{"id":4564,"date":"2020-01-15T15:31:19","date_gmt":"2020-01-15T12:31:19","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4564"},"modified":"2020-01-28T17:54:08","modified_gmt":"2020-01-28T14:54:08","slug":"seoda-basariya-ulasmak-icin-22-onemli-faktor","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/seoda-basariya-ulasmak-icin-22-onemli-faktor\/","title":{"rendered":"SEO\u2019da Ba\u015far\u0131ya Ula\u015fmak \u0130\u00e7in 22 \u00d6nemli Fakt\u00f6r"},"content":{"rendered":"

Google\u2019da y\u00fckselmek i\u00e7in<\/strong>\u00a0200\u2019\u00fcn \u00fczerinde farkl\u0131 fakt\u00f6r bulunmaktad\u0131r. Bu say\u0131n\u0131n ne kadar do\u011fru oldu\u011fu tart\u0131\u015f\u0131l\u0131r. Bunun \u015fu anda ki b\u00fcy\u00fckl\u00fc\u011f\u00fc bile korkutucu. Bizler bu fakt\u00f6rler aras\u0131ndan en \u00f6nemli olanlar\u0131 sizler i\u00e7in se\u00e7tik ve bu yaz\u0131m\u0131zda payla\u015faca\u011f\u0131z. Payla\u015faca\u011f\u0131m\u0131z fakt\u00f6rlerden baz\u0131lar\u0131 zorunlu baz\u0131lar\u0131 ise sekt\u00f6r\u00fcn\u00fcze ba\u011fl\u0131 olarak de\u011fi\u015fkenlik g\u00f6sterir. Rekabet oran\u0131 y\u00fcksek olmayan bir sekt\u00f6rde SEO fakt\u00f6rlerinin t\u00fcm\u00fcn\u00fc dikkate alman\u0131z sizi avantajl\u0131 bir seviyeye getirir.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

E\u011fer ger\u00e7ekten SEO konusunda ba\u015far\u0131l\u0131 olmak, SEO\u2019ya odaklanmak istiyorsan\u0131z sizler i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z bu yaz\u0131y\u0131 dikkatli\u00a0olarak okuyunuz.<\/p>\n

\u0130\u00e7 Optimizasyon Fakt\u00f6rleri<\/strong><\/p>\n

\u0130\u015fte arama g\u00f6r\u00fcn\u00fcrl\u00fcl\u00fc\u011f\u00fcn\u00fc etkileyen sayfa optimizasyon fakt\u00f6rleri;<\/p>\n

    \n
  • Ba\u015fl\u0131k Etiketi<\/strong>;<\/li>\n<\/ul>\n

    Ba\u015fl\u0131k meta etiketi (Title) bir arama motoru i\u00e7in g\u00fc\u00e7l\u00fc sinyallerden sadece birisidir. Anahtar kelimenizi ba\u015fl\u0131k k\u0131sm\u0131n\u0131n en ba\u015f\u0131nda kullanman\u0131z ile en sonunda kullanman\u0131z aras\u0131nda \u00e7ok b\u00fcy\u00fck bir fark vard\u0131r. Ba\u015flang\u0131\u00e7ta kullanman\u0131z\u0131n arama sonu\u00e7lar\u0131na ciddi oranda etkisi olacakt\u0131r.<\/p>\n

      \n
    • A\u00e7\u0131klama Etiketi<\/strong>;<\/li>\n<\/ul>\n

      A\u00e7\u0131klama meta etiketi (Description) SEO a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemlidir. Bu etikette arama motorlar\u0131na \u00e7ok \u00f6nemli sinyaller vermektedir. Ayr\u0131ca kullan\u0131c\u0131lar\u0131n\u0131z\u0131n sitenize t\u0131klamas\u0131 konusunda \u00e7ok \u00f6nemli bir rol\u00fc oldu\u011funuda belirtmek istiyorum. A\u00e7\u0131klama k\u0131sm\u0131na da anahtar kelimeniz ile ba\u015flaman\u0131z arama motoru sonu\u00e7lar\u0131nda iyile\u015fmek i\u00e7in b\u00fcy\u00fck bir avantaj sa\u011flayacakt\u0131r.<\/p>\n

        \n
      • H1 Etiketi<\/strong>;<\/li>\n<\/ul>\n

        H1 etiketi sayfalar\u0131n i\u00e7eri\u011finin bir a\u00e7\u0131klamas\u0131 olarak hizmet veren ba\u015fka bir fakt\u00f6rd\u00fcr. H1 etiketine de anahtar kelimeniz ile ba\u015flaman\u0131z\u0131 \u00f6neririz.<\/p>\n

