a0ba\u011flant\u0131s\u0131ndan yapabilirsiniz.<\/p>\n<p><strong>Kanonik URL\u2019ler<\/strong><\/p>\n<p>\u00d6zellikle b\u00fcy\u00fck e-ticaret sitelerinde bir veya birden fazla \u00fcr\u00fcn kategorileri ayn\u0131 i\u00e7eri\u011fe sahip olabiliyorlar. \u0130\u015fte bu noktada devreye kanonik url giriyor. Bizim Google arama motoruna ayn\u0131 i\u00e7eri\u011fe sahip sayfalar\u0131m\u0131z\u0131 bir \u015fekilde belirtmemiz gerekiyor. Bu noktada yard\u0131m\u0131m\u0131za kanonik url yeti\u015fiyor.<\/p>\n<p><strong>Meta A\u00e7\u0131klamar<\/strong><\/p>\n<p>Meta a\u00e7\u0131klamalar her web sayfas\u0131 i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r fakat e-ticaret siteleri i\u00e7in bu \u00f6nem daha da b\u00fcy\u00fckt\u00fcr. \u00c7o\u011fu e-ticaret sitesini\u00a0inceleme f\u0131rsat\u0131 buldum. Gerek yabanc\u0131 gerekse T\u00fcrk sitelerinde yap\u0131lan en b\u00fcy\u00fck yanl\u0131\u015f\u0131n otomatik olarak olu\u015fturulan meta a\u00e7\u0131klamalar oldu\u011funu g\u00f6zlemledim. Meta a\u00e7\u0131klamalar e-ticaret sitelerinde sat\u0131\u015fa giden ilk ad\u0131md\u0131r.<\/p>\n<p><strong>Taze ve Sa\u011flam \u0130\u00e7erik<\/strong><\/p>\n<p>Art\u0131k her web sitesi sahibi \u015fu konuda net: i\u00e7erik krald\u0131r. Kelime olarak zengin olan i\u00e7erik her zaman i\u00e7i faydal\u0131 olmu\u015ftur. Hummingbird g\u00fcncellemesi ile birlikte art\u0131k kelime say\u0131s\u0131n\u0131n fazlal\u0131\u011f\u0131 tek ba\u015f\u0131na bir\u00a0\u015fey ifade etmiyor. \u0130\u00e7eri\u011fin kaliteli olmas\u0131, kullan\u0131c\u0131ya ger\u00e7ekten bir \u015feyler aktarmas\u0131 \u00e7ok \u00f6nemli. \u0130\u00e7erik sadece metinlerle olu\u015fturulan bir \u015fey de\u011fildir. \u0130nfografikler, videolar ve foto\u011fraflar arac\u0131l\u0131\u011f\u0131yla olu\u015fturdu\u011funuz i\u00e7eriklerinde \u00e7ok b\u00fcy\u00fck bir \u00f6nemi var.<\/p>\n<p><strong>Di\u011fer 12 \u00d6nemli Kriter<\/strong><\/p>\n<ul>\n<li>Yerel Optimizasyon<\/li>\n<li>Responsive Tasar\u0131m<\/li>\n<li>Uygun Site Yap\u0131lanmas\u0131<\/li>\n<li>Yap\u0131land\u0131r\u0131lm\u0131\u015f Verilerin Uygulanmas\u0131<\/li>\n<li>H\u0131zl\u0131 Y\u00fcklenme S\u00fcrelerinin Sa\u011flanmas\u0131<\/li>\n<li>Ayr\u0131nt\u0131l\u0131\u00a0Anahtar Kelime ve Zengin \u00dcr\u00fcn A\u00e7\u0131klamalar\u0131 Kullanmak<\/li>\n<li>G\u00f6r\u00fcnt\u00fcler i\u00e7in Alt Etiket Kullanmak<\/li>\n<li>\u00dcr\u00fcn Sayfalar\u0131nda Sosyal Payla\u015f\u0131m Ara\u00e7lar\u0131 Sa\u011flamak<\/li>\n<li>HTTPs G\u00fcvenlik Protokol\u00fc Sa\u011flamak<\/li>\n<li>Hatas\u0131z Sayfalar<\/li>\n<li>\u00c7e\u015fitli \u00c7apa Metin Kullan\u0131m\u0131<\/li>\n<li>Kaliteli Backlink Kaynaklar\u0131<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Arama motoru optimizasyonu her zamankinden daha da karma\u015f\u0131k bir hale geldi. Bu oran normal bir web sayfas\u0131na g\u00f6re e-ticaret sitelerinde daha da fazlad\u0131r. \u00dcst d\u00fczey\u00a0SEO\u00a0uzmanlar\u0131 iyi bir optimizasyon i\u00e7in 16 maddenin gerekli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrler. Yaz\u0131n\u0131n sonunda bu maddelerin hepsine ula\u015fabileceksiniz. \u015eimdilik aras\u0131ndan se\u00e7mi\u015f oldu\u011fumuz ve en \u00e7ok \u00f6nemsemeniz gereken 4 maddeyi ele alal\u0131m; Mobil\u00a0Dostu Biliyoruz...","protected":false},"author":1,"featured_media":4771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ola\u011fan\u00fcst\u00fc E-ticaret SEO i\u00e7in 4 Taktik - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/olaganustu-e-ticaret-seo-icin-4-taktik\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ola\u011fan\u00fcst\u00fc E-ticaret SEO i\u00e7in 4 Taktik - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lf.com.tr\/tr\/olaganustu-e-ticaret-seo-icin-4-taktik\/\" \/>\n<meta property=\"og:site_name\" content=\"LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-16T08:51:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-17T09:22:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/olagan-ustu-eticaret-seo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"616\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lfdigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"lfdigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/olaganustu-e-ticaret-seo-icin-4-taktik\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/olaganustu-e-ticaret-seo-icin-4-taktik\\\/\"},\"author\":{\"name\":\"lfdigital\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/#\\\/schema\\\/person\\\/f01d2cc7ecbefa065757f1c757ef2457\"},\"headline\":\"Ola\u011fan\u00fcst\u00fc E-ticaret SEO i\u00e7in 4 Taktik\",\"datePublished\":\"2020-01-16T08:51:18+00:00\",\"dateModified\":\"2020-01-17T09:22:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/olaganustu-e-ticaret-seo-icin-4-taktik\\\/\"},\"wordCount\":683,\"image\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/olaganustu-e-ticaret-seo-icin-4-taktik\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lf.com.tr\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/olagan-ustu-eticaret-seo.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/olaganustu-e-ticaret-seo-icin-4-taktik\\\/\",\"url\":\"https:\\\/\\\/www.lf.com.tr\\\/olaganustu-e-ticaret-seo-icin-4-taktik\\\/\",\"name\":\"Ola\u011fan\u00fcst\u00fc E-ticaret SEO i\u00e7in 4 Taktik - 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