{"id":4516,"date":"2020-01-15T15:05:16","date_gmt":"2020-01-15T12:05:16","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4516"},"modified":"2020-01-15T15:05:16","modified_gmt":"2020-01-15T12:05:16","slug":"app-store-seo-siralama-yukselten-24-yontem","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/app-store-seo-siralama-yukselten-24-yontem\/","title":{"rendered":"App Store SEO: S\u0131ralama Y\u00fckselten 24 Y\u00f6ntem"},"content":{"rendered":"

2 milyon ve hala art\u0131\u015f g\u00f6stermeye devam etmekte. Bu rakam iOS App Store\u2019da yer alan uygulama say\u0131s\u0131d\u0131r. Her kategoride ve her ana kategorinin alt kategorisinde binlerce uygulama bulabilmek m\u00fcmk\u00fcnd\u00fcr. Kullan\u0131c\u0131lar\u0131n %65\u2019i hala uygulama indirmek i\u00e7in App Store kullanmaktad\u0131r ve Apple geli\u015ftiricilere d\u00fczenli olarak \u00f6deme yapmaya devam etmektedir. Bu nedenle uygulaman\u0131z arama sonu\u00e7lar\u0131nda yer almazsa g\u00fcnden g\u00fcne para kaybetmeniz olas\u0131d\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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T\u0131pk\u0131 sitelerde yap\u0131lan SEO \u00e7al\u0131\u015fmalar\u0131 gibi App Store uygulama sayfalar\u0131nda yap\u0131lan \u00e7al\u0131\u015fmalarda da sayfa i\u00e7i ve sayfa d\u0131\u015f\u0131 \u015feklinde belirli taktikler bulunmaktad\u0131r. Bu taktikleri kullanarak\u00a0App Store SEO<\/strong>\u00a0\u00e7al\u0131\u015fmalar\u0131n\u0131 ger\u00e7ekle\u015ftirebilmek m\u00fcmk\u00fcnd\u00fcr. Bu taktiklerin her birisi uygulaman\u0131z\u0131n daha fazla y\u00fckleme elde etmesini ve daha g\u00f6r\u00fcn\u00fcr olmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n<\/div><\/div>

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    \n
  1. Anahtar kelime se\u00e7erken 100 karakter limitini ge\u00e7memelisiniz<\/strong><\/li>\n<\/ol>\n

    Apple, App Store listelemesi i\u00e7in size belirli anahtar kelimeler se\u00e7ebilme f\u0131rsat\u0131 sunmaktad\u0131r. Arama algoritmas\u0131 bu anahtar kelimeleri kullanarak uygulaman\u0131z\u0131 sonu\u00e7larda g\u00f6stermektedir. Bunun i\u00e7in uygulaman\u0131z\u0131 tan\u0131mlayan en uygun anahtar kelimeleri se\u00e7meniz gerekmektedir.<\/p>\n

    Anahtar kelimeler i\u00e7in 100 karakter limiti s\u00f6z konusudur. Uzun kuyruklu anahtar kelimeler kullanmamal\u0131s\u0131n\u0131z, \u00e7o\u011ful eklerine ba\u015fvurmamal\u0131s\u0131n\u0131z, uygulaman\u0131n ad\u0131na yer vermemelisiniz. En \u00f6nemlisi anahtar kelimelerde yaz\u0131m hatalar\u0131 yapmamal\u0131s\u0131n\u0131z. Anahtar kelimeleri virg\u00fcllerle ay\u0131rmal\u0131s\u0131n\u0131z ve bo\u015fluk kullanmamal\u0131s\u0131n\u0131z.<\/p>\n

      \n
    1. A\u00e7\u0131klay\u0131c\u0131 uygulama ba\u015fl\u0131\u011f\u0131n\u0131 se\u00e7erken 50 karakter limitini ge\u00e7memelisiniz<\/strong><\/li>\n<\/ol>\n

      B\u00fcy\u00fck bir marka de\u011filseniz uygulaman\u0131z kullan\u0131c\u0131lar taraf\u0131ndan kolayca hat\u0131rlanmaz. Bu senaryoyu g\u00f6z \u00f6n\u00fcnde bulundurup tan\u0131t\u0131c\u0131 uygulama ba\u015fl\u0131\u011f\u0131nda anahtar kelimeler kullanmak son derece \u00f6nemlidir. Bu sayede kullan\u0131c\u0131lara ne t\u00fcr bir uygulama indireceklerini an\u0131nda g\u00f6sterebilirsiniz. Bunun i\u00e7in yakla\u015f\u0131k 50 karakterden olu\u015fan ve anahtar kelimelerin yer ald\u0131\u011f\u0131 bir ba\u015fl\u0131k se\u00e7melisiniz.<\/p>\n

        \n
      1. Uygulama ba\u015fl\u0131\u011f\u0131nda jenerik terimler kullanmaktan ka\u00e7\u0131nmal\u0131s\u0131n\u0131z<\/strong><\/li>\n<\/ol>\n

