{"id":4736,"date":"2020-01-16T11:33:19","date_gmt":"2020-01-16T08:33:19","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4736"},"modified":"2020-01-16T11:33:19","modified_gmt":"2020-01-16T08:33:19","slug":"seo-kampanyasinin-planlanmasi-butcelendirilmesi-ve-degerlendirilmesi","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/seo-kampanyasinin-planlanmasi-butcelendirilmesi-ve-degerlendirilmesi\/","title":{"rendered":"SEO Kampanyas\u0131n\u0131n Planlanmas\u0131, B\u00fct\u00e7elendirilmesi ve De\u011ferlendirilmesi"},"content":{"rendered":"

SEO \u00e7al\u0131\u015fmalar\u0131 s\u00f6z konusu oldu\u011fu zaman bir\u00e7ok i\u015fletme sahibi tam olarak ne yapaca\u011f\u0131n\u0131, nas\u0131l bir plan uygulamas\u0131 gerekti\u011fini ve SEO kampanyas\u0131n\u0131 nas\u0131l verimli hale d\u00f6n\u00fc\u015ft\u00fcrece\u011fini bilmemektedir. Birbirinden farkl\u0131 y\u00f6ntemler ve etik ad\u0131mlar\u0131n neler oldu\u011funun fark\u0131nda de\u011fildirler. Etik olmayan yollarla \u00e7al\u0131\u015fma yapan ki\u015filer ilk sayfay\u0131 garanti edecek vaatlerde bulunurlar ama ger\u00e7ekte her \u015fey san\u0131ld\u0131\u011f\u0131 kadar basit olmayabilir.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Bu tekliflerin ve yakla\u015f\u0131mlar\u0131n bir sebebi vard\u0131r. \u0130\u015fletme sahipleri kendi SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 yapacak vakte sahip de\u011fildirler. \u0130nternet pazarlamac\u0131l\u0131\u011f\u0131 bir\u00e7ok i\u015fletmeye yabanc\u0131 gelen bir durum olmas\u0131ndan \u00f6t\u00fcr\u00fc bu t\u00fcr teklifler daima de\u011ferlendirilmeye al\u0131n\u0131r ancak sonu\u00e7lar\u0131 hesaba kat\u0131lmaz.<\/p>\n

Ucuz olarak nitelendirilen bu \u00e7al\u0131\u015fmalar daha sonradan size zarar vermeye ba\u015flayan \u00e7al\u0131\u015fmalara d\u00f6n\u00fc\u015f\u00fcr. Google taraf\u0131ndan uygulanan cezalardan kurtulmak i\u00e7in ba\u015fvuran i\u015fletmelerin profiline g\u00f6z atarsan\u0131z birlikte \u00e7al\u0131\u015ft\u0131klar\u0131 SEO firmas\u0131n\u0131n neler yapt\u0131\u011f\u0131ndan habersiz olduklar\u0131n\u0131 g\u00f6r\u00fcrs\u00fcn\u00fcz. Bu i\u015fletmelerin sahipleri k\u0131sa s\u00fcrede \u00e7\u0131lg\u0131na d\u00f6nebilirler \u00e7\u00fcnk\u00fc yanl\u0131\u015f bir \u015fey yapmad\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrler.<\/p>\n

Bu noktadan sonra her \u015fey biraz daha garip olmaya ba\u015flar. M\u00fc\u015fterilere Google\u2019\u0131n site y\u00f6neticisi k\u0131lavuzdan bahsetti\u011finiz zaman \u015fa\u015f\u0131r\u0131rlar \u00e7\u00fcnk\u00fc siteleri arama sonu\u00e7lar\u0131ndan gitmeden \u00f6nce bir\u00e7o\u011fu bu k\u0131lavuzdan habersizdir. Asl\u0131nda bu i\u015fletme sahiplerinin tek hatas\u0131 organik arama sonu\u00e7lar\u0131 a\u00e7\u0131s\u0131ndan kendilerine ve dolay\u0131s\u0131yla i\u015fletmeye zarar verecek firmalarla \u00e7al\u0131\u015fmalar\u0131d\u0131r. Ucuz olarak nitelendirilen SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n gizli maliyeti i\u015fte tam olarak budur.<\/p>\n

Planlamada Ba\u015far\u0131s\u0131zl\u0131k ile Ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 Planlaman\u0131n Benzerli\u011fi<\/strong><\/p>\n

