{"id":4512,"date":"2020-01-15T15:02:46","date_gmt":"2020-01-15T12:02:46","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4512"},"modified":"2020-01-17T12:45:57","modified_gmt":"2020-01-17T09:45:57","slug":"e-ticaret-sitelerine-ozel-7-ozgun-seo-taktigi","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/e-ticaret-sitelerine-ozel-7-ozgun-seo-taktigi\/","title":{"rendered":"E-Ticaret Sitelerine \u00d6zel 7 \u00d6zg\u00fcn SEO Takti\u011fi"},"content":{"rendered":"

\u00c7evrimi\u00e7i bir i\u015fletme y\u00f6netmenin en sinir bozucu yanlar\u0131ndan birisi kesinlikle SEO d\u00fcnyas\u0131n\u0131n varl\u0131\u011f\u0131d\u0131r. Geleneksel\u00a0SEO ipu\u00e7lar\u0131\u00a0ile bir yere kadar gidebilirsiniz ve sonras\u0131nda yeni \u015feyler ke\u015ffetmeniz gerekir. Rekabet ortam\u0131nda yer ald\u0131\u011f\u0131n\u0131z s\u00fcrece hep daha fazlas\u0131n\u0131 yapmak zorunda kal\u0131rs\u0131n\u0131z. Yeni taktikler ve teknikler geli\u015ftirdik\u00e7e sonu\u00e7 alabilece\u011finiz bir \u015feyler bulmak i\u00e7in ekstra \u00e7aba g\u00f6sterirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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E-Ticaret siteniz i\u00e7in atman\u0131z gereken ilk ad\u0131m elbette temel SEO tekniklerini ger\u00e7ekle\u015ftirmek olmal\u0131d\u0131r. G\u00f6rsellerin alt etiketlerinin girilmesi, anahtar kelime kullan\u0131m\u0131, bloglama ve s\u00fcr\u00fcn sayfalar\u0131n\u0131n optimizasyonunu tamamlama bu basit ad\u0131mlar\u0131n en fazla \u00f6ne \u00e7\u0131kanlar\u0131d\u0131r.<\/p>\n

Bunlar\u0131 ger\u00e7ekle\u015ftirerek dahi rekabet ortam\u0131nda varl\u0131k g\u00f6sterebilirsiniz. Ancak daha fazlas\u0131n\u0131 yapmak istiyorsan\u0131z bu durumda daha \u00f6zg\u00fcn stratejiler geli\u015ftirmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. \u00c7evrimi\u00e7i ma\u011fazan\u0131z\u0131 g\u00fc\u00e7lendirmek i\u00e7in bu yaz\u0131da yer alan taktikleri uygulamay\u0131 d\u00fc\u015f\u00fcnebilirsiniz. B\u00f6ylece sahip oldu\u011funuz i\u015fletme eskisinden \u00e7ok daha g\u00fc\u00e7l\u00fc bir hale gelebilecektir.<\/p>\n

\u00dcr\u00fcn Tan\u0131t\u0131mlar\u0131n\u0131 \u00d6zg\u00fcnle\u015ftirmek<\/strong><\/p>\n

Uyman\u0131z gereken ilk kural bellidir: \u00dcreticiden gelen her \u015feyi atlamak zorundas\u0131n\u0131z. Yap\u0131p yapabilece\u011finiz en b\u00fcy\u00fck hata \u00fcreticiden gelen \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131 kullanmakt\u0131r. Bu a\u00e7\u0131klamalar\u0131 kullanman\u0131z demek kopya i\u00e7erik problemiyle kar\u015f\u0131 kar\u015f\u0131ya kalman\u0131z demektir. Ayn\u0131 zamanda bu a\u00e7\u0131klamalar markan\u0131z\u0131n diliyle uyu\u015fmad\u0131\u011f\u0131ndan hedef kitlenize rahats\u0131zl\u0131k verebilecektir.<\/p>\n