        Uygulama ba\u015fl\u0131klar\u0131nda \u201cfoto\u011fraflar\u201d veya \u201cm\u00fczik\u201d gibi jenerik kelimeler kullanmak kullan\u0131c\u0131lar\u0131n kafas\u0131n\u0131 kar\u0131\u015ft\u0131rabilecek oldu\u011fundan uygulaman\u0131z\u0131 y\u00fcklemek istemeyebilirler. Bunun i\u00e7in uygulama ba\u015fl\u0131\u011f\u0131nda jenerik kelime se\u00e7memeye \u00f6zen g\u00f6stermeniz gerekmektedir.<\/p>\n

        Ayr\u0131ca uygulama ba\u015fl\u0131\u011f\u0131 se\u00e7erken mutlaka \u00f6zg\u00fcn olmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Baz\u0131 k\u00f6t\u00fc niyetli geli\u015ftiriciler pop\u00fcler uygulamalar\u0131n ba\u015fl\u0131klar\u0131n\u0131 kopyalayarak kullan\u0131c\u0131lar\u0131 yan\u0131ltmaya \u00e7al\u0131\u015fmaktad\u0131rlar. Apple bu t\u00fcr uygulamalar\u0131 tespit etti\u011finde ilgili uygulamay\u0131 App Store\u2019da yasaklama yoluna gitmektedir.<\/p>\n

          \n
        1. Anahtar kelimelerde \u00fcnl\u00fclerin veya markalar\u0131n isimlerini kullanmamal\u0131s\u0131n\u0131z<\/strong><\/li>\n<\/ol>\n

          Bu kural App Store geli\u015ftirici k\u0131lavuzunda yer alan kat\u0131 kurallardan birisidir. E\u011fer izniniz yoksa \u00fcnl\u00fcleri, korunan isimleri veya markalar\u0131 anahtar kelime olarak kullanamazs\u0131n\u0131z. Uygulaman\u0131z bu t\u00fcrden bir resmi uygulama de\u011filse veya bu t\u00fcr kelimeleri kullanmak i\u00e7in gerekli izinlere sahip de\u011filseniz bu yola asla ba\u015fvurmamal\u0131s\u0131n\u0131z. Bu t\u00fcr bir yakla\u015f\u0131mla yola \u00e7\u0131karsan\u0131z Apple uygulaman\u0131z\u0131 do\u011frudan reddedecektir.<\/p>\n

            \n
          1. Ba\u015fl\u0131klara anahtar kelimeler eklemelisiniz<\/strong><\/li>\n<\/ol>\n

            Ba\u015fl\u0131klarda tan\u0131mlay\u0131c\u0131 anahtar kelimelere yer vermek uygulaman\u0131z\u0131n bulunabilirli\u011fini yakla\u015f\u0131k %10 oran\u0131nda y\u00fckseltecektir. Verilerle desteklenmi\u015f olan bu rakam uygulama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc konusunda son derece \u00f6nemlidir. Bu f\u0131rsat\u0131 tepmek istemiyorsan\u0131z oyunu kural\u0131na g\u00f6re oynamal\u0131s\u0131n\u0131z ve ba\u015fl\u0131klarda anahtar kelimeler kullanmal\u0131s\u0131n\u0131z.<\/p>\n

              \n
            1. Uygulaman\u0131z\u0131n temel fonksiyonlar\u0131n\u0131 tan\u0131mlayan kategoriler se\u00e7melisiniz<\/strong><\/li>\n<\/ol>\n

              App Store arama algoritmas\u0131 kullan\u0131c\u0131lara sonu\u00e7 sunarken ayn\u0131 zamanda kategorileri de\u011ferlendirmeye almaktad\u0131r. Kategori se\u00e7imi yaparken uygulaman\u0131z\u0131n temel fonksiyonlar\u0131na odaklanman\u0131z gerekmektedir. \u00d6rnek vermek gerekirse, Instagram foto\u011fraflar ve videolar alt\u0131nda kay\u0131tl\u0131 bir uygulama durumundayken Facebook sosyal a\u011flar alt\u0131nda kay\u0131tl\u0131 bir uygulamal\u0131d\u0131r. Her iki uygulaman\u0131n da belirli fonksiyonlar\u0131 ayn\u0131 olmas\u0131na ra\u011fmen ve Instagram bir sosyal a\u011f olarak g\u00f6r\u00fclmesine ra\u011fmen kategorilendirme i\u015fleminin do\u011frusu bu \u015fekildedir.<\/p>\n

                \n
              1. Uygulama a\u00e7\u0131klamas\u0131n\u0131 kullan\u0131c\u0131 dostu hale getirmelisiniz<\/strong><\/li>\n<\/ol>\n

