{"id":4455,"date":"2020-01-15T14:36:37","date_gmt":"2020-01-15T11:36:37","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4455"},"modified":"2020-01-15T14:36:37","modified_gmt":"2020-01-15T11:36:37","slug":"seo-analizi-ve-raporlama-yapabileceginiz-10-arac","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/seo-analizi-ve-raporlama-yapabileceginiz-10-arac\/","title":{"rendered":"SEO Analizi ve Raporlama Yapabilece\u011finiz 10 Ara\u00e7"},"content":{"rendered":"

Analiz ve raporlama ara\u00e7lar\u0131 SEO kampanyas\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r. M\u00fc\u015fterilerine sundu\u011funuz katk\u0131n\u0131n de\u011ferli olup olmad\u0131\u011f\u0131n\u0131 g\u00f6rebilmek i\u00e7in analiz ara\u00e7lar\u0131na ba\u015fvurursunuz. Bu ba\u015fvurular neticesinde kampanyalar\u0131n\u0131z\u0131 geli\u015ftirilme y\u00f6n\u00fcn\u00fc ke\u015ffetmi\u015f olursunuz.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Bununla birlikte SEO raporlama alan\u0131 tam bir may\u0131nl\u0131 arazidir. Mevcut verilerin anla\u015f\u0131lmazl\u0131\u011f\u0131, birbirinden farkl\u0131 ara\u00e7lar\u0131n varl\u0131\u011f\u0131 ve m\u00fc\u015fterilerin sunulan verileri her zaman anlayamayacak olmas\u0131 kar\u015f\u0131n\u0131za \u00e7\u0131kabilecek genel problemlerdir. Bu nedenle do\u011fru ara\u00e7lar\u0131 se\u00e7ip uygun raporlar\u0131 olu\u015fturmak son derece \u00f6nemlidir.<\/p>\n

SEO analiz ve rapor \u00e7al\u0131\u015fmalar\u0131na ba\u015flamak i\u00e7in do\u011fal olarak ilk dura\u011f\u0131n\u0131z Google Analytics olmal\u0131d\u0131r. \u00d6zellikle trafik bilgileri ve d\u00f6n\u00fc\u015f\u00fcmler konusunda bu ara\u00e7 fazlas\u0131yla yeterlidir. Ancak ba\u015flang\u0131c\u0131n buras\u0131 olmas\u0131 son durak noktas\u0131n\u0131n da buras\u0131 olmas\u0131 gerekti\u011fi anlam\u0131na gelmemelidir.<\/p>\n<\/div><\/div>

Bir analiz ve raporlama arac\u0131 ararken odaklanman\u0131z gereken tek nokta s\u0131ralamalar olmamal\u0131d\u0131r. S\u0131ralamalar\u0131 iyile\u015ftirmek son derece \u00f6nemli olsa bile ciddi SEO profesyonelleri daha derinlemesine bilgi sunan ara\u00e7lar\u0131 kullanmay\u0131 tercih ederler. Bu sayede y\u00fcr\u00fctt\u00fckleri kampanyada ba\u015far\u0131l\u0131 olma olas\u0131l\u0131klar\u0131n\u0131 g\u00fc\u00e7lendirirler.<\/p>\n

Bu yaz\u0131n\u0131n i\u00e7erisinde \u00fccretsiz ve \u00fccretli pek \u00e7ok SEO raporlama ve analiz arac\u0131na de\u011finilecektir. Bunlara ek olarak pazarlama alan\u0131 geni\u015f \u00e7apl\u0131 olarak ele al\u0131nacakt\u0131r. Sadece SEO alan\u0131na odaklanmak kimi zaman s\u0131n\u0131rlayaca\u011f\u0131 oldu\u011fundan b\u00fcy\u00fck resme odaklanmak her zaman daha do\u011fru tercih olacakt\u0131r.<\/p>\n

# \u00dccretsiz Ara\u00e7lar<\/strong><\/p>\n

Arama Konsolu<\/strong><\/p>\n

Arama Konsolu, Google taraf\u0131ndan sunulan \u00f6nemli bir site y\u00f6neticisi arac\u0131d\u0131r. Bu ara\u00e7tan faydalanarak site hatalar\u0131n\u0131, tarama hatalar\u0131n\u0131, yap\u0131land\u0131r\u0131lm\u0131\u015f veri problemlerini, g\u00fcvenlik sorunlar\u0131n\u0131 ve HTML iyile\u015ftirmelerini g\u00f6rebilirsiniz.<\/p>\n

