{"id":4718,"date":"2020-01-15T17:08:11","date_gmt":"2020-01-15T14:08:11","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4718"},"modified":"2020-01-17T12:27:20","modified_gmt":"2020-01-17T09:27:20","slug":"kullanici-deneyimini-seo-calismalariyla-harmanlamanin-5-yolu","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/kullanici-deneyimini-seo-calismalariyla-harmanlamanin-5-yolu\/","title":{"rendered":"Kullan\u0131c\u0131 Deneyimini SEO \u00c7al\u0131\u015fmalar\u0131yla Harmanlaman\u0131n 5 Yolu"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Bu i\u00e7erikte\u00a0site performans\u0131n\u0131 iyile\u015ftirmek ad\u0131na kullan\u0131c\u0131 deneyimini SEO \u00e7al\u0131\u015fmalar\u0131yla harmanlaman\u0131n 5 yolu\u00a0payla\u015f\u0131lm\u0131\u015ft\u0131r.<\/p>\n<p>Y\u0131llad\u0131r kullan\u0131c\u0131 deneyimi ve\u00a0SEO\u00a0\u00e7al\u0131\u015fmalar\u0131n\u0131n bir arada y\u00fcr\u00fct\u00fclebilece\u011fini \u00f6ng\u00f6ren fikirler vard\u0131. Bunlar art\u0131k fikir olmaktan \u00e7\u0131kt\u0131. Art\u0131k bu iki \u00e7al\u0131\u015fman\u0131n bir araya getirilerek en iyi sonucun elde edilmesini sa\u011flayacak stratejilere odaklan\u0131lmaktad\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"376\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanilabilirlik-seo.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanilabilirlik-seo.png 417w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanilabilirlik-seo-300x271.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanilabilirlik-seo-150x135.png 150w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Bug\u00fcn\u00fcn ko\u015fullar\u0131 gere\u011fi art\u0131k kullan\u0131c\u0131 deneyimi ile SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 bir araya getirmeden bir website olu\u015fturulmas\u0131 s\u00f6z konusu de\u011fildir. Bu ikisini ayr\u0131 birer \u00e7al\u0131\u015fma olarak ger\u00e7ekle\u015ftirmek ise yap\u0131labilecek en b\u00fcy\u00fck hatalardan birisidir.\u00a0Kullan\u0131c\u0131 deneyimi\u00a0belirli bir kitleye odaklan\u0131r ve genel olarak tasar\u0131m tercihleri veya sekt\u00f6r trendleri ile a\u00e7\u0131klanabilir.\u00a0<strong>SEO<\/strong>\u00a0ise sitenin geneline odaklan\u0131r ve verileri \u00f6n planda tutar. Bu sayede i\u00e7eri\u011fin arama motorlar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc iyile\u015ftirilir. Ancak bu ikisinin kesi\u015fim noktas\u0131 olan bir nokta vard\u0131r\u2026<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanici-deneyimi-seo.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanici-deneyimi-seo.jpg 800w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanici-deneyimi-seo-600x338.jpg 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanici-deneyimi-seo-300x169.jpg 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanici-deneyimi-seo-150x84.jpg 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Google bu kesi\u015fim noktas\u0131n\u0131 Site Y\u00f6neticisi K\u0131lavuzu i\u00e7erisinde a\u00e7\u0131k bir bi\u00e7imde belirtmi\u015ftir.\u00a0<strong>SEO \u00e7al\u0131\u015fmalar\u0131<\/strong>\u00a0bir gereksinim olsa bile \u00e7al\u0131\u015fmalar\u0131n merkezinde daima kullan\u0131c\u0131n\u0131n yer almas\u0131 bir zorunluluk olarak g\u00f6stermi\u015ftir. SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n i\u00e7erisinde olan ki\u015filer, bu \u00e7al\u0131\u015fmalar\u0131n site performans\u0131n\u0131 etkileyen di\u011fer unsurlardan ayr\u0131 tutulamayaca\u011f\u0131n\u0131 iyi bilirler.