S\u0131k\u00e7a duydu\u011funuz kli\u015fe do\u011frudur. Planlama olmadan s\u00fcreci takip edemez ve ba\u015far\u0131y\u0131 de\u011ferlendiremezsiniz. Hepsi bir arada \u015feklinde bir pazarlama plan\u0131 yoktur. Her site farkl\u0131d\u0131r ve her birinin kendine g\u00f6re zorluklar\u0131 vard\u0131r. Bir plan geli\u015ftirirken ilk olarak hedefleri ve ama\u00e7lar\u0131 belirlemelisiniz. Ard\u0131ndan ise hedeflerinize ula\u015fmak i\u00e7in se\u00e7ebilece\u011finiz en iyi yollar\u0131 tan\u0131mlamal\u0131s\u0131n\u0131z.<\/p>\n

Dijital pazarlama konusunda akl\u0131n\u0131zda tutman\u0131z gereken kilit unsur her \u015feyin s\u00fcregelen bir s\u00fcre\u00e7 olaca\u011f\u0131d\u0131r. Sitenizin teknik sorunlar i\u00e7in g\u00f6zden ge\u00e7irilmesi, i\u00e7erik eklenmesi ve link al\u0131nmas\u0131 gibi i\u015flemler asla son bulmaz. T\u0131klama ba\u015f\u0131na maliyet anlam\u0131na gelen \u00e7e\u015fitli y\u00f6ntemler size anl\u0131k olarak d\u00f6n\u00fc\u015f\u00fcm sa\u011flarken bu t\u00fcr SEO \u00e7al\u0131\u015fmalardan elde edece\u011finiz sonu\u00e7lar\u0131 tam anlam\u0131yla de\u011ferlendirmek i\u00e7in biraz beklemeniz gerekecektir.<\/p>\n

Geli\u015ftirilen plan \u00f6zel olsa bile ba\u015far\u0131ya ula\u015fan SEO kampanyalar\u0131n\u0131n \u00e7al\u0131\u015fma taslaklar\u0131nda genellikle a\u015fa\u011f\u0131daki unsurlardan bir\u00e7o\u011fu yer al\u0131r:<\/p>\n

Kontrol<\/strong>: Bir siteyi teknik sa\u011fl\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan kontrol etmek ve ayn\u0131 zamanda potansiyel SEO problemleri ve sorunlar\u0131 a\u00e7\u0131s\u0131ndan g\u00f6zden ge\u00e7irmek ba\u015flang\u0131\u00e7 i\u00e7in gereklidir. Problemler \u00fczerinde biraz daha fazla d\u00fc\u015f\u00fcnmeniz durumunda do\u011fru aksiyon plan\u0131n\u0131 olu\u015fturabilirsiniz. Plan spesifik olmal\u0131, zaman a\u00e7\u0131s\u0131ndan s\u0131k\u0131nt\u0131 \u00e7\u0131karmamal\u0131 ve \u00f6l\u00e7\u00fclebilir yani de\u011ferlendirilebilir olmal\u0131d\u0131r.<\/p>\n

Backlink Kontrol\u00fc<\/strong>: Bu alan asl\u0131nda pek sevilmez ancak bunun kontrol\u00fcn\u00fc s\u0131k\u0131 s\u0131k\u0131 ger\u00e7ekle\u015ftirmelisiniz. Penguin g\u00fcncellemeleri gibi algoritma g\u00fcncellemeleri kapsam\u0131nda s\u0131k\u0131nt\u0131 ya\u015famak istemiyorsan\u0131z link kontrol\u00fcn\u00fc problem ya\u015famaya ba\u015flamadan \u00f6nce ger\u00e7ekle\u015ftirmelisiniz.<\/p>\n

Anahtar Kelime Ara\u015ft\u0131rma ve Anahtar Kelime Se\u00e7imi<\/strong>: Modern SEO \u00e7al\u0131\u015fmalar\u0131 bir \u00f6d\u00fcl i\u00e7in ilk s\u0131raya yerle\u015fmekten \u00e7ok daha fazlas\u0131d\u0131r. Bunun bir di\u011fer anlam\u0131 y\u00fcksek aramaya sahip ve siteniz ile alakal\u0131 olan anahtar kelimeleri sitenizde kullanman\u0131z\u0131n gereklili\u011fidir. Anahtar kelime ara\u015ft\u0131rmas\u0131 yapmak i\u00e7in pek \u00e7ok farkl\u0131 rehberden faydalanabilirsiniz.<\/p>\n

