{"id":4424,"date":"2020-01-15T12:21:33","date_gmt":"2020-01-15T09:21:33","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4424"},"modified":"2020-01-15T12:22:09","modified_gmt":"2020-01-15T09:22:09","slug":"google-maccabees-algoritma-guncellemesi-ve-bilmeniz-gerekenler","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/google-maccabees-algoritma-guncellemesi-ve-bilmeniz-gerekenler\/","title":{"rendered":"Google Maccabees Algoritma G\u00fcncellemesi ve Bilmeniz Gerekenler"},"content":{"rendered":"

Y\u0131lba\u015f\u0131 tatiline girilmeden \u00f6nce Google pek \u00e7ok sitenin SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 etkileyen bir dizi \u201cufak de\u011fi\u015fiklik\u201d yay\u0131nlad\u0131. Bu de\u011fi\u015fiklik sonras\u0131nda web sitesi sahiplerinin bir k\u0131sm\u0131 %20-30 oran\u0131nda trafik kaybettiklerini belirttiler. Daha sonra ger\u00e7ekle\u015ftirilen analizler neticesinde Google\u2019\u0131n g\u00fcncellemesiyle nelerin de\u011fi\u015fti\u011fini tespit etmeye \u00e7al\u0131\u015ft\u0131lar. Aradan biraz zaman ge\u00e7tikten sonra her\u015fey ortaya \u00e7\u0131kmaya ba\u015flad\u0131 ve Google\u2019\u0131n Maccabees g\u00fcncellemesinin neleri de\u011fi\u015ftirdi\u011fi ortaya \u00e7\u0131kt\u0131.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\u00d6nemli Noktalar<\/strong><\/p>\n

Maccabee g\u00fcncellemesi hakk\u0131nda bilmeniz gereken temel detaylar \u015funlardan olu\u015fmaktad\u0131r:<\/p>\n

    \n
  • 12 Aral\u0131k 2017 tarihinde ger\u00e7ekle\u015ftirilen g\u00fcncelleme pek \u00e7ok sitenin trafik miktar\u0131n\u0131 etkilemi\u015ftir.<\/li>\n
  • G\u00fcncellemenin anahtar kelime varyasyonlar\u0131 \u00e7ok fazla olan, gereksiz a\u00e7\u0131l\u0131\u015f sayfalar\u0131na sahip olan ve \u00e7ok fazla ortakl\u0131k program\u0131na ait i\u00e7eri\u011fi bulunan siteleri etkiledi\u011fi g\u00f6r\u00fclmektedir.<\/li>\n
  • Trafik kayb\u0131 ya\u015fayan sitelerin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n benzer a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131 tek bir sayfa haline getirmesiyle sorunun ortadan kalkt\u0131\u011f\u0131 g\u00f6zlemlenmi\u015ftir.<\/li>\n<\/ul>\n<\/div><\/div>

    Maccabees Algoritma G\u00fcncellemesi Tam Olarak Nedir?<\/strong><\/p>\n

    Google y\u0131llard\u0131r algoritmas\u0131nda s\u00fcrekli olarak de\u011fi\u015fiklikler yapmaktad\u0131r ancak Maccabees g\u00fcncellemesi ufak de\u011fi\u015fiklikler kapsam\u0131nda g\u00f6r\u00fclebilecek bir de\u011fi\u015fiklik de\u011fildir. \u00c7\u00fcnk\u00fc bu g\u00fcncelleme \u00e7ekirdek algoritmada de\u011fi\u015fikliklerin olmas\u0131n\u0131 sa\u011flam\u0131\u015ft\u0131r. \u00c7ekirdek algoritma temelde \u015fu i\u015fe yaramaktad\u0131r:<\/p>\n

      \n
    • Bir sayfan\u0131n yap\u0131lan bir arama sorgusuna alaka d\u00fczeyini belirlemek<\/li>\n
    • Arama motoru sonu\u00e7 sayfas\u0131ndaki s\u0131ralaman\u0131n linkler taraf\u0131ndan nas\u0131l etkilendi\u011fini belirlemek<\/li>\n
    • Bir sayfada yer alan i\u00e7erik t\u00fcr\u00fcn\u00fcn de\u011ferini belirlemek<\/li>\n<\/ul>\n

      Ger\u00e7ekten Maccabees neleri de\u011fi\u015ftirdi? Bunu tam olarak bilmiyoruz \u00e7\u00fcnk\u00fc Google algoritmas\u0131na y\u00f6nelik bilgi payla\u015fmaktan olabildi\u011fince ka\u00e7\u0131nmaktad\u0131r. \u0130lk de\u011fi\u015fiklikler yap\u0131ld\u0131ktan bir hafta sonra Google\u2019dan Danny Sullivan g\u00fcncellemeyi onaylam\u0131\u015f ancak g\u00fcncellemenin \u00e7ok \u00f6nemli olmad\u0131\u011f\u0131n\u0131 belirtmi\u015ftir.<\/p>\n

