{"id":4483,"date":"2020-01-15T14:50:08","date_gmt":"2020-01-15T11:50:08","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4483"},"modified":"2020-01-17T12:48:31","modified_gmt":"2020-01-17T09:48:31","slug":"2018-yilina-girerken-gelecege-yonelik-seo-kontrolu","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/2018-yilina-girerken-gelecege-yonelik-seo-kontrolu\/","title":{"rendered":"2018 Y\u0131l\u0131na Girerken Gelece\u011fe Y\u00f6nelik SEO Kontrol\u00fc"},"content":{"rendered":"

Her y\u0131l\u0131n sonunda oldu\u011fu gibi bug\u00fcnden bir sonraki y\u0131l\u00a0SEO\u00a0alan\u0131nda neler olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmeye ba\u015flad\u0131k diyebiliriz. K\u0131sa s\u00fcre \u00f6nce pek \u00e7ok yerde 2018 y\u0131l\u0131na ait\u00a0SEO trendleri<\/strong>\u00a0hakk\u0131nda bilgiler payla\u015f\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rm\u00fc\u015f olmal\u0131s\u0131n\u0131z. Pratik ad\u0131mlar atmak istiyorsak bunlar\u0131 dikkate almam\u0131z gerekir. Bir sonraki y\u0131l i\u015fimize yarayacak y\u00f6ntemleri kullanmak i\u00e7in \u015fimdiden gerekli kontroller yap\u0131lmal\u0131d\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Sesli Arama ve Dijital Yard\u0131mc\u0131lar<\/strong><\/h3>\n

En basit ifadeyle s\u00f6ylemek gerekirse 2018 y\u0131l\u0131nda sesli arama ve dijital yard\u0131mc\u0131lar \u00e7ok daha b\u00fcy\u00fck bir etkiye sahip olacaklard\u0131r. Dijital yard\u0131mc\u0131lar uzun bir zamand\u0131r insanlar\u0131n ak\u0131ll\u0131 telefonlar\u0131nda yer almaktad\u0131r ama do\u011fal dille arama alan\u0131nda ya\u015fanan geli\u015fmeler sonras\u0131nda \u00e7ok daha fazla kullan\u0131l\u0131r hale gelmi\u015ftir. H\u0131zl\u0131 bir bi\u00e7imde yay\u0131lmas\u0131n\u0131n ve etkinli\u011fini art\u0131rmas\u0131n\u0131n en ge\u00e7erli sebeplerinden birisi budur.<\/p>\n<\/div><\/div>

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Dijital yard\u0131mc\u0131lar\u0131n bu ger\u00e7ek\u00e7i durumunu Google, Amazon ve Apple taraf\u0131ndan sunulan ev aletlerine yans\u0131tman\u0131z durumunda sesli araman\u0131n \u00f6nemini daha net anlayabilirsiniz. Sesli arama alan\u0131nda art\u0131\u015f hi\u00e7 olmad\u0131\u011f\u0131 kadar fazla rekabet\u00e7i bir ortam olu\u015facakt\u0131r. Dolay\u0131s\u0131yla \u00f6n\u00fcm\u00fczde y\u0131l buna haz\u0131rl\u0131kl\u0131 olmak ve oyunu kural\u0131na g\u00f6re oynamak gerekmektedir. Sesli arama konusunda etkin bir oyuncu olmak ve SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 buna g\u00f6re geni\u015fletmek istiyorsan\u0131z birka\u00e7 temel prensibe dikkat etmeniz gerekmektedir.<\/p>\n

Uzun Kuyruklu Anahtar Kelimeler \u0130\u00e7eren Do\u011fal Dil Sorgular\u0131 \u0130\u00e7in Optimizasyon Yapmak<\/strong><\/p>\n

Anahtar kelimeler hala \u00f6nemli olmas\u0131na ra\u011fmen insanlar art\u0131k aramalar\u0131n\u0131 anahtar kelimelerden ba\u011f\u0131ms\u0131z ger\u00e7ekle\u015ftirmektedirler. \u00d6nceden \u201cCristiano Ronaldo ya\u015f\u201d diye yap\u0131lan aramalar art\u0131k \u201cCristiano Ronaldo ka\u00e7 ya\u015f\u0131ndad\u0131r?\u201d \u015feklinde yap\u0131lmaktad\u0131r.<\/p>\n

