{"id":4417,"date":"2020-01-15T12:19:14","date_gmt":"2020-01-15T09:19:14","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4417"},"modified":"2020-01-15T12:19:14","modified_gmt":"2020-01-15T09:19:14","slug":"seo-icin-8-temel-google-analytics-raporu","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/seo-icin-8-temel-google-analytics-raporu\/","title":{"rendered":"SEO \u0130\u00e7in 8 Temel Google Analytics Raporu"},"content":{"rendered":"

Y\u0131ld\u0131z gibi parlayan her SEO stratejisi titizlikle takip edilmeli ve m\u00fcmk\u00fcn oldu\u011funca verilere dayal\u0131 olmal\u0131d\u0131r.<\/p>\n

Yeni bir ayakkab\u0131 sat\u0131n alma karar\u0131n\u0131z\u0131 verirken birbirinden farkl\u0131 de\u011fi\u015fkenleri hesaba katabilirsiniz ancak bunlar\u0131n hi\u00e7birisi SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n temelini olu\u015fturacak niteli\u011fe sahip olmazlar.<\/p>\n

Google Analytics pek \u00e7ok bilgilendirici veriyi i\u00e7eren bir hazinedir. \u00dcstelik kullan\u0131m\u0131 \u00fccretsizdir. Ancak size \u00e7ok fazla veri sunmas\u0131 may\u0131nl\u0131 arazide dola\u015faca\u011f\u0131n\u0131z anlam\u0131na gelecektir. Sunulan verilerden hangisinin i\u015fe yarad\u0131\u011f\u0131n\u0131 bilmiyorsan\u0131z \u00e7ok b\u00fcy\u00fck s\u0131k\u0131nt\u0131 ya\u015fayabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Anahtar kelimelere ait s\u0131ralamalar kendi egonuzu \u015fi\u015firmek ve m\u00fc\u015fterilerin y\u00fcz\u00fcn\u00fc g\u00fcld\u00fcrmek i\u00e7in fazlas\u0131yla iyidir. Ancak bunlar\u0131n hi\u00e7birisi b\u00fcy\u00fck resmi g\u00f6rmenize yard\u0131mc\u0131 olmazlar.<\/p>\n

Kampanyan\u0131z\u0131 geli\u015ftirmek ve b\u00fcy\u00fctmek i\u00e7in verilerinizde as\u0131l meseleye odaklanman\u0131z gerekmektedir. Hesaba kat\u0131labilecek pek \u00e7ok farkl\u0131 nitelik olsa bile bu yaz\u0131da ihtiyac\u0131n\u0131z olan Google Analytics raporlar\u0131n\u0131n neler oldu\u011funu \u00f6\u011frenebileceksiniz. B\u00f6ylece SEO kampanyan\u0131z\u0131 ba\u015far\u0131l\u0131 bir bi\u00e7imde geli\u015ftirebileceksiniz.<\/p>\n

T\u00fcm raporlar\u0131 \u00f6zel rapor olarak olu\u015fturulabilecektir. \u0130\u015fletmenizin ihtiya\u00e7lar\u0131na ve m\u00fc\u015fterileriniz beklentilerine en uygun olan\u0131 hangisiyse onlar\u0131 da i\u015fin i\u00e7ine katarak raporlar\u0131n\u0131z\u0131 \u00f6zelle\u015ftirmeyi d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n

Okumaya devam ederek SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n sonu\u00e7lar\u0131n\u0131 bir analiz uzman\u0131 gibi nas\u0131l elde edece\u011finizi ve nas\u0131l izleyebilece\u011finizi \u00f6\u011frenebilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

1. Organik Arama<\/strong><\/p>\n

Bulabilece\u011finiz yer: \u201cEdinme > Genel Bak\u0131\u015f > Organik Arama\u201d<\/p>\n