Yapabilece\u011finiz en iyi \u015fey g\u00f6rsellere odaklan\u0131p hikaye anlat\u0131c\u0131l\u0131\u011f\u0131 ger\u00e7ekle\u015ftirmektir. Markan\u0131z\u0131n dilini kullanarak \u00fcr\u00fcn\u00fcn ne oldu\u011funu ilgi \u00e7ekici bi\u00e7imde anlatmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in bunu ger\u00e7ekle\u015ftirmek \u00e7ok daha kolay olsa bile b\u00fcy\u00fck i\u015fletmeler i\u00e7in daha fazla \u00e7al\u0131\u015fana sahip olman\u0131z gerekebilecektir. Bir\u00e7ok rakibiniz ile ayn\u0131 yoldan gitmek yerine daha avantajl\u0131 bir yolu tercih etmek firman\u0131z i\u00e7in al\u0131nacak en do\u011fru karar olacakt\u0131r.<\/p>\n

\u00dcr\u00fcn De\u011ferlendirmelerini Farkl\u0131la\u015ft\u0131rmak<\/strong><\/p>\n

E-Ticaret SEO alan\u0131nda en \u00f6nemli unsurlardan birisi \u00fcr\u00fcn de\u011ferlendirmeleri k\u0131sm\u0131d\u0131r. Bu de\u011ferlendirmeler arama motoru sonu\u00e7 sayfas\u0131nda size ait sayfalar\u0131n \u00f6n plana \u00e7\u0131kmas\u0131n\u0131 sa\u011flayacakt\u0131r. Ayn\u0131 zamanda m\u00fc\u015fterilerin sitenizi ziyaret etme s\u0131kl\u0131\u011f\u0131n\u0131 y\u00fckseltecektir \u00e7\u00fcnk\u00fc de\u011ferlendirme izleniminden yola \u00e7\u0131kan m\u00fc\u015fteriler en pop\u00fcler \u00fcr\u00fcnlere g\u00f6z atmak isteyeceklerdir.<\/p>\n

\u00dcr\u00fcn\u00fc de\u011ferlendirmeleri k\u0131sm\u0131n\u0131n bo\u015f kalmamas\u0131 i\u00e7in ekstra \u00e7aba g\u00f6stermelisiniz. Satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnlerle ilgili geri bildirimler toplamal\u0131s\u0131n\u0131z. Bunu yapman\u0131n en kolay yolu \u00fcr\u00fcn\u00fc sat\u0131n alm\u0131\u015f olan ki\u015fiye birka\u00e7 g\u00fcn sonra bir takip e-postas\u0131 g\u00f6nderip ondan de\u011ferlendirme talebinde bulunmaktad\u0131r. Bu sayede onlarca hatta y\u00fczlerce \u00fcr\u00fcn de\u011ferlendirme yorumuna sahip olabilirsiniz.<\/p>\n

M\u00fc\u015fterilerinizi \u00e7ok fazla u\u011fra\u015ft\u0131rmak istemiyorsan\u0131z \u00f6n tan\u0131ml\u0131 \u00fcr\u00fcn de\u011ferlendirmeleri kullanabilirsiniz. Anket tarz\u0131 olan ve sadece belirli se\u00e7enekler aras\u0131ndan se\u00e7im yapmay\u0131 sa\u011flayan bu yorum sistemini uygulamak i\u00e7in Shopify taraf\u0131ndan geli\u015ftirilmi\u015f Antenna kullanabilirsiniz. B\u00f6ylece \u00f6n tan\u0131ml\u0131 olan de\u011ferlendirmeler sayesinde \u00fcr\u00fcnlerinizle ilgili yorum toplamak \u00e7ok daha kolay bir hale gelecektir.<\/p>\n

Kategori Sayfalar\u0131n\u0131 Etkileyici Hale D\u00f6n\u00fc\u015ft\u00fcrmek<\/strong><\/p>\n

