{"id":4665,"date":"2020-01-15T16:26:46","date_gmt":"2020-01-15T13:26:46","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4665"},"modified":"2020-01-15T16:26:46","modified_gmt":"2020-01-15T13:26:46","slug":"google-siralama-sinyalleri-rehberi-bolum-3-kaliteli-icerik","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/google-siralama-sinyalleri-rehberi-bolum-3-kaliteli-icerik\/","title":{"rendered":"Google S\u0131ralama Sinyalleri Rehberi \u2013 B\u00f6l\u00fcm 3: Kaliteli \u0130\u00e7erik"},"content":{"rendered":"

Bundan \u00f6nce anahtar kelime uygunlu\u011fu, anahtar kelime yo\u011funlu\u011fu ve gizli anlamsal indeksleme konular\u0131n\u0131 ele alan bir b\u00f6l\u00fcme yer vermi\u015ftir. \u0130lgili b\u00f6l\u00fcmden sonra en \u00f6nemli\u00a0sayfa i\u00e7i fakt\u00f6rlerden biri olan<\/strong>\u00a0i\u00e7erik konusundan bahsedilmesi gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fck. Her ne kadar i\u00e7erik k\u0131sm\u0131 geni\u015flemesine ele al\u0131nmayacak olsa bile bu k\u0131s\u0131mda i\u00e7eri\u011fin kalitesi \u00f6zelinde kapsaml\u0131 bilgi sunulacakt\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Kaliteli \u0130\u00e7erik<\/strong><\/h2>\n

Kaliteli i\u00e7erik terimini daha \u00f6nce defalarca duymu\u015f olabilirsiniz.\u00a0Google kaliteli i\u00e7erikten ho\u015flan\u0131r<\/strong>\u00a0diyen \u00e7ok fazla ki\u015fiyle kar\u015f\u0131la\u015fm\u0131\u015f olabilirsiniz. Kaliteli i\u00e7erik tam olarak nedir ve RankBrain algoritmas\u0131 bir i\u00e7eri\u011fin iyi yada k\u00f6t\u00fc oldu\u011funu nas\u0131l belirlemektedir?<\/p>\n

S\u00f6z konusu durum i\u00e7erik oldu\u011funda belki teknik meselelere de\u011finmek do\u011fru olmayacakt\u0131r ama burada bilinmesi gereken teknik meseleler vard\u0131r. Yazd\u0131\u011f\u0131n\u0131z i\u00e7erik o ya da bu \u015fekilde botlara ve ger\u00e7ek insanlara hitap edebilmelidir.<\/p>\n

    \n
  1. Alt\u0131n kural bellidir. Arama motorlar\u0131 i\u00e7in de\u011fil insanlar i\u00e7in yazmal\u0131s\u0131n\u0131z.\u00a0Google anahtar kelimelere \u00f6ncelik tan\u0131maktan uzakla\u015fmaya ba\u015flad\u0131k\u00e7a\u00a0bu ifade daha anlaml\u0131 gelmektedir. Art\u0131k s\u0131ralama sinyalleri basit anahtar kelimeler \u00fczerinden de\u011fil kullan\u0131c\u0131ya ya\u015fat\u0131lan deneyim \u00fczerinden de\u011ferlendirilmektedir.<\/li>\n
  2. Sayfan\u0131z\u0131 anahtar kelimeler ve s\u00f6zc\u00fck \u00f6bekleriyle gerekli gereksiz doldurmamal\u0131s\u0131n\u0131z. Okuyucunun ho\u015funa gidecek, etkile\u015fim kurmaya s\u0131cak bakacak ve okuduklar\u0131ndan bir \u015feyler \u00f6\u011frenmeye \u00e7aba g\u00f6sterecek \u015feyler yazmal\u0131s\u0131n\u0131z. Ziyaret\u00e7iler sayfan\u0131za bakt\u0131klar\u0131 zaman daha fazlas\u0131n\u0131 aramaya ve ard\u0131ndan i\u00e7eri\u011finizi payla\u015fmaya s\u0131cak bakmal\u0131d\u0131rlar.<\/li>\n
  3. Dil bilgisi ve yaz\u0131m kurallar\u0131 \u00f6nemlidir. Bu nedenle yazd\u0131\u011f\u0131n\u0131z her i\u00e7eri\u011fi ikinci ve gerekirse \u00fc\u00e7\u00fcnc\u00fc kez g\u00f6zden ge\u00e7irmelisiniz. Google her ne kadar bunlar\u0131 fark edemeyecek olsa bile insanlar fark edecektir. \u0130nsanlar yapt\u0131\u011f\u0131n\u0131z basit hatalar kar\u015f\u0131l\u0131\u011f\u0131nda otoriter biri olmad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnebilece\u011finden bu t\u00fcr hatalar\u0131n alt\u0131na imza atmamal\u0131s\u0131n\u0131z.<\/li>\n<\/ol>\n