Bu olduk\u00e7a bilinen bir yer olmas\u0131na ra\u011fmen ba\u015flang\u0131\u00e7 i\u00e7in en iyi alanlardan birisidir. Edinme sekmesinin alt\u0131nda yer alan Genel Bak\u0131\u015f k\u0131sm\u0131na giderek sitenizin en \u00f6nemli trafik kanallar\u0131n\u0131 \u00f6\u011frenebilirsiniz. Bu size en \u00f6nemli trafik kanallar\u0131 hakk\u0131nda bilgi verecektir. Bununla birlikte trafik hacmi, davran\u0131\u015flar ve d\u00f6n\u00fc\u015f\u00fcmlerle ilgili verilere de buradan ula\u015fabileceksiniz.<\/p>\n

Genel olarak sunulan verilere ek olarak biraz daha derine inmek isteyebilirsiniz. Bu durumda Organik Arama k\u0131sm\u0131na t\u0131klayarak filtreleri kurcalamaya ba\u015flayabilirsiniz. En pop\u00fcler organik a\u00e7\u0131l\u0131\u015f sayfalar\u0131, anahtar kelimelere genel bak\u0131\u015f, en fazla trafi\u011fi g\u00f6nderen arama motorlar\u0131, \u00e7\u0131k\u0131\u015f sayfalar\u0131, hemen \u00e7\u0131kma oran\u0131 ve di\u011fer filtreleri kullanmay\u0131 denemelisiniz.<\/p>\n

Hemen \u00e7\u0131kma oran\u0131 k\u0131sm\u0131na \u00f6zellikle dikkat etmelisiniz ve her sayfay\u0131 bireysel olarak ele almal\u0131s\u0131n\u0131z. Hemen \u00e7\u0131kma oran\u0131n\u0131n y\u00fcksek oldu\u011fu sayfalar\u0131 tespit etmek i\u00e7in site ortalamas\u0131n\u0131n alt\u0131nda kalan noktalara g\u00f6z atmal\u0131s\u0131n\u0131z. Bu sayfalar\u0131 incelemek i\u00e7in vakit ay\u0131rmal\u0131 ve kullan\u0131c\u0131 deneyimi veya kullan\u0131c\u0131 aray\u00fcz\u00fc gibi geli\u015ftirmeler yaparak ilgili sayfalar\u0131n verilerini g\u00fc\u00e7lendirmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n

Buraya kadar g\u00f6rd\u00fckleriniz sizi memnun edebilecektir ama Google Analytics\u2019te sadece organik trafi\u011fe ait verileri merak ediyor olabilirsiniz. Sadece organik trafik verilerine g\u00f6z atmak olduk\u00e7a kolayd\u0131r. Basit bir bi\u00e7imde \u201cSegment Ekle\u201d k\u0131sm\u0131na t\u0131klay\u0131p buradan organik trafik kutucu\u011funu i\u015faretlemeniz yeterli olacakt\u0131r.<\/p>\n

Kullan\u0131\u015fl\u0131 bir kar\u015f\u0131la\u015ft\u0131rma yapmak istiyorsan\u0131z \u201cT\u00fcm Kullan\u0131c\u0131lar\u201d segmentini \u00f6ylece b\u0131rakabilirsiniz. Ancak sadece organik trafik g\u00f6z\u00fcks\u00fcn istiyorsan\u0131z bu segmenti kald\u0131rabilirsiniz.<\/p>\n<\/div><\/div>

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2. A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 ve Sayfa Ba\u015fl\u0131klar\u0131<\/strong><\/p>\n

Bulabilece\u011finiz yer: \u201cDavran\u0131\u015f > Site \u0130\u00e7eri\u011fi > A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 > \u0130kincil Boyut arac\u0131l\u0131\u011f\u0131yla \u201cSayfa Ba\u015fl\u0131\u011f\u0131\u201d se\u00e7ene\u011fini ekleyin.<\/p>\n

Google Analytics organik raporlar\u0131n\u0131n en can s\u0131k\u0131c\u0131 yanlar\u0131ndan birisi anahtar kelimeler k\u0131sm\u0131nda raporlarda yer alan \u201cnot provided\u201d ibaresidir.<\/p>\n