<\/p>\n<p>A\u015fa\u011f\u0131da yer alan be\u015f farkl\u0131 olguyu d\u00fc\u015f\u00fcnerek\u00a0<strong>kullan\u0131c\u0131 deneyimi ve SEO<\/strong>\u00a0\u00e7al\u0131\u015fmalar\u0131n\u0131 harmanlayarak bir sitenin performans\u0131n\u0131 iyile\u015ftirebilirsiniz.<\/p>\n<ol>\n<li><strong>Kullan\u0131c\u0131 \u0130\u00e7in \u0130\u00e7erik Olu\u015fturmak<\/strong><\/li>\n<\/ol>\n<p>Hem kullan\u0131c\u0131 deneyimi hem de SEO \u00e7al\u0131\u015fmalar\u0131 kullan\u0131c\u0131ya odaklan\u0131r. Eskiden kalma anahtar kelimeye ve sayfa iyile\u015ftirme \u00e7al\u0131\u015fmalar\u0131na yo\u011fun bir bi\u00e7imde tak\u0131l\u0131 kalmak gibi stratejiler etkinlik konusunda kullan\u0131c\u0131 merkezde olmad\u0131\u011f\u0131 s\u00fcrece pek sonu\u00e7 vermemektedir.<\/p>\n<p>Kullan\u0131c\u0131lar\u0131n ve arama motorlar\u0131n\u0131n uygun g\u00f6rd\u00fc\u011f\u00fc standartlar insan unsuruyla belirlenir. Temel\u00a0<strong>hedef arama motorundan ziyade kullan\u0131c\u0131y\u0131 memnun etmektir<\/strong>. Hatta arama motoru, sonu\u00e7 sayfas\u0131ndaki s\u0131ralaman\u0131z\u0131 belirleyecek olsa bile kullan\u0131c\u0131 her zaman daha \u00f6nemlidir.<\/p>\n<p>De\u011fi\u015ftirilmesi veya iyile\u015ftirilmesi gereken unsur tasar\u0131m dahi olsa kullan\u0131c\u0131lar d\u00fc\u015f\u00fcn\u00fclmelidir. \u00c7\u00fcnk\u00fc her \u015fey kullan\u0131c\u0131y\u0131 memnun etmeye, daha fazla trafik elde etmeye ve kullan\u0131c\u0131lar\u0131n sitede ge\u00e7irilen s\u00fcresini y\u00fckseltmeye y\u00f6neliktir.<\/p>\n<ol start=\"2\">\n<li><strong>Okunabilirlik<\/strong><\/li>\n<\/ol>\n<p>\u0130\u00e7erik uygunluk, kalite ve etkile\u015fim gibi fakt\u00f6rlerin hepsini i\u00e7erisinde bar\u0131nd\u0131rmal\u0131d\u0131r. E\u011fer kullan\u0131c\u0131lar\u0131 i\u00e7erisinde vakit ge\u00e7irmeye daha fazla ikna edici i\u00e7eriklere sahip olmak istiyorsan\u0131z bu fakt\u00f6rlerin her birini \u00f6n planda tutmal\u0131s\u0131n\u0131z.<\/p>\n<p>Kullan\u0131c\u0131 deneyimi bir sayfan\u0131n uygunlu\u011funu ve okunabilirli\u011fini iyile\u015ftirirken ayn\u0131 zamanda SEO niteli\u011fine katk\u0131 sa\u011flar.\u00a0<strong>\u0130\u00e7eri\u011fin kaliteli olmas\u0131<\/strong>\u00a0nihayetinde sitenin arama motorlar\u0131 taraf\u0131ndan taranmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"297\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanici-deneyimi-seo.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanici-deneyimi-seo.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanici-deneyimi-seo-300x149.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanici-deneyimi-seo-150x74.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>SEO \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda okunabilirlik i\u00e7eri\u011fin a\u00e7\u0131k, uygun ve bilgi verici olmas\u0131n\u0131 gerektirir. Bir konu olabildi\u011fince etrafl\u0131ca ele al\u0131nmal\u0131 ve bu sayede s\u00f6z konusu sayfan\u0131n arama motorlar\u0131 a\u00e7\u0131s\u0131ndan otoritesi y\u00fckseltilmelidir.