{"id":4398,"date":"2020-01-15T12:08:29","date_gmt":"2020-01-15T09:08:29","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4398"},"modified":"2020-01-17T12:54:50","modified_gmt":"2020-01-17T09:54:50","slug":"google-analytics-ile-organik-trafiginizi-analiz-edin","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/google-analytics-ile-organik-trafiginizi-analiz-edin\/","title":{"rendered":"Google Analytics ile Organik Trafi\u011finizi Analiz Edin"},"content":{"rendered":"

Organik arama trafi\u011fini d\u00fczenli olarak analiz etmek arama varl\u0131\u011f\u0131n\u0131zda olu\u015fabilecek herhangi bir problemi tespit edebilmenize yard\u0131mc\u0131 olur. Buna cezalar ve algoritma de\u011fi\u015fiklikleri gibi s\u0131ralamay\u0131 etkileyecek fakt\u00f6rler dahildir. Bununla birlikte, organik arama trafi\u011fini analiz etmek arama optimizasyonu stratejinizde yer alan g\u00fc\u00e7l\u00fc ve zay\u0131f yanlar\u0131 bulman\u0131z\u0131 sa\u011flar.<\/p>\n

Bu yaz\u0131 yeni ba\u015flayanlara \u00f6zel bir yaz\u0131d\u0131r. Yaz\u0131da Google Analytics segmentleri, kontrol panelleri ve raporlar\u0131 kullan\u0131larak organik arama trafi\u011finin nas\u0131l analiz edilece\u011fi g\u00f6sterilmi\u015ftir.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

1. Kendi Segmentlerinizi, Kontrol Panelinizi ve \u00d6zel Raporlar\u0131 Olu\u015fturun<\/strong><\/p>\n

Google Analytics verilerini analiz etmenin \u00fc\u00e7 pop\u00fcler yolu bulunmaktad\u0131r. \u00d6zel raporlar, kontrol panelleri ve segmentler. Bu arac\u0131 kullanabilmenin en iyi yolu ise i\u00e7erisinde yer alan t\u00fcm veri izlenimleri ve \u00e7\u00f6zmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z problemleri anlamakt\u0131r.<\/p>\n<\/div><\/div>

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\u00d6zel Raporlar<\/strong><\/p>\n

\u00d6zel raporlar organik arama analizi rapor bi\u00e7iminde g\u00f6rmenizi sa\u011flayacakt\u0131r. Bu g\u00f6r\u00fcn\u00fcm Google Analytics i\u00e7erisinde yer alan di\u011fer t\u00fcm standart raporlara benzemektedir.<\/p>\n

Organik arama trafi\u011finiz i\u00e7in \u00f6zel rapor olu\u015fturmak istiyorsan\u0131z Google Analytics\u2019te site profiline gitmelisiniz. Ard\u0131ndan \u00d6zelle\u015ftir men\u00fcs\u00fcne t\u0131klamal\u0131 ve buradan Yeni \u00d6zel Rapor olu\u015ftur k\u0131sm\u0131na girmelisiniz. T\u00fcm bu ad\u0131mlar\u0131 takip ettikten sonra \u00f6zel rapor olu\u015fturmak i\u00e7in gerekli yap\u0131land\u0131rmalar\u0131 yapabilirsiniz.<\/p>\n

\u00d6rne\u011fin, organik arama trafi\u011fini a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131za \u00f6zel olarak g\u00f6rmek isteyebilirsiniz. Bu durumda se\u00e7enekler aras\u0131ndan ilgili se\u00e7enekleri se\u00e7melisiniz. B\u00f6ylece oturum miktar\u0131, ortalama sayfa s\u00fcresi ve ula\u015f\u0131lan hedefler gibi \u00e7e\u015fitli verileri inceleme f\u0131rsat\u0131 elde edebilirsiniz.<\/p>\n

\u00d6zel raporu olu\u015fturduktan sonra raporun \u00fcst k\u0131sm\u0131nda yer alan e-posta butonuna t\u0131klayarak raporun belirli periyotlarla size ula\u015fmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n<\/div><\/div>