                Uygulama a\u00e7\u0131klamalar\u0131 k\u0131sm\u0131 insanlara uygulaman\u0131n ne i\u015fe yarad\u0131\u011f\u0131n\u0131 anlatman\u0131n en \u00f6nemli yollar\u0131ndan birisidir. Uygulama a\u00e7\u0131klamas\u0131n\u0131 daha iyi hale d\u00f6n\u00fc\u015ft\u00fcrmek istiyorsan\u0131z a\u015fa\u011f\u0131daki basit ad\u0131mlar\u0131 takip edebilirsiniz:<\/p>\n

                  \n
                • Paragraflar\u0131 ay\u0131rmal\u0131 ve gerekti\u011finde madde i\u015faretleri kullanmal\u0131s\u0131n\u0131z.<\/li>\n
                • Kullan\u0131c\u0131 denemeleri veya bas\u0131n incelemeleri gibi sosyal kan\u0131tlar sunmal\u0131s\u0131n\u0131z.<\/li>\n
                • Uygulaman\u0131n faydalar\u0131ndan bahsetmelisiniz.<\/li>\n
                • Versiyon numaralar\u0131, son g\u00fcncellemede gelen yenilikler, hata ay\u0131klamalar\u0131 gibi \u00e7e\u015fitli bilgiler eklemelisiniz.<\/li>\n
                • Site adresinize veya kullan\u0131c\u0131 deste\u011fi adresinize linkler eklemelisiniz.<\/li>\n<\/ul>\n
                    \n
                  1. A\u00e7\u0131klama k\u0131sm\u0131nda ilk birka\u00e7 sat\u0131r\u0131 optimize etmelisiniz<\/strong><\/li>\n<\/ol>\n

                    Apple\u2019\u0131n geli\u015ftirici sayfas\u0131nda yer alan bilgiler kullan\u0131c\u0131lar\u0131n a\u00e7\u0131klamalar\u0131 nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc g\u00f6stermektedir. Ba\u015flang\u0131\u00e7ta sadece birka\u00e7 sat\u0131r g\u00f6r\u00fcrler ve daha fazla linkine t\u0131klamalar\u0131 durumunda a\u00e7\u0131klamada yer alan di\u011fer bilgilere ula\u015fabilirler.<\/p>\n

                    E\u011fer haz\u0131rlad\u0131\u011f\u0131n\u0131z a\u00e7\u0131klaman\u0131n ilk birka\u00e7 sat\u0131r\u0131nda uygulaman\u0131z\u0131n en \u00f6nemli yanlar\u0131na de\u011finmeyi ihmal ederseniz yapt\u0131\u011f\u0131n\u0131z t\u00fcm \u00e7al\u0131\u015fmalar\u0131n yar\u0131s\u0131ndan fazlas\u0131 bo\u015fa gidecektir. Bu nedenle vaktinizi daha ilgi \u00e7ekici a\u00e7\u0131klamalar yazmaya ay\u0131rarak en etkileyici metin kopyalar\u0131n\u0131 elde etmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n

                      \n
                    1. D\u00fc\u015f\u00fck rekabete ve d\u00fc\u015f\u00fck aranma hacmine sahip anahtar kelimeleri hedeflemeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z<\/strong><\/li>\n<\/ol>\n

                      Bunu bir ba\u015fka ifadeyle s\u00f6ylemek gerekirse b\u00fcy\u00fck oltada k\u00fc\u00e7\u00fck bal\u0131k yakalamak yerine k\u00fc\u00e7\u00fck oltada b\u00fcy\u00fck bal\u0131k yakalamaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Anahtar kelime ara\u015ft\u0131rma ara\u00e7lar\u0131n\u0131 kullanarak d\u00fc\u015f\u00fck aranma hacmine sahip ve d\u00fc\u015f\u00fck rekabet durumu olan anahtar kelimeleri tespit etmelisiniz. Yeteri kadar sosyal itibar ve otorite sa\u011flad\u0131ktan sonra ise daha rekabet\u00e7i anahtar kelimeleri hedeflemeye \u00e7al\u0131\u015fabilirsiniz.<\/p>\n<\/div><\/div>

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                        \n
                      1. En iyi \u00f6zelliklerinizi g\u00f6steren iki ekran g\u00f6r\u00fcnt\u00fcs\u00fc eklemelisiniz<\/strong><\/li>\n<\/ol>\n

                        Storemaven firmas\u0131n\u0131n yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re kullan\u0131c\u0131lar\u0131n yakla\u015f\u0131k %60\u2019\u0131 ilk iki ekran g\u00f6r\u00fcnt\u00fcs\u00fcnden sonras\u0131yla bek ilgilenmemektedir. Bu ara\u015ft\u0131rmadaki verilere sad\u0131k kalarak ekran g\u00f6r\u00fcnt\u00fclerini en iyi \u015fekilde optimize etmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z:<\/p>\n