<\/p>\n<p>Anahtar kelimeler ve sayfa i\u00e7i iyile\u015ftirmeler, en basit ad\u0131mlar s\u00f6z konusu olsa bile bir yaz\u0131n\u0131n okunabilirli\u011fine katk\u0131 sa\u011flar. Bunlar ayn\u0131 zamanda\u00a0<strong>sayfan\u0131n g\u00f6r\u00fcnt\u00fclenmesi ve taranmas\u0131<\/strong>\u00a0gibi niteliklerin daha iyi olmas\u0131 konusunda \u00f6nemlidir. Bir sayfan\u0131n arama motorlar\u0131 sonu\u00e7 sayfas\u0131nda s\u0131ralamas\u0131n\u0131 y\u00fckseltmek i\u00e7in art\u0131k anahtar kelimelere odaklanman\u0131n pek anlam\u0131 yoktur. \u0130\u00e7eri\u011fin kalitesine ve okunabilirli\u011fine katk\u0131s\u0131 olmad\u0131\u011f\u0131 s\u00fcrece bu hi\u00e7bir anlam ta\u015f\u0131mayacakt\u0131r.<\/p>\n<p>Kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan okunabilirlik bir sayfaya eri\u015fen kullan\u0131c\u0131lar\u0131 memnun etmek anlam\u0131n\u0131 ta\u015f\u0131r. Bu do\u011frultuda kullan\u0131c\u0131n\u0131n sayfaya girdi\u011finde elde edilece\u011fi ilk izlenim \u00e7ok \u00f6nemlidir. T\u00fcm cihazlarda ve taray\u0131c\u0131larda \u00e7al\u0131\u015fabilecek temiz bir yap\u0131 ve i\u015flevsel sayfa\u00a0<strong>kullan\u0131c\u0131 deneyiminin iyile\u015ftirilmesine<\/strong>\u00a0katk\u0131da bulunacak ve ayn\u0131 zamanda hedef kitlenin etkile\u015fimli olmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n<p>K\u0131sa, uygun, i\u015flevsel ve iyi bir \u015fekilde bi\u00e7imlendirilmi\u015f bir i\u00e7erik, SEO ve kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan okunabilirli\u011fi temsil eder. Bu \u00e7al\u0131\u015fmalar\u0131n bir araya getirilmesiyle kullan\u0131c\u0131lar\u0131n keyifle faydalanabilece\u011fi site sayfalar\u0131 olu\u015fturulabilir.<\/p>\n<ol start=\"3\">\n<li><strong>G\u00f6rsel Uygunluk<\/strong><\/li>\n<\/ol>\n<p>G\u00f6rsel uygunluk, bir sayfan\u0131n iyile\u015ftirilmesi a\u00e7\u0131s\u0131ndan hem kullan\u0131c\u0131 deneyimine hem SEO \u00e7al\u0131\u015fmalar\u0131na katk\u0131 sa\u011flayabilecektir. \u0130nsanlar, g\u00f6rsel unsurlar\u0131 yaz\u0131l\u0131 bilgiden daha h\u0131zl\u0131 i\u015flerler. Bu nedenle resimler, videolar ve di\u011fer g\u00f6rsel i\u00e7erikler kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan \u00f6nemli bir yere sahiptirler.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"220\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/seo-UX.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/seo-UX.png 620w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/seo-UX-600x213.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/seo-UX-300x106.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/seo-UX-150x53.png 150w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>SEO a\u00e7\u0131s\u0131ndan bak\u0131lacak olursa g\u00f6rsel i\u00e7erikler\u00a0<strong>arama motorlar\u0131<\/strong>\u00a0taraf\u0131ndan bulunabilmesi i\u00e7in en iyi \u015fekilde iyile\u015ftirilmelidir. \u0130yile\u015ftirilen bu i\u00e7erikler sayfaya farkl\u0131 bir yoldan trafik kazand\u0131rmak a\u00e7\u0131s\u0131ndan de\u011ferlidir.<\/p>\n<p>Kullan\u0131c\u0131 deneyimi\u00a0bir sayfada g\u00f6rsel i\u00e7eri\u011fin yer almas\u0131n\u0131n neden \u00f6nemli oldu\u011funu anlar \u00e7\u00fcnk\u00fc sayfan\u0131n etkili olabilmesi i\u00e7in g\u00f6rseller kullanmal\u0131d\u0131r. Fakat asla g\u00f6rsel i\u00e7erikler metin i\u00e7eriklerin yerine kullan\u0131lmamal\u0131d\u0131r. \u0130yi bir denge olu\u015fturulmal\u0131d\u0131r.