Site \u0130\u00e7i \u0130yile\u015ftirmeler<\/strong>: Meta etiket iyile\u015ftirmesi, \u00f6nemli HTML etiketler, anahtar kelime iyile\u015ftirmesi, link iyile\u015ftirmesi, SEO \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda ger\u00e7ekle\u015ftirilen at\u0131flar ve resim iyile\u015ftirmeleri bu kapsamda yer alan iyile\u015ftirmelerdir.<\/p>\n

Rakip Analizi<\/strong>: Rekabette \u00f6n planda kalabilmek istiyorsan\u0131z ilk olarak rakibin neler yapt\u0131\u011f\u0131n\u0131 bilmelisiniz. \u00d6zellikle rakibinizin g\u00fc\u00e7l\u00fc ve zay\u0131f yanlar\u0131n\u0131 tan\u0131mlamal\u0131s\u0131n\u0131z. Kapsaml\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirilecek rekabet analizi bu konuda size yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

\u0130\u00e7erik Pazarlama<\/strong>: Bu k\u0131s\u0131m \u00f6zel bir g\u00f6rev olarak ele al\u0131nmal\u0131 ve ideal olarak \u00e7ift y\u00f6nden takip edilmelidir. Olu\u015fturaca\u011f\u0131n\u0131z strateji link almaya ve belirli bir ama\u00e7 i\u00e7in i\u00e7erik \u00fcretmeye y\u00f6nelik olacakt\u0131r. Genel olarak bilgilendirici i\u00e7erikler olu\u015fturmal\u0131 ve bulundu\u011funuz ni\u015f ile alakal\u0131 bilgi kayna\u011f\u0131 olabilmelisiniz. Arama sonu\u00e7lar\u0131nda yer almak sizin i\u00e7in olduk\u00e7a verimli sonu\u00e7lar do\u011furacakt\u0131r.<\/p>\n

Link Olu\u015fturma<\/strong>: Bir\u00e7ok ki\u015fi 2015 y\u0131l\u0131nda bunun i\u00e7in \u00e7ok zorluk oldu\u011fu g\u00f6r\u00fc\u015f\u00fcne sahiptirler. Bunun sebebi art\u0131k link olu\u015fturman\u0131n bir i\u015fe yaramad\u0131\u011f\u0131n\u0131 veya ge\u00e7mi\u015fe g\u00f6re daha az i\u015fe yarad\u0131\u011f\u0131n\u0131 belirten ki\u015filerin art\u0131\u015f g\u00f6stermi\u015f olmas\u0131d\u0131r. Ge\u00e7mi\u015fe g\u00f6re \u00e7ok fazla etkileri olmasa bile linklerin hi\u00e7bir \u00f6neme sahip olmad\u0131klar\u0131n\u0131 s\u00f6ylemek do\u011fru de\u011fildir. E\u011fer linkler \u00f6nemli olmasayd\u0131 Google\u2019\u0131n algoritma g\u00fcncellemesi gibi g\u00fcncellemeler yay\u0131nlayarak k\u00f6t\u00fc olanlar\u0131 ay\u0131klamaya \u00e7al\u0131\u015fmas\u0131na gerek kalmayacakt\u0131.<\/p>\n

Sosyal Medya<\/strong>: Bu iki y\u00f6nl\u00fc kullan\u0131labilecek bir di\u011fer g\u00f6revdir. Hedef kitle olu\u015fturma ve sosyal medya pazarlamac\u0131l\u0131\u011f\u0131 bu iki hedeftir. Unutmay\u0131n, sosyal medya insanlar aras\u0131 etkile\u015fim gerektirmektedir. Bunun i\u00e7in yeterli kabiliyete sahip olmal\u0131 veya bu kabiliyetlere sahip ki\u015filerle \u00e7al\u0131\u015f\u0131yor olmal\u0131s\u0131n\u0131z.<\/p>\n

B\u00fct\u00e7e<\/strong><\/p>\n

B\u00fct\u00e7e konusu SEO \u00e7al\u0131\u015fmalar\u0131na ne kadar harcayabilece\u011finiz ile ilgilidir. Buradaki miktar dijital pazarlama kampanyan\u0131z\u0131 y\u00fcr\u00fctmek i\u00e7in \u00e7al\u0131\u015faca\u011f\u0131n\u0131z firman\u0131n seviyesine g\u00f6re de\u011fi\u015fiklik g\u00f6stermektedir. E\u011fer yerel ve k\u00fc\u00e7\u00fck bir i\u015fletme durumundaysan\u0131z harcaman\u0131z gerekecek miktar daha az olacakt\u0131r. Baz\u0131 firmalar giri\u015f seviyesi i\u00e7in daha ucuz fiyata sahip olan deneme paketleri sunabilmektedirler. Bu sayede m\u00fc\u015fteriler hizmetlerini test edebilmektedirler. Genel olarak bu yakla\u015f\u0131m daha pozitif sonu\u00e7lar ortaya \u00e7\u0131karmaktad\u0131r.<\/p>\n

