{"id":4577,"date":"2020-01-15T15:36:54","date_gmt":"2020-01-15T12:36:54","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4577"},"modified":"2020-01-15T15:36:54","modified_gmt":"2020-01-15T12:36:54","slug":"uzun-kuyruklu-anahtar-kelimeleri-bulmak-icin-5-arac","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/uzun-kuyruklu-anahtar-kelimeleri-bulmak-icin-5-arac\/","title":{"rendered":"Uzun Kuyruklu Anahtar Kelimeleri Bulmak \u0130\u00e7in 5 Ara\u00e7"},"content":{"rendered":"

T\u00fcm anahtar kelimeler birbirine e\u015f de\u011fer nitelikte de\u011fildir. Bir\u00e7ok i\u015fletme rekabet oran\u0131 y\u00fcksek olan anahtar kelimelerin pe\u015finden gitmektedir. Sonucunda ise bu anahtar kelimelerin herhangi bir d\u00f6n\u00fc\u015f\u00fcm getirmedi\u011fini fark ederler. \u0130\u015fte bu nedenden \u00f6t\u00fcr\u00fc y\u00fcksek de\u011fere sahip\u00a0uzun kuyruklu anahtar kelimeleri<\/strong>\u00a0bulmak \u00f6nemlidir. Genel olarak haz\u0131rlad\u0131\u011f\u0131m\u0131z i\u00e7erikler ile belirli anahtar kelimeleri hedef al\u0131r\u0131z. B\u00f6ylece ilgili konularda arama yapt\u0131ran ki\u015fileri sitemize \u00e7ekmeye \u00e7al\u0131\u015f\u0131r\u0131z.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Eski y\u00f6ntemlere ba\u011fl\u0131 kalarak anahtar kelimeler bulmaya \u00e7al\u0131\u015fmak trafik a\u00e7\u0131s\u0131ndan ihtiyac\u0131m\u0131z\u0131 g\u00f6recek nitelikte olabilse bile d\u00f6n\u00fc\u015f\u00fcm a\u00e7\u0131s\u0131ndan beklentileri kar\u015f\u0131lama konusunda yetersiz kalabilmektedir. Herhangi bir anahtar kelime i\u00e7in ayl\u0131k olarak y\u00fczlerce veya binlerce ziyaret almak bizim i\u00e7in \u00f6nemli olabilir. Bundan daha \u00f6nemli olan durum ise gelen ziyaret\u00e7ileri nas\u0131l d\u00f6n\u00fc\u015f\u00fcm hedeflerimize dahil etti\u011fimizdir.<\/p>\n

Bug\u00fcn\u00fcn arama motorlar\u0131nda kullan\u0131c\u0131n\u0131n beklentilerini hesaba katabilmek ve onlar\u0131 kar\u015f\u0131layabilmek son derece \u00f6nemlidir. Arama motorlar\u0131ndaki sonu\u00e7lar kullan\u0131c\u0131lar\u0131n davran\u0131\u015f beklentilerine g\u00f6re \u015fekillenmektedir. B\u00f6ylece arama motoru sonu\u00e7lar\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde bu beklentilerden etkilenebilmektedir. Kullan\u0131c\u0131lar\u0131n beklentilerine kar\u015f\u0131l\u0131k verebilmek demek daha kaliteli trafi\u011fe sahip olabilmek demektir. Daha kaliteli trafik ise d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirme olas\u0131l\u0131\u011f\u0131m\u0131z\u0131n y\u00fckselmesi anlam\u0131na gelmektedir.<\/p>\n

1. Uzun Kuyruklu Tavsiyeler \u0130\u00e7in HitTail\u2019i Kullan\u0131n<\/strong><\/p>\n

Kalitesi y\u00fcksek olan anahtar kelimeler bulabilmenin en iyi yolu y\u00fcksek de\u011fere sahip uzun kuyruklu anahtar kelimeler se\u00e7mektir. Bu anahtar kelimeler kullan\u0131c\u0131 davran\u0131\u015flar\u0131na yak\u0131n sonu\u00e7lar elde edebilmeniz i\u00e7in size yard\u0131mc\u0131 olan kelime \u00f6bekleri olarak kar\u015f\u0131m\u0131za \u00e7\u0131karlar. D\u00f6n\u00fc\u015f\u00fcm konusunda verecekleri sonu\u00e7lar daha iyi olabilece\u011fi gibi ayn\u0131 zamanda reklamlar i\u00e7in fiyat teklifleri \u00e7ok daha d\u00fc\u015f\u00fck olabilmektedir.<\/p>\n

HitTail, uzun kuyruklu anahtar kelimelerden olu\u015fan tavsiye tablosu ile size bu konuda yard\u0131mc\u0131 olabilecektir. Kendine \u00f6zg\u00fc algoritmas\u0131 ile bu ara\u00e7 mevcut site trafi\u011fini incelemekte ve buna ba\u011fl\u0131 olarak size anahtar kelime tavsiyeleri sunmaktad\u0131r.<\/p>\n