Bu ibare kullan\u0131c\u0131lar gizli bir bi\u00e7imde arama yap\u0131p sitenizi ziyaret ettiklerinde ortaya \u00e7\u0131kmaktad\u0131r. Di\u011fer bir ifadeyle arama motorlar\u0131n\u0131n URL adresinde HTTPS yer al\u0131yorsa veya kullan\u0131c\u0131 Google hesab\u0131yla giri\u015f yap\u0131p veri gizlili\u011fi ilkelerinden faydalan\u0131yorsa aramay\u0131 gizli yap\u0131yor demektir. Bu t\u00fcr bir senaryoda kullan\u0131c\u0131n\u0131n kullanaca\u011f\u0131 arama terimi \u201cnot provided\u201d \u015feklinde g\u00f6z\u00fckmektedir.<\/p>\n

Ancak sitenize gelen kullan\u0131c\u0131lar\u0131n hangi arama terimini kullanarak sitenize geldi\u011fini nas\u0131l \u00f6\u011frenebileceksiniz? Bu konuda yapabilece\u011finiz pek fazla \u015fey olmasa bile alternatif bir \u00e7\u00f6z\u00fcm \u00fcretmekle yetinebilirsiniz. Bu alternatif \u00e7\u00f6z\u00fcm aramakta oldu\u011funuz verilerle ilgili size genel bir bak\u0131\u015f sunabilecektir.<\/p>\n<\/div><\/div>

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Organik trafi\u011fi a\u00e7\u0131l\u0131\u015f sayfas\u0131 ve sayfa ba\u015fl\u0131\u011f\u0131 ikilisi ile inceleyerek hangi sayfalar\u0131n organik arama a\u00e7\u0131s\u0131ndan en iyi performans\u0131 sundu\u011funu \u00f6\u011frenebilirsiniz. Sayfa ba\u015fl\u0131\u011f\u0131n\u0131 hesaba katarak onlar\u0131n odakland\u0131\u011f\u0131 anahtar kelimeleri ortaya \u00e7\u0131karabilirsiniz. B\u00f6ylece insanlar\u0131n sitenize gelirken kullanabilece\u011fi potansiyel arama terimlerinin neler oldu\u011funu \u00f6\u011frenebilirsiniz. Ayn\u0131 zamanda sayfalar\u0131n hemen \u00e7\u0131kma oran\u0131n\u0131 ve trafik de\u011ferlerini g\u00f6zlemleyerek onlarda gerekli iyile\u015ftirmeleri yapabilirsiniz.<\/p>\n

Verileri bu \u015fekilde inceleyerek ayn\u0131 zamanda organik trafik a\u00e7\u0131s\u0131ndan iyi performans g\u00f6stermeyen terimlerin neler oldu\u011funu \u00f6\u011frenebileceksiniz. Anahtar kelimeleri kontrol edilmesi gereken veya yeniden d\u00fczenlenmesi gereken \u015feklinde b\u00f6l\u00fcmlere ay\u0131rarak ihtiya\u00e7 duydu\u011funuz iyile\u015ftirme \u00e7al\u0131\u015fmalar\u0131n\u0131 yapabilir ve i\u00e7eriklerin \u00f6n plana \u00e7\u0131kmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n

3. D\u00f6n\u00fc\u015f\u00fcm Hedefleri<\/strong><\/p>\n

Bulabilece\u011finiz yer: \u201cD\u00f6n\u00fc\u015f\u00fcm > Hedefler > Genel Bak\u0131\u015f\u201d<\/p>\n

\u00c7ok y\u00fcksek miktarda organik trafik hacmine sahip olabilirsiniz ancak d\u00f6n\u00fc\u015f\u00fcm elde edemiyorsan\u0131z pek bir anlam\u0131 olmayacakt\u0131r. Sahip oldu\u011funuz organik trafi\u011fin kalitesini \u00f6l\u00e7mek i\u00e7in d\u00f6n\u00fc\u015f\u00fcmleri takip etmelisiniz. D\u00f6n\u00fc\u015f\u00fcmler i\u00e7in iki farkl\u0131 seviye bulunmaktad\u0131r.<\/p>\n

