{"id":4605,"date":"2020-01-15T15:55:55","date_gmt":"2020-01-15T12:55:55","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4605"},"modified":"2020-01-17T12:38:20","modified_gmt":"2020-01-17T09:38:20","slug":"mukemmel-seo-raporlari-olusturmak-icin-7-temel-gereklilik","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/mukemmel-seo-raporlari-olusturmak-icin-7-temel-gereklilik\/","title":{"rendered":"M\u00fckemmel SEO Raporlar\u0131 Olu\u015fturmak \u0130\u00e7in 7 Temel Gereklilik"},"content":{"rendered":"

M\u00fc\u015fteriler i\u00e7in SEO raporlar\u0131 olu\u015fturmak korkutucu bir g\u00f6rev olarak gelebilir.<\/p>\n

Her m\u00fc\u015fterinin veya i\u015fletmenin farkl\u0131 hedefleri vard\u0131r.\u00a0SEO raporu, raporu kime g\u00f6nderirseniz g\u00f6nderin kesinlikle anla\u015f\u0131l\u0131r olmal\u0131d\u0131r.<\/p>\n

SEO raporlar\u0131 hayati \u00f6nem ta\u015f\u0131maktad\u0131r.\u00a0M\u00fc\u015fterilerinizin, \u00fcst y\u00f6netimin ve di\u011fer payda\u015flar\u0131n SEO kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 bilmelerine kesinlikle ihtiya\u00e7lar\u0131 var.<\/p>\n

Peki \u201cM\u00fckemmel SEO Raporu<\/strong>\u201d nas\u0131l haz\u0131rlan\u0131r?<\/p>\n

M\u00fc\u015fterileriniz i\u00e7in SEO raporlar\u0131 haz\u0131rlaman\u0131z i\u00e7in dikkate alman\u0131z gereken 7 temek unsur var. Bunlar\u0131 a\u015fa\u011f\u0131da sizler i\u00e7in payla\u015ft\u0131k.<\/p>\n

1. Trafik: Kanallar<\/strong><\/p>\n

M\u00fc\u015fteri i\u00e7in web sitesinin organik trafik art\u0131\u015f\u0131 temel hedef ise bunu SEO raporunuzun ba\u015f\u0131na koyun.<\/p>\n

Bunun i\u00e7in, Google Analytics\u2019e giri\u015f yap\u0131p Edinme>T\u00fcm Trafik>Kaynak Ara\u00e7 ad\u0131mlar\u0131n\u0131 takip ettikten sonra \u201cgoogle \/ organic<\/strong>\u201d k\u0131sm\u0131n\u0131 tercih etmelisiniz. Organik raporun haricinde\u00a0Edinme>T\u00fcm Trafik>Kaynak Ara\u00e7 k\u0131s\u0131m\u0131 paran\u0131z\u0131n ve enerjinizin nereye harcanmas\u0131 gerekti\u011fi konusunda da yol g\u00f6stericidir.<\/p>\n

\u0130lgili sayfayla alakal\u0131 Analytics ekran g\u00f6r\u00fcnt\u00fcs\u00fc a\u015fa\u011f\u0131daki gibidir:<\/p>\n<\/div><\/div>

\"\"<\/div><\/div>

2. D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 ve Gelir<\/strong><\/p>\n

Bir web sitesinin trafik say\u0131s\u0131n\u0131n iyi olmas\u0131 ve bunun periyodik olarak y\u00fckselmesi \u00f6nemlidir ancak trafik sizin istedi\u011finiz \u015feyi vermiyorsa, ba\u015fka bir deyi\u015fle trafik\u00a0d\u00f6n\u00fc\u015f\u00fcm yapm\u0131yorsa bu sizi pek sevindirmez. As\u0131l \u00f6nemli olan trafi\u011fin d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n ve gelirinin iyi olmas\u0131d\u0131r.<\/p>\n

Bu metrik m\u00fc\u015fterilerinizin ilgisini \u00e7ekecektir. Bu nedenle d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ve gelir k\u0131sm\u0131 SEO raporunuzun ba\u015flang\u0131c\u0131nda yer almal\u0131d\u0131r.<\/p>\n

Bu raporu m\u00fc\u015fteriye g\u00f6stermek i\u00e7in tekrar\u00a0Edinme>T\u00fcm Trafik>Kaynak Ara\u00e7 ad\u0131mlar\u0131n\u0131 izledikten sonra ilgili ekran\u0131n en sa\u011f\u0131nda yer alan E-Ticaret D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 ve Gelir k\u0131s\u0131mlar\u0131n\u0131 dikkate alabilirsiniz.<\/p>\n

\u0130lgili sayfayla alakal\u0131 Analytics ekran g\u00f6r\u00fcnt\u00fcs\u00fc a\u015fa\u011f\u0131daki gibidir:<\/p>\n<\/div><\/div>

\"\"<\/div><\/div>

3.\u00a0Sayfa Seviyesi Trafi\u011fi<\/strong><\/p>\n

Ziyaret\u00e7ilerinizin nereden geldi\u011fini biliyor olabilirsiniz, ancak nereye gideceklerini bilmek daha \u00f6nemlidir.<\/p>\n

