{"id":4547,"date":"2020-01-15T15:24:25","date_gmt":"2020-01-15T12:24:25","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4547"},"modified":"2020-01-17T12:42:52","modified_gmt":"2020-01-17T09:42:52","slug":"arama-konsolunu-kullanarak-tiklama-oranini-yukseltmek","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/arama-konsolunu-kullanarak-tiklama-oranini-yukseltmek\/","title":{"rendered":"Arama Konsolunu Kullanarak T\u0131klama Oran\u0131n\u0131 Y\u00fckseltmek"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Bug\u00fcne kadar\u00a0<strong>Google Arama Konsolu<\/strong>\u00a0(Search Console) ile ilgili say\u0131s\u0131z kapsaml\u0131 rehber okumu\u015f olabilirsiniz. Bu rehberlerin her birisi derinlemesine bir bi\u00e7imde bu ara\u00e7 hakk\u0131nda size say\u0131s\u0131z bilgi sunmu\u015f olabilir ama bu yaz\u0131da site y\u00f6neticisi olarak pek bilinmeyen baz\u0131 bilgilere ula\u015fabileceksiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"330\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/arama-konsolu-ile-tiklama-oranini-yukseltmek.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/arama-konsolu-ile-tiklama-oranini-yukseltmek.png 660w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/arama-konsolu-ile-tiklama-oranini-yukseltmek-600x300.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/arama-konsolu-ile-tiklama-oranini-yukseltmek-300x150.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/arama-konsolu-ile-tiklama-oranini-yukseltmek-150x75.png 150w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Kapsaml\u0131 rehberler size istedi\u011finiz bilgilerin yan\u0131nda istemedi\u011finiz pek \u00e7ok bilgiyi de getirebilir. Bu rehberleri okurken \u00e7ok fazla yorulabilir veya i\u00e7eri\u011fe detayl\u0131ca g\u00f6z atmaktan ka\u00e7\u0131nabilirsiniz. S\u00f6z konusu durum Arama Konsolu ise asl\u0131nda kapsaml\u0131 rehberlerde yaz\u0131lanlardan \u00e7ok daha fazlas\u0131n\u0131 bulabilmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p>Arama Konsolu \u00e7ok fazla \u00f6zeli\u011fe sahip olmakla beraber bunlardan baz\u0131lar\u0131 di\u011ferlerinden \u00e7ok daha \u00f6nemlidir \u00e7\u00fcnk\u00fc buralara g\u00f6z atmak size son derece farkl\u0131 yeni f\u0131rsatlar sunabilmektedir. Bir site y\u00f6neticisi olarak bunlar\u0131n bilincinde olup \u00fcst\u00fcne bunlar\u0131 TO de\u011ferlerini y\u00fckseltmek i\u00e7in kullanmak sizi rakiplerinizden bir ad\u0131m \u00f6ne ta\u015f\u0131yabilir.<\/p>\n<p>Ba\u015flamadan \u00f6nce Arama Konsolu hesab\u0131n\u0131za giri\u015f yapmay\u0131 ihmal etmemelisiniz. Giri\u015f yapt\u0131ktan sonra ilk ziyaret edece\u011finiz yer size trafik getiren t\u00fcm arama sorgular\u0131n\u0131 g\u00f6rebilece\u011finiz alana g\u00f6z atmakt\u0131r. Bu veriler Google Analytics arac\u0131nda yer almazlar onlar\u0131n yerlerinde yer tutucu kelimeler bulunmaktad\u0131r. Ancak size trafik getiren arama terimlerini Arama Konsolu \u00fczerinden bulabilmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p>Bunu yapabilmek i\u00e7in Arama Konsolu hesab\u0131n\u0131za giri\u015f yapt\u0131ktan sonra Arama Trafi\u011fi k\u0131sm\u0131ndan Arama Analizi sekmesine t\u0131klaman\u0131z yeterli olacakt\u0131r. Kar\u015f\u0131n\u0131za \u00e7\u0131kan verilerde pek \u00e7ok arama terimi, anahtar kelime ve trafik sa\u011flayan sayfalara ait bilgiler yer alacakt\u0131r.<\/p>\n<p><strong>Arama Konsolu Arac\u0131n\u0131 TO Y\u00fckseltmek \u0130\u00e7in Nas\u0131l Kullanabilirsiniz?<\/strong><\/p>\n<p>Arama Analizi b\u00f6l\u00fcm\u00fcnde yer alan se\u00e7enekler, filtreler ve veri aral\u0131klar\u0131 gibi k\u0131s\u0131mlardan yararlanarak her \u015feyi daha detayl\u0131 bir bi\u00e7imde ele alabilirsiniz. Verileri g\u00f6sterim miktar\u0131na g\u00f6re s\u0131ralaman\u0131z durumunda en y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc elde eden sayfay\u0131 bulabilirsiniz ama ayn\u0131 zamanda onlar\u0131n TO oranlar\u0131na g\u00f6z gezdirebilirsiniz.