    Okunabilirlik<\/strong><\/h3>\n

    \u0130\u00e7eri\u011finizi okunabilirlik a\u00e7\u0131s\u0131ndan g\u00f6zden ge\u00e7irmek son derece \u00f6nemlidir. Bu sayede i\u00e7eri\u011fin okuyucular taraf\u0131ndan kolayca anla\u015f\u0131l\u0131r olmas\u0131n\u0131 sa\u011flayabilirsiniz. Okunabilirlik Google taraf\u0131ndan bir s\u0131ralama sinyali olmayabilir ama her \u015feyin kullan\u0131c\u0131 deneyimi \u00fczerinden de\u011ferlendirildi\u011fi bir durumda okunabilirli\u011fi ciddiye almak zorundas\u0131n\u0131z.<\/p>\n

    Okunabilirlik WordPress i\u00e7in son derece g\u00fc\u00e7l\u00fc eklentilerden birisi olan Yoast\u2019ta yer alan bir unsurdur. Yoast i\u00e7eri\u011fin okunabilirli\u011fini \u00e7e\u015fitli unsurlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak hesaplamaktad\u0131r.<\/p>\n

      \n
    • Puan\u0131n\u0131z 90-100 aras\u0131 olursa, olu\u015fturdu\u011funuz i\u00e7eri\u011fin 11 ya\u015f\u0131ndaki bir \u00f6\u011frenci taraf\u0131ndan rahatl\u0131kla anla\u015f\u0131labilece\u011fi anlam\u0131na gelir.<\/li>\n
    • Puan\u0131n\u0131z 60-70 aras\u0131nda olursa 13-15 ya\u015flar\u0131ndaki bir \u00f6\u011frenci i\u00e7eri\u011finizi anlayabilir.<\/li>\n
    • Puan\u0131n\u0131z 0-30 aras\u0131 bir puanda yer al\u0131yorsan\u0131z i\u00e7eri\u011finiz ancak \u00fcniversite mezunu ki\u015filer taraf\u0131ndan anla\u015f\u0131labilir.<\/li>\n<\/ul>\n

      Yoast okunabilirli\u011fi y\u00fckseltmek i\u00e7in belirli noktalara odaklanman\u0131z gerekti\u011fini ifade etmektedir. Odaklan\u0131lan bu noktalar \u00f6zetle a\u015fa\u011f\u0131daki bilgilerden olu\u015fmaktad\u0131r:<\/p>\n

        \n
      1. C\u00fcmleleri olabildi\u011fince k\u0131sa tutmal\u0131s\u0131n\u0131z. Olu\u015fturdu\u011funuz c\u00fcmlelerin %25\u2019i asla 20 kelimeden fazlas\u0131na sahip olmamal\u0131d\u0131r.<\/li>\n
      2. Paragraflar\u0131 olabildi\u011fince k\u0131sa tutmal\u0131s\u0131n\u0131z. Her paragraf maksimum 150 kelimeden olu\u015fmal\u0131d\u0131r.<\/li>\n
      3. Aktif bir \u00fcslup kullanmal\u0131s\u0131n\u0131z. C\u00fcmlelerin sadece %10\u2019u pasif zamanla olu\u015fturulmal\u0131d\u0131r.<\/li>\n
      4. Alt ba\u015fl\u0131klar kullan\u0131yorsan\u0131z her alt ba\u015fl\u0131\u011f\u0131n alt\u0131nda maksimum 300 kelime yer almas\u0131na \u00f6zen g\u00f6stermelisiniz.<\/li>\n
      5. Olu\u015fturdu\u011funuz c\u00fcmlelerin yar\u0131ya yak\u0131n\u0131 ve, veya gibi ge\u00e7i\u015f kelimesi i\u00e7ermelidir.<\/li>\n<\/ol>\n

        Bi\u00e7imlendirme<\/strong><\/h3>\n

        \u0130nternet ortam\u0131 i\u00e7in yaz\u0131 yazarken paragraflar\u0131 olabildi\u011fince k\u0131sa tutmal\u0131 ve aralar\u0131ndaki bo\u015fluklar\u0131 iyi ayarlamal\u0131s\u0131n\u0131z. Bu bo\u015fluklar \u00f6zellikle mobil cihazlarda yaz\u0131n\u0131n daha kolay okunmas\u0131n\u0131 sa\u011flamaktad\u0131r ve ayn\u0131 zamanda\u00a0mobil i\u00e7in uyumlu olan siteler<\/strong>\u00a0arama motorlar\u0131nda biraz daha \u00f6n plana \u00e7\u0131kmaktad\u0131rlar.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