T\u00fcm bunlara ek olarak bir site i\u00e7in arama analizlerini incelemek i\u00e7in bu ara\u00e7 fazlas\u0131yla kullan\u0131\u015fl\u0131d\u0131r. Bir siteyi bulurken kullan\u0131lan en pop\u00fcler arama terimlerinin neler oldu\u011funu g\u00f6rmek ve t\u0131klama oranlar\u0131 hakk\u0131nda bilgi almak i\u00e7in bu arac\u0131 kullanabilirsiniz. Veriler size k\u0131lavuzluk edebilecek nitelikte olsa bile yeteri kadar kapsaml\u0131 de\u011fillerdir. K\u0131sacas\u0131 bu ara\u00e7 \u00fccretsizdir ve mutlaka kullan\u0131lmal\u0131d\u0131r.<\/p>\n

SEO Analyzer<\/strong><\/p>\n

SEO Analyzer arac\u0131 Neil Patel taraf\u0131ndan sunulmu\u015f kullan\u0131\u015fl\u0131 bir ara\u00e7t\u0131r. Bu ara\u00e7 sayesinde sitenin ortalama SEO performans\u0131 konusunda bilgi edinebilirsiniz. \u00dccretsiz SEO ara\u00e7lar\u0131ndan elde edebildi\u011finiz t\u00fcm verileri sunabilen bu ara\u00e7 \u00f6zellikle site i\u00e7i problemler, linkler ve anahtar kelime analizi gibi noktalara odaklanmaktad\u0131r.<\/p>\n

Sitenizi analiz etti\u011finiz zaman bu ara\u00e7 size y\u00fcksek, orta ve d\u00fc\u015f\u00fck \u00f6ncelikli olmak \u00fczere kategorilere ayr\u0131lm\u0131\u015f bir bi\u00e7imde \u00f6neriler sunacakt\u0131r. Burada yer alan ipu\u00e7lar\u0131 genel bilgilerden olu\u015fsa bile kullan\u0131\u015fl\u0131 olmad\u0131klar\u0131n\u0131 s\u00f6ylemek do\u011fru de\u011fildir. Bununla birlikte sitenize genel bir bak\u0131\u015f atmak istiyorsan\u0131z bu ara\u00e7 fazlas\u0131yla i\u015finize yarayacakt\u0131r.<\/p>\n

Seoptimer<\/strong><\/p>\n

SEO Analyzer arac\u0131na benzeyen bu ara\u00e7 basit ve anla\u015f\u0131labilir bir bi\u00e7imde sitenizi incelemenize yard\u0131mc\u0131 olacakt\u0131r. Bu ara\u00e7ta yer alan s\u0131n\u0131fland\u0131rmalar SEO, kullan\u0131labilirlik, performans, sosyal ve g\u00fcvenlik gibi alanlara \u00f6zg\u00fcd\u00fcr. Sitenizi bu konularda analiz etmek istiyorsan\u0131z bu \u00fccretsiz ara\u00e7tan kesinlikle faydalanman\u0131z gerekmektedir.<\/p>\n

Seoptimer sitenin t\u00fcm \u00f6nemli noktalar\u0131n\u0131 inceleyerek kontrol etmektedir. Di\u011fer t\u00fcm \u00fccretsiz ara\u00e7larda oldu\u011fu gibi bu ara\u00e7 da bir bak\u0131\u015fta analiz ve izlenim verilerini size sunmaktad\u0131r. Sunulan t\u00fcm bu bilgiler kullan\u0131c\u0131 dostu bir bi\u00e7imde size aktar\u0131ld\u0131\u011f\u0131ndan sitenizde yer alan problemleri g\u00f6rebilmeniz olduk\u00e7a kolayd\u0131r.<\/p>\n

# \u00dccretli Ara\u00e7lar<\/strong><\/p>\n

Woorank<\/strong><\/p>\n

Her ne Woorank\u2019\u0131n \u00fccretsiz versiyonu olsa bile \u00fccretsiz versiyonda \u00e7ok s\u0131n\u0131rl\u0131 say\u0131da sonu\u00e7 sunulmaktad\u0131r. Woorank\u2019\u0131n \u00fccretli versiyonu sitenizi kapsaml\u0131 bir bi\u00e7imde inceleyerek site i\u00e7erisinde yap\u0131lmas\u0131 gereken geli\u015ftirmeler konusunda size bir tak\u0131m \u00f6neriler sunmaktad\u0131r.<\/p>\n

