{"id":4413,"date":"2020-01-15T12:15:49","date_gmt":"2020-01-15T09:15:49","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4413"},"modified":"2020-01-15T12:15:49","modified_gmt":"2020-01-15T09:15:49","slug":"meta-aciklama-nasil-yazilmali","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/meta-aciklama-nasil-yazilmali\/","title":{"rendered":"Meta A\u00e7\u0131klama Nas\u0131l Yaz\u0131lmal\u0131?"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Bir meta a\u00e7\u0131klama yazma SEO \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda zaman zaman g\u00f6z ard\u0131 edilmektedir. Ancak, bir \u015feyler yazmak site sahipleri pazarlamac\u0131lar i\u00e7in genellikle iyi bir \u015feydir. Meta a\u00e7\u0131klama bir s\u0131ralama sinyali de\u011fildir ve i\u00e7eri\u011fin ana k\u0131sm\u0131nda anahtar kelime doldurma yapmak arama motoru sonu\u00e7 sayfas\u0131nda art\u0131\u015f i\u015finizi kolayla\u015ft\u0131rmayacakt\u0131r. Bu nedenle pazarlamac\u0131lar art\u0131k meta a\u00e7\u0131klama yazmay\u0131 zaman ayr\u0131lmas\u0131 gereken bir i\u015f olarak g\u00f6rmemektedirler.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"350\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/meta-aciklamalar-nasil-olmali.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/meta-aciklamalar-nasil-olmali.png 700w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/meta-aciklamalar-nasil-olmali-600x300.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/meta-aciklamalar-nasil-olmali-300x150.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/meta-aciklamalar-nasil-olmali-150x75.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Ancak meta a\u00e7\u0131klama potansiyel m\u00fc\u015fterilerin \u00fczerinde \u00e7ok fazla etkiye sahiptir \u00e7\u00fcnk\u00fc arama motorunda sitelere ait sonucun hemen alt\u0131nda yer almaktad\u0131r. E\u011fer a\u00e7\u0131klaman\u0131z\u0131n m\u00fc\u015fterilerinize uygun gelirse bu durumda sitenize giri\u015f yapacaklard\u0131r. bunun i\u00e7in meta a\u00e7\u0131klama yazmak ad\u0131na a\u015fa\u011f\u0131daki ipu\u00e7lar\u0131n\u0131 de\u011ferlendirmeyi d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n<p><strong>1. Karakter Miktar\u0131na Odaklanmay\u0131n<\/strong><\/p>\n<p>Meta a\u00e7\u0131klaman\u0131z\u0131 110-130 karakter aral\u0131\u011f\u0131nda tutmak uzun s\u00fcredir bilinen ve olduk\u00e7a yayg\u0131n bir bilgidir. Bu bilgi asl\u0131nda do\u011frudur ancak her zaman uyulmas\u0131 gereken bir kural de\u011fildir. Karakter miktar\u0131na tak\u0131l\u0131 kalmak pek \u00e7ok SEO uygulay\u0131c\u0131s\u0131 i\u00e7in \u00f6nemli olsa bile odaklan\u0131lmas\u0131 gereken nokta karakter miktar\u0131 de\u011fil g\u00f6r\u00fcnt\u00fclenecek olan ekran\u0131n boyutudur.<\/p>\n<p>Meta a\u00e7\u0131klamay\u0131 \u00f6nceden g\u00f6rebilmek i\u00e7in \u00e7e\u015fitli ara\u00e7lardan faydalanabilirsiniz. B\u00f6ylece karakter miktar\u0131na odaklanmadan meta a\u00e7\u0131klaman\u0131z\u0131 ba\u015far\u0131l\u0131 bir bi\u00e7imde yazabilirsiniz.<\/p>\n<p>Ayr\u0131ca kullan\u0131c\u0131lar\u0131n farkl\u0131 cihazlar kullanabilece\u011fini hesaba katmal\u0131s\u0131n\u0131z. Arama sonu\u00e7lar\u0131ndaki a\u00e7\u0131klamalar genellikle cihaz\u0131n ekran\u0131n\u0131n geni\u015fli\u011fine g\u00f6re k\u0131salt\u0131larak sunulmaktad\u0131r.