Bunlardan ilki d\u00f6n\u00fc\u015f\u00fcm hedefleriniz olarak bilinir. Bunlar\u0131 trafi\u011fe g\u00f6re filtreleme yoluna yaparak sitenin organik trafik yoluyla elde etti\u011fi d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 \u00f6\u011frenebilirsiniz.<\/p>\n

Bu verileri geli\u015ftirmek i\u00e7in d\u00f6n\u00fc\u015f\u00fcmlere bir parasal de\u011fer eklemelisiniz. B\u00f6ylece SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n getirdi\u011fi de\u011ferin ne oldu\u011funu \u00f6\u011frenebilirsiniz. Baz\u0131 m\u00fc\u015fteriler sadece anahtar kelime s\u0131ralamas\u0131yla ilgilenirler ve parasal de\u011ferlere pek g\u00f6z atmazlar. Her ne olursa olsun m\u00fc\u015fterilerinizle vakit ge\u00e7irerek onlara d\u00f6n\u00fc\u015f\u00fcmler hakk\u0131nda bilgi vermeli ve bu verilerin neden \u00f6nemli oldu\u011funu onlara anlatmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n

\u00d6rne\u011fin, mutfak satt\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bir sat\u0131\u015f\u0131n ortalama maliyetini ve d\u00f6n\u00fc\u015f\u00fcm olarak geri d\u00f6nebilecek mutfak bro\u015f\u00fcr\u00fcn\u00fcn indirilme oran\u0131n\u0131 biliyorsan\u0131z bu durumda her d\u00f6n\u00fc\u015f\u00fcm\u00fcn ortalama de\u011ferini hesaplayabilirsiniz.<\/p>\n

4. Desteklenen D\u00f6n\u00fc\u015f\u00fcmler<\/strong><\/p>\n

Bulabilece\u011finiz yer: \u201cD\u00f6n\u00fc\u015f\u00fcmler > \u00c7oklu Kanal Hunileri > Desteklenen D\u00f6n\u00fc\u015f\u00fcmler\u201d<\/p>\n

Her ne kadar \u00e7ok kullan\u0131\u015fl\u0131 olsa bile d\u00f6n\u00fc\u015f\u00fcm hedefleri d\u00f6n\u00fc\u015f\u00fcmler konusunda y\u00fczeysel bilgi sunmaktad\u0131r. Bir kullan\u0131c\u0131 sitenizi Google arac\u0131l\u0131\u011f\u0131yla bulmu\u015f olsa ama d\u00f6n\u00fc\u015f\u00fcm yapmadan \u00e7\u0131ksa, sonra sitenize do\u011frudan giri\u015f yap\u0131p d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirse bunu nas\u0131l \u00f6\u011frenirdiniz?<\/p>\n

Kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131 ilk ziyaretlerinde herhangi bir siteden d\u00f6n\u00fc\u015f\u00fcm yapmamaya \u00e7al\u0131\u015f\u0131rlar. \u00d6zellikle sat\u0131\u015f hunisinde yer alan karar alma s\u00fcreci i\u00e7erisinde bilin\u00e7li davranan kullan\u0131c\u0131lar buna \u00e7ok daha fazla dikkat etmektedirler. Siteyi bir sonraki ziyaretlerinde sat\u0131n al\u0131m ger\u00e7ekle\u015ftirmek istediklerinde ise siteye do\u011frudan URL adresini girerek veya sosyal medya \u00fczerinden girerek sat\u0131n al\u0131m ger\u00e7ekle\u015ftirirler.<\/p>\n

\u0130\u015fte bu noktadan desteklenen d\u00f6n\u00fc\u015f\u00fcmler devreye girmektedir. D\u00f6n\u00fc\u015f\u00fcmler k\u0131sm\u0131nda yer alan \u00c7oklu Kanal Hunileri sekmesinde bulunan Desteklenen D\u00f6n\u00fc\u015f\u00fcmler alan\u0131ndan bu verilere ula\u015fabilirsiniz.<\/p>\n<\/div><\/div>