Bu arac\u0131 di\u011fer basit site kontrol eden ara\u00e7lardan ay\u0131ran en \u00f6nemli \u00f6zellik trafi\u011fi ve d\u00f6n\u00fc\u015f\u00fcmleri y\u00fckseltmek i\u00e7in size \u00f6nemli ipu\u00e7lar\u0131 sunmas\u0131d\u0131r. D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n y\u00fcksek olmas\u0131 her SEO kampanyas\u0131 biraz daha ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayacak oldu\u011fundan bu t\u00fcr \u00f6neriler sunan her ara\u00e7 g\u00f6z atmaya de\u011fer bulunmaktad\u0131r.<\/p>\n

Woorank size \u00e7e\u015fitli hedefler belirleme ve raporlar\u0131 bu \u015fekilde inceleyebilme f\u0131rsat\u0131 sunmaktad\u0131r. Ortada hedeflerin olmas\u0131 her zaman daha etkili bir bi\u00e7imde hareket etmeyi m\u00fcmk\u00fcn k\u0131lacakt\u0131r. \u00d6zellikle bir m\u00fc\u015fteri i\u00e7in SEO kampanyas\u0131 y\u00fcr\u00fct\u00fcyorsan\u0131z bu verilerden faydalanmak sizin i\u00e7in ekstra \u00f6nemli olacakt\u0131r. M\u00fc\u015fteriler genellikle SEO verilerine ve terminolojisine yabanc\u0131 oldu\u011fundan elde edilen sonu\u00e7lar\u0131 onlara en anla\u015f\u0131l\u0131r bi\u00e7imde sunabilme potansiyeline sahip olmal\u0131s\u0131n\u0131z.<\/p>\n

SEMRush<\/strong><\/p>\n

SEMRush her alanda kullan\u0131labilen son derece \u00f6nemli bir SEO arac\u0131d\u0131r. Raporlama a\u00e7\u0131s\u0131ndan analiz edilebilecek derinlemesine bilgiler sunan bu ara\u00e7 site i\u00e7i SEO kontrol mekanizmas\u0131 sayesinde ayn\u0131 zamanda arama motorundaki s\u0131ralaman\u0131z\u0131 takip edebilmenize yard\u0131mc\u0131 olabilmektedir. SEMRush en detayl\u0131 izlenimleri ve tavsiyeleri size sunarak sitenizde gerekli iyile\u015ftirmeleri yapman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

Bunlara ek olarak raporlama arac\u0131ndan faydalanarak s\u00fcr\u00fckle b\u0131rak \u015feklinde kolayca raporlar olu\u015fturabilirsiniz. K\u0131sa s\u00fcre i\u00e7erisinde haz\u0131rlanabilen son derece anla\u015f\u0131l\u0131r raporlar olu\u015fturmak istiyorsan\u0131z dilerseniz arac\u0131n bu \u00f6zelli\u011finden de faydalanabilirsiniz.<\/p>\n

Majestic SEO<\/strong><\/p>\n

Link olu\u015fturma \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 bir sonraki seviyeye ta\u015f\u0131mak istiyorsan\u0131z Majestic arad\u0131\u011f\u0131n\u0131z ara\u015ft\u0131r. Bu ara\u00e7 sayesinde derinlemesine link analizi yapabilirsiniz. \u00dcstelik Trust Flow ve Citation Flow gibi pop\u00fcler \u00f6l\u00e7\u00fcmlerden faydalanabilirsiniz. Buna ek olarak link ge\u00e7mi\u015fi, link kar\u015f\u0131la\u015ft\u0131rmas\u0131 ve \u00e7apa metni analizleri gibi \u00e7e\u015fitli raporlara ula\u015fabilirsiniz.<\/p>\n

Majestic bu sekt\u00f6rde yer alan en b\u00fcy\u00fck olu\u015fumlardan birisidir. Burada yapaca\u011f\u0131n\u0131z analizler do\u011frultusunda isabetli ve kapsaml\u0131 verilere ula\u015fabilirsiniz. Analiz ve raporlama a\u00e7\u0131s\u0131ndan d\u00fc\u015f\u00fcn\u00fclecek olursa ara\u00e7 maalesef beklentileri kar\u015f\u0131lamakta yetersiz kalmaktad\u0131r. Ancak, \u00f6zellikle link analizi alan\u0131nda bir araca ihtiyac\u0131n\u0131z varsa Majestic do\u011fru tercih olacakt\u0131r.<\/p>\n

Raven Tools<\/strong><\/p>\n

D\u00fcr\u00fcst olmak gerekirse her ay man\u00fcel olarak SEO raporu olu\u015fturmak tam bir ba\u015f a\u011fr\u0131s\u0131d\u0131r ve \u00e7ok zaman al\u0131c\u0131d\u0131r. Elbette ekibinizde yer alan ki\u015filer ortaya koydu\u011funuz kampanyan\u0131n ilerleme durumuyla ilgilenmek i\u00e7in bu raporlara ihtiya\u00e7 duyacaklard\u0131r. \u0130\u015fte bu noktada Raven Tools \u00f6n plana \u00e7\u0131kmaktad\u0131r.<\/p>\n