<\/p>\n<p>T\u00fcm bunlar\u0131n yan\u0131nda hem\u00a0<strong>SEO<\/strong>\u00a0hem kullan\u0131c\u0131 deneyimi b\u00fcy\u00fck resimlerin tarama deneyimine etki edece\u011fi konusunda hemfikirdir. \u00c7\u00fcnk\u00fc b\u00fcy\u00fck g\u00f6rseller sitenin y\u00fcklenme h\u0131z\u0131n\u0131 y\u00fckseltecek ve sayfa d\u00fczenini rahats\u0131z edebilecektir. Bu nedenle daima g\u00f6rsel i\u00e7erikler kullan\u0131lmadan \u00f6nce g\u00f6zden ge\u00e7irilerek masa\u00fcst\u00fc ve mobil kullan\u0131c\u0131lar g\u00f6z \u00f6n\u00fcnde bulundurularak d\u00fczenlenmelidir.<\/p>\n<ol start=\"4\">\n<li><strong>Kullan\u0131labilirlik<\/strong><\/li>\n<\/ol>\n<p>Her \u015fey sadece tasar\u0131mla ilgili de\u011fildir. Bir sayfan\u0131n i\u015flevselli\u011fi de kullan\u0131c\u0131 deneyimine etki eder. Kolay gezinti \u00f6geleri kullan\u0131c\u0131lar\u0131n bir sayfay\u0131 daha fazla incelemesi sa\u011flar. Do\u011fru men\u00fc i\u015flevsellikleri, dahili link yap\u0131s\u0131 ve a\u00e7\u0131k gezinti etiketleri bir kullan\u0131c\u0131n\u0131n bir sayfada ge\u00e7irdi\u011fi s\u00fcreye etki eder. En \u00f6nemlisi arad\u0131klar\u0131n\u0131 bulmalar\u0131 konusunda kullan\u0131c\u0131ya yard\u0131mc\u0131 olan bu unsurlar kullan\u0131c\u0131 memnuniyetini y\u00fckseltirler.<\/p>\n<p>Site haritalar\u0131 hem kullan\u0131c\u0131lar hem de arama motorlar\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Dizine ekleme, gezinti unsurlar\u0131 ve kolay taranma hem kullan\u0131c\u0131 deneyiminin hem de SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n ilgi alan\u0131na girer. SEO ve\u00a0<strong>kullan\u0131c\u0131 deneyimi<\/strong>\u00a0ayn\u0131 zamanda site h\u0131z\u0131n\u0131n \u00f6nemi konusunda hemfikirdirler. G\u00f6rsellerin, reklamlar\u0131n ve di\u011fer fonksiyonlar\u0131n site h\u0131z\u0131na etki etmemeleri konusunda dikkatli olmay\u0131 \u00f6ng\u00f6r\u00fcrler. Kullan\u0131c\u0131lar bir sitenin y\u00fcklenmesi konusunda sab\u0131rs\u0131z olduklar\u0131 zaman sitenin hemen \u00e7\u0131kma oran\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131\u015f g\u00f6sterecektir. Hemen \u00e7\u0131kma oran\u0131n\u0131n y\u00fcksek olu\u015fu ise bir sitenin sahip olmak istemeyece\u011fi niteliklerden birisidir.<\/p>\n<p>Bir sayfan\u0131n performans\u0131n\u0131 t\u00fcm taray\u0131c\u0131larda ve cihazlarda test etmek, her kullan\u0131c\u0131ya e\u015fsiz deneyim sunmak a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Mobil kullan\u0131c\u0131lar g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda bunun neden fazlas\u0131yla de\u011ferli oldu\u011fu anla\u015f\u0131labilir. Mobil konusundan bahsetmi\u015fken, eri\u015filebilirli\u011fin hem SEO hem de kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan \u00f6nemi unutulmamal\u0131d\u0131r. Sitede yer alan sayfalar\u0131n herhangi bir cihazdan eri\u015filebilir olmas\u0131 sa\u011flanmal\u0131d\u0131r.<\/p>\n<p>\u0130\u00e7erikler tan\u0131t\u0131c\u0131 m\u0131? Gezinti \u00f6gelerini kontrol ettiniz mi? Resimlere alt metin eklediniz mi? T\u00fcm bunlar\u0131 d\u00fc\u015f\u00fcnmelisiniz.