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Bu veriler sayesinde kullan\u0131c\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm yolunda hangi kanal\u0131n devrede oldu\u011funu g\u00f6rebilirsiniz. Bununla birlikte bu veriler size organik araman\u0131n kalitesi a\u00e7\u0131s\u0131ndan \u00e7ok daha isabetli bilgiler sunacakt\u0131r.<\/p>\n

Burada yer alan organik trafik verilerinde ya\u015fanabilecek d\u00fc\u015f\u00fc\u015flere dikkat etmelisiniz. Organik trafi\u011finiz ayn\u0131 kalmas\u0131na ra\u011fmen organik desteklenen d\u00f6n\u00fc\u015f\u00fcmler a\u00e7\u0131s\u0131ndan d\u00fc\u015f\u00fc\u015fler s\u00f6z konusuysa art\u0131k kullanmakta oldu\u011funuz sat\u0131\u015f potansiyelleri i\u015fe yaram\u0131yor demektir. En k\u0131sa s\u00fcrede anahtar kelimenizi veya i\u00e7erik stratejinizi g\u00f6zden ge\u00e7irmeniz gerekmektedir.<\/p>\n

5. Site H\u0131z\u0131<\/strong><\/p>\n

Bulabilece\u011finiz yer: \u201cDavran\u0131\u015f > Site H\u0131z\u0131 > Genel Bak\u0131\u015f\u201d<\/p>\n

Site h\u0131z\u0131 olduk\u00e7a \u00f6nemlidir. Bunu hepimiz biliriz. Bir sitenin ortalama h\u0131z\u0131n\u0131 \u00f6l\u00e7ebilmek i\u00e7in \u00e7ok \u00e7e\u015fitli ara\u00e7lar bulunmaktad\u0131r. Google Page Insights, Pingdom, GTmetrix gibi ara\u00e7lardan faydalanarak site h\u0131z\u0131n\u0131 \u00f6l\u00e7ebilirsiniz. Ancak, bu ara\u00e7lar\u0131n hi\u00e7birisi sitede yer alan t\u00fcm sayfalar\u0131n h\u0131z\u0131n\u0131 \u00f6l\u00e7mez. Google Analytics \u00fczerinden elde edece\u011finiz site h\u0131z\u0131 raporu sayesinde herhangi bir sayfan\u0131n h\u0131z\u0131n\u0131 \u00f6\u011frenebilir ve hangi sayfalar\u0131n yava\u015f a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilirsiniz.<\/p>\n

Burada sayfan\u0131n a\u00e7\u0131lma s\u00fcresi ve \u00e7\u0131k\u0131\u015f sayfalar\u0131 aras\u0131nda bir korelasyon g\u00f6receksiniz. Bununla birlikte hemen \u00e7\u0131kma oran\u0131n\u0131 dahil ederek verileri \u00e7ok daha farkl\u0131 bir bi\u00e7imde inceleyebilirsiniz. Tekil sayfalara ait verileri inceleyerek geli\u015ftirici ekibinize yava\u015f olan sayfalardaki problemleri \u00e7\u00f6zmeleri i\u00e7in yol g\u00f6sterebilirsiniz.<\/p>\n

6. Site Aramas\u0131<\/strong><\/p>\n

Bulabilece\u011finiz yer: \u201cDavran\u0131\u015f > Site Aramas\u0131 > Arama Terimleri\u201d<\/p>\n

Sitenizde bir arama fonksiyonuna sahipseniz bu rapor sizin i\u00e7in fazlas\u0131yla kullan\u0131\u015fl\u0131 olacakt\u0131r. \u00d6ncelikle buradaki verilerin sa\u011fl\u0131kl\u0131 bilgi sunmamas\u0131 durumunda sitenizde bir kullan\u0131c\u0131 deneyimi probleminin oldu\u011funu g\u00f6rebilirsiniz. Bir sayfay\u0131 arama yapmadan bulabilme konusunda ciddi sorunlar ya\u015f\u0131yorsan\u0131z bu durumda sitenin gezinti \u00f6geleri a\u00e7\u0131s\u0131ndan \u00e7e\u015fitli problemlere sahipsiniz demektir.<\/p>\n