Raven Tools size otomatik olarak rapor olu\u015fturma f\u0131rsat\u0131 sunmaktad\u0131r. Raporlar e\u015fsiz g\u00f6r\u00fcn\u00fcmleriyle ihtiyac\u0131n\u0131z olan her \u015feyi size ula\u015ft\u0131r\u0131r. Raporlaman\u0131n yan\u0131nda SEO a\u00e7\u0131s\u0131ndan ya\u015fad\u0131\u011f\u0131n\u0131z problemleri tespit etme ve d\u00fczeltme konusunda size \u00e7e\u015fitli \u00f6neriler sunabilmektedir. Bu ara\u00e7 Moz ve Majestic taraf\u0131ndan sunulan link verilerine ula\u015fabilmektedir.<\/p>\n

Raven Tools arac\u0131n\u0131n en zay\u0131f y\u00f6n\u00fc ise anahtar kelime s\u0131ralama takibi konusunda yetersiz kalmas\u0131d\u0131r. Raporlar olduk\u00e7a ilgi \u00e7ekici olsa bile bu konuda size sundu\u011fu veriler sizi memnun edebilecek seviyede olmayabilir.<\/p>\n

Moz Analytics<\/strong><\/p>\n

Di\u011fer t\u00fcm Moz ara\u00e7lar\u0131nda oldu\u011fu gibi bu arac\u0131n da aray\u00fcz\u00fc kullan\u0131c\u0131 dostudur. Karma\u015f\u0131k olmayan, ilgi \u00e7ekici ve kapsaml\u0131d\u0131r. Baz\u0131 SEO ara\u00e7lar\u0131 a\u015f\u0131r\u0131 s\u0131k\u0131c\u0131 olabilmektedir. Fantastik bir g\u00f6rselle\u015ftirme ile verilerini sunmay\u0131 ba\u015faran Moz herkese hitap eden bir ara\u00e7 haline gelmi\u015ftir.<\/p>\n

Open Site Explorer arac\u0131ndan elde edilen verilerin hepsi ger\u00e7ekle\u015ftirilmekte olan SEO kampanyalar\u0131 i\u00e7in \u00f6nemli performans \u00f6l\u00e7\u00fctleridir. Burada buldu\u011funuz verilerin hepsi \u00e7ok daha kapsaml\u0131 olacakt\u0131r. Ancak Moz yeni linkleri yakalama konusunda biraz yava\u015f kald\u0131\u011f\u0131ndan bir tek bu araca ba\u011fl\u0131 kalmaman\u0131z gerekir.<\/p>\n

# Geni\u015f Pazarlama Ara\u00e7lar\u0131<\/strong><\/p>\n

SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n ana pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n bir kolu oldu\u011fu unutmamal\u0131d\u0131r. Her ne kadar SEO raporlama ve analiz ara\u00e7lar\u0131 fazlas\u0131yla kullan\u0131\u015fl\u0131 olsa bile daha iyi sonu\u00e7lar elde etmek i\u00e7in geni\u015f pazarlama ara\u00e7lar\u0131ndan yararlanmak \u00e7ok daha iyi bir fikir olabilir.<\/p>\n

SEO hedefleriniz genel i\u015fletme hedefleriniz ile uyumlu oldu\u011fu s\u00fcrece ba\u015far\u0131l\u0131 olacak kampanyalar\u0131n\u0131z sosyal medya, e-posta pazarlama ve site performans\u0131 gibi alanlar\u0131 etkileyecektir. Y\u00fcr\u00fctmekte oldu\u011funuz kampanyalardan elde etti\u011finiz verileri daha kapsaml\u0131 bir bi\u00e7imde incelemek istiyorsan\u0131z a\u015fa\u011f\u0131daki ara\u00e7lardan faydalanmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n

Hotjar<\/strong><\/p>\n

Hotjar \u0131s\u0131 haritas\u0131, kay\u0131tlar, form analizleri ve d\u00f6n\u00fc\u015f\u00fcm hunileri gibi niteliklerden yararlanarak kullan\u0131c\u0131lar\u0131n sitenizde nas\u0131l gezindi\u011fini anlaman\u0131za yard\u0131mc\u0131 olur. SEO kullan\u0131c\u0131lar\u0131 sitenize getirebilecek olabilir ancak kullan\u0131c\u0131lar\u0131n sitenizdeki ser\u00fcveni burada son bulmamaktad\u0131r. Bir sonraki ad\u0131m onlar\u0131 d\u00f6n\u00fc\u015f\u00fcm sa\u011flamaya ikna edebilmek ve kullan\u0131c\u0131lar\u0131 memnun edebilmektir.<\/p>\n

