{"id":4669,"date":"2020-01-15T16:27:58","date_gmt":"2020-01-15T13:27:58","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4669"},"modified":"2020-01-15T16:27:58","modified_gmt":"2020-01-15T13:27:58","slug":"teknik-seo-kontrol-listesi","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/teknik-seo-kontrol-listesi\/","title":{"rendered":"Teknik SEO Kontrol Listesi"},"content":{"rendered":"

Bir sitenin arama optimizasyonu konusunda eksiklerini kapatmak i\u00e7in ihtiyac\u0131n\u0131z olacak en \u00f6nemli \u015fey bir kontrol listesidir. Bu rehber niteli\u011findeki kontrol listesi sayesinde site i\u00e7i kontrollerinizi ba\u015ftan a\u015fa\u011f\u0131 en iyi \u015fekilde ger\u00e7ekle\u015ftirebileceksiniz.<\/p>\n

Bu kontrol listesinin i\u00e7erisinde olduk\u00e7a s\u0131n\u0131rl\u0131 bilgi yer alaca\u011f\u0131n\u0131 ve di\u011fer bilgiler i\u00e7in yaz\u0131n\u0131n i\u00e7erisinde yer alan linklere g\u00f6z atman\u0131z gerekti\u011fini \u00f6zel olarak belirtmeliyiz. Buradaki bilgiler size yol g\u00f6sterecektir ama tam anlam\u0131yla kapsaml\u0131 bilgi edinmenize yard\u0131mc\u0131 olmayacakt\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Arama Konsoluna Kay\u0131t Olma<\/strong><\/p>\n

Arama Konsolu site performans\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleme, sorunlar\u0131 tespit etme ve ald\u0131\u011f\u0131n\u0131z backlinkleri izleme gibi imkanlar\u0131 size sunan \u00fccretsiz bir ara\u00e7t\u0131r. Bu alan ayn\u0131 zamanda Google\u2019\u0131n sizinle ileti\u015fim kanal\u0131d\u0131r. Arama Konsolu \u00fczerinde d\u00fczenli olarak kontrol etmeniz gereken belirli unsurlar bulunmaktad\u0131r:<\/p>\n

    \n
  • Tercih edilen alan ad\u0131n\u0131 belirleyin<\/strong>: Sitenizin arama motorlar\u0131nda www olacak \u015fekilde g\u00f6r\u00fcn\u00fcp g\u00f6r\u00fcnmeyece\u011fine karar verin.<\/li>\n
  • HTML iyile\u015ftirmeleri<\/strong>: Bu alanda Arama Konsolu meta a\u00e7\u0131klama ve ba\u015fl\u0131k etiketi dahil olmak \u00fczere dizine eklenemeyen i\u00e7erikleriniz i\u00e7in size baz\u0131 tavsiyelerde bulunacakt\u0131r.<\/li>\n
  • Sitenize gelen linkler<\/strong>: Bu k\u0131s\u0131mda sitenize link vermi\u015f olan alan adlar\u0131n\u0131 ve onlar\u0131n i\u00e7eriklerini, ayn\u0131 zamanda en fazla link alm\u0131\u015f sayfalar\u0131n\u0131z\u0131 g\u00f6rebilirsiniz.<\/li>\n
  • Manuel eylemler<\/strong>: Google sitenize man\u00fcel bir yapt\u0131r\u0131m uygulad\u0131ysa bu alandan sizi bilgilendirecektir.<\/li>\n
  • Uluslararas\u0131 hedefleme<\/strong>: Dil ve \u00fclke se\u00e7eneklerine ba\u011fl\u0131 olarak do\u011fru kitleyi hedefliyor oldu\u011funuzu buradan \u00f6\u011frenebilirsiniz.<\/li>\n
  • Dizin durumu<\/strong>: Sitenizde bulunan sayfalar\u0131n ka\u00e7\u0131n\u0131n Google dizinine eklendi\u011fini buradan g\u00f6rebilirsiniz. Ayn\u0131 zamanda \u00f6ne \u00e7\u0131kan durumlar\u0131, robotlar taraf\u0131ndan engellenmi\u015f veya kald\u0131r\u0131lm\u0131\u015f sayfalar\u0131 buradan g\u00f6rebilirsiniz.<\/li>\n
  • Tarama hatalar\u0131<\/strong>: Bu rapor Google\u2019\u0131n sitenizi tararken buldu\u011fu t\u00fcm hatalar\u0131 g\u00f6sterir. Son 90 g\u00fcn i\u00e7erisinde ya\u015fanan durumlar\u0131 kapsamaktad\u0131r.<\/li>\n
  • Robots.txt edit\u00f6r\u00fc<\/strong>: Buradan robots.txt dosyan\u0131z\u0131 d\u00fczenleyebilir ve hatalara kar\u015f\u0131 kontrol edebilirsiniz. Sayfan\u0131n alt k\u0131sm\u0131nda hatalar ve uyar\u0131lar yer alacakt\u0131r.<\/li>\n<\/ul>\n