      G\u00fcncellemenin yay\u0131nland\u0131\u011f\u0131 tarihten bir s\u00fcre sonra pek \u00e7ok adreste yap\u0131lan analiz \u00e7al\u0131\u015fmalar\u0131 do\u011frultusunda sitelerin g\u00fcncellemeden nas\u0131l etkilendi\u011fi belirlenmeye \u00e7al\u0131\u015f\u0131lm\u0131\u015ft\u0131r. Bu analizler do\u011frultusunda Maccabees g\u00fcncellemesinin tam olarak neyi ve nas\u0131l hedefledi\u011fi az \u00e7ok belli olmu\u015ftur.<\/p>\n

      G\u00fcncelleme Kimleri Etkiledi?<\/strong><\/p>\n

      Yap\u0131lan analizlerden ortaya \u00e7\u0131kan bilgilere g\u00f6re a\u015fa\u011f\u0131daki kriterler ortaya \u00e7\u0131km\u0131\u015ft\u0131r:<\/p>\n

        \n
      • Getirilen g\u00fcncelleme tek t\u00fcrde siteleri eklememi\u015ftir. E-ticaret, seyahat, blog ve ortakl\u0131k program\u0131 siteleri dahil olmak \u00fczere pek \u00e7ok site g\u00fcncellenmeden etkilenmi\u015ftir.<\/li>\n
      • Maccabees g\u00fcncellemesinin anahtar kelime varyasyonlar\u0131na odaklanan siteleri etkiledi\u011fi g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Bu t\u00fcr siteler benzer i\u00e7erik i\u00e7in birka\u00e7 a\u00e7\u0131l\u0131\u015f sayfas\u0131na sahiptirler ancak i\u00e7erik ba\u015fl\u0131klar\u0131 ve anahtar kelimeler birbirinden farkl\u0131d\u0131r. Bir seyahat sitesinin \u201cUcuz Antalya Tatilleri\u201d, \u201cB\u00fct\u00e7eye Uygun Antalya Tatilleri\u201d, \u201cAntalya\u2019da Ucuz Tatil\u201d gibi farkl\u0131 ba\u015fl\u0131klar\u0131 kullanarak ayn\u0131 i\u00e7erikle birden fazla a\u00e7\u0131l\u0131\u015f sayfas\u0131 olu\u015fturdu\u011funu d\u00fc\u015f\u00fcn\u00fcn. Bu t\u00fcr siteler s\u00f6z konusu g\u00fcncellemeden nasibini alm\u0131\u015flard\u0131r.<\/li>\n
      • Zay\u0131f i\u00e7eri\u011fe, \u00e7ok fazla reklama ve \u00e7ok fazla ortakl\u0131k program\u0131 linkine sahip olan siteler g\u00fcncellemeden etkilenmi\u015ftir.<\/li>\n
      • Wikipedia, IMDb, Twitter ve Instagram gibi adreslerin \u00f6n\u00fcne ge\u00e7meyi ba\u015farm\u0131\u015f \u00fcnl\u00fc isimlerin resmi sitelerinde ciddi trafik azalmalar\u0131 meydana gelmi\u015ftir.<\/li>\n<\/ul>\n

        \u00d6z\u00fcnde Maccabees g\u00fcncellemesi, Google\u2019\u0131n y\u00fcksek okunabilirlili\u011fe sahip ve kaliteli i\u00e7erik sunan siteleri \u00f6n plana \u00e7\u0131kartma hedefine katk\u0131 sa\u011flam\u0131\u015ft\u0131r. Siteler ve SEO uzmanlar\u0131 i\u00e7in burada en b\u00fcy\u00fck problem anahtar kelimeleri ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131 de\u011fi\u015ftirmek zorunda olmalar\u0131d\u0131r. Uzun kuyruklu anahtar kelimeleri hedefleyen \u00e7\u00f6z\u00fcmlere odakl\u0131 olan t\u00fcm \u00e7al\u0131\u015fmalarda bu de\u011fi\u015fiklikler k\u0131sa vadede en \u00f6nemli stratejilerden birisi haline d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr.,<\/p>\n<\/div><\/div>

        \"\"<\/div><\/div>

        G\u00fcncellemeye Kar\u015f\u0131 Neler Yapabilirsiniz?<\/strong><\/p>\n

        Google\u2019\u0131n yay\u0131nlad\u0131\u011f\u0131 her algoritma g\u00fcncellemesine bir SEO stratejisiyle cevap verebilmek verimli de\u011fildir. Ancak Maccabees g\u00fcncellemesi uzun s\u00fcreli etkilere sahip olacak bir g\u00fcncelleme olarak g\u00f6r\u00fclmektedir. Bu g\u00fcncelleme ayn\u0131 zamanda iyi i\u00e7eri\u011fe odaklan\u0131lmas\u0131 gerekti\u011fini belirten bir dizi de\u011fi\u015fikli\u011fe sahip olmu\u015ftur. Bu g\u00fcncelleme kar\u015f\u0131s\u0131nda y\u00fcksek kaliteye sahip bilgilendirici i\u00e7eriklere ve okunabilirlik \u00f6ncelikli olarak haz\u0131rlanm\u0131\u015f i\u00e7eriklere odaklanmak en ideal \u00e7\u00f6z\u00fcmlerden birisi olarak g\u00f6r\u00fclmektedir.<\/p>\n