SEO a\u00e7\u0131s\u0131ndan de\u011ferlendirecek olursak \u00f6n plana \u00e7\u0131kman\u0131n en iyi yolu kategori sayfalar\u0131n\u0131 etkileyici hale d\u00f6n\u00fc\u015ft\u00fcrmektir. Burada en \u00f6nemli hedefiniz kategori sayfalar\u0131n\u0131za ana sayfadan veya a\u00e7\u0131l\u0131\u015f sayfalar\u0131ndan linkler vermektir. B\u00f6ylece sitenizi ziyaret eden ki\u015filerin i\u00e7 sayfalar\u0131n\u0131z\u0131 daha kolay bulmalar\u0131n\u0131 sa\u011flayabilirsiniz. Olu\u015fturaca\u011f\u0131n\u0131z kategoriler tamamen bulundu\u011funuz ni\u015fe g\u00f6re de\u011fi\u015fiklik g\u00f6sterecektir. Tek dikkat etmeniz gereken k\u0131s\u0131m bu sayfalar\u0131n kullan\u0131c\u0131lar\u0131 do\u011fru bir bi\u00e7imde y\u00f6nlendirebilecek niteliklere sahip olmas\u0131d\u0131r.<\/p>\n

Kuponlardan Faydalanmak<\/strong><\/p>\n

Bu ger\u00e7ekle\u015ftirilmesi olduk\u00e7a kolay bir taktiktir. E\u011fer m\u00fc\u015fterilerinize \u00f6zel tekliflerden olu\u015fan kuponlar sunuyorsan\u0131z bunlar\u0131 pop\u00fcler kupon payla\u015f\u0131m sitelerinde veya forumlar\u0131nda payla\u015fmay\u0131 denemelisiniz. Bu sayede indirim kuponlar\u0131n\u0131n say\u0131s\u0131z insana ula\u015fmas\u0131n\u0131 sa\u011flayabilir ve ayn\u0131 zamanda zahmetsizce sitenize link alabilirsiniz. Kuponlar m\u00fc\u015fterilerin her zaman mutlu olmalar\u0131n\u0131 sa\u011flamaktad\u0131r. Mutlu olan m\u00fc\u015fteri sitenize gelip tekrar al\u0131\u015fveri\u015f yapmay\u0131 d\u00fc\u015f\u00fcnecek ki\u015filerdir.<\/p>\n<\/div><\/div>

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\u0130\u00e7erik Takvimi Olu\u015fturmak<\/strong><\/p>\n

\u0130nsanlar genelikle hafta sonlar\u0131 kendilerine daha fazla vakit ay\u0131r\u0131rlar. Bu durumda s\u00f6z konusu g\u00fcnleri avantajl\u0131 bir bi\u00e7imde de\u011ferlendirmeyi deneyebilirsiniz. Her Cuma g\u00fcn\u00fc \u00f6zel yay\u0131nlar d\u00fczenleyerek belirli \u00fcr\u00fcnlerinizi tan\u0131tabilirsiniz. Her Cuma g\u00fcn\u00fc \u00f6zel blog i\u00e7erikleri payla\u015fmaya \u00e7al\u0131\u015fabilirsiniz. Bu sayede sitenizi s\u0131k s\u0131k ziyaret eden ki\u015filer hangi g\u00fcn \u00f6zel i\u00e7eriklerin gelece\u011fini bilirler. Beklentileri kar\u015f\u0131layarak onlar\u0131 memnun etmeyi ba\u015farabilirsiniz.<\/p>\n

Kategorilere Alternatif Sat\u0131n Al\u0131m Rehberleri Olu\u015fturmak<\/strong><\/p>\n

Sat\u0131n al\u0131m rehberleri her zaman ilgi \u00e7ekicidir. Kategori sayfalar\u0131na ek olarak bu sayfalar\u0131 olu\u015fturman\u0131z durumunda sitenizde yer alan \u00fcr\u00fcnleri \u00f6n plana \u00e7\u0131kartabilirsiniz. Bu t\u00fcr sayfalar veya blog yaz\u0131lar\u0131 olduk\u00e7a i\u015fe yaramaktad\u0131r. SEO konusunda size ekstra katk\u0131 sa\u011flarlar ve \u00fcr\u00fcn arayan ki\u015fileri en iyi \u015fekilde y\u00f6nlendirirler. Bulundu\u011funuz ni\u015f i\u00e7erisinde aktif olmak istiyorsan\u0131z bu sat\u0131n al\u0131m rehberlerinden faydalanmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n