    Google Analytics\u2019e Kay\u0131t Olma<\/strong><\/p>\n

    Google Analytics site trafi\u011fini takip etmek ve site trafi\u011fine ait raporlar\u0131 incelemek i\u00e7in kullan\u0131labilen bir \u00fccretsiz ara\u015ft\u0131r. Site ziyaret\u00e7ilerinin demografik bilgilerinden olu\u015fturdu\u011funuz kampanyalar\u0131n performans bilgilerine ve hatta ziyaret\u00e7ilerin sitenizde kalma s\u00fcrelerine kadar pek \u00e7ok bilgiyi size sunmaktad\u0131r.<\/p>\n

    Google Analytics veya kulland\u0131\u011f\u0131n\u0131z di\u011fer analiz ara\u00e7lar\u0131n\u0131n do\u011fru olarak yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131ndan ve sitenizi analiz etti\u011finden mutlaka emin olmal\u0131s\u0131n\u0131z.<\/p>\n

    Site H\u0131z\u0131<\/strong><\/p>\n

    Google\u2019\u0131n sundu\u011fu PageSpeed Insights arac\u0131ndan faydalanarak sitenizin ne kadar s\u00fcrede y\u00fcklendi\u011fini kontrol etmelisiniz ve sunulan \u00f6nerileri dikkate alarak sitenizi geli\u015ftirmelisiniz.<\/p>\n

    Mobil Uyumluluk<\/strong><\/p>\n

    Siteniz ve i\u00e7eri\u011finiz her cihazda g\u00f6r\u00fcnt\u00fclenebilecek nitelikte mi? Bu soruya olumlu cevap veriyor olman\u0131z fazlas\u0131yla \u00f6nemlidir ama olumsuz cevap veriyorsan\u0131z \u00fcz\u00fclmeyin \u00e7\u00fcnk\u00fc bu problemi ortadan kald\u0131rabilecek \u00e7e\u015fitli y\u00f6ntemler deneyebilirsiniz. \u0130lk olarak kendinize bir mobil uyumluluk kontrol listesi bulman\u0131z gerekti\u011fini unutmamal\u0131s\u0131n\u0131z.<\/p>\n

    Ba\u015fl\u0131k Etiketleri<\/strong><\/p>\n

      \n
    • Ba\u015fl\u0131k etiketleri bo\u015fluklar dahil 50-60 karakter uzunlu\u011funda olmal\u0131d\u0131r.<\/li>\n
    • En \u00f6nemli anahtar kelimeleriniz ba\u015fl\u0131k etiketinde yer almal\u0131 ve olabildi\u011fince \u00f6nce kullan\u0131lmal\u0131d\u0131r.<\/li>\n
    • Firma ad\u0131n\u0131z \u00e7ok fazla \u00f6nemli olmad\u0131\u011f\u0131ndan onu mutlaka en son koymal\u0131s\u0131n\u0131z.<\/li>\n
    • Ba\u015fl\u0131k etiketlerinde kopya bilgiler kullanmay\u0131n, her sayfa i\u00e7in ayr\u0131 kelimeler se\u00e7meye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/li>\n
    • Ba\u015fl\u0131k etiketlerini ayn\u0131 bi\u00e7imde \u00e7ok s\u0131k kullanmamaya \u00e7al\u0131\u015f\u0131n \u00e7\u00fcnk\u00fc bu arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc fazlas\u0131yla etkileyecektir.<\/li>\n
    • Ba\u015fl\u0131k etiketlerinde yer alan bilgiler i\u00e7erikte yer alan bilgiyle \u00f6rt\u00fc\u015fmelidir.<\/li>\n
    • Ba\u015fl\u0131k etiketinde anahtar kelime doldurma yapmamal\u0131s\u0131n\u0131z.<\/li>\n
    • H1 etiketinde yer alan ba\u015fl\u0131\u011f\u0131 ba\u015fl\u0131k etiketinden farkl\u0131 yazmaya \u00e7al\u0131\u015f\u0131n.<\/li>\n<\/ul>\n

      Meta A\u00e7\u0131klama<\/strong><\/p>\n

        \n
      • En \u00f6nemli anahtar kelimelerinizin meta a\u00e7\u0131klamada yer ald\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z.<\/li>\n
      • Uygun ve okunabilir bir metin yazmal\u0131s\u0131n\u0131z.<\/li>\n
      • Bir meta a\u00e7\u0131klama 135-160 karakterden fazla olmamal\u0131d\u0131r. E\u011fer daha fazlas\u0131n\u0131 yazarsan\u0131z Google geri kalan\u0131n\u0131 kesip atacakt\u0131r.<\/li>\n
      • Kopya meta a\u00e7\u0131klamalar olu\u015fturmay\u0131n.<\/li>\n<\/ul>\n