Birisi bir\u00a0Google<\/strong>\u00a0organik aramas\u0131ndan gelmesi harika bir \u015fey ancak ziyaret\u00e7ilerinizin hangi kategoriyi ya da sayfay\u0131 ziyaret etti\u011fini bilmeniz daha iyi bir \u015fey.<\/p>\n

Bu rapor ziyaret\u00e7ilerinizin e\u011filimlerini \u00f6\u011frenmenize ve organik olarak hangi sayfalar\u0131n\u0131z\u0131n trafik ald\u0131\u011f\u0131n\u0131 bulman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

Bu rapora ula\u015fmak i\u00e7in Analytics \u00fczerinden Davran\u0131\u015f>Site \u0130\u00e7eri\u011fi>A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 ad\u0131mlar\u0131n\u0131 izleyebilirsiniz. Bu a\u015famadan sonra ise \u0130kincil Boyut k\u0131sm\u0131ndan Kaynak Ara\u00e7 k\u0131sm\u0131n\u0131 se\u00e7ip a\u00e7\u0131l\u0131\u015f sayfalar\u0131yla alakal\u0131 trafik kaynaklar\u0131n\u0131 da g\u00f6rebilirsiniz. Yani bu sayede ziyaret\u00e7ilerin a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131 ve bu sayfalara eri\u015fim kayna\u011f\u0131n\u0131 g\u00f6rebileceksiniz.<\/p>\n

Sonu\u00e7lar sonsuzdur.<\/p>\n

4. Sayfa H\u0131z\u0131<\/strong><\/p>\n

\u0130\u015fte sahnede harika bir Google arac\u0131 daha:\u00a0Page Speed \u200b\u200bInsights<\/strong>.<\/p>\n

Bu \u00fccretsiz ara\u00e7, yaln\u0131zca m\u00fc\u015fterilerinize sayfalar\u0131n\u0131n h\u0131z\u0131n\u0131 g\u00f6stermekle kalmaz, ayn\u0131 zamanda bunlar\u0131 d\u00fczeltmek i\u00e7in yap\u0131lmas\u0131 gerekenleri de g\u00f6sterir.<\/p>\n

Bu metrik ge\u00e7mi\u015fte a\u015f\u0131r\u0131 derecede \u00f6nemli olmasa da,\u00a0bug\u00fcn SEO ba\u015far\u0131s\u0131 i\u00e7in kesinlikle ama kesinlikle dikkate al\u0131nmas\u0131 gereken bir ara\u00e7t\u0131r.<\/p>\n<\/div><\/div>

\"\"<\/div><\/div>

Bir resim veya video, bir siteyi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yava\u015flatabilir. Bu ara\u00e7 sayesinde hem bu tarz yava\u015flatma sorunlar\u0131n\u0131 hem de\u00a0kritik teknik sorunlar\u0131 tespit edebilirsiniz.<\/p>\n

Araca Ula\u015fmak i\u00e7in<\/strong>:\u00a0https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=tr<\/a>\u00a0ba\u011flant\u0131s\u0131n\u0131 ziyaret edebilirsiniz.<\/p>\n

5.\u00a0Sitede Ge\u00e7irilen S\u00fcre ve Hemen \u00c7\u0131kma Oran\u0131<\/strong><\/p>\n

Bu ekstra bir metrik. K\u00fc\u00e7\u00fck i\u015fletmelerin internet siteleri i\u00e7in\u00a0gerekli olmayabilir.<\/p>\n

Sitede ge\u00e7irilen s\u00fcre ve hemen \u00e7\u0131kma oran\u0131, olu\u015fturdu\u011funuz i\u00e7eri\u011fin \u201cde\u011ferli\u201d olup olmad\u0131\u011f\u0131 konusunda bilgi verir.<\/p>\n

Yine de,\u00a0hemen \u00e7\u0131kma oran\u0131\u00a0ve sitede\u00a0ge\u00e7irilen\u00a0s\u00fcre i\u00e7in g\u00f6zlemledi\u011finiz sayfalara dikkat edin.\u00a0\u00d6rne\u011fin, kullan\u0131c\u0131lar\u0131n a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131 10 saniye sonra b\u0131rakt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyorsan\u0131z ve bu a\u00e7\u0131l\u0131\u015f sayfas\u0131nda bir\u00e7ok sayfaya ya da kategoriye giden ba\u011flant\u0131 varsa, s\u00f6z konusu sayfa i\u00e7in ge\u00e7irilen s\u00fcre ve hemen \u00e7\u0131kma oran\u0131 hakk\u0131nda endi\u015felenmeniz gerekmez.<\/p>\n

Zengin i\u00e7erik veya videolu sayfalar gibi \u00e7ekirdek sayfalar\u0131n\u0131za odaklan\u0131n. Burada olumsuz sonu\u00e7 veren sayfalar\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in stratejiler geli\u015ftirin.<\/p>\n<\/div><\/div>

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6.\u00a0S\u0131ralamalar ve Ba\u011flant\u0131lar<\/strong><\/p>\n