        Yukar\u0131da bahsetti\u011fim 3 kriterin t\u00fcm sayfalarda benzersiz olmas\u0131na dikkat etmenizi \u00f6neririz.<\/p>\n

        Yaz\u0131m\u0131n bu b\u00f6l\u00fcm\u00fcnde sitelerimizde yer alan meta keywords etiketi hakk\u0131nda bilgi vermek istiyorum. Meta keywords art\u0131k Google i\u00e7in bir \u015fey ifade etmemektedir. Yani art\u0131k web sitenizin keywords k\u0131sm\u0131n\u0131 anahtar kelimelerle \u015fi\u015firmeye, doldurmaya gerek yok. Bunun i\u00e7in bu kriteri es ge\u00e7iyorum.<\/p>\n

          \n
        • \u0130\u00e7erik<\/strong>;<\/li>\n<\/ul>\n

          \u0130\u00e7erik hala kral. \u0130\u00e7eri\u011finizin kaliteli, anla\u015f\u0131l\u0131r ve ziyaret\u00e7ilerinizi yormayacak bir bi\u00e7imde olu\u015fturulmas\u0131 \u00e7ok \u00f6nemli. Birde hala k\u0131sa k\u0131sa i\u00e7erik payla\u015fan sitelerin oldu\u011funu g\u00f6rmekteyim. Bunlar arama motorlar\u0131 i\u00e7in \u00e7ok zararl\u0131 olarak alg\u0131lanmaktad\u0131r. \u0130\u00e7eri\u011fin uzun olmas\u0131, bilgi verici olmas\u0131 ve kullan\u0131c\u0131y\u0131 sitede tutacak tarzda olmas\u0131 olduk\u00e7a \u00f6nemli. Yani Google art\u0131k ziyaret\u00e7isini sitesinde tutamayan web sitelerine de\u011fer vermiyor. E\u011fer\u00a0arama motorlar\u0131nda y\u00fckselmek\u00a0<\/strong>istiyorsan\u0131z kullan\u0131c\u0131lar\u0131n\u0131z\u0131 \u00f6nemseyeceksiniz.<\/p>\n

            \n
          • Yinelenen \u0130\u00e7erik<\/b>;<\/li>\n<\/ul>\n

            T\u00fcm fakt\u00f6rler web sitenizin arama motorlar\u0131ndaki s\u0131ralamas\u0131n\u0131 olumlu y\u00f6nde etkileyebilir. E\u011fer sitenizin \u00e7e\u015fitli sayfalar\u0131 aras\u0131nda benzer i\u00e7eri\u011fe sahip olanlar varsa bu s\u0131ralama kayb\u0131 ya\u015faman\u0131za sebep olacakt\u0131r. \u0130\u00e7erik \u00e7o\u011faltmaktan ka\u00e7\u0131n\u0131n ve her sayfa i\u00e7in \u00f6zg\u00fcn i\u00e7erikler haz\u0131rlay\u0131n. Bunun ciddi oranda faydas\u0131n\u0131 g\u00f6receksiniz.<\/p>\n

              \n
            • Canonical Etiketi<\/strong>;<\/li>\n<\/ul>\n

              Bazen benzer i\u00e7eri\u011fe sahip iki URL ka\u00e7\u0131n\u0131lmaz olabilmektedir. Bu noktada yinelenen i\u00e7erik sorununu engellemek i\u00e7in sitenize canonical etiketi ekleyebilirsiniz. Bu etiketi eklemeniz Google arama motoruna ayn\u0131 i\u00e7eri\u011fe ait iki sayfan\u0131n asl\u0131nda bir oldu\u011funu\u00a0iletmenize yaramaktad\u0131r.<\/p>\n

                \n
              • G\u00f6r\u00fcnt\u00fc Optimizasyonu<\/strong>;<\/li>\n<\/ul>\n

                G\u00f6r\u00fcnt\u00fclerinizin boyutlar\u0131n\u0131 ve ALT\u00a0etiketlerini optimize ederek arama motorlar\u0131na alakal\u0131 sinyaller g\u00f6nderebilirsiniz. Arama motorlar\u0131n\u0131n insan olmad\u0131\u011f\u0131n\u0131 unutmamak gerekir. Onlar\u0131n resimlerin ne anlama geldi\u011fini anlayabilmeleri i\u00e7in ALT etiketlere ihtiya\u00e7lar\u0131 bulunmaktad\u0131r.<\/p>\n