<\/p>\n<p><strong>2. Meta A\u00e7\u0131klamay\u0131 Kopyalamay\u0131n<\/strong><\/p>\n<p>Her ne kadar kopya a\u00e7\u0131klamalar siteniz i\u00e7in bir kalite problemi olmasa bile kopya kullanmak yerine onu bo\u015f b\u0131rakmak \u00e7ok daha do\u011fru olacakt\u0131r. Bu durumda Google meta a\u00e7\u0131klamay\u0131 i\u00e7erikten otomatik olarak olu\u015fturacakt\u0131r. Otomatik bir bi\u00e7imde olu\u015fturulan meta a\u00e7\u0131klama her seferinde ayn\u0131 \u015fekilde g\u00f6z\u00fcken meta a\u00e7\u0131klamadan \u00e7ok daha kaliteli olacakt\u0131r.<\/p>\n<p>E\u011fer sitenizde yer alan her sayfa i\u00e7in \u00f6zg\u00fcn meta a\u00e7\u0131klama olu\u015fturmay\u0131 ba\u015faram\u0131yorsan\u0131z endi\u015fe etmenize gerek yoktur. Ana sayfa, ana kategori sayfas\u0131 ve en fazla trafik alan sayfalar\u0131n\u0131z i\u00e7in meta a\u00e7\u0131klama olu\u015fturman\u0131z yeterli olacakt\u0131r.<\/p>\n<p>Sitenizde binlerce veya milyonlarca sayfa yer al\u0131yorsa yeni meta a\u00e7\u0131klama olu\u015fturmak i\u00e7in sadece birka\u00e7 anahtar kelimeyi de\u011fi\u015ftirebilece\u011finiz taslaklar haz\u0131rlayabilirsiniz.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"885\" height=\"505\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/meta-description-nasil-olmali.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/meta-description-nasil-olmali.jpg 885w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/meta-description-nasil-olmali-600x342.jpg 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/meta-description-nasil-olmali-300x171.jpg 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/meta-description-nasil-olmali-150x86.jpg 150w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>3. \u0130\u00e7erikte Anahtar Kelimeleri Kullanmay\u0131 Unutmay\u0131n<\/strong><\/p>\n<p>Meta a\u00e7\u0131klama k\u0131sm\u0131nda \u00f6zellikle sayfan\u0131n i\u00e7eri\u011fiyle ilgili olan en do\u011fru anahtar kelimeleri kullanmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Bir\u00e7ok insan bu konuda \u00e7ok iyi i\u015flerin alt\u0131na imza atabilmektedir. Bu konuda odaklanman\u0131z gereken nokta m\u00fc\u015fterilerin arayabilece\u011fi anahtar kelimeleri kullanmak olmal\u0131d\u0131r.<\/p>\n<p>Anahtar kelimeleri meta a\u00e7\u0131klamada kullanmazsan\u0131z arama motoru taray\u0131c\u0131lar\u0131 ilk c\u00fcmlede yer alan en alakal\u0131 anahtar kelimeyi arama sonu\u00e7lar\u0131nda g\u00f6sterecektir. Bu t\u00fcr durumlarda arad\u0131\u011f\u0131n\u0131z anahtar kelimeyi net olarak g\u00f6remeyecek olsan\u0131z bile onunla alakal\u0131 olan bir anahtar kelimeyi g\u00f6rebilirsiniz.<\/p>\n<p><strong>4. S\u0131k\u0131c\u0131 A\u00e7\u0131klamalar Yazmay\u0131n<\/strong><\/p>\n<p>Giysilerden, ayakkab\u0131lardan ve tasar\u0131m aksesuarlardan olu\u015fan b\u00fcy\u00fck bir koleksiyonu d\u00fc\u015f\u00fcnebilirsiniz. Bu koleksiyon sizde heyecan uyand\u0131r\u0131yor mu yoksa size olduk\u00e7a s\u0131k\u0131c\u0131 m\u0131 geliyor?<\/p>\n<p>Meta a\u00e7\u0131klama yazmak her zaman yarat\u0131c\u0131l\u0131k gerektirir. Hedef kitlenizin g\u00f6z\u00fcnde \u00f6n plana \u00e7\u0131kmak istiyorsan\u0131z bu durumda atabilece\u011finiz baz\u0131 basit ad\u0131mlar yer almaktad\u0131r. A\u015fa\u011f\u0131daki ipu\u00e7lar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak meta a\u00e7\u0131klamay\u0131 olu\u015fturmaya \u00e7al\u0131\u015fabilirsiniz.<\/p>\n<ol>\n<li><strong>Sundu\u011funuz tekliflerde se\u00e7ici olmal\u0131s\u0131n\u0131z.