2. Google \u0130lgili Aramalarla Uzun Kuyruklu Pop\u00fcler Aramalar\u0131 Tespit Edin<\/strong><\/p>\n

Uzun kuyruklu anahtar kelimeler bulman\u0131n bir di\u011fer yolu ise Google \u0130lgili Aramalar se\u00e7ene\u011fine g\u00f6z atmakt\u0131r. Google\u2019da en alt k\u0131s\u0131mda yer alan ilgili aramalar yapt\u0131\u011f\u0131n\u0131z aramaya y\u00f6nelik farkl\u0131 arama se\u00e7eneklerini size sunmaktad\u0131r.<\/p>\n

Bu stratejiyi kullanman\u0131n en etkin yolu uzun kuyruklu bir anahtar kelime i\u00e7in arama ger\u00e7ekle\u015ftirmektir. K\u0131sa anahtar kelime \u00f6bekleri se\u00e7erseniz kar\u015f\u0131n\u0131za yine k\u0131sa anahtar kelime \u00f6nerileri gelecektir. Bu anahtar kelimeler \u00e7ok daha genel olaca\u011f\u0131ndan size hi\u00e7bir \u015fey kazand\u0131rmayabilir. Bu nedenle ilk olarak HitTail arac\u0131n\u0131 kullanmay\u0131 d\u00fc\u015f\u00fcnmeli ve ard\u0131ndan se\u00e7ti\u011finiz uzun kuyruklu anahtar kelimelere y\u00f6nelik tavsiyelere g\u00f6z atmal\u0131s\u0131n\u0131z. E\u011fer kullanaca\u011f\u0131n\u0131z anahtar kelime \u00f6be\u011fi gere\u011finden fazla uzunsa Google size herhangi bir \u00f6neri sunmayacakt\u0131r. Se\u00e7im yaparken dikkatli ve \u00f6zenli davranmal\u0131s\u0131n\u0131z.<\/p>\n<\/div><\/div>

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3. Y\u00fcksek D\u00f6n\u00fc\u015f\u00fcm De\u011ferine Sahip Anahtar Kelimeleri Bulmak \u0130\u00e7in AdWords\u2019\u00fc Kullan\u0131n<\/strong><\/p>\n

Ara\u015ft\u0131rman\u0131za biraz vakit ve b\u00fct\u00e7e ay\u0131rabilecek durumundaysan\u0131z AdWords\u2019\u00fc ziyaret edin. Se\u00e7mi\u015f oldu\u011funuz anahtar kelimelerin ne gibi sonu\u00e7lar ortaya koyaca\u011f\u0131n\u0131 test ederek g\u00f6rebilirsiniz. Bunun i\u00e7in se\u00e7mi\u015f oldu\u011funuz anahtar kelimeleri bir araya getirmeli ve hangisinin iyi sonu\u00e7lar ortaya koydu\u011funu test ederek tespit etmelisiniz. Bu noktada ise basit bir bi\u00e7imde sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirecek arama olas\u0131l\u0131klar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z. Genel anahtar kelimeler size daha az d\u00f6n\u00fc\u015f\u00fcm sunabilecek durumdayken sat\u0131n almaya y\u00f6nelik aramalar daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flaman\u0131z konusunda size yard\u0131mc\u0131 olabilir.<\/p>\n

Anahtar kelime listenizi olu\u015fturduktan sonra en az bir haftal\u0131\u011f\u0131na bir\u00a0AdWords\u00a0kampanyas\u0131 ger\u00e7ekle\u015ftirin. Kampanya s\u00fcresi ne kadar fazlaysa performans \u00f6l\u00e7\u00fcmlerini o kadar sa\u011fl\u0131kl\u0131 ger\u00e7ekle\u015ftirebilirsiniz. Her ne kadar bu strateji zaman ve b\u00fct\u00e7e gerektirse bile etki a\u00e7\u0131s\u0131ndan di\u011ferlerine g\u00f6re \u00e7ok daha g\u00fc\u00e7l\u00fcd\u00fcr. Bu y\u00f6ntem ile i\u015finize yarayacak anahtar kelime \u00f6beklerini daha rahat bulabilirsiniz.<\/p>\n

4. Y\u00fcksek De\u011fere Sahip Anahtar Kelimeleri Hedef Almak \u0130\u00e7in SEMRush\u2019\u0131 Kullan\u0131n<\/strong><\/p>\n

SEMRush veya onun t\u00fcr\u00fcnde bir ara\u00e7 kullanarak rakipleriniz teklif yapt\u0131\u011f\u0131 anahtar kelimeleri ara\u015ft\u0131rmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. \u00d6ncelikle rekabet halinde oldu\u011funuz yerlerin bir listesini \u00e7\u0131kar\u0131n. Bu bulundu\u011funuz ni\u015f i\u00e7erisinde yer alan ufak siteler olabilece\u011fi gibi y\u00fcksek trafik miktarlar\u0131na sahip b\u00fcy\u00fck siteler de olabilir.<\/p>\n