Bu t\u00fcr sorgulara y\u00f6nelik optimizasyon yapabilmek i\u00e7in sitenizde yer alan c\u00fcmleleri soru odakl\u0131 yazman\u0131z gerekmektedir. Hangi terimlerde \u00f6n plana \u00e7\u0131kmak istiyorsan\u0131z optimizasyonu buna uygun \u015fekilde ger\u00e7ekle\u015ftirmelisiniz. Soru ve cevap stiliyle yaz\u0131lacak i\u00e7erikler do\u011frultusunda uygun sorgulara y\u00f6nelik cevaplar sunabilirsiniz. Bununla birlikte i\u00e7erik \u00fcretirken daha konu\u015fkan bir ton tercih ederek insanlar\u0131n aramalarda kullanabilece\u011fi kelimelere daha s\u0131k yer verebilirsiniz.<\/p>\n

\u00d6ne \u00c7\u0131kar\u0131lan Snippet\u2019a Odaklanmak<\/strong><\/p>\n

\u00d6ne \u00e7\u0131kar\u0131lm\u0131\u015f snippet\u2019lar veya cevap kutular\u0131 arama motorlar\u0131nda \u201cs\u0131f\u0131r noktas\u0131\u201d olarak bilinirler. Sesli araman\u0131n \u00f6nemini y\u00fckseltmesiyle birlikte s\u0131f\u0131r noktas\u0131 \u00e7ok daha de\u011ferli hale gelmi\u015ftir. E\u011fer bir sesli sorgu i\u00e7in arama sonucu \u00f6ne \u00e7\u0131kar\u0131lm\u0131\u015f snippet ise burada yer alan sonu\u00e7 daha sesli bir bi\u00e7imde kullan\u0131c\u0131ya iletilmektedir.<\/p>\n

\u0130\u00e7eri\u011finiz i\u00e7erisinde numaral\u0131 s\u0131ral\u0131 liste, s\u0131ral\u0131 liste veya tablo kullanarak belirli bilgileri \u00f6n plana \u00e7\u0131karman\u0131z durumunda \u00f6ne \u00e7\u0131kar\u0131lm\u0131\u015f sinppet\u2019ta kendinize yer bulabilirsiniz. Benzer sonucu yine soru ve cevap stili i\u00e7erikler olu\u015fturarak alabilmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

Eylemler ve Uygulamalar \u0130\u00e7in Optimizasyon Yapmak<\/strong><\/p>\n

\u0130nsanlar dijital yard\u0131mc\u0131lara sadece sorular sormamakta onlara belirli komutlar vermektedirler. Bir uygulamada belirli anahtar kelime i\u00e7in arama yapt\u0131rmak bu komutlara verilebilecek en ideal \u00f6rneklerden birisidir. Bu nedenle s\u00f6z konusu sesli komutlara y\u00f6nelik bir tak\u0131m optimizasyon \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftirmelisiniz.<\/p>\n

Bir uygulamaya sahipseniz, derinlemesine link \u00e7al\u0131\u015fmas\u0131 veya uygulama dizinleme gibi y\u00f6ntemlerden faydalanarak kullan\u0131c\u0131lar\u0131n arama yoluyla ona eri\u015febilmesine yard\u0131mc\u0131 olabilirsiniz. Kullan\u0131c\u0131lar bu t\u00fcr durumlar i\u00e7in dijital yard\u0131mc\u0131lar\u0131n\u0131 kullanacak olduklar\u0131ndan bunu avantaja \u00e7evirebilirsiniz. Apple, iOS ve watchOS uygulamalar\u0131n\u0131n Siri ile uyumlu bir bi\u00e7imde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in SiriKit ad\u0131ndaki teknolojiyi geli\u015ftirmi\u015ftir. Bu ad\u0131m ayn\u0131 zamanda Apple\u2019\u0131n HomePod cihaz\u0131 i\u00e7in gelece\u011fe y\u00f6nelik yat\u0131r\u0131m anlam\u0131n\u0131 ta\u015f\u0131maktad\u0131r.<\/p>\n

Link Olmadan Link Olu\u015fturmak<\/strong><\/h3>\n

Ba\u015fl\u0131k belki \u00e7eli\u015fkili gibi g\u00f6r\u00fcnebilir ama a\u00e7\u0131klamas\u0131n\u0131 okuduk\u00e7a ne oldu\u011fu anla\u015f\u0131lmaktad\u0131r. Link olu\u015fturma SEO a\u00e7\u0131s\u0131ndan hala \u00e7ok elveri\u015fli bir \u00e7al\u0131\u015fmad\u0131r. SEO stratejisi a\u00e7\u0131s\u0131ndan link olu\u015fturmak ufak i\u015fletmeler i\u00e7in hala ge\u00e7erli bir y\u00f6ntemdir.<\/p>\n