                  \n
                • \u0130\u00e7erik G\u00fcncellemeleri<\/strong>;<\/li>\n<\/ul>\n

                  Google yeni ve \u00f6zg\u00fcn i\u00e7eri\u011fi seviyor bu ger\u00e7ek ama g\u00fcncellenen i\u00e7eri\u011fi daha \u00e7ok seviyor. Bunu s\u00fcrekli olarak yapman\u0131z gerekmiyor. Her 6 ayda bir defa i\u00e7eriklerinizi g\u00fcncellemeniz \u00e7ok iyi bir strateji olacakt\u0131r.<\/p>\n

                    \n
                  • Giden Ba\u011flant\u0131lar<\/strong>;<\/li>\n<\/ul>\n

                    Web sayfan\u0131zdan d\u0131\u015far\u0131ya ba\u011flant\u0131lar vermeniz sitenize zarar vermez. Bir kere bu d\u00fc\u015f\u00fcnceden uzakla\u015f\u0131n. Web sitenizden s\u00fcrekli link \u00e7\u0131k\u0131\u015f\u0131 yapman\u0131z sitenize zarar verir. Web sayfan\u0131zdan kaliteli ve g\u00fcvenilir sitelere yapaca\u011f\u0131n\u0131z ba\u011flant\u0131 \u00e7\u0131k\u0131\u015flar\u0131 Google taraf\u0131ndan olumlu sinyaller alman\u0131za sebep olacakt\u0131r. Giden ba\u011flant\u0131lar\u0131 \u00f6l\u00e7\u00fcl\u00fc kulland\u0131\u011f\u0131n\u0131z s\u00fcrece sorun yok.<\/p>\n

                      \n
                    • \u0130\u00e7 Ba\u011flant\u0131lar<\/strong>;<\/li>\n<\/ul>\n

                      Sitenizin sayfalar\u0131n\u0131 aralar\u0131nda birbirlerine ba\u011flant\u0131lar vererek kuvvetlendirebilirsiniz. Burada strateji geli\u015ftirerek hem ziyaret\u00e7ilerinize fayda sa\u011flayacak y\u00f6nlendirmeler yapabilir hem de sayfalar\u0131n\u0131z\u0131 kuvvetlendirebilirsiniz. Yani bir ta\u015fla iki ku\u015f misali.<\/p>\n

                        \n
                      • URL Yap\u0131s\u0131<\/strong>;<\/li>\n<\/ul>\n

                        \u201c.com\/\u201d k\u0131sm\u0131ndan sonra kullanaca\u011f\u0131n\u0131z URL yap\u0131s\u0131 olduk\u00e7a \u00f6nemlidir. Bu URL yap\u0131s\u0131n\u0131n sayfan\u0131zda kulland\u0131\u011f\u0131n\u0131z konu ba\u015fl\u0131\u011f\u0131yla uyumlu olmas\u0131 ciddi oranda fayda sa\u011flar. \u00d6rnek vermek gerekirse bu yaz\u0131m\u0131zda kulland\u0131\u011f\u0131m\u0131z konu ba\u015fl\u0131\u011f\u0131 ve URL yap\u0131s\u0131n\u0131 g\u00f6sterebilirim;<\/p>\n

                        Konu Ba\u015fl\u0131\u011f\u0131:\u00a0SEO\u2019da Ba\u015far\u0131ya Ula\u015fmak \u0130\u00e7in 22 \u00d6nemli Fakt\u00f6r<\/strong><\/p>\n

                        URL: www.lf.com.tr\/seo-da-basariya-ulasmak-icin-23-onemli-faktor\/<\/p>\n

                        Site Fakt\u00f6rleri<\/strong><\/p>\n

                        Arama g\u00f6r\u00fcn\u00fcrl\u00fcl\u00fc\u011f\u00fcn\u00fcz\u00fc etkileyen daha geni\u015f fakt\u00f6rlerde bulunmaktad\u0131r. Bunlar;<\/p>\n

                          \n
                        • Site Haritas\u0131<\/strong>;<\/li>\n<\/ul>\n

                          Bir site haritas\u0131 web sayfan\u0131zda yer alan t\u00fcm i\u00e7erikleri arama motorlar\u0131yla payla\u015fman\u0131za yard\u0131mc\u0131 olur. Bu y\u00f6ntem sayfalar\u0131n\u0131z\u0131 Google\u2019a bildirmenin en basit ve etkili yoldur.<\/p>\n