                          \n
                        • Y\u00fcksek kaliteli ekran g\u00f6r\u00fcnt\u00fcleri eklemelisiniz.<\/li>\n
                        • \u0130lk iki g\u00f6rselde uygulaman\u0131z\u0131n en iyi \u00f6zelliklerini sunmal\u0131s\u0131n\u0131z.<\/li>\n
                        • Kullan\u0131c\u0131ya iletmek istedi\u011finiz mesajlar\u0131 kaplama metni veya dipnotlarla etkileyici bir bi\u00e7imde iletmelisiniz.<\/li>\n
                        • Daha iyi okunabilirlik i\u00e7in sade arka plan rengi se\u00e7meye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n
                            \n
                          1. Dikkat \u00e7ekici afi\u015f \u00e7er\u00e7evesi ile a\u00e7\u0131klama k\u0131sm\u0131nda uygulaman\u0131n kullan\u0131m videosuna yer vermelisiniz<\/strong><\/li>\n<\/ol>\n

                            Apple, uygulaman\u0131n fonksiyonlar\u0131n\u0131 \u00f6n plana \u00e7\u0131karan 15-30 saniyelik k\u0131sa videolar kullan\u0131lmas\u0131n\u0131 tavsiye etmektedir. Haz\u0131rlad\u0131\u011f\u0131n\u0131z veya haz\u0131rlatt\u0131\u011f\u0131n\u0131z videoyu afi\u015f \u00e7er\u00e7evesi kullanarak g\u00f6zden ge\u00e7irip kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekip \u00e7ekmeyece\u011fi konusunda emin olmal\u0131s\u0131n\u0131z.<\/p>\n

                            Yap\u0131lan ara\u015ft\u0131rmalar bu t\u00fcr videolar\u0131n %25-30 oran\u0131nda daha fazla d\u00f6n\u00fc\u015f\u00fcm getirdi\u011fini ve uygulaman\u0131n bulunabilirli\u011fine katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Bu tir videolar kullanarak ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n markan\u0131z\u0131 daha ilgi \u00e7ekici bulmalar\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n

                              \n
                            1. Yerelle\u015ftirmeyi asla ihmal etmemelisiniz<\/strong><\/li>\n<\/ol>\n

                              Uygulamalardan elde edilen gelirlerin kaynaklar\u0131 co\u011frafi olarak \u00e7ok b\u00fcy\u00fck farkl\u0131l\u0131k g\u00f6sterebilmektedir. e\u011fer uygulaman\u0131z\u0131 sadece \u0130ngilizce olarak kaydederseniz d\u00fcnya genelinde pek \u00e7ok ki\u015fiye hitap etmeyi ba\u015farabilirsiniz. Ancak uygulaman\u0131z\u0131 k\u00fcresel anlamda yayma \u00e7abalar\u0131n\u0131z olacaksa mutlaka yerelle\u015ftirme \u00e7al\u0131\u015fmalar\u0131n\u0131 ger\u00e7ekle\u015ftirmeniz gerekmektedir:<\/p>\n

                                \n
                              • Uygulama ba\u015fl\u0131\u011f\u0131n\u0131 yerele uyumlu hale getirmelisiniz.<\/li>\n
                              • Anahtar kelimeleri yerele uyumlu hale getirmelisiniz.<\/li>\n
                              • A\u00e7\u0131klaman\u0131n ilk birka\u00e7 sat\u0131r\u0131n\u0131 yerele uyumlu hale getirmelisiniz.<\/li>\n<\/ul>\n

                                Bu ad\u0131mlar\u0131 yapt\u0131ktan sonra d\u00f6n\u00fc\u015f\u00fcmlerde yo\u011fun miktarda art\u0131\u015f elde etmek istiyorsan\u0131z di\u011fer k\u0131s\u0131mlar\u0131 da de\u011fi\u015ftirmeye \u00f6zen g\u00f6stermelisiniz:<\/p>\n

                                  \n
                                • Ekran g\u00f6r\u00fcnt\u00fclerini de\u011fi\u015ftirmelisiniz.<\/li>\n
                                • Videolar\u0131 de\u011fi\u015ftirmelisiniz.<\/li>\n
                                • Para birimini ve tarih bi\u00e7imini de\u011fi\u015ftirmelisiniz.<\/li>\n
                                • A\u00e7\u0131klama k\u0131sm\u0131n\u0131 de\u011fi\u015ftirmelisiniz.<\/li>\n
                                • De\u011ferlendirmelerde yerel incelemelere yer vermelisiniz.<\/li>\n<\/ul>\n
                                    \n
                                  1. Apple\u2019\u0131n politikalar\u0131na uyum sa\u011flayabilmek i\u00e7in uygulaman\u0131z\u0131 d\u00fczenli olarak g\u00fcncellemelisiniz<\/strong><\/li>\n<\/ol>\n