Bir\u00e7ok ajans ve pazarlamac\u0131lar hala tek tek anahtar kelime s\u0131ralamalar\u0131n\u0131 bildirmeye devam ediyor. Maalesef bu bizim \u00fclkemizde hala bu \u015fekilde devam ediyor. Anla\u015fmalar 2-3-5 kelime \u00fczerinden yap\u0131l\u0131yor ve odak noktas\u0131 sadece bu kelimeler oluyor. Asl\u0131nda \u00fclkemizde SEO sekt\u00f6r\u00fc i\u00e7in en b\u00fcy\u00fck y\u00f6netim tarz\u0131 bu.<\/p>\n

S\u0131ralama verilerini fiili performans g\u00f6stergesi olarak kullanmak ak\u0131ll\u0131ca de\u011fil. Mesela anla\u015fm\u0131\u015f oldu\u011funuz kelimeler de ilk sayfaya geldi\u011finizi varsayal\u0131m. Bu sizin organik trafi\u011finizi ciddi oranda art\u0131rm\u0131yorsa ba\u015far\u0131 g\u00f6stergesi olarak dikkate al\u0131namaz. Kesinlikle ama kesinlikle dikkate alman\u0131z gereken tek \u015fey anahtar kelimelerin performans\u0131 olmamal\u0131.<\/p>\n

Anahtar kelime konumlar\u0131n\u0131 izlemeye hala bir de\u011fer olsa da, genel performans raporlamas\u0131n\u0131n bir par\u00e7as\u0131 olmal\u0131. SEO Raporu olarak anahtar kelime performans\u0131n\u0131 tek ba\u015f\u0131na dikkate almay\u0131n\u0131z.<\/p>\n

Ba\u011flant\u0131lar a\u00e7\u0131s\u0131ndan, kazan\u0131p kaybetti\u011finiz ba\u011flant\u0131lar\u0131 izlemenize yard\u0131mc\u0131 olabilecek birtak\u0131m ara\u00e7lar vard\u0131r.\u00a0Bu ara\u00e7lar ayr\u0131ca size rakiplerinizin durumuyla alakal\u0131 da bilgiler verebilir.<\/p>\n

Bir rakibin sitesinde belirli bir sayfa \u00e7ok say\u0131da ba\u011flant\u0131y\u0131 \u00e7ekiyorsa, siz de buna benzer \u015feyler yapabilirsiniz.<\/p>\n

7.\u00a0Gelecekteki \u00d6neriler ve Uygulama Plan\u0131<\/strong><\/p>\n

Bu, muhtemelen, veri ve raporlara g\u00f6m\u00fcld\u00fc\u011f\u00fcn\u00fczde normalde d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz bir \u015fey de\u011fildir, ancak daha sonra ne yapaca\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz\u00fc g\u00f6steren bir b\u00f6l\u00fcm\u00fc de raporunuza dahil etmeniz \u00f6nemlidir.\u00a0Bu, ilerlemenizi sa\u011flayacak bir b\u00f6l\u00fcmd\u00fcr.<\/p>\n

M\u00fc\u015fterileriniz veya \u00fcst y\u00f6netiminiz i\u00e7in yapabilece\u011finiz en iyi \u015fey, yukar\u0131da tart\u0131\u015f\u0131lan raporunuzun her b\u00f6l\u00fcm\u00fcn\u00fcn sonunda bir \u201c\u00f6neri\u201d b\u00f6l\u00fcm\u00fc olmas\u0131d\u0131r.<\/p>\n

Verilerinizi eyleme \u00e7evrilebilir bir hale getirecek olan raporun asl\u0131nda tek k\u0131sm\u0131 budur.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"M\u00fc\u015fteriler i\u00e7in SEO raporlar\u0131 olu\u015fturmak korkutucu bir g\u00f6rev olarak gelebilir. Her m\u00fc\u015fterinin veya i\u015fletmenin farkl\u0131 hedefleri vard\u0131r.\u00a0SEO raporu, raporu kime g\u00f6nderirseniz g\u00f6nderin kesinlikle anla\u015f\u0131l\u0131r olmal\u0131d\u0131r. SEO raporlar\u0131 hayati \u00f6nem ta\u015f\u0131maktad\u0131r.\u00a0M\u00fc\u015fterilerinizin, \u00fcst y\u00f6netimin ve di\u011fer payda\u015flar\u0131n SEO kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 bilmelerine kesinlikle ihtiya\u00e7lar\u0131 var. Peki \u201cM\u00fckemmel SEO Raporu\u201d nas\u0131l haz\u0131rlan\u0131r? M\u00fc\u015fterileriniz i\u00e7in SEO raporlar\u0131 haz\u0131rlaman\u0131z i\u00e7in dikkate...","protected":false},"author":1,"featured_media":4609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nM\u00fckemmel SEO Raporlar\u0131 Olu\u015fturmak \u0130\u00e7in 7 Temel Gereklilik - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/mukemmel-seo-raporlari-olusturmak-icin-7-temel-gereklilik\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fckemmel SEO Raporlar\u0131 Olu\u015fturmak \u0130\u00e7in 7 Temel Gereklilik - 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