Ancak SEO i\u00e7in link olu\u015fturmak ge\u00e7ti\u011fimiz y\u0131llara g\u00f6re art\u0131k \u00e7ok daha zorlay\u0131c\u0131 durumdad\u0131r. Google\u2019\u0131n algoritma g\u00fcncellemeleri, \u00f6zellikle Penguin ve Fred i\u015fleri biraz daha zorla\u015ft\u0131rmaktad\u0131r. Bu iki algoritma k\u00f6t\u00fc ve zay\u0131f link profillerine sahip siteleri cezaland\u0131rmaktad\u0131r. Bununla birlikte Google\u2019\u0131n \u00e7e\u015fitli sitelere kar\u015f\u0131 harekete ge\u00e7mesine yard\u0131mc\u0131 olmaktad\u0131r.<\/p>\n

2018 y\u0131l\u0131na girerken gelece\u011fe d\u00f6n\u00fck SEO kontrolleri yapabilmek i\u00e7in iki farkl\u0131 noktaya odaklanman\u0131z gerekmektedir. Bunlardan birincisi kaliteli, uzun vadeli link olu\u015fturma y\u00f6ntemleri denemek ve ikincisi ise link olmayan de\u011ferli backlinkler elde etmek.<\/p>\n

Kaliteli Backlinkler \u0130\u00e7in Uzun Vadeli \u0130li\u015fkiler Geli\u015ftirmek<\/strong><\/p>\n

Bu y\u0131l i\u00e7erisinde yap\u0131lan pek \u00e7ok ara\u015ft\u0131rma rakiplerinizin alamayaca\u011f\u0131 linkler elde etmek i\u00e7in ger\u00e7ek ili\u015fkiler olu\u015fturmay\u0131 tavsiye etmektedir. Yerel SEO a\u00e7\u0131s\u0131ndan d\u00fc\u015f\u00fcnecek olursak bu son derece de\u011ferli bir durumdur. Ancak benzer etki normal SEO \u00e7al\u0131\u015fmalar\u0131 i\u00e7in de ge\u00e7erlidir.<\/p>\n

Benzer ara\u015ft\u0131rmalara odaklanarak \u00e7\u0131kar\u0131lacak bir di\u011fer sonu\u00e7 ise en etkili link olu\u015fturma taktiklerinin halkla ili\u015fkiler yoluyla ger\u00e7ekle\u015ftirilebilece\u011fini desteklemesidir. B\u00fcy\u00fck k\u00fc\u00e7\u00fck fark etmeksizin t\u00fcm i\u015fletmeler i\u00e7in ge\u00e7erli olan bu durum iyi halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131n\u0131n kaliteli yay\u0131nlar ve payla\u015f\u0131mlar i\u00e7in \u00e7ok ciddi boyutlarda otorite olu\u015fturulmas\u0131na yard\u0131mc\u0131 olundu\u011funu g\u00f6stermektedir. Belki bu y\u00f6ntemle hemen bir backlink elde edemeyebilirsiniz ama uzun vadede \u00e7ok daha iyi i\u015fe yarar skorlar elde edebilirsiniz.<\/p>\n

Link Olmayan Bahsedilme Hedeflerine Y\u00f6nelmek<\/strong><\/p>\n

Arama motorlar\u0131 g\u00fcn ge\u00e7tik\u00e7e bahsedilme durumlar\u0131n\u0131 markalarla ili\u015fkilendirme konusunda daha ba\u015far\u0131l\u0131 ad\u0131mlar atarak bu bahsedilme durumlar\u0131n\u0131 bir sitenin otoritesini g\u00fc\u00e7lendirmek i\u00e7in kullanmaktad\u0131rlar. Link olmadan bahsedilme durumu y\u0131llar \u00f6nce ortaya \u00e7\u0131kar\u0131lm\u0131\u015f olsa bile Google zaman i\u00e7erisinde bu durumu daha etkin bir bi\u00e7imde kullan\u0131r hale gelmi\u015ftir.<\/p>\n