Listenizde yer alanlardan birinin adresini SEMRush\u2019a ekleyin. Burada ilgilenmeniz gereken nokta rakiplerin \u00fccretli aramalar\u0131 konusunda y\u00fcksek CPC oran\u0131na sahip olanlard\u0131r. Bunlar\u0131 tespit ettikten sonra rakipleriniz kulland\u0131\u011f\u0131 y\u00fcksek de\u011fere sahip anahtar kelimeleri tespit etmi\u015f olursunuz.<\/p>\n

5. Google Arama Konsolunu Kullanarak Anahtar Kelimeleri Bulun<\/strong><\/p>\n

Bu bilinen bir y\u00f6ntem ancak \u00e7o\u011fu zaman g\u00f6z ard\u0131 edilmektedir. Bulundu\u011funuz duruma g\u00f6re mevcut i\u00e7erik ile birka\u00e7 anahtar kelimede s\u0131ralama yap\u0131yor olabilirsiniz. Arama Konsolu\u2019nu inceleyerek hangi anahtar kelimelerin d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131n\u0131 kontrol edin ve bu anahtar kelimeleri kullanarak daha kaliteli ad\u0131mlar atmaya \u00e7al\u0131\u015f\u0131n. Ayr\u0131ca di\u011fer anahtar kelimeleri g\u00f6zden ge\u00e7irerek birka\u00e7 d\u00fczenleme ile iyi sonu\u00e7lar verebilecek olanlar\u0131 tespit edin.<\/p>\n

Bunu yapabilmek i\u00e7in\u00a0Arama Konsolu<\/strong>\u2019nu ziyaret edin. Arama Trafi\u011fi k\u0131sm\u0131ndan Arama Analizi sekmesine giri\u015f yap\u0131n. Burada en pop\u00fcler anahtar kelimelerinizi g\u00f6r\u00fcnt\u00fcleyebilirsiniz. Bu anahtar kelimeleri g\u00f6r\u00fcnt\u00fclerken elde ettikleri di\u011fer de\u011ferlere de g\u00f6z atabilirsiniz. Burada g\u00f6z atman\u0131z gereken en \u00f6nemli niteliklerden birisi ise Google\u2019daki ortalama s\u0131ralama pozisyonudur.<\/p>\n

Sayfalar se\u00e7ene\u011fini t\u0131klayarak anahtar kelimelerin hangi sayfalar i\u00e7in s\u0131ralama sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. \u0130\u015finize yarayacak sayfalar\u0131 ve anahtar kelimeleri belirledikten sonra bunlara odaklanarak sayfa i\u00e7i SEO \u00e7al\u0131\u015fmalar\u0131n\u0131za ba\u015flamal\u0131 ve dahili link yap\u0131n\u0131z\u0131 iyile\u015ftirmelisiniz. Daha sonra ise bir link olu\u015fturma kampanyas\u0131 ba\u015flatarak bu sayfalar\u0131n daha fazla\u00a0link\u00a0almas\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z.<\/p>\n

Unutmay\u0131n\u00a0y\u00fcksek kaliteye sahip anahtar kelimelerin<\/strong>\u00a0pahal\u0131 olmas\u0131 gerekmez. Y\u00fcksek fiyata sahip olan anahtar kelimeler daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flayabilecek olsalar bile daha etkili uzun kuyruklu anahtar kelimeler ucuz olduklar\u0131 kadar d\u00f6n\u00fc\u015f\u00fcm a\u00e7\u0131s\u0131ndan farkl\u0131 f\u0131rsatlar sunabilirler. Burada \u00f6nemli olan durum hangi anahtar kelimenin site ve hedef kitle i\u00e7in i\u015fe yarayaca\u011f\u0131n\u0131 tespit edebilmektir.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"T\u00fcm anahtar kelimeler birbirine e\u015f de\u011fer nitelikte de\u011fildir. Bir\u00e7ok i\u015fletme rekabet oran\u0131 y\u00fcksek olan anahtar kelimelerin pe\u015finden gitmektedir. Sonucunda ise bu anahtar kelimelerin herhangi bir d\u00f6n\u00fc\u015f\u00fcm getirmedi\u011fini fark ederler. \u0130\u015fte bu nedenden \u00f6t\u00fcr\u00fc y\u00fcksek de\u011fere sahip\u00a0uzun kuyruklu anahtar kelimeleri\u00a0bulmak \u00f6nemlidir. Genel olarak haz\u0131rlad\u0131\u011f\u0131m\u0131z i\u00e7erikler ile belirli anahtar kelimeleri hedef al\u0131r\u0131z. B\u00f6ylece ilgili konularda arama yapt\u0131ran...","protected":false},"author":1,"featured_media":4579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nUzun Kuyruklu Anahtar Kelimeleri Bulmak \u0130\u00e7in 5 Ara\u00e7 - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/uzun-kuyruklu-anahtar-kelimeleri-bulmak-icin-5-arac\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uzun Kuyruklu Anahtar Kelimeleri Bulmak \u0130\u00e7in 5 Ara\u00e7 - 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