<\/p>\n<p>Burada bulaca\u011f\u0131n\u0131z t\u00fcm sayfalar\u0131n belirli d\u00fczenlemelere ihtiya\u00e7 duydu\u011fu kesin gibi bir \u015feydir. Belki yap\u0131land\u0131r\u0131lm\u0131\u015f veri dahi kullanmak isteyebilirsiniz. En \u00fcst s\u0131rada yer alan d\u00fc\u015f\u00fck TO de\u011ferlerine sahip sayfalar\u0131 ele alarak bunlarda de\u011fi\u015fiklik yapmal\u0131s\u0131n\u0131z. Belki meta a\u00e7\u0131klama ekleme, ba\u015fl\u0131k etiketlerini d\u00fczenleme veya sayfa i\u00e7erisinde daha fazla d\u00fczenleme yapmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n<ul>\n<li>Sayfa i\u00e7in belirlenen en \u00f6nemli anahtar kelimelerin meta a\u00e7\u0131klama k\u0131sm\u0131nda yer ald\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z.<\/li>\n<li>En \u00f6nemli anahtar kelimelerin ba\u015fl\u0131k etiketinde yer ald\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z.<\/li>\n<li>Meta a\u00e7\u0131klamalar\u0131 daha uygun ve daha anlaml\u0131 hale getirmelisiniz.<\/li>\n<li>Meta a\u00e7\u0131klamalar\u0131 sayfa i\u00e7eri\u011fiyle olabildi\u011fince ilgili hale getirmelisiniz.<\/li>\n<li>Meta a\u00e7\u0131klamalar\u0131n 110-270 karakter uzunlu\u011funda olmas\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z.<\/li>\n<li>Ba\u015fl\u0131k etiketinin bo\u015fluklar dahil 35-60 karakter aral\u0131\u011f\u0131nda olmas\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z.<\/li>\n<li>&lt;h1&gt; etiketinin di\u011fer ba\u015fl\u0131k etiketlerinden daha farkl\u0131 oldu\u011fundan emin olmal\u0131s\u0131n\u0131z.<\/li>\n<li>Birbirine benzeyen veya kopya olan meta a\u00e7\u0131klamalar\u0131 ve ba\u015fl\u0131k etiketlerini de\u011fi\u015ftirmelisiniz.<\/li>\n<li>Zengin Snippet konusunda do\u011fru d\u00fczenlemeleri yapt\u0131\u011f\u0131n\u0131zdan, Schema bi\u00e7imlendirmesi kulland\u0131\u011f\u0131n\u0131zdan ve buna benzer niteliklere yer verdi\u011finizden emin olmal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n<p>T\u00fcm bunlar\u0131 yapt\u0131ktan sonra 30 g\u00fcn boyunca olan biteni kontrol etmelisiniz. Bu ufak de\u011fi\u015fiklikleri yapt\u0131ktan sonra ya\u015fanan de\u011fi\u015fim sizi biraz olsun mutlu edecektir. Baz\u0131 sayfalar\u0131n TO miktar\u0131nda y\u00fckselmeler oldu\u011funu g\u00f6rebileceksiniz.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/tiklama-oranini-artirmak-icin-yapilmasi-gerekenler.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/tiklama-oranini-artirmak-icin-yapilmasi-gerekenler.png 750w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/tiklama-oranini-artirmak-icin-yapilmasi-gerekenler-600x300.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/tiklama-oranini-artirmak-icin-yapilmasi-gerekenler-300x150.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/tiklama-oranini-artirmak-icin-yapilmasi-gerekenler-150x75.png 150w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Ortalama de\u011ferler \u00fczerinden konu\u015fulacak olursa bir ayl\u0131k s\u00fcre i\u00e7erisinde sitenizin\u00a0<strong>TO miktar\u0131<\/strong>\u00a0%2.5-%3.5 aras\u0131nda art\u0131\u015f g\u00f6sterecektir. Bunlar\u0131n minimum rakamlar oldu\u011funu unutmamal\u0131s\u0131n\u0131z. Ancak sezonsal de\u011fi\u015fimler, algoritma de\u011fi\u015fiklikleri, genel site sa\u011fl\u0131\u011f\u0131 ve di\u011fer etkenler daha farkl\u0131 bir sonu\u00e7 alman\u0131z\u0131 sa\u011flayabilecek oldu\u011fundan bunlar\u0131 hesaba katmal\u0131s\u0131n\u0131z.