\u00dcr\u00fcn Tan\u0131t\u0131m\u0131n\u0131 Videolarla Yapmak<\/strong><\/p>\n

\u00dcr\u00fcn tan\u0131t\u0131mlar\u0131n\u0131 video ile ger\u00e7ekle\u015ftiren pek \u00e7ok farkl\u0131 yer vard\u0131r ve bunlar \u00e7al\u0131\u015fmalar\u0131nda gayet ba\u015far\u0131l\u0131d\u0131r. Videolar sadece arama sonu\u00e7lar\u0131nda de\u011fil ayn\u0131 zamanda YouTube gibi video platformlar\u0131nda da yer alman\u0131z\u0131 sa\u011flayacakt\u0131r. B\u00f6ylece sitenize daha fazla link ve ziyaret\u00e7i almay\u0131 ba\u015farabilirsiniz.<\/p>\n

Videolar\u0131 s\u0131radan metin i\u00e7eriklerden farkl\u0131 yapan unsur kullan\u0131c\u0131 deneyimini daha fazla \u00f6n plana \u00e7\u0131kartmas\u0131d\u0131r. M\u00fc\u015fteriler \u00e7evrimi\u00e7i ortamlarda al\u0131\u015fveri\u015f yaparlarken videolarla kar\u015f\u0131la\u015fmalar\u0131 durumunda \u00fcr\u00fcnleri yerinde inceleme f\u0131rsat\u0131n\u0131 elde etmi\u015f olabilirler. K\u0131sa videolar olu\u015fturup \u00fcr\u00fcnleri her a\u00e7\u0131dan olacak \u015fekilde incelemeniz durumunda \u00f6zg\u00fcn ve kaliteli bir \u00e7al\u0131\u015fma ortaya koyabilirsiniz.<\/p>\n

Burada yer alan SEO tekniklerinin her birisi e-ticaret sitenizi g\u00fc\u00e7lendirme konusunda size yard\u0131mc\u0131 olacakt\u0131r. Arama motorlar\u0131nda daha fazla \u00f6n plana \u00e7\u0131kmak istiyorsan\u0131z bu tekniklerin her birisinden olabildi\u011fince faydalanmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"\u00c7evrimi\u00e7i bir i\u015fletme y\u00f6netmenin en sinir bozucu yanlar\u0131ndan birisi kesinlikle SEO d\u00fcnyas\u0131n\u0131n varl\u0131\u011f\u0131d\u0131r. Geleneksel\u00a0SEO ipu\u00e7lar\u0131\u00a0ile bir yere kadar gidebilirsiniz ve sonras\u0131nda yeni \u015feyler ke\u015ffetmeniz gerekir. Rekabet ortam\u0131nda yer ald\u0131\u011f\u0131n\u0131z s\u00fcrece hep daha fazlas\u0131n\u0131 yapmak zorunda kal\u0131rs\u0131n\u0131z. Yeni taktikler ve teknikler geli\u015ftirdik\u00e7e sonu\u00e7 alabilece\u011finiz bir \u015feyler bulmak i\u00e7in ekstra \u00e7aba g\u00f6sterirsiniz. E-Ticaret siteniz i\u00e7in atman\u0131z gereken...","protected":false},"author":1,"featured_media":4513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nE-Ticaret Sitelerine \u00d6zel 7 \u00d6zg\u00fcn SEO Takti\u011fi - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/e-ticaret-sitelerine-ozel-7-ozgun-seo-taktigi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret Sitelerine \u00d6zel 7 \u00d6zg\u00fcn SEO Takti\u011fi - 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