<\/p>\n<ol start=\"5\">\n<li><strong>Kullan\u0131c\u0131 Kaybetmemek<\/strong><\/li>\n<\/ol>\n<p>Kullan\u0131c\u0131 deneyimi, kullan\u0131c\u0131lara uygun ve bilgilendirici i\u00e7erikleri bulma konusunda yol g\u00f6sterirken ayn\u0131 zamanda onlar\u0131 do\u011fru gezinti unsurlar\u0131yla hedefe ula\u015ft\u0131rmaya \u00e7al\u0131\u015f\u0131r. T\u00fcm bunlar\u0131 yaparken kullan\u0131c\u0131ya en az \u00e7aba gerektiren yolun sunulmas\u0131 temel unsurdur.<\/p>\n<p>Gezinti ve kullan\u0131c\u0131 yollar\u0131, siteye gelen kullan\u0131c\u0131lar\u0131n kaybedilmemesi i\u00e7in yeterli olabilir. Bu noktadan sonra d\u00f6n\u00fc\u015f\u00fcmleri d\u00fc\u015f\u00fcnmeniz gerekir.\u00a0<strong>SEO ve kullan\u0131c\u0131 deneyimi<\/strong>\u00a0\u00e7al\u0131\u015fmalar\u0131 belirli a\u00e7\u0131lardan d\u00f6n\u00fc\u015f\u00fcmlerle ilgilenirler. Ziyaret\u00e7ileri sad\u0131k kullan\u0131c\u0131lara d\u00f6n\u00fc\u015ft\u00fcrmek, ziyaret\u00e7i e-posta abonelerine d\u00f6n\u00fc\u015ft\u00fcrmek veya onlar\u0131 m\u00fc\u015fteri haline d\u00f6n\u00fc\u015ft\u00fcrmek bunlardan baz\u0131lar\u0131d\u0131r.<\/p>\n<p>Kullan\u0131c\u0131lar\u0131n beklentilerini kar\u015f\u0131lamak i\u00e7in harekete ge\u00e7irici mesajlar olu\u015fturmaktan asla \u00e7ekinmeyin. Her \u015feyin kullan\u0131c\u0131lar\u0131n iste\u011fiyle olaca\u011f\u0131n\u0131 unutmay\u0131n. Onlara diledikleri bilgilere ula\u015fabilmeleri i\u00e7in temiz bir yol g\u00f6stererek \u00e7oklu se\u00e7enekler sunarak onlar\u0131n kafalar\u0131n\u0131 kar\u0131\u015ft\u0131rmay\u0131n.<\/p>\n<p>Kafan\u0131zda sadece d\u00f6n\u00fc\u015f\u00fcm varken i\u00e7erik olu\u015fturmaya \u00e7al\u0131\u015fmamal\u0131s\u0131n\u0131z. \u00d6nemli olan hedef kitlenin ne istedi\u011fini bilerek hareket etmeli ve onlara sayfan\u0131zda en iyi \u015fekilde gezinme deneyimi sunmal\u0131s\u0131n\u0131z.<\/p>\n<p><strong>Kullan\u0131c\u0131 Deneyimi ve SEO Optimizasyonu Site Performans\u0131n\u0131 Nas\u0131l Etkiler?<\/strong><\/p>\n<p>Site performans\u0131n\u0131 iyile\u015ftirmek i\u00e7in SEO ve kullan\u0131c\u0131 deneyimi \u00e7al\u0131\u015fmalar\u0131n\u0131 gereksiz yere karma\u015f\u0131k hale d\u00f6n\u00fc\u015ft\u00fcrmeye \u00e7al\u0131\u015fmamal\u0131s\u0131n\u0131z. \u00d6nemli olan bunlar\u0131n birbirinden ba\u011f\u0131ms\u0131z i\u015fe yaramayaca\u011f\u0131n\u0131 bilmek ve ayn\u0131 etkilere sahip olmad\u0131klar\u0131n\u0131 anlamakt\u0131r.<\/p>\n<p>SEO \u00e7al\u0131\u015fmalar\u0131 sitenize trafik getirir ve arama motoru sonu\u00e7lar\u0131nda y\u00fcksek s\u0131ralamalara sahip olman\u0131z\u0131 sa\u011flayabilir. Fakat kullan\u0131c\u0131 deneyimi trafi\u011fin y\u00f6netilmesini ve belirlenen hedeflere d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesini sa\u011flar. Bu a\u00e7\u0131dan\u00a0<strong>SEO ve kullan\u0131c\u0131 deneyimi<\/strong>\u00a0s\u00f6z konusu oldu\u011funda \u015funlar\u0131 sunabilmelidir:<\/p>\n<ul>\n<li>Kaliteli, bilgilendirici ve uygun i\u00e7erik<\/li>\n<li>Kullan\u0131m\u0131 kolay yap\u0131 ve etkili ama basit gezinti se\u00e7enekleri<\/li>\n<li>Metinlerin ve g\u00f6rsellerin iyile\u015ftirilmesi yoluyla kullan\u0131c\u0131lar\u0131n ve arama motorlar\u0131n\u0131n memnun edilmesi<\/li>\n<li>Eri\u015filebilirli\u011fe odaklanan uygun tasar\u0131m<\/li>\n<li>Kullan\u0131c\u0131lar\u0131n bir sonraki