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G\u00f6sterge Tablolar\u0131<\/strong><\/p>\n

G\u00f6sterge tablolar\u0131 organik arama analizini panolarda yer alan bile\u015fenler arac\u0131l\u0131\u011f\u0131yla g\u00f6rmenizi sa\u011flamaktad\u0131r. Bu sayede tek bir sayfa g\u00f6r\u00fcn\u00fcm\u00fcnden \u00e7e\u015fitli raporlara ait verileri detayl\u0131 bir bi\u00e7imde inceleyebilirsiniz.<\/p>\n

Bir g\u00f6sterge tablosu olu\u015fturmak i\u00e7in sol k\u0131s\u0131mda yer alan men\u00fcden\u00a0 G\u00f6sterge Tablolar\u0131 k\u0131sm\u0131na girmeli ve ard\u0131ndan Olu\u015ftur\u2019u se\u00e7melisiniz. Ard\u0131ndan g\u00f6sterge tablosu i\u00e7in gerekli olan t\u00fcm bile\u015fenleri yap\u0131land\u0131rmaya ba\u015flayabilirsiniz.<\/p>\n

\u00d6rne\u011fin, organik arama genel g\u00f6r\u00fcn\u00fcm\u00fc i\u00e7in bir g\u00f6sterge tablosu olu\u015fturmak istiyorsan\u0131z organik arama trafi\u011fine y\u00f6nelik bile\u015fenleri kullanmal\u0131s\u0131n\u0131z. Burada kullanman\u0131z gereken ilk bile\u015fen Google organik aramas\u0131ndan gelen toplam oturum miktar\u0131n\u0131 g\u00f6steren bile\u015fen olmal\u0131d\u0131r.<\/p>\n

Kullanman\u0131z gereken ikinci bile\u015fen Google organik arama trendlerini zamana g\u00f6re g\u00f6steren zaman t\u00fcneli bile\u015feni olmal\u0131d\u0131r.<\/p>\n

Kullanman\u0131z gereken \u00fc\u00e7\u00fcnc\u00fc bile\u015fen Google organik arama trafi\u011finin geldi\u011fi \u00fclkeleri g\u00f6steren tablo bile\u015feni olmal\u0131d\u0131r.<\/p>\n

Bu bile\u015fenleri ekledikten sonra her zaman kontrol edebilece\u011finiz g\u00fcncellikte bir kontrol paneline sahip olmu\u015f olacaks\u0131n\u0131z. Kontrol panelinin \u00fcst k\u0131sm\u0131nda yer alan e-posta butonuna basarak g\u00f6sterge tablosuna ait raporlar\u0131n d\u00fczenli olarak size ula\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n<\/div><\/div>

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Segmentler<\/strong><\/p>\n

Segmentler t\u00fcm Google Analytics verilerinizi filtreleme konusunda size yard\u0131mc\u0131 olacak se\u00e7enektir. Bu filtreleme \u00f6zelli\u011fi sayesinde herhangi bir raporda sadece organik aramaya ait verileri g\u00f6rmeyi ba\u015farabilirsiniz.<\/p>\n

Bir segment olu\u015fturmak istiyorsan\u0131z Google Analytics raporunda Segment Ekle butonuna basmal\u0131s\u0131n\u0131z. Ard\u0131ndan eklemek istedi\u011finiz segmenti diledi\u011finiz verileri g\u00f6sterebilmesi ad\u0131na g\u00f6zden ge\u00e7irip d\u00fczenleyebilirsiniz.<\/p>\n

Segmenti kaydettikten sonra t\u00fcm Google Analytics kitle, edinme, davran\u0131\u015f ve d\u00f6n\u00fc\u015f\u00fcm raporlar\u0131n\u0131 Google organik aramadan gelen ziyaret\u00e7ileri kapsayacak \u015fekilde g\u00f6rme \u015fans\u0131n\u0131 elde edeceksiniz.<\/p>\n