                            \n
                          • Alan Ad\u0131 Otoritesi<\/strong>;<\/li>\n<\/ul>\n

                            Alan ad\u0131n\u0131z\u0131n g\u00fcvenilir olmas\u0131 \u00e7ok \u00f6nemlidir. Bunun i\u00e7in kaliteli referanslara yani backlink kaynaklar\u0131na sahip olman\u0131z gerekir.\u00a0Birde backlink kaynaklar\u0131n\u0131n yan\u0131 s\u0131ra sitenizi d\u00fczenli i\u00e7erikle beslerseniz g\u00fcven derecesi konusunda ciddi bir yol kat etmi\u015f olursunuz.<\/p>\n

                              \n
                            • Sunucunun Konumu<\/strong>;<\/li>\n<\/ul>\n

                              Belirli bir \u00dclke ya da konum s\u0131ralamalar\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in sunucunuzun konumu olduk\u00e7a \u00f6nemli.<\/p>\n

                                \n
                              • Mobil Uyumlu Site<\/strong>;<\/li>\n<\/ul>\n

                                Mobil kullan\u0131m\u0131 T\u00fcm D\u00fcnyada art\u0131\u015f g\u00f6stermektedir. Bu \u00dclkemizde de paralel olarak ilerliyor. Bir mobil optimizasyona u\u011fram\u0131\u015f web sitesi arama sonu\u00e7lar\u0131nda olumlu sonu\u00e7lar verecektir. Hatta son d\u00f6nemlerde Google mobil arama sonu\u00e7lar\u0131nda sitelerin sol taraf\u0131ndaki \u201cmobil uyumlu\u201d yaz\u0131s\u0131 dikkatinizi \u00e7ekmi\u015ftir. Google mobil uyumlu web sayfalar\u0131na ger\u00e7ekten \u00f6nem veriyor.<\/p>\n

                                  \n
                                • Google Search Console Entegrasyonu<\/strong>;<\/li>\n<\/ul>\n<\/div><\/div>
                                  \"\"<\/div><\/div>

                                  Google webmaster ara\u00e7lar\u0131na kay\u0131t yap\u0131lan sitelerin daha h\u0131zl\u0131 indekslendi\u011fini\u00a0bilmeyenler yoktur san\u0131r\u0131m. Bunun haricinde bu ara\u00e7 sitenizin daha iyi optimize edilmesi i\u00e7in inan\u0131lmaz veriler de sa\u011flamaktad\u0131r.<\/p>\n

                                  Site D\u0131\u015f\u0131 Optimizasyon Fakt\u00f6rleri<\/strong><\/p>\n

                                  Sayfalar\u0131n\u0131z\u0131n s\u0131ralamalar\u0131n\u0131n iyile\u015fmesi konusunda Google\u00a0d\u0131\u015f fakt\u00f6rleri de dikkate almaktad\u0131r. Burada dikkat etmeniz gerekenler;<\/p>\n

                                    \n
                                  • Ba\u011flant\u0131 Alakas\u0131<\/strong>;<\/li>\n<\/ul>\n

                                    Ba\u011flant\u0131n\u0131z\u0131n bulundu\u011fu sayfalar\u0131n sizin sayfan\u0131zla alakal\u0131 olmas\u0131 olduk\u00e7a \u00f6nemli bir kriterdir. Bu kriteri kesinlikle dikkate almal\u0131s\u0131n\u0131z.<\/p>\n

                                      \n
                                    • Ba\u011flant\u0131 T\u00fcrlerinin \u00c7e\u015fitlili\u011fi<\/strong>;<\/li>\n<\/ul>\n

                                      Siteniz i\u00e7in in\u015fa etti\u011finiz ba\u011flant\u0131 kaynaklar\u0131n\u0131n t\u00fcrleri \u00e7ok \u00f6nemli. Tek tip \u00e7ok fazla ba\u011flant\u0131 spam g\u00f6stergesi olabilir ve s\u0131ralama konusunda web sitenize zarar verebilir.<\/p>\n

                                        \n
                                      • \u00c7apa Metin Ba\u011flant\u0131lar\u0131<\/strong>;<\/li>\n<\/ul>\n