                                    Apple uzun zamand\u0131r g\u00fcncellenmemi\u015f olan uygulamalar\u0131 rahat b\u0131rakmamaktad\u0131r. T\u0131pk\u0131 Google\u2019\u0131n s\u0131k s\u0131k g\u00fcncellenen siteleri \u00f6d\u00fcllendirmesi gibi d\u00fczenli olarak g\u00fcncellenen uygulamalar Apple\u2019a geli\u015ftiricinin daha iyi kullan\u0131c\u0131 deneyimi sunmak i\u00e7in \u00e7abalad\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Bununla birlikte Apple, eskimi\u015f veya terk edilmi\u015f olan uygulamalar\u0131 App Store\u2019dan kald\u0131rmaktad\u0131r.<\/p>\n

                                    Buna ek olarak uygulaman\u0131z\u0131n Apple\u2019\u0131n politika de\u011fi\u015fikliklerine uyum sa\u011flad\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z. App Store optimizasyon \u00e7al\u0131\u015fmas\u0131 yapman\u0131n en \u00f6nemli kurallar\u0131ndan birisi budur. Ayr\u0131ca yapt\u0131\u011f\u0131n\u0131z t\u00fcm de\u011fi\u015fikliklerin uygulama ma\u011fazas\u0131nda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6zden ge\u00e7irmeyi ihmal etmemelisiniz.<\/p>\n

                                      \n
                                    1. Uygulama ikonunu d\u00fczenlemelisiniz<\/strong><\/li>\n<\/ol>\n

                                      App Store kullanan insanlar uygulaman\u0131z\u0131 ikonlar\u0131na g\u00f6re hat\u0131rlamakta ve tan\u0131maktad\u0131r. Bu nedenle uygulaman\u0131z\u0131n ikonunu g\u00f6z al\u0131c\u0131 \u015fekle b\u00fcr\u00fcnd\u00fcrmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Yap\u0131lan ara\u015ft\u0131rmalar basit yap\u0131da olan ve s\u0131n\u0131rl\u0131 say\u0131da renk kullan\u0131lm\u0131\u015f ikonlar\u0131n \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131 \u00f6ne s\u00fcrmektedir.<\/p>\n

                                      Kullan\u0131c\u0131lar ikonlar\u0131n kaliteli g\u00f6r\u00fcnmesini ve ge\u00e7i\u015f efektlerinin bulunmas\u0131n\u0131 arzu etmektedirler. Hat\u0131rlanabilir App Store uygulama ikonu tasarlamak kolay olmasa bu konuda Apple\u2019\u0131n sundu\u011fu k\u0131lavuzlardan yararlanarak do\u011fru \u00e7al\u0131\u015fmalar ortaya koyabilirsiniz.<\/p>\n

                                        \n
                                      1. E\u015fsiz anahtar kelimeler bulmak i\u00e7in insanlardan faydalanmal\u0131s\u0131n\u0131z<\/strong><\/li>\n<\/ol>\n

                                        Her ne kadar yeterli miktarda anahtar kelime arac\u0131 olsa bile y\u00fcksek kaliteye sahip anahtar kelimeler bulabilmek i\u00e7in daha farkl\u0131 bir yol izlemek gerekmektedir. Buradaki temel problem rekabet halinde olaca\u011f\u0131n\u0131z ki\u015fi veya ki\u015filerin de ayn\u0131 anahtar kelimeyi kullanacak olmas\u0131d\u0131r. Dolay\u0131s\u0131yla ayn\u0131 anahtar kelime i\u00e7in birden fazla ki\u015finin s\u0131ralama almaya \u00e7al\u0131\u015faca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmek yanl\u0131\u015f olmayacakt\u0131r.<\/p>\n

                                        Bu nedenle sadece anahtar kelime ara\u015ft\u0131rma ara\u00e7lar\u0131na ba\u011fl\u0131 kalmamak ad\u0131na insanlara uygulaman\u0131z\u0131 nas\u0131l bulduklar\u0131n\u0131 sormal\u0131s\u0131n\u0131z. Bunun i\u00e7in Amazon Mechanical Turk gibi hizmetlerden faydalanmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Bu t\u00fcr hizmetleri kullanarak analizler sonucu elde edilen en uygun anahtar kelimeleri bulmay\u0131 ba\u015farabilirsiniz.<\/p>\n

                                          \n
                                        1. Rekabet\u00e7i anahtar kelime ara\u015ft\u0131rma ara\u00e7lar\u0131n\u0131 kullanmal\u0131s\u0131n\u0131z<\/strong><\/li>\n<\/ol>\n

                                          App Store optimizasyon \u00e7al\u0131\u015fmalar\u0131na ve anahtar kelime ara\u015ft\u0131rmalar\u0131na ba\u015flad\u0131ktan sonra rakipleriniz kulland\u0131\u011f\u0131 anahtar kelimeleri g\u00f6zden ge\u00e7irmelisiniz.<\/p>\n