Maalesef \u00fcst seviye bir SEO \u00e7al\u0131\u015fmas\u0131 i\u00e7in herkes yeterli beceriye sahip olamayabilir. Bununla birlikte kimsenin Google site y\u00f6neticisi k\u0131lavuzunu es ge\u00e7meden ucuza \u00e7al\u0131\u015fma yapabilmesi pek m\u00fcmk\u00fcn de\u011fildir. E\u011fer daha farl\u0131 \u00e7\u00f6z\u00fcmlere y\u00f6nelmek ve \u00f6deyece\u011finiz miktarda biraz daha azaltmaya gitmek istiyorsan\u0131z gerekli olan \u00e7al\u0131\u015fmalar\u0131 b\u00f6l\u00fcmlere ay\u0131rabilirsiniz. SEO denetimi i\u00e7in bir ba\u015fka yer ile \u00e7al\u0131\u015f\u0131rken, anahtar kelime analizi i\u00e7in bir ba\u015fka yerle \u00e7al\u0131\u015fabilirsiniz. E\u011fer tek seferde \u00f6deme yapamayacak durumdaysan\u0131z bu y\u00f6ntemi deneyebilir veya \u00e7al\u0131\u015fmalar\u0131 kendiniz yapabilirsiniz.<\/p>\n

Hedeflerinizi Belirleyin<\/strong><\/p>\n

Sitenize alaca\u011f\u0131n\u0131z trafik ile yat\u0131r\u0131m getirisinin gelip gelmedi\u011fini belirlemek i\u00e7in bir \u015fekilde analiz ara\u00e7lar\u0131ndan yararlanmal\u0131s\u0131n\u0131z. B\u00fct\u00e7e durumunu g\u00f6z \u00f6n\u00fcne getirmeden yat\u0131r\u0131m getirisi almak istersiniz. Planlama a\u015famas\u0131nda ba\u015flang\u0131\u00e7tan itibaren mutlaka ba\u015far\u0131y\u0131 nas\u0131l \u00f6l\u00e7ebilece\u011finizi veya de\u011ferlendirebilece\u011finizi d\u00fc\u015f\u00fcnmelisiniz. S\u00f6z konusu durum SEO ise bir\u00e7ok ki\u015fi arama sonu\u00e7lar\u0131ndaki en \u00fcst s\u0131ralara bakmaktad\u0131r. E\u011fer \u00f6l\u00e7\u00fcmler i\u00e7in ilk s\u0131rada yer almay\u0131 bir hedef olarak belirlediyseniz sadece buna ba\u011fl\u0131 kalmamal\u0131s\u0131n\u0131z.<\/p>\n

S\u0131ralaman\u0131z\u0131 \u00f6l\u00e7mek yerine ger\u00e7ek istatistiklere y\u00f6nelmelisiniz. E\u011fer i\u015fletmenin normal pazarlama kampanyalar\u0131na g\u00f6z atarsan\u0131z bunun ne anlama geldi\u011fini anlayabilirsiniz. M\u00fc\u015fteri say\u0131s\u0131n\u0131n y\u00fckselmesi ve sat\u0131\u015flarda art\u0131\u015f g\u00f6z\u00fckmesi ger\u00e7ek istatistikler aras\u0131nda yer almaktad\u0131r. Bu \u00f6l\u00e7\u00fcmleri dijital pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z kapsam\u0131nda da kullanabilirsiniz. Hedefiniz belki yeni abonelikler kazanmaktad\u0131r, belki siteniz \u00fczerinden sat\u0131\u015f yapmakt\u0131r veya \u00e7ok daha farkl\u0131 hedeflere y\u00f6nelmektir.<\/p>\n