<\/strong>\u00a0A\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131 birka\u00e7 kelimede anlatabilmek kolay de\u011fildir. Ancak yeteri kadar odakl\u0131 bir meta a\u00e7\u0131klama yazmak istiyorsan\u0131z sundu\u011funuz tekliflere y\u00f6nelik birka\u00e7 \u00f6rnek verebilirsiniz.<\/li>\n<li><strong>M\u00fc\u015fterileriniz merak etmesini sa\u011flamal\u0131s\u0131n\u0131z.<\/strong>\u00a0Elinizde yer alan t\u00fcm kartlar\u0131 masaya sunmaktan ka\u00e7\u0131nmal\u0131s\u0131n\u0131z. Bazen basit bir soru veya bitirilmemi\u015f bir c\u00fcmle m\u00fc\u015fterilerin ilgisini \u00e7ekebilir. Bu durumda onlar\u0131n siteye ula\u015fmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/li>\n<li><strong>Sembol veya numaralar kullanabilirsiniz.<\/strong>\u00a0Harflerden ba\u015fka di\u011fer karakterler bazen kullan\u0131c\u0131n\u0131n ilgisini \u00e7ekebilmektedir. Burada bir fiyat veya \u00fcr\u00fcn miktar\u0131 gibi rakamsal de\u011ferleri kullanmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Buna ek olarak meta a\u00e7\u0131klamada semboller kullanarak kullan\u0131c\u0131n\u0131n dikkatini \u00e7ekmeye \u00e7al\u0131\u015fabilirsiniz.<\/li>\n<li><strong>Harekete ge\u00e7irici mesaja yer verebilirsiniz.<\/strong>\u00a0Belki bu biraz subjektif bir se\u00e7enek olabilir ancak meta a\u00e7\u0131klaman\u0131zda daha fazlas\u0131n\u0131 okuyun veya hemen sat\u0131n al\u0131n gibi agresif harekete ge\u00e7irici mesajlara yer vermemelisiniz. Bunun yerine ke\u015ffetmek gibi daha farkl\u0131 kelimeler kullanarak harekete ge\u00e7irici mesajlar\u0131n meta a\u00e7\u0131klamada yer almas\u0131n\u0131 sa\u011flayabilirsiniz.<\/li>\n<li><strong>Kendiniz hakk\u0131nda de\u011fil onlar hakk\u0131nda konu\u015fmal\u0131s\u0131n\u0131z.<\/strong>\u00a0Metin yazarl\u0131\u011f\u0131 konusunda en \u00f6nemli kurallardan birisi budur ve bu kural\u0131 es ge\u00e7memelisiniz. Meta a\u00e7\u0131klamalar gibi k\u0131sa a\u00e7\u0131klamalar yazarken dahi bunu akl\u0131n\u0131zda bulundurmal\u0131s\u0131n\u0131z. Kimse sizin ne kadar iyi oldu\u011funuzla ilgilenmezler, sizin onlara ne sundu\u011funuzla ilgilenirler.<\/li>\n<\/ol>\n<p><strong>5. Tembel Olmay\u0131n<\/strong><\/p>\n<p>Tembel olmay\u0131n ve en k\u0131sa s\u00fcrede meta a\u00e7\u0131klamalar\u0131 olu\u015fturmaya ba\u015flay\u0131n. Meta a\u00e7\u0131klama olu\u015fturmak d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden \u00e7ok daha kolayd\u0131r. Google\u2019\u0131n k\u0131lavuzlar\u0131 temel bilgiler konusunda size yard\u0131mc\u0131 olabilecektir.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Bir meta a\u00e7\u0131klama yazma SEO \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda zaman zaman g\u00f6z ard\u0131 edilmektedir. Ancak, bir \u015feyler yazmak site sahipleri pazarlamac\u0131lar i\u00e7in genellikle iyi bir \u015feydir. Meta a\u00e7\u0131klama bir s\u0131ralama sinyali de\u011fildir ve i\u00e7eri\u011fin ana k\u0131sm\u0131nda anahtar kelime doldurma yapmak arama motoru sonu\u00e7 sayfas\u0131nda art\u0131\u015f i\u015finizi kolayla\u015ft\u0131rmayacakt\u0131r. Bu nedenle pazarlamac\u0131lar art\u0131k meta a\u00e7\u0131klama yazmay\u0131 zaman ayr\u0131lmas\u0131 gereken...","protected":false},"author":1,"featured_media":4415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta A\u00e7\u0131klama Nas\u0131l Yaz\u0131lmal\u0131? - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/meta-aciklama-nasil-yazilmali\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta A\u00e7\u0131klama Nas\u0131l Yaz\u0131lmal\u0131? 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