                                            \n
                                          • AppCodes, AppTweak, SensorTower veya Mobile Action gibi ara\u00e7lar\u0131 kullanarak rekabet halindeki uygulamalar\u0131n hangi anahtar kelimeler i\u00e7in s\u0131ralama yapmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 g\u00f6rebilirsiniz.<\/li>\n
                                          • SEMRush arac\u0131ndan faydalanarak kendi bulundu\u011funuz ni\u015f i\u00e7erisinde ilgili anahtar kelimelerde otorite sahibi olan yerleri bulabilirsiniz.<\/li>\n<\/ul>\n

                                            Bu t\u00fcr rekabet\u00e7i anahtar kelime ara\u00e7lar\u0131 kullan\u0131c\u0131n\u0131n arama niyetini alg\u0131layarak size rekabette kalma konusunda yard\u0131mc\u0131 olabilece\u011fi gibi ayn\u0131 zamanda rakiplerin zay\u0131f noktalar\u0131n\u0131z\u0131 ke\u015ffetmelerine bir nebze bile olsa mani olabilecektir.<\/p>\n

                                              \n
                                            1. Anahtar kelimeleri d\u00fczenli olarak kontrol etmelisiniz<\/strong><\/li>\n<\/ol>\n

                                              T\u0131pk\u0131 sitelerde oldu\u011fu gibi anahtar kelimelerinizin s\u0131ralamas\u0131n\u0131 takip etmelisiniz. Ayn\u0131 zamanda ortaya \u00e7\u0131kabilecek yeni anahtar kelimelere kar\u015f\u0131 dikkatli olmal\u0131s\u0131n\u0131z. Yukar\u0131da yer alan anahtar kelime ara\u00e7lar\u0131n\u0131 kullanarak anahtar kelime takibi yapabilirsiniz. B\u00f6ylece yeri geldi\u011finde yeni anahtar kelimeler ke\u015ffetmeyi ba\u015farabilirsiniz.<\/p>\n<\/div><\/div>

                                                \n
                                              1. A\/B testi ger\u00e7ekle\u015ftirmeyi unutmamal\u0131s\u0131n\u0131z<\/strong><\/li>\n<\/ol>\n

                                                Uygulama ikonlar\u0131, ekran g\u00f6r\u00fcnt\u00fcleri, a\u00e7\u0131klamalar, anahtar kelimeler ve videolar dahil olmak \u00fczere kar\u015f\u0131n\u0131za \u00e7\u0131kabilecek her unsur App Store optimizasyonu i\u00e7in \u00f6nemlidir. D\u00f6n\u00fc\u015f\u00fcm rakamlar\u0131na y\u00f6nelik yap\u0131lan ara\u015ft\u0131rmalar videolar\u0131 ve ekran g\u00f6r\u00fcnt\u00fclerinin optimize edilerek de\u011fi\u015ftirilmesi durumunda %25-30 oran\u0131nda d\u00f6n\u00fc\u015f\u00fcm art\u0131\u015f\u0131 ya\u015fand\u0131\u011f\u0131 g\u00f6r\u00fclmektedir.<\/p>\n

                                                Ba\u015flang\u0131\u00e7 i\u00e7in y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe sahip ba\u015fl\u0131klar\u0131, a\u00e7\u0131klamalar\u0131, g\u00f6rselleri ve videolar\u0131 tespit etmelisiniz ve daha sonra di\u011fer unsurlar\u0131 optimize etmeye \u00e7al\u0131\u015farak iyi bir sonu\u00e7 elde etmek i\u00e7in \u00e7aba g\u00f6stermelisiniz.<\/p>\n

                                                  \n
                                                1. Memnun olan kullan\u0131c\u0131lardan oylama ve de\u011ferlendirme talep etmelisiniz<\/strong><\/li>\n<\/ol>\n

                                                  De\u011ferlendirmeler ve oylamalar, uygulamalar\u0131n kullan\u0131c\u0131lar taraf\u0131ndan kabul g\u00f6r\u00fcl\u00fcp g\u00f6r\u00fclmedi\u011fini anlamak i\u00e7in son derece \u00f6nemlidir. Bu hem di\u011fer kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan hem de Apple a\u00e7\u0131s\u0131ndan \u00f6nemli oldu\u011fundan bu konuya dikkatle yakla\u015fmal\u0131s\u0131n\u0131z.<\/p>\n

                                                  Her ne kadar kullan\u0131c\u0131lar de\u011ferlendirme yapma konusuna \u00e7ok s\u0131cak bakmasalar bile bir \u015feyler ters gitti\u011finde gelip olumsuz yorum b\u0131rakmaktan pek geri kalmayacaklard\u0131r. En \u00fcst s\u0131rada yer alan uygulamalar\u0131n her zaman pozitif bir yakla\u015f\u0131mla gelen de\u011ferlendirmelere cevap verdi\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcrse a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 takip etmek iyi bir fikir olabilir:<\/p>\n