        \"\"<\/div><\/div><\/div><\/div><\/div>

        A\u00e7\u0131l\u0131\u015f paragraf\u0131 bir veya iki c\u00fcmleden fazla olmamal\u0131d\u0131r. Birinci c\u00fcmlede neyden s\u00f6z ediyorsan\u0131z yaz\u0131n\u0131n geri kalan\u0131nda ondan bahsediyor olmal\u0131s\u0131n\u0131z. \u0130lk paragraf\u0131 koyu yazarak onun di\u011ferlerinden farkl\u0131 olmal\u0131s\u0131n\u0131 sa\u011flayabilirsiniz. Buna ek olarak yaz\u0131 i\u00e7erisinde b\u00f6l\u00fcmlemeleri alt ba\u015fl\u0131klar yard\u0131m\u0131yla ger\u00e7ekle\u015ftirmelisiniz.\u00a0Alt ba\u015fl\u0131klar\u0131 kullan\u0131rken hiyerar\u015fiye dikkat etmelisiniz<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

        Yaz\u0131larda madde i\u015faretleri kullanmak iyi bir fikir olabilir. Bunlar yaz\u0131lar\u0131 daha okunur hale d\u00f6n\u00fc\u015ft\u00fcrd\u00fckleri gibi okuyucular\u0131n maddeleri es ge\u00e7meme al\u0131\u015fkanl\u0131\u011f\u0131ndan faydalanman\u0131z\u0131 sa\u011flayacaklard\u0131r.<\/p>\n

        Uzunluk<\/strong><\/h3>\n

        Her yaz\u0131n\u0131n art\u0131k minimum 300 kelimeden olu\u015fmas\u0131 gerekti\u011fi bir s\u0131r de\u011fildir. Yaz\u0131n\u0131z ne kadar uzun olursa Google sizi \u00f6n plana \u00e7\u0131kartma konusunda o kadar c\u00f6mert davranacakt\u0131r. K\u0131sa olan yaz\u0131lar\u0131n do\u011fal olarak \u00f6n plana \u00e7\u0131kmalar\u0131 \u00e7ok m\u00fcmk\u00fcn de\u011fildir. Bu nedenle uzunluk son derece \u00f6nemlidir. Uzun i\u00e7erik haz\u0131rlayaca\u011f\u0131m derken de sa\u00e7malamamaya \u00f6zen g\u00f6stermeliyiz. S\u0131rf uzun i\u00e7erik haz\u0131rlayaca\u011f\u0131z derken ziyaret\u00e7ileri s\u0131kacak i\u00e7erikler \u00fcretmi\u015f olabiliriz.<\/p>\n

        Yap\u0131lan ara\u015ft\u0131rmalar son 2 y\u0131l i\u00e7erisinde en iyi s\u0131ralamaya sahip sayfalarda yaz\u0131 uzunlu\u011funun %25 dolay\u0131nda y\u00fckseldi\u011fini g\u00f6stermektedir. En iyi s\u0131ralamalara sahip \u00e7o\u011fu sayfan\u0131n i\u00e7erik kelime say\u0131s\u0131 1000 kelimenin \u00fczerindedir.<\/p>\n

        \n
        Bu rehberin t\u00fcm b\u00f6l\u00fcmlerini okumak size SEO konusunda ciddi bir tecr\u00fcbe kazand\u0131racakt\u0131r.\u00a0L\u00fctfen okuyunuz.<\/strong><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Bundan \u00f6nce anahtar kelime uygunlu\u011fu, anahtar kelime yo\u011funlu\u011fu ve gizli anlamsal indeksleme konular\u0131n\u0131 ele alan bir b\u00f6l\u00fcme yer vermi\u015ftir. \u0130lgili b\u00f6l\u00fcmden sonra en \u00f6nemli\u00a0sayfa i\u00e7i fakt\u00f6rlerden biri olan\u00a0i\u00e7erik konusundan bahsedilmesi gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fck. Her ne kadar i\u00e7erik k\u0131sm\u0131 geni\u015flemesine ele al\u0131nmayacak olsa bile bu k\u0131s\u0131mda i\u00e7eri\u011fin kalitesi \u00f6zelinde kapsaml\u0131 bilgi sunulacakt\u0131r. Kaliteli \u0130\u00e7erik Kaliteli i\u00e7erik terimini...","protected":false},"author":1,"featured_media":4666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nGoogle S\u0131ralama Sinyalleri Rehberi \u2013 B\u00f6l\u00fcm 3: Kaliteli \u0130\u00e7erik - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/google-siralama-sinyalleri-rehberi-bolum-3-kaliteli-icerik\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google S\u0131ralama Sinyalleri Rehberi \u2013 B\u00f6l\u00fcm 3: Kaliteli \u0130\u00e7erik - 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