        Yap\u0131lmas\u0131 gereken en \u00f6nemli de\u011fi\u015fikliklerin ba\u015f\u0131nda anahtar kelime doldurarak olu\u015fturulmu\u015f a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131n yenilenmesidir.\u00a0Uzun kuyruklu SEO<\/strong>\u00a0stratejisine odaklanmak fazlas\u0131yla iyi bir \u00e7\u00f6z\u00fcmd\u00fcr ama bunu kural\u0131na uygun \u015fekilde yapmak gerekmektedir. Benzer i\u00e7erik i\u00e7in s\u00fcrekli farkl\u0131 a\u00e7\u0131l\u0131\u015f sayfalar\u0131 olu\u015fturuyorsan\u0131z art\u0131k tek bir sayfaya yo\u011funla\u015fman\u0131z gerekti\u011fini bilmelisiniz. Ayn\u0131 anda \u00e7ok fazla anahtar kelime olu\u015fturmak yerine birbiriyle e\u015fle\u015fen en iyi anahtar kelimeleri ara\u015ft\u0131rmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Ard\u0131ndan y\u00fcksek kaliteye ve y\u00fcksek alaka d\u00fczeyine sahip i\u00e7erikler \u00fcretmelisiniz.<\/p>\n

        Birden fazla a\u00e7\u0131l\u0131\u015f sayfas\u0131na sahip olmak yerine i\u00e7erik a\u00e7\u0131s\u0131ndan zengin olan ve birden fazla anahtar kelimeyi i\u00e7eren sayfalar olu\u015fturmal\u0131s\u0131n\u0131z. Ancak burada yine anahtar kelime doldurma \u00e7al\u0131\u015fmalar\u0131ndan uzak durmal\u0131s\u0131n\u0131z. Sayfan\u0131z\u0131n olabildi\u011fince do\u011fal olmas\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z. Google\u2019\u0131n algoritmas\u0131 her ge\u00e7en g\u00fcn daha zekice olmakta ve anahtar kelime doldurma \u00e7al\u0131\u015fmalar\u0131n\u0131 g\u00f6rebilmektedir. \u0130nsanlar okunabilir i\u00e7erikler sundu\u011funuz i\u00e7in size te\u015fekk\u00fcr edeceklerdir. Bu nedenle bir sayfada \u00fc\u00e7 veya d\u00f6rt anahtar kelimeden fazlas\u0131n\u0131 odaklamaya \u00e7al\u0131\u015fmamal\u0131s\u0131n\u0131z.<\/p>\n

        Sitenizde agresif reklam \u00e7al\u0131\u015fmalar\u0131 varsa sitenizin cezaland\u0131r\u0131laca\u011f\u0131n\u0131 unutmamal\u0131s\u0131n\u0131z. Her yerde reklam kullan\u0131rsan\u0131z veya reklamlar\u0131 ana i\u00e7eri\u011fin \u00fczerinde kullanarak onu okunamaz hale getirirseniz bu g\u00fcncellemeden olumsuz y\u00f6nde etkilenebilirsiniz. Benzer \u015fekilde ortakl\u0131k programlar\u0131na ait linkleri \u00e7ok fazla kullan\u0131rsan\u0131z SEO s\u0131ralaman\u0131z olumsuz y\u00f6nde etkilenecektir.<\/p>\n

        Bu algoritman\u0131n neyi hedefledi\u011fi a\u00e7\u0131k bir bi\u00e7imde bellidir. \u0130nsanlar\u0131n okumaktan keyif alaca\u011f\u0131 i\u00e7erikler \u00fcretmelisiniz. B\u00f6ylece Google\u2019\u0131n algoritmas\u0131 taraf\u0131ndan sevilecek sayfalara sahip olmay\u0131 ba\u015farabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Y\u0131lba\u015f\u0131 tatiline girilmeden \u00f6nce Google pek \u00e7ok sitenin SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 etkileyen bir dizi \u201cufak de\u011fi\u015fiklik\u201d yay\u0131nlad\u0131. Bu de\u011fi\u015fiklik sonras\u0131nda web sitesi sahiplerinin bir k\u0131sm\u0131 %20-30 oran\u0131nda trafik kaybettiklerini belirttiler. Daha sonra ger\u00e7ekle\u015ftirilen analizler neticesinde Google\u2019\u0131n g\u00fcncellemesiyle nelerin de\u011fi\u015fti\u011fini tespit etmeye \u00e7al\u0131\u015ft\u0131lar. Aradan biraz zaman ge\u00e7tikten sonra her\u015fey ortaya \u00e7\u0131kmaya ba\u015flad\u0131 ve Google\u2019\u0131n Maccabees g\u00fcncellemesinin neleri...","protected":false},"author":1,"featured_media":4425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nGoogle Maccabees Algoritma G\u00fcncellemesi ve Bilmeniz Gerekenler - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/google-maccabees-algoritma-guncellemesi-ve-bilmeniz-gerekenler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Maccabees Algoritma G\u00fcncellemesi ve Bilmeniz Gerekenler - 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