                                                    \n
                                                  • Uygulama i\u00e7erisindeki kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 izleyerek uygulaman\u0131zdan memnun olduklar\u0131ndan emin olmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/li>\n
                                                  • Kullan\u0131c\u0131lar\u0131n uygulamay\u0131 sevip sevmediklerini belirtmeleri i\u00e7in evet veya hay\u0131r \u015feklinde olu\u015fan uygulama i\u00e7i bir soru y\u00f6neltebilirsiniz.<\/li>\n
                                                  • Uygulaman\u0131z\u0131n olumlu oylar\u0131n\u0131 ve de\u011ferlendirmelerini \u00f6n plana \u00e7\u0131karmal\u0131s\u0131n\u0131z ve olumsuz yorumlara pozitif geri bildirimlerle yakla\u015farak onlar\u0131 kararlar\u0131ndan vazge\u00e7irmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n
                                                      \n
                                                    1. Gelir modelini veya pazarlama stratejilerinizi de\u011fi\u015ftirmelisiniz<\/strong><\/li>\n<\/ol>\n

                                                      K\u0131sa vadede uygulaman\u0131z\u0131n indirilme hacmini y\u00fckseltmek istiyorsan\u0131z a\u015fa\u011f\u0131daki basit ad\u0131mlar\u0131 takip edebilirsiniz:<\/p>\n

                                                        \n
                                                      • \u00dccretli imkanlar i\u00e7in k\u0131sa s\u00fcreli indirimler ger\u00e7ekle\u015ftirebilirsiniz.<\/li>\n
                                                      • AppSumo ile i\u015fbirli\u011fi yaparak \u00e7ekili\u015fler ger\u00e7ekle\u015ftirebilirsiniz<\/li>\n
                                                      • \u00c7evrimi\u00e7i topluluklarda, blog sitelerinde veya bunun gibi tan\u0131t\u0131m yapabilece\u011finiz adreslerde ziyaret\u00e7ilere \u00f6zel indirimler yapabilirsiniz.<\/li>\n<\/ul>\n

                                                        Bu tek seferlik faaliyetlerin her birisi uygulaman\u0131z\u0131n indirilme rakamlar\u0131nda ciddi art\u0131\u015flar sa\u011flayacak ve ayn\u0131 zamanda App Store s\u0131ralamas\u0131n\u0131n y\u00fckselmesine yard\u0131mc\u0131 olacaklard\u0131r. Bu t\u00fcr pazarlama \u00e7al\u0131\u015fmalar\u0131nda planlaman\u0131z\u0131 iyi yaparsan\u0131z \u00fcst s\u0131ralarda yer almay\u0131 ba\u015farabilirsiniz.<\/p>\n

                                                          \n
                                                        1. \u00dcr\u00fcn av\u0131nda yer almal\u0131s\u0131n\u0131z<\/strong><\/li>\n<\/ol>\n

                                                          \u00dcr\u00fcn av\u0131 uygulaman\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc fazlas\u0131yla y\u00fckseltecek bir durumdur. Product Hunt ana sayfas\u0131nda yer almay\u0131 ba\u015farman\u0131z durumunda k\u0131sa vadede \u00e7ok fazla y\u00fcklenme ve etkile\u015fim alabilirsiniz. Yeni yay\u0131nlanm\u0131\u015f olan uygulamak i\u00e7in \u00fcr\u00fcn av\u0131 etkisi yedi g\u00fcnl\u00fck zorlu Apple da\u011f\u0131n\u0131 a\u015fman\u0131n en kolay yollar\u0131ndan birisidir. Bu sayede s\u0131ralaman\u0131z\u0131 daha kolay bir bi\u00e7imde y\u00f6netebilirsiniz \u00e7\u00fcnk\u00fc \u00fcr\u00fcn av\u0131 size g\u00fcnl\u00fck olarak yeterli miktarda kullan\u0131c\u0131 etkinli\u011fi sa\u011flayabilecektir.<\/p>\n

                                                            \n
                                                          1. App Store\u2019da arama reklamlar\u0131 kullanmay\u0131 deneyebilirsiniz<\/strong><\/li>\n<\/ol>\n

                                                            Yay\u0131nlanm\u0131\u015f olan App Store arama reklamlar\u0131na ait verileri g\u00f6zden ge\u00e7irirseniz arama reklamlar\u0131n\u0131n hem b\u00fcy\u00fck geli\u015ftiriciler hem de ba\u011f\u0131ms\u0131z geli\u015ftiriciler i\u00e7in %50 oran\u0131nda d\u00f6n\u00fc\u015f\u00fcm art\u0131\u015f\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. Y\u00fckleme ba\u015f\u0131na \u00f6denecek olan miktar di\u011fer t\u00fcm reklam platformlar\u0131n\u0131n %80\u2019ninden daha uygun oldu\u011fu i\u00e7in bunu bir f\u0131rsata d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. Apple App Store reklam platformuna kat\u0131larak hemen reklamlar olu\u015fturmaya ba\u015flayabilirsiniz.<\/p>\n

                                                              \n
                                                            1. Apple\u2019\u0131n 19 anahtar kelime avantaj\u0131ndan faydalanmay\u0131 denemelisiniz<\/strong><\/li>\n<\/ol>\n