Ek olarak, buradaki veriler yeni bir sayfa olu\u015fturman\u0131z gereken arama terimlerini veya anahtar kelimeleri belirlemenize yard\u0131mc\u0131 olacakt\u0131r. Site arama raporu sitenizin sundu\u011fu imkanlara farkl\u0131 bir boyut kazand\u0131rmak i\u00e7in son derece \u00f6nemli bir rapordur.<\/p>\n

7. Mobil<\/strong><\/p>\n

Bulabilece\u011finiz yer: \u201cKitle > Mobil > Genel Bak\u0131\u015f\u201d<\/p>\n

Mobil kullan\u0131c\u0131lara ait trafi\u011fi masa\u00fcst\u00fc ve tablet trafi\u011fiyle kar\u015f\u0131la\u015ft\u0131rmak sitenizin mobil optimizasyon a\u00e7\u0131s\u0131ndan sorun ya\u015fay\u0131p ya\u015famad\u0131\u011f\u0131n\u0131 belirlemenize yard\u0131mc\u0131 olacakt\u0131r. \u00d6rne\u011fin, mobil oturumlardaki hemen \u00e7\u0131kma oran\u0131 masa\u00fcst\u00fc oturumlardan \u00e7ok daha fazlaysa bu durumda bir mobil site denetimi ger\u00e7ekle\u015ftirmeniz gerekmektedir.<\/p>\n

Buna ek olarak cihazlara g\u00f6re d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 incelemek iyi bir fikir olacakt\u0131r. Her cihaz\u0131n getirdi\u011fi trafik farkl\u0131 olaca\u011f\u0131 i\u00e7in en de\u011ferli trafi\u011fin nereden geldi\u011fini g\u00f6rmek isteyebilirsiniz.<\/p>\n

Art\u0131k d\u00fcnya genelinde site trafiklerinin yar\u0131s\u0131ndan fazlas\u0131 mobile ait oldu\u011funa g\u00f6re kendi analiz verilerinizde de benzer rakamlarla kar\u015f\u0131la\u015fabilirsiniz. Ancak baz\u0131 i\u015fletmelerin mobil i\u00e7in daha elveri\u015fli olaca\u011f\u0131n\u0131 unutmamal\u0131s\u0131n\u0131z.<\/p>\n

\u00d6rnek vermek gerekirse, yerel i\u015fletmelerin mobil aramalardan i\u015fletmeden i\u015fletmeye hizmet sunan sitelerin ise masa\u00fcst\u00fc bilgisayardan daha fazla ziyaret\u00e7i alaca\u011f\u0131 es ge\u00e7ilmemesi gereken bir ger\u00e7ektir.<\/p>\n

8. Kontrol Panelini \u00d6zelle\u015ftirme<\/strong><\/p>\n

Bulabilece\u011finiz yer: \u201c\u00d6zelle\u015ftirme > Kontrol Paneli\u201d<\/p>\n

Son olarak h\u0131zl\u0131 bir bi\u00e7imde raporlar elde etmek i\u00e7in m\u00fc\u015fterilerinize \u00f6zel kontrol panelleri olu\u015fturmaya \u00e7al\u0131\u015fabilirsiniz. Genellikle m\u00fc\u015fteriler raporlarda yer alan metinlere veya karma\u015f\u0131k tablolara \u00e7ok a\u015fina olmad\u0131klar\u0131 i\u00e7in ilk bak\u0131\u015fta raporlar\u0131 anlams\u0131z bulmaktad\u0131rlar.<\/p>\n

Belki siz Google Analytics konusunda uzman olabilirsiniz ancak m\u00fc\u015fterilerinizin uzman olmama olas\u0131l\u0131klar\u0131 \u00e7ok daha fazlad\u0131r. Bununla birlikte, sindirilebilir ve y\u00f6netilebilir veriler m\u00fc\u015fterilerinizin SEO konusundaki cesaretsiz tav\u0131rlar\u0131n\u0131 k\u0131rabilmek i\u00e7in kilit unsur olabilecektir.<\/p>\n<\/div><\/div>