        Ba\u015fl\u0131klar<\/strong><\/p>\n

        \u0130\u00e7eri\u011finiz i\u00e7in se\u00e7ti\u011finiz ba\u015fl\u0131klar\u0131n 55 karakterden az olmas\u0131 gerekmektedir. Arama motoru sonu\u00e7 sayfas\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc y\u00fckseltmek istiyorsan\u0131z bu alanlarda olabildi\u011fince a\u00e7\u0131klay\u0131c\u0131 bilgilere yer vermelisiniz.<\/p>\n

        H1 \u2013 H6 Etiketleri<\/strong><\/p>\n

        Ba\u015fl\u0131klar\u0131n H1 etiketi olarak ve i\u00e7erikte yer alan alt ba\u015fl\u0131klar\u0131n H2 veya H3 olarak etiketlenmi\u015f oldu\u011fundan emin olmal\u0131s\u0131n\u0131z. Hiyerar\u015fiye sad\u0131k kalarak alt ba\u015fl\u0131klar\u0131 yerle\u015ftirmeniz gerekti\u011fini unutmamal\u0131s\u0131n\u0131z.<\/p>\n

        G\u00f6rseller<\/strong><\/p>\n

        T\u00fcm g\u00f6rsellerin web ortam\u0131 i\u00e7in iyile\u015ftirilmi\u015f oldu\u011fundan emin olun. G\u00f6rsellerin \u00e7ok b\u00fcy\u00fck olmamas\u0131 gerekir e\u011fer g\u00f6rseller b\u00fcy\u00fckse site h\u0131z\u0131nda azalmalar g\u00f6rebilirsiniz. Ayr\u0131ca g\u00f6rsellerin ba\u015fl\u0131k ve alt metin etiketiyle en iyi \u015fekilde optimize edilmi\u015f olmas\u0131 gerekir.<\/p>\n

        XML Site Haritalar\u0131\/HTML Site Haritalar\u0131<\/strong><\/p>\n

        Sitenizde uygun bir bi\u00e7imde \u00e7al\u0131\u015fan XML ve HTML site haritalar\u0131n\u0131n oldu\u011fundan emin olun. Google\u2019da dizine eklenme problemi ya\u015famak istemiyorsan\u0131z bu tavsiyemizi es ge\u00e7memelisiniz.<\/p>\n

        H\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfalar<\/strong><\/p>\n

        E\u011fer Google\u2019\u0131n AMP projesini kullan\u0131yorsan\u0131z mobil arama yapanlara sitenizi daha h\u0131zl\u0131 bir bi\u00e7imde sunabilirsiniz. Dikkat etmeniz gereken tek nokta ise sitenin d\u00fczg\u00fcn bir bi\u00e7imde i\u015flenmi\u015f olmas\u0131d\u0131r. Bu kontrol i\u00e7in Arama Konsolu\u2019nda AMP arac\u0131na g\u00f6z atabilirsiniz.<\/p>\n

        Sosyal Medya Entegrasyonu<\/strong><\/p>\n

        Sosyal medya ikonlar\u0131 sitenizde do\u011fru noktalara yerle\u015ftirilmi\u015f bir bi\u00e7imde yer al\u0131yor mu? Sitenize gelen ziyaret\u00e7ilerin sayfalar\u0131 g\u00f6zden ge\u00e7irmek ve ard\u0131ndan payla\u015f\u0131mda bulunmak i\u00e7in her t\u00fcrl\u00fc imkana sahip oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor musunuz? Daha basit bir ifadeyle sayfan\u0131zda \u201cBe\u011fen\u201d veya \u201cTweet\u201d butonlar\u0131 yer al\u0131yor\u00a0mu? Bunlar\u0131 kontrol etmelisiniz.<\/p>\n

        G\u00fcvenlik Sertifikas\u0131<\/strong><\/p>\n

        E\u011fer bir e-ticaret sitesine sahipseniz veya siteyi ziyaret eden ki\u015filerin bilgilerini korumak istiyorsan\u0131z bir g\u00fcvenlik sertifikas\u0131 kullanmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n

        Kopya \u0130\u00e7erik<\/strong><\/p>\n

        E\u011fer sitenizde kopya i\u00e7eriklere sahipseniz 301 y\u00f6nlendirmesi yaparak Google\u2019\u0131n hangi sayfalar\u0131 dizine eklemesi gerekti\u011fini onlara bildirmelisiniz. Google sadece se\u00e7mi\u015f oldu\u011funuz alan ad\u0131nda dizine ekleme yapacakt\u0131r. Bu nedenle sitenizin www versiyonu ile www olmayan versiyonu farkl\u0131 siteler olarak g\u00f6r\u00fclecektir. Bu t\u00fcr bir s\u00f6z konusu oldu\u011funda arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc konusunda problem ya\u015faman\u0131z s\u00f6z konusu olabilir.<\/p>\n