t\u0131klamalar\u0131 \u00f6ng\u00f6ren ve istenilen d\u00f6n\u00fc\u015f\u00fcm\u00fc sunan a\u00e7\u0131k harekete ge\u00e7irici mesajlar<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Bu i\u00e7erikte\u00a0site performans\u0131n\u0131 iyile\u015ftirmek ad\u0131na kullan\u0131c\u0131 deneyimini SEO \u00e7al\u0131\u015fmalar\u0131yla harmanlaman\u0131n 5 yolu\u00a0payla\u015f\u0131lm\u0131\u015ft\u0131r. Y\u0131llad\u0131r kullan\u0131c\u0131 deneyimi ve\u00a0SEO\u00a0\u00e7al\u0131\u015fmalar\u0131n\u0131n bir arada y\u00fcr\u00fct\u00fclebilece\u011fini \u00f6ng\u00f6ren fikirler vard\u0131. Bunlar art\u0131k fikir olmaktan \u00e7\u0131kt\u0131. Art\u0131k bu iki \u00e7al\u0131\u015fman\u0131n bir araya getirilerek en iyi sonucun elde edilmesini sa\u011flayacak stratejilere odaklan\u0131lmaktad\u0131r. Bug\u00fcn\u00fcn ko\u015fullar\u0131 gere\u011fi art\u0131k kullan\u0131c\u0131 deneyimi ile SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 bir araya getirmeden bir...","protected":false},"author":1,"featured_media":4719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kullan\u0131c\u0131 Deneyimini SEO \u00c7al\u0131\u015fmalar\u0131yla Harmanlaman\u0131n 5 Yolu - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/kullanici-deneyimini-seo-calismalariyla-harmanlamanin-5-yolu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kullan\u0131c\u0131 Deneyimini SEO \u00c7al\u0131\u015fmalar\u0131yla Harmanlaman\u0131n 5 Yolu - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lf.com.tr\/tr\/kullanici-deneyimini-seo-calismalariyla-harmanlamanin-5-yolu\/\" \/>\n<meta property=\"og:site_name\" content=\"LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-15T14:08:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-17T09:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kullanici-deneyimi-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lfdigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"lfdigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/kullanici-deneyimini-seo-calismalariyla-harmanlamanin-5-yolu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/kullanici-deneyimini-seo-calismalariyla-harmanlamanin-5-yolu\\\/\"},\"author\":{\"name\":\"lfdigital\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/#\\\/schema\\\/person\\\/f01d2cc7ecbefa065757f1c757ef2457\"},\"headline\":\"Kullan\u0131c\u0131 Deneyimini SEO \u00c7al\u0131\u015fmalar\u0131yla Harmanlaman\u0131n 5 Yolu\",\"datePublished\":\"2020-01-15T14:08:11+00:00\",\"dateModified\":\"2020-01-17T09:27:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/kullanici-deneyimini-seo-calismalariyla-harmanlamanin-5-yolu\\\/\"},\"wordCount\":1736,\"image\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/kullanici-deneyimini-seo-calismalariyla-harmanlamanin-5-yolu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lf.com.tr\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/kullanici-deneyimi-seo.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/kullanici-deneyimini-seo-calismalariyla-harmanlamanin-5-yolu\\\/\",\"url\":\"https:\\\/\\\/www.lf.com.tr\\\/kullanici-deneyimini-seo-calismalariyla-harmanlamanin-5-yolu\\\/\",\"name\":\"Kullan\u0131c\u0131 Deneyimini SEO \u00c7al\u0131\u015fmalar\u0131yla Harmanlaman\u0131n 5 Yolu - 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