Kullan\u0131c\u0131lar\u0131n sitenizde nas\u0131l d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirdiklerini ve nerede ayr\u0131ld\u0131klar\u0131n\u0131 kontrol edebilmek i\u00e7in bu ara\u00e7tan faydalanabilirsiniz. Elde etti\u011finiz bilgileri SEO kampanyalar\u0131nda kullanabilir ve y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na sahip sayfalar olu\u015fturmaya \u00e7al\u0131\u015fabilirsiniz.<\/p>\n

# Sosyal Raporlama Ara\u00e7lar\u0131<\/strong><\/p>\n<\/div><\/div>

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SEO ve sosyal medya her ne kadar do\u011frudan ba\u011flant\u0131l\u0131 gibi g\u00f6z\u00fckmese bile bunlar birbiriyle uyumlu bir bi\u00e7imde \u00e7al\u0131\u015fabilmekte ve sonu\u00e7lar\u0131 ba\u011flant\u0131lar\u0131 birbiriyle alakal\u0131 olabilmektedir. Bir SEO kampanyas\u0131n\u0131 s\u00fcrd\u00fcr\u00fcrken her zaman kapsaml\u0131 sosyal medya y\u00f6netimi ger\u00e7ekle\u015ftirmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n

Her pazarlama kampanyas\u0131n\u0131n i\u00e7erisinde marka bilinirli\u011fini y\u00fckseltmek yer almal\u0131d\u0131r. Bu y\u00fczden raporlama yaparken \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n her alan\u0131n\u0131 g\u00f6zden ge\u00e7irmelisiniz. SEMRush gibi \u00fccretli ara\u00e7larda yer alan sosyal analiz entegrasyon \u00f6zelliklerinden yararlanarak t\u00fcm analiz verilerini tek bir \u00e7at\u0131 alt\u0131ndan g\u00f6r\u00fcnt\u00fcleyebilirsiniz. Bununla birlikte her sosyal platformun sunmu\u015f oldu\u011fu kendine \u00f6zg\u00fc analiz ara\u00e7lar\u0131ndan yararlanmay\u0131 unutmamal\u0131s\u0131n\u0131z.<\/p>\n

Her ne kadar t\u00fcm ara\u00e7lar\u0131 kullanmak avantajl\u0131 gibi g\u00f6z\u00fckse bile \u00f6nemli olan raporlardan yola \u00e7\u0131karak d\u00f6n\u00fc\u015f\u00fcmleri y\u00fckseltmeye \u00e7al\u0131\u015fmakt\u0131r. Yukar\u0131da yer alan ara\u00e7lardan faydalanarak raporlar\u0131n\u0131z\u0131 g\u00fc\u00e7l\u00fc bir bi\u00e7imde olu\u015fturabilir ve elde etmek istedi\u011finiz y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na ula\u015fabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Analiz ve raporlama ara\u00e7lar\u0131 SEO kampanyas\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r. M\u00fc\u015fterilerine sundu\u011funuz katk\u0131n\u0131n de\u011ferli olup olmad\u0131\u011f\u0131n\u0131 g\u00f6rebilmek i\u00e7in analiz ara\u00e7lar\u0131na ba\u015fvurursunuz. Bu ba\u015fvurular neticesinde kampanyalar\u0131n\u0131z\u0131 geli\u015ftirilme y\u00f6n\u00fcn\u00fc ke\u015ffetmi\u015f olursunuz. Bununla birlikte SEO raporlama alan\u0131 tam bir may\u0131nl\u0131 arazidir. Mevcut verilerin anla\u015f\u0131lmazl\u0131\u011f\u0131, birbirinden farkl\u0131 ara\u00e7lar\u0131n varl\u0131\u011f\u0131 ve m\u00fc\u015fterilerin sunulan verileri her zaman anlayamayacak olmas\u0131 kar\u015f\u0131n\u0131za \u00e7\u0131kabilecek genel...","protected":false},"author":1,"featured_media":4456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nSEO Analizi ve Raporlama Yapabilece\u011finiz 10 Ara\u00e7 - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/seo-analizi-ve-raporlama-yapabileceginiz-10-arac\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Analizi ve Raporlama Yapabilece\u011finiz 10 Ara\u00e7 - 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