        E\u011fer bir ba\u015fka sitenin i\u00e7eri\u011fini yeniden payla\u015fmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z rel=canonical etiketini kullanmay\u0131 d\u00fc\u015f\u00fcnerek orijinal kayna\u011fa at\u0131fta bulunmay\u0131 ihmal etmemelisiniz.<\/p>\n

        Google News<\/strong><\/p>\n

        Sitenizin Google News i\u00e7in uygun olup olmad\u0131\u011f\u0131n\u0131 kontrol edin. Google\u2019a g\u00f6nderdi\u011finiz talep reddedilmi\u015fse Google\u2019dan gelecek tavsiyeleri dikkate alarak yeniden talep g\u00f6ndermeyi d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n

        NoFollow<\/strong><\/p>\n

        Arama motoru taray\u0131c\u0131lar\u0131n\u0131n takip etmesini istemedi\u011finiz linklere sahipseniz rel=\u201dnofollow\u201d niteli\u011fini kullanmal\u0131s\u0131n\u0131z. \u00d6rne\u011fin sponsorlu yaz\u0131larda veya tan\u0131t\u0131m yaz\u0131lar\u0131nda bu niteli\u011fi kullanmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n

        Yap\u0131land\u0131r\u0131lm\u0131\u015f Veriyi Kontrol Etme<\/strong><\/p>\n

        Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri k\u0131sm\u0131 Arama Konsolu i\u00e7erisinde yer alan ve Google\u2019\u0131n sitenizde tespit etti\u011fi yap\u0131land\u0131r\u0131lm\u0131\u015f veri elementlerinden olu\u015fur. Bu veriler Schema bi\u00e7imlendirme yoluyla veya di\u011fer benzer yollarla yap\u0131land\u0131r\u0131lm\u0131\u015ft\u0131r. Burada herhangi bir hata olup olmad\u0131\u011f\u0131n\u0131 g\u00f6zden ge\u00e7irin. E\u011fer veri t\u00fcrleri k\u0131sm\u0131nda yer alanlara tek tek g\u00f6z atarsan\u0131z hangi linkte ne t\u00fcr bir yap\u0131land\u0131rma yer ald\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n

        Hata Kodlar\u0131<\/strong><\/p>\n

        400, 403, 404, 500 ve 503 gibi hata kodlar\u0131 tek tek incelenmeli ve ara\u015ft\u0131rmal\u0131d\u0131r. E\u011fer sitenizde epey fazla 404 sonucu yer al\u0131yorsa onlar\u0131 en k\u0131sa s\u00fcrede d\u00fczeltmelisiniz. Ayr\u0131ca 301 y\u00f6nlendirmeleri kullanmaya \u00f6zen g\u00f6stermeli ve 302 veya 307 y\u00f6nlendirmelerinden uzak durmal\u0131s\u0131n\u0131z.<\/p>\n

        Dahili Link \u00c7al\u0131\u015fmas\u0131<\/strong><\/p>\n

        Etkili bir bi\u00e7imde dahili link \u00e7al\u0131\u015fmas\u0131 kullan\u0131p kullanamad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irin. Her yaz\u0131da ilgili ve alakal\u0131 linkler kullanmal\u0131s\u0131n\u0131z. Se\u00e7ti\u011finiz \u00e7apa metinlerinin link verilen sayfayla ilgili oldu\u011fundan emin olmal\u0131s\u0131n\u0131z.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Bir sitenin arama optimizasyonu konusunda eksiklerini kapatmak i\u00e7in ihtiyac\u0131n\u0131z olacak en \u00f6nemli \u015fey bir kontrol listesidir. Bu rehber niteli\u011findeki kontrol listesi sayesinde site i\u00e7i kontrollerinizi ba\u015ftan a\u015fa\u011f\u0131 en iyi \u015fekilde ger\u00e7ekle\u015ftirebileceksiniz. Bu kontrol listesinin i\u00e7erisinde olduk\u00e7a s\u0131n\u0131rl\u0131 bilgi yer alaca\u011f\u0131n\u0131 ve di\u011fer bilgiler i\u00e7in yaz\u0131n\u0131n i\u00e7erisinde yer alan linklere g\u00f6z atman\u0131z gerekti\u011fini \u00f6zel olarak belirtmeliyiz....","protected":false},"author":1,"featured_media":4670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nTeknik SEO Kontrol Listesi - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/teknik-seo-kontrol-listesi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teknik SEO Kontrol Listesi - 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