                                                              Yap\u0131lan ara\u015ft\u0131rmalar optimizasyon s\u00fcrecinde a\u00e7\u0131klamalar\u0131 haz\u0131rlarken belirli anahtar kelimeleri es ge\u00e7mek gerekti\u011fini g\u00f6stermektedir. Bu listede yer alan anahtar kelimeler her ne kadar yabanc\u0131 dilde olsa bile bunlardan faydalanmay\u0131 d\u00fc\u015f\u00fcnmelisiniz. iPad, iPhone, free (\u00fccretsiz), birincil kategori ad\u0131, ikincil kategori ad\u0131, for (i\u00e7in), by (taraf\u0131ndan) gibi kelimelerdir. Bu bilgiden yola \u00e7\u0131karak 50 karakterlik ba\u015fl\u0131k alan\u0131nda ve 100 karakterlik anahtar kelime alan\u0131nda daha uygun se\u00e7imler yapmaya \u00e7al\u0131\u015fabilirsiniz.<\/p>\n

                                                                \n
                                                              1. Trend haline d\u00f6n\u00fc\u015fen konular\u0131 anahtar kelime yapabilirsiniz<\/strong><\/li>\n<\/ol>\n

                                                                Trend haline d\u00f6n\u00fc\u015fmeye ba\u015flayan konular\u0131 anahtar kelime haline d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. \u00d6rne\u011fin, ABD ba\u015fkanl\u0131k se\u00e7imleri d\u00f6neminde App Store arama sonu\u00e7lar\u0131nda \u201cTrump\u201d kelimesi yakla\u015f\u0131k 2.100 sonu\u00e7, \u201cHillary\u201d kelimesi ise yakla\u015f\u0131k 334 sonu\u00e7 getirmi\u015ftir.<\/p>\n

                                                                Her ne kadar bu sadece bir \u00f6rnek olsa bile d\u00f6nemlik olan etkinliklere y\u00f6nelik anahtar kelimeler kullanarak uygulaman\u0131z\u0131 \u00f6n plana \u00e7\u0131kartabilirsiniz. \u00d6rne\u011fin bir t\u00fcr ko\u015fu ve spor uygulamas\u0131 yapm\u0131\u015fsan\u0131z \u0130stanbul Maratonu gibi \u00f6zel etkinlik alanlar\u0131na y\u00f6nelik g\u00fczergah\u0131 g\u00f6stererek uygulaman\u0131n bilinirli\u011fini y\u00fckseltmeye \u00e7al\u0131\u015fabilirsiniz. B\u00f6ylece \u0130stanbul Maratonu anahtar kelimesini kullanabilir ve y\u00fcksek s\u0131ralama elde etmeye \u00e7al\u0131\u015fabilirsiniz.<\/p>\n

                                                                App Store optimizasyon s\u00fcreci her zaman devam eden \u00e7al\u0131\u015fmalar b\u00fct\u00fcn\u00fcnden olu\u015fur. Burada yer alan ipu\u00e7lar\u0131n\u0131n her birisi App Store optimizasyon s\u00fcreci boyunca size yard\u0131mc\u0131 olacakt\u0131r. Bu y\u00f6ntemlerden \u00e7ok iyi sonu\u00e7lar elde etmek istiyorsan\u0131z mutlaka her ad\u0131m\u0131 daha detayl\u0131 bir bi\u00e7imde incelemeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Burada belirtildi\u011fi gibi sadece basit ad\u0131mlarla yetinseniz dahi uygulaman\u0131z\u0131 di\u011fer geli\u015ftiricilerin %95\u2019inden daha iyi hale getirebilirsiniz.<\/p>\n

                                                                App SEO<\/strong>\u00a0ile ilgili akl\u0131n\u0131za tak\u0131lan t\u00fcm sorular\u0131 yorum yazarak iletebilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"2 milyon ve hala art\u0131\u015f g\u00f6stermeye devam etmekte. Bu rakam iOS App Store\u2019da yer alan uygulama say\u0131s\u0131d\u0131r. Her kategoride ve her ana kategorinin alt kategorisinde binlerce uygulama bulabilmek m\u00fcmk\u00fcnd\u00fcr. Kullan\u0131c\u0131lar\u0131n %65\u2019i hala uygulama indirmek i\u00e7in App Store kullanmaktad\u0131r ve Apple geli\u015ftiricilere d\u00fczenli olarak \u00f6deme yapmaya devam etmektedir. Bu nedenle uygulaman\u0131z arama sonu\u00e7lar\u0131nda yer almazsa g\u00fcnden...","protected":false},"author":1,"featured_media":4517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nApp Store SEO: S\u0131ralama Y\u00fckselten 24 Y\u00f6ntem - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/app-store-seo-siralama-yukselten-24-yontem\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Store SEO: S\u0131ralama Y\u00fckselten 24 Y\u00f6ntem - 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