De\u011ferlendirme ve \u00f6l\u00e7\u00fcm konusunda iki \u00f6nemli fakt\u00f6r\u00fc g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z. Bir \u015feyler mutlaka \u00f6l\u00e7\u00fclebilir olmal\u0131d\u0131r ve hedefiniz anlaml\u0131 olmal\u0131d\u0131r. Bir \u00fcr\u00fcne g\u00f6sterilen ilgiyi \u00f6l\u00e7mek pek m\u00fcmk\u00fcn olmayabilir \u00e7\u00fcnk\u00fc siteyi ziyaret eden ki\u015finin bir \u00fcr\u00fcne tam anlam\u0131yla ilgi duyup duymad\u0131\u011f\u0131n\u0131 bilemeyebilirsiniz. Ancak tekil ziyaret\u00e7iler, sat\u0131n al\u0131mlar ve sayfa g\u00f6r\u00fcnt\u00fclenmeleri gibi rakamlar \u00f6l\u00e7\u00fclebilir unsurlard\u0131r.<\/p>\n

Markan\u0131z i\u00e7in yeni bir SEO kampanyas\u0131 belirledikten sonra organik trafikte ani s\u0131\u00e7ramalar beklememelisiniz. \u00d6l\u00e7\u00fcmleri takip etmeye ve de\u011ferlendirmeleri yapmaya devam etmelisiniz. Dijital pazarlama h\u0131zl\u0131 ko\u015fu de\u011fildir bir maratondur.<\/p>\n<\/div><\/div>

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Yat\u0131r\u0131m\u0131n Getirisi<\/strong><\/p>\n

Yat\u0131r\u0131m\u0131n getirisi sizin i\u00e7in bir \u00f6l\u00e7\u00fcm de\u011feri olabilir ama bu \u00f6l\u00e7\u00fcm\u00fc ger\u00e7ekle\u015ftirirken ciddi istatistiksel verilere odaklanmal\u0131s\u0131n\u0131z. Bu veriler b\u00fcy\u00fck \u00f6l\u00e7\u00fcde sizin ba\u015far\u0131n\u0131z\u0131 ortaya koyacak veya sizi yan\u0131ltacak unsurlardan olu\u015facakt\u0131r. Yat\u0131r\u0131m\u0131n getirisi konusunda hesaplama form\u00fcl\u00fcn\u00fc yanl\u0131\u015f yazman\u0131z durumunda zararda oldu\u011funuz ortaya \u00e7\u0131kabilir. Bu durumda ger\u00e7ek anlamda yat\u0131r\u0131m\u0131n getirisi form\u00fcl\u00fcn\u00fc nas\u0131l yazman\u0131z gerekti\u011fini belirlemelisiniz.<\/p>\n

Dijital pazarlama uzun bir s\u00fcre\u00e7tir. Bu alanda ba\u015far\u0131 bekliyorsan\u0131z daima planlama yaparak yola \u00e7\u0131kmal\u0131, b\u00fct\u00e7eyi iyi ayarlamal\u0131 ve veri analizlerini ger\u00e7ekle\u015ftirmelisiniz. T\u00fcm bunlarla u\u011fra\u015fmak istemiyorsan\u0131z ve ucuz bir SEO \u00e7al\u0131\u015fmas\u0131yla yola devam etmek istiyorsan\u0131z bir s\u00fcre sonra ba\u015far\u0131dan s\u00f6z edilemeyece\u011fini bilmeniz gerekmektedir.<\/p>\n<\/div>\n<\/article>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"SEO \u00e7al\u0131\u015fmalar\u0131 s\u00f6z konusu oldu\u011fu zaman bir\u00e7ok i\u015fletme sahibi tam olarak ne yapaca\u011f\u0131n\u0131, nas\u0131l bir plan uygulamas\u0131 gerekti\u011fini ve SEO kampanyas\u0131n\u0131 nas\u0131l verimli hale d\u00f6n\u00fc\u015ft\u00fcrece\u011fini bilmemektedir. Birbirinden farkl\u0131 y\u00f6ntemler ve etik ad\u0131mlar\u0131n neler oldu\u011funun fark\u0131nda de\u011fildirler. Etik olmayan yollarla \u00e7al\u0131\u015fma yapan ki\u015filer ilk sayfay\u0131 garanti edecek vaatlerde bulunurlar ama ger\u00e7ekte her \u015fey san\u0131ld\u0131\u011f\u0131 kadar basit...","protected":false},"author":1,"featured_media":4737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nSEO Kampanyas\u0131n\u0131n Planlanmas\u0131, B\u00fct\u00e7elendirilmesi ve De\u011ferlendirilmesi - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/seo-kampanyasinin-planlanmasi-butcelendirilmesi-ve-degerlendirilmesi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Kampanyas\u0131n\u0131n Planlanmas\u0131, B\u00fct\u00e7elendirilmesi ve De\u011ferlendirilmesi - 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