\"\"<\/div><\/div>

M\u00fc\u015fterinizin anlayabilece\u011fi bir kontrol paneli olu\u015fturmal\u0131s\u0131n\u0131z. Daha kolay sindirilebilir tablolar, grafikler, pasta grafikler ve basit tablolar olu\u015fturmal\u0131s\u0131n\u0131z. Bunlar m\u00fc\u015fterilerinizin raporda yer alan verileri daha kolay bir bi\u00e7imde anlamalar\u0131na yard\u0131mc\u0131 olacakt\u0131r. Ayr\u0131ca dilerseniz bu raporlar\u0131 onlara haftal\u0131k olarak g\u00f6ndermeyi tercih edebilirsiniz.<\/p>\n

Kontrol panelleri \u00f6zelle\u015ftirilebilir bile\u015fenler kullan\u0131larak olu\u015fturulmaktad\u0131r. Bile\u015fen t\u00fcr\u00fcn\u00fc se\u00e7erek ilk ad\u0131m\u0131 atabilirsiniz. Bu bile\u015fenler basit \u00f6l\u00e7\u00fcmler, bir zaman t\u00fcneli, bir co\u011frafi harita, bir tablo veya bir pasta grafi\u011fi olabilecektir. Baz\u0131 bile\u015fenlerde belirli bir zaman aral\u0131\u011f\u0131n\u0131 veya ger\u00e7ek zamanl\u0131 verileri g\u00f6sterebilme \u015fans\u0131na sahip olabilirsiniz.<\/p>\n

Bile\u015fenin ne olmas\u0131 gerekti\u011fine karar verdikten sonra daha ince ayr\u0131nt\u0131lar\u0131n\u0131 ayarlayabilirsiniz. Bu ince ayr\u0131nt\u0131lar aras\u0131nda boyutlar ve iste\u011fe ba\u011fl\u0131 di\u011fer se\u00e7enekler yer alabilecektir. Bile\u015fenler d\u00fczenlenebilir, kopyalanabilir veya silinebilir yap\u0131dad\u0131rlar. Kontrol panelinizi olu\u015ftururken son derece esnek se\u00e7eneklere sahip oldu\u011funuzu bilmelisiniz. Kontrol panelinizi \u00f6zelle\u015ftirmek istiyorsan\u0131z daha fazla bilgiye Google\u2019\u0131n k\u0131lavuzlar\u0131ndan ula\u015fabilirsiniz.<\/p>\n

Burada yer alanlara ek olarak Google Analytics\u2019te \u00e7ok daha farkl\u0131 raporlar bulunmaktad\u0131r. T\u00fcm veri t\u00fcrleri ve bi\u00e7imleri konusunda bilgi sahibi olman\u0131z biraz zaman alacakt\u0131r. Bu sayfada yer alan liste SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 raporlama ve de\u011ferli verilere ula\u015fma konusunda ba\u015flang\u0131\u00e7 a\u015famas\u0131nda size fazlas\u0131yla yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Y\u0131ld\u0131z gibi parlayan her SEO stratejisi titizlikle takip edilmeli ve m\u00fcmk\u00fcn oldu\u011funca verilere dayal\u0131 olmal\u0131d\u0131r. Yeni bir ayakkab\u0131 sat\u0131n alma karar\u0131n\u0131z\u0131 verirken birbirinden farkl\u0131 de\u011fi\u015fkenleri hesaba katabilirsiniz ancak bunlar\u0131n hi\u00e7birisi SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n temelini olu\u015fturacak niteli\u011fe sahip olmazlar. Google Analytics pek \u00e7ok bilgilendirici veriyi i\u00e7eren bir hazinedir. \u00dcstelik kullan\u0131m\u0131 \u00fccretsizdir. Ancak size \u00e7ok fazla veri sunmas\u0131...","protected":false},"author":1,"featured_media":4418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nSEO \u0130\u00e7in 8 Temel Google Analytics Raporu - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/seo-icin-8-temel-google-analytics-raporu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO \u0130\u00e7in 8 Temel Google Analytics Raporu - LF Dijital - Google Kocaeli - Web Tasar\u0131m - 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