                                        \u00d6nceki d\u00f6nemlerde inan\u0131lmaz oranda fayda sa\u011flamaktayd\u0131 ama g\u00fcn\u00fcm\u00fczde art\u0131k \u00e7ok tehlikeli. Bug\u00fcn bir spam g\u00f6stergesi oldu\u011funu unutmay\u0131n\u0131z. \u00c7apa metin kullanmadan ba\u011flant\u0131 al\u0131n\u0131z. Bu konuyla alakal\u0131 daha fazla bilgi almak, kaliteli backlink kaynaklar\u0131na do\u011fru stratejiyle ula\u015fmak m\u0131 istiyorsunuz? Bizler bu konuda profesyonel hizmetler sunmaktay\u0131z. Dilerseniz ileti\u015fim sayfam\u0131z arac\u0131l\u0131\u011f\u0131yla bizlere ula\u015fabilirsiniz. \u0130leti\u015fim sayfam\u0131zda yer alan Skype adresimizi ekleyerek daha h\u0131zl\u0131 ula\u015fabilece\u011finizin bilgisini de vermek isterim.<\/p>\n

                                        Alan Ad\u0131 Fakt\u00f6rleri<\/strong><\/p>\n

                                        Son olarak alan ad\u0131n\u0131zla alakal\u0131 fakt\u00f6rlerin s\u0131ralama konusunda nas\u0131l bir faydas\u0131 oldu\u011funu ele almak istedim;<\/p>\n

                                          \n
                                        • Domain Kay\u0131t Uzunlu\u011fu<\/strong>;<\/li>\n<\/ul>\n

                                          Alan ad\u0131n\u0131z\u0131n uzun bir s\u00fcreyle kay\u0131t oldu\u011funu fark eden Google sizin g\u00fcvenirlili\u011finizi art\u0131r\u0131r ve bunu arama sonu\u00e7lar\u0131na yans\u0131t\u0131r.<\/p>\n

                                            \n
                                          • Alan Ad\u0131 Ge\u00e7mi\u015fi<\/strong>;<\/li>\n<\/ul>\n

                                            Alaca\u011f\u0131n\u0131z alan ad\u0131n\u0131n ge\u00e7mi\u015fini mutlaka dikkate al\u0131n\u0131z. Ge\u00e7mi\u015f d\u00f6nemlerde ceza alm\u0131\u015f bir domain s\u0131ralama iyile\u015fmesi konusunda sorun ya\u015fayabilir.<\/p>\n

                                              \n
                                            • \u00dclke TLD Uzant\u0131s\u0131<\/strong>;<\/li>\n<\/ul>\n

                                              Belirli bir yerel pazar i\u00e7in SEO \u00e7al\u0131\u015fmas\u0131 yapacaks\u0131n\u0131z o \u00dclkeye ait bir alan ad\u0131 uzant\u0131s\u0131na sahip olman\u0131z sitenizi avantajl\u0131 konuma getirir. Mutlaka o pazarda iyi dereceler elde edersiniz.<\/p>\n

                                              Beni takip etmeye devam edin. Bu yaz\u0131y\u0131 sosyal hesaplar\u0131n\u0131zda payla\u015fman\u0131z daha \u00e7ok ki\u015fiye duyurman\u0131z beni mutlu edecektir.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Google\u2019da y\u00fckselmek i\u00e7in\u00a0200\u2019\u00fcn \u00fczerinde farkl\u0131 fakt\u00f6r bulunmaktad\u0131r. Bu say\u0131n\u0131n ne kadar do\u011fru oldu\u011fu tart\u0131\u015f\u0131l\u0131r. Bunun \u015fu anda ki b\u00fcy\u00fckl\u00fc\u011f\u00fc bile korkutucu. Bizler bu fakt\u00f6rler aras\u0131ndan en \u00f6nemli olanlar\u0131 sizler i\u00e7in se\u00e7tik ve bu yaz\u0131m\u0131zda payla\u015faca\u011f\u0131z. Payla\u015faca\u011f\u0131m\u0131z fakt\u00f6rlerden baz\u0131lar\u0131 zorunlu baz\u0131lar\u0131 ise sekt\u00f6r\u00fcn\u00fcze ba\u011fl\u0131 olarak de\u011fi\u015fkenlik g\u00f6sterir. Rekabet oran\u0131 y\u00fcksek olmayan bir sekt\u00f6rde SEO fakt\u00f6rlerinin t\u00fcm\u00fcn\u00fc...","protected":false},"author":1,"featured_media":4565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nSEO\u2019da Ba\u015far\u0131ya Ula\u015fmak \u0130\u00e7in 22 \u00d6nemli Fakt\u00f6r - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/seoda-basariya-ulasmak-icin-22-onemli-faktor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO\u2019da Ba\u015far\u0131ya Ula\u015fmak \u0130\u00e7in 22 \u00d6nemli Fakt\u00f6r - 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