<\/p>\n<p>Burada yapt\u0131klar\u0131n\u0131z b\u00fcy\u00fck de\u011fi\u015fiklikler olmasa bile ufak de\u011fi\u015fiklikler ile sitenizin TO oran\u0131n\u0131 y\u00fckseltmeyi ba\u015farabilirsiniz. Belki d\u00fczenlemeleri yapmadan \u00f6nce bir deneme ger\u00e7ekle\u015ftirmeyi d\u00fc\u015f\u00fcnebilirsiniz. Ancak bu de\u011fi\u015fiklikleri \u00f6zellikle zaman i\u00e7erisinde de\u011ferini yitirmeyen yaz\u0131lar i\u00e7in ger\u00e7ekle\u015ftirmeyi d\u00fc\u015f\u00fcnmelisiniz.<\/p>\n<p>Arama Konsolu \u00fczerinden elde etti\u011finiz verilerin her birisini mutlaka de\u011ferlendirmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Arama Analizi k\u0131sm\u0131ndan alaca\u011f\u0131n\u0131z veriler sayesinde sitenize ait sayfalar\u0131n TO oranlar\u0131n\u0131 y\u00fckseltebilirsiniz. D\u00fc\u015f\u00fck TO de\u011ferine sahip olan siteleri g\u00f6z\u00fcn\u00fcze kestirip en temel\u00a0SEO tekniklerini kullanarak ilk de\u011fi\u015fiklikleri onlarda yapmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Bug\u00fcne kadar\u00a0Google Arama Konsolu\u00a0(Search Console) ile ilgili say\u0131s\u0131z kapsaml\u0131 rehber okumu\u015f olabilirsiniz. Bu rehberlerin her birisi derinlemesine bir bi\u00e7imde bu ara\u00e7 hakk\u0131nda size say\u0131s\u0131z bilgi sunmu\u015f olabilir ama bu yaz\u0131da site y\u00f6neticisi olarak pek bilinmeyen baz\u0131 bilgilere ula\u015fabileceksiniz. Kapsaml\u0131 rehberler size istedi\u011finiz bilgilerin yan\u0131nda istemedi\u011finiz pek \u00e7ok bilgiyi de getirebilir. Bu rehberleri okurken \u00e7ok fazla...","protected":false},"author":1,"featured_media":4548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arama Konsolunu Kullanarak T\u0131klama Oran\u0131n\u0131 Y\u00fckseltmek - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/arama-konsolunu-kullanarak-tiklama-oranini-yukseltmek\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arama Konsolunu Kullanarak T\u0131klama Oran\u0131n\u0131 Y\u00fckseltmek - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lf.com.tr\/tr\/arama-konsolunu-kullanarak-tiklama-oranini-yukseltmek\/\" \/>\n<meta property=\"og:site_name\" content=\"LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-15T12:24:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-17T09:42:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/arama-konsolu-ile-tiklama-oranini-yukseltmek.png\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lfdigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"lfdigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/arama-konsolunu-kullanarak-tiklama-oranini-yukseltmek\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/arama-konsolunu-kullanarak-tiklama-oranini-yukseltmek\\\/\"},\"author\":{\"name\":\"lfdigital\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/#\\\/schema\\\/person\\\/f01d2cc7ecbefa065757f1c757ef2457\"},\"headline\":\"Arama Konsolunu Kullanarak T\u0131klama Oran\u0131n\u0131 Y\u00fckseltmek\",\"datePublished\":\"2020-01-15T12:24:25+00:00\",\"dateModified\":\"2020-01-17T09:42:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/arama-konsolunu-kullanarak-tiklama-oranini-yukseltmek\\\/\"},\"wordCount\":867,\"image\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/arama-konsolunu-kullanarak-tiklama-oranini-yukseltmek\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lf.com.tr\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/arama-konsolu-ile-tiklama-oranini-yukseltmek.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/arama-konsolunu-kullanarak-tiklama-oranini-yukseltmek\\\/\",\"url\":\"https:\\\/\\\/www.lf.com.tr\\\/arama-konsolunu-kullanarak-tiklama-oranini-yukseltmek\\\/\",\"name\":\"Arama Konsolunu Kullanarak T\u0131klama Oran\u0131n\u0131 Y\u00fckseltmek - 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