D\u00fczenli olarak ger\u00e7ekle\u015ftirilen backlink izleme \u00e7al\u0131\u015fmalar\u0131n yan\u0131na art\u0131k markadan bahsedilme gibi de\u011ferlerin de eklenmesi gerekmektedir. Buna ek olarak markalar art\u0131k halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131na, itibar y\u00f6netimine, marka bilinirli\u011fine ve yap\u0131lan incelemelere y\u00f6nelik takiplerini s\u00fcrd\u00fcr\u00fclmelidir.<\/p>\n

Mobil \u00d6ncelikli Dizinleme<\/strong><\/h3>\n

Google\u2019\u0131n uzun zamand\u0131r \u00e7\u0131karmak i\u00e7in \u00e7aba g\u00f6sterdi\u011fi mobil \u00f6ncelikli dizinleme nihayete hayata ge\u00e7irilmi\u015f durumda. Art\u0131k siteler mobil hallerine g\u00f6re dizine eklenmekte ve arama sonu\u00e7lar\u0131nda mobil \u00f6ncelikli olarak listelenerek kullan\u0131c\u0131ya sunulmaktad\u0131r.<\/p>\n

Trafik de\u011ferleri a\u00e7\u0131s\u0131ndan mobil trafik masa\u00fcst\u00fc trafi\u011fi geride b\u0131rakarak t\u0131rman\u0131\u015f\u0131n\u0131 s\u00fcrd\u00fcrmektedir. Bunun anlam\u0131 mobil cihaz kullanarak sitenize eri\u015fen kullan\u0131c\u0131lar\u0131n say\u0131s\u0131n\u0131n gelecek y\u0131llarda \u00e7ok daha fazla olaca\u011f\u0131d\u0131r. Siz ise sitenizi mobil \u00f6ncelikli hale getirerek bu de\u011fi\u015fime ayak uydurmak durumundas\u0131n\u0131z.<\/p>\n<\/div><\/div>

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H\u0131zl\u0131 Olmak<\/strong><\/p>\n

Cihazlar fark etmeksizin h\u0131z SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6nemli bir yan\u0131 olsa bile mobilde \u00e7ok ama \u00e7ok daha \u00f6nemlidir. Mobil kullan\u0131c\u0131lar masa\u00fcst\u00fc kullan\u0131c\u0131lara g\u00f6re \u00e7ok daha sab\u0131rs\u0131zd\u0131rlar. Bu nedenle, sitenizin mobil versiyonunu h\u0131z problemlerine kar\u015f\u0131 g\u00f6zden ge\u00e7irmeli ve gerekli testleri yapmal\u0131s\u0131n\u0131z. Siteniz yava\u015fsa bu yava\u015fl\u0131\u011fa sebebiyet veren durumlar\u0131 tespit ederek d\u00fczeltmelisiniz.<\/p>\n

Ba\u011flamsal Tasar\u0131m<\/strong><\/p>\n

Google uzun bir s\u00fcredir mobil ve masa\u00fcst\u00fc kullan\u0131c\u0131lar aras\u0131nda yap\u0131lan aramalarda ba\u011flamsal farkl\u0131l\u0131klar oldu\u011funu savunmaktad\u0131r. Yay\u0131nlad\u0131\u011f\u0131 bir\u00e7ok arama kalitesi k\u0131lavuzunda buna yer vererek site y\u00f6neticilerini dikkatli olmaya davet etmektedir. \u00d6rne\u011fin, masa\u00fcst\u00fc cihazdan arama yapan kullan\u0131c\u0131lar\u0131n konumu s\u0131n\u0131rl\u0131 olsa bile mobil kullan\u0131c\u0131lar\u0131n konumu s\u0131n\u0131rlardan fazlas\u0131yla uzakt\u0131r.<\/p>\n

Bununla birlikte gelece\u011fe d\u00f6n\u00fck bir mobil sitenin kullan\u0131c\u0131n\u0131n ger\u00e7ekle\u015ftirdi\u011fi ba\u011flamsal aramaya bir cevap verebilmesi gerekmektedir. Belki kula\u011fa \u00e7ok farkl\u0131 gelebilir ama art\u0131k at\u0131lmas\u0131 gereken ad\u0131mlardan birisi budur. \u00d6zellikle e-ticaret i\u00e7inde olan siteler mobil sitelerini ba\u011flamsal bir tasar\u0131mla g\u00fc\u00e7lendirmelidirler.<\/p>\n

AMP, AIA ve PWA Ayarlamalar\u0131<\/strong><\/h3>\n

Google\u2019\u0131n mobil ortamda kullan\u0131c\u0131lar\u0131n deneyimini iyile\u015ftirmek i\u00e7in att\u0131\u011f\u0131 ad\u0131mlar neticesinde markalar art\u0131k i\u00e7eriklerini ve hizmetlerini sunabilmek i\u00e7in daha h\u0131zl\u0131 sitelere veya uygulamalara sahip olabilmektedir. E\u011fer mobil sitenizin veya uygulaman\u0131z\u0131n optimum deneyimi sundu\u011fundan eminseniz bu \u00e7al\u0131\u015fma bi\u00e7iminizi s\u00fcrd\u00fcrmelisiniz. E\u011fer bundan emin de\u011filseniz ve gerekli y\u00fckseltmeleri yapmak istiyorsan\u0131z a\u015fa\u011f\u0131daki se\u00e7enekleri uygulamay\u0131 d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n

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  • AMP \u2013 H\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfalar:<\/strong>\u00a0Google\u2019\u0131n \u0131\u015f\u0131k h\u0131z\u0131nda mobil \u00e7\u00f6z\u00fcm\u00fc olan bu y\u00f6ntem SEO \u00e7al\u0131\u015fmalar\u0131nda epey i\u015fe yaramaktad\u0131r. Google bu alanda yeniliklerini s\u00fcrd\u00fcrerek kullan\u0131c\u0131lar\u0131n daha h\u0131zl\u0131 ve daha etkile\u015fimli bir bi\u00e7imde siteleri ziyaret etmelerine yard\u0131mc\u0131 olmaya \u00e7al\u0131\u015fmaktad\u0131r.<\/li>\n
  • AIA \u2013 Anl\u0131k Android Uygulamalar\u0131:<\/strong>\u00a0Bu uygulamalar indirme i\u015flemini ger\u00e7ekle\u015ftirmeden bir uygulamaya link arac\u0131l\u0131\u011f\u0131yla eri\u015filmesi m\u00fcmk\u00fcn k\u0131lmaktad\u0131r. Mobil siteler ile uygulama deneyimini bir araya getirilmesiyle sunulan bu eri\u015fim olana\u011f\u0131 kullan\u0131c\u0131 deneyimini iyile\u015ftirmek i\u00e7in ideal f\u0131rsatlardan birisidir.<\/li>\n
  • PWA \u2013 A\u015famal\u0131 Web Uygulamalar\u0131:<\/strong>\u00a0Bu uygulamalar mobil bir uygulama g\u00f6r\u00fcn\u00fcme sahip olmakla birlikte ayn\u0131 zamanda \u00e7evrimd\u0131\u015f\u0131 olarak fonksiyon g\u00f6sterebilmektedirler. Cihaz\u0131n ana ekran\u0131na sabitlenebilen bu uygulamalar bir sitenin mobil versiyonundan olabildi\u011fince h\u0131zl\u0131 bir bi\u00e7imde faydalanmay\u0131 m\u00fcmk\u00fcn hale getirmektedir.<\/li>\n<\/ul>\n

    Yapay Zeka ve Makine \u00d6\u011frenimi<\/strong><\/h3>\n

    2017 y\u0131l\u0131nda \u00f6\u011frendi\u011fimiz en \u00f6nemli detay Google\u2019\u0131n g\u00fcn i\u00e7erisinde dahi birka\u00e7 algoritma g\u00fcncellemesi yay\u0131nl\u0131yor olmas\u0131d\u0131r. Bu algoritma g\u00fcncellemelerinin her birisi belki do\u011frudan sitelere etki edecek bir dizi de\u011fi\u015fiklik i\u00e7ermiyor olabilir. Bu nedenle dikkat etmemiz gereken g\u00fcncellemeler \u00e7o\u011funlukla isimlendirilmi\u015f olan algoritma g\u00fcncellemeleri olarak bilinirler.<\/p>\n

    Google yapay zeka ve makine \u00f6\u011frenimi sistemlerini kullanarak s\u0131ralama algoritmas\u0131n\u0131 g\u00fcncellemeye ba\u015flad\u0131\u011f\u0131 i\u00e7in g\u00fcn i\u00e7erisinde dahi \u00fcst \u00fcste \u00e7e\u015fitli algoritma g\u00fcncellemeleri gelmektedir. Google\u2019\u0131n algoritmalar\u0131 art\u0131k insanlar taraf\u0131ndan belirlenmi\u015f bir dizi kurallar listesinden olu\u015fmamaktad\u0131r. Bu g\u00fcncellemeler s\u00fcrekli olarak \u00f6\u011frenen ve kendini geli\u015ftirmeye devam eden girdiler vas\u0131tas\u0131yla ger\u00e7ekle\u015ftirilmektedir. \u00d6nceden gelen algoritma g\u00fcncellemelerine kar\u015f\u0131 at\u0131lacak ad\u0131mlar \u00e7ok daha net olsa dahi makine \u00f6\u011frenimi sisteminin kendili\u011finden ortaya koydu\u011fu kurallara kar\u015f\u0131 at\u0131lacak ad\u0131mlarda belirgin bir netlik s\u00f6z konusu de\u011fildir.<\/p>\n

    Gelece\u011fe Y\u00f6nelik SEO Kontrolleri \u0130\u00e7in Genel \u0130pu\u00e7lar\u0131<\/strong><\/h3>\n

    2018 y\u0131l\u0131nda dikkat etmeniz gereken en \u00f6nemli noktalara de\u011finmeye \u00e7al\u0131\u015ft\u0131k. Bu trendlere y\u00f6nelik en iyi optimizasyon \u00e7al\u0131\u015fmalar\u0131n\u0131 uygulamak istiyorsan\u0131z a\u015fa\u011f\u0131daki genel ipu\u00e7lar\u0131ndan faydalanabilirsiniz. B\u00f6ylece gelece\u011fe y\u00f6nelik SEO kontrollerini ger\u00e7ekle\u015ftirirken en do\u011fru ad\u0131mlar\u0131 atmak i\u00e7in i\u015finizi kolayla\u015ft\u0131rabilirsiniz.<\/p>\n

      \n
    • Arama motorlar\u0131n\u0131n sitenizde yer alan i\u00e7erikleri daha iyi anlamalar\u0131 i\u00e7in Schema.org bi\u00e7imlendirmesini sitenize eklemek<\/li>\n
    • Teknik SEO konusunda gerekli geli\u015ftirmeleri yapmak ve en iyi web taray\u0131c\u0131 ara\u00e7lar\u0131ndan faydalanarak problemleri tespit etmek<\/li>\n
    • Ak\u0131ll\u0131ca i\u00e7erik \u00fcretmek ve sitenizi t\u00fcm cihazlardan eri\u015filebilir hale getirerek i\u00e7erik ve SEO aras\u0131nda anlaml\u0131 ba\u011flant\u0131 kurmak<\/li>\n
    • Site h\u0131z\u0131n\u0131 olabildi\u011fince g\u00fc\u00e7lendirmek<\/li>\n
    • Mobile daha fazla \u00f6nceli vermek<\/li>\n
    • Site d\u0131\u015f\u0131 SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 g\u00f6zden ge\u00e7irmek ve marka bilinirli\u011fine daha fazla \u00f6nem vermek<\/li>\n
    • Google\u2019\u0131n s\u0131ralama fakt\u00f6rlerini anlamak ve bunlara y\u00f6nelik en iyi y\u00f6ntemlerden faydalanmak<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Her y\u0131l\u0131n sonunda oldu\u011fu gibi bug\u00fcnden bir sonraki y\u0131l\u00a0SEO\u00a0alan\u0131nda neler olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmeye ba\u015flad\u0131k diyebiliriz. K\u0131sa s\u00fcre \u00f6nce pek \u00e7ok yerde 2018 y\u0131l\u0131na ait\u00a0SEO trendleri\u00a0hakk\u0131nda bilgiler payla\u015f\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rm\u00fc\u015f olmal\u0131s\u0131n\u0131z. Pratik ad\u0131mlar atmak istiyorsak bunlar\u0131 dikkate almam\u0131z gerekir. Bir sonraki y\u0131l i\u015fimize yarayacak y\u00f6ntemleri kullanmak i\u00e7in \u015fimdiden gerekli kontroller yap\u0131lmal\u0131d\u0131r. Sesli Arama ve Dijital Yard\u0131mc\u0131lar En basit...","protected":false},"author":1,"featured_media":4485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\n2018 Y\u0131l\u0131na Girerken Gelece\u011fe Y\u00f6nelik SEO Kontrol\u00fc - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/2018-yilina-girerken-gelecege-yonelik-seo-kontrolu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018 Y\u0131l\u0131na Girerken Gelece\u011fe Y\u00f6nelik SEO Kontrol\u00fc - 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