Bununla birlikte dilerseniz olu\u015fturmu\u015f oldu\u011funuz \u00f6zel rapora gidip yap\u0131land\u0131rm\u0131\u015f oldu\u011funuz segmenti kullanarak onlar\u0131 Google organik aramadan gelen ziyaret\u00e7ileri kapsayacak \u015fekilde g\u00f6r\u00fcnt\u00fcleyebilirsiniz.<\/p>\n

2. Google Analytics \u00c7\u00f6z\u00fcmler Galerisine Giri\u015f Yap\u0131n<\/strong><\/p>\n

Kendi \u00f6zel raporlar\u0131n\u0131z\u0131, kontrol panellerinizi ve segmentlerinizi olu\u015fturmaya vaktiniz yoksa bunu \u00e7ok fazla kafaya takmay\u0131 d\u00fc\u015f\u00fcnmemelisiniz. Pek \u00e7ok SEO uzman\u0131 zaten organik arama trafi\u011fini analiz etmek ad\u0131na kendi \u00e7\u00f6z\u00fcmlerini \u00fcretmi\u015flerdir. Bunlar aras\u0131ndan en iyilerini bulmak istiyorsan\u0131z Google Analytics \u00c7\u00f6z\u00fcmler Galerisi k\u0131sm\u0131na giri\u015f yapabilirsiniz.<\/p>\n

Google Analytics \u00c7\u00f6z\u00fcmler Galerisine ula\u015fmak i\u00e7in\u00a0https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/<\/strong><\/a>\u00a0ba\u011flant\u0131s\u0131n\u0131 kullanabilirsiniz.<\/p>\n

Dijital analizlere yeni olan ki\u015filer i\u00e7in buras\u0131 son derece de\u011ferli bir kaynakt\u0131r. Burada Google Analytics analiz arac\u0131na ait pek \u00e7ok farkl\u0131 \u00f6zel rapor bi\u00e7imlerine ula\u015fabilirsiniz. \u0130li\u015fkilendirme modelleri, kanal gruplamalar\u0131, \u00f6zel raporlar, kontrol panelleri, hedefler, yeniden hedefleme listeleri ve segmentler gibi ba\u015fkalar\u0131 taraf\u0131ndan olu\u015fturulmu\u015f raporlara ula\u015fabilirsiniz. Google Analytics \u00c7\u00f6z\u00fcmler Galerisi i\u00e7erisinden organik aramaya y\u00f6nelik \u015fablonlar\u0131 bularak hemen kullanmaya ba\u015flayabilirsiniz.<\/p>\n

Bununla birlikte sonu\u00e7lar\u0131 filtreleri kullanarak daha derinlemesine inceleyebilirsiniz. Analiz etmek istedi\u011finiz veriler hangisiyse organik arama trafi\u011fini kullanarak bu verileri analiz edebilirsiniz. Filtreleme imkan\u0131ndan en verimli bir \u015fekilde yararlanmak istiyorsan\u0131z arama kutucu\u011funu kullanmay\u0131 deneyebilirsiniz. \u00d6rne\u011fin en iyi i\u00e7eri\u011fi veya anahtar kelimeyi bulmak istiyorsan\u0131z arama imkan\u0131n\u0131ndan faydalanman\u0131z gerekmektedir.<\/p>\n

Google Analytics \u00c7\u00f6z\u00fcmler Galerisi i\u00e7erisinde yer alan rapor g\u00f6r\u00fcn\u00fcmlerini kullanmak istiyorsan\u0131z basit bir bi\u00e7imde onu hesab\u0131n\u0131za eklemeniz gerekmektedir. Ekleme i\u015flemini yapt\u0131ktan sonra verilerinizi eklemi\u015f oldu\u011funuz raporun yap\u0131land\u0131r\u0131lmas\u0131na g\u00f6re incelemeye ba\u015flayabilirsiniz.<\/p>\n

Buna ek olarak raporu d\u00fczenlemeye \u00e7al\u0131\u015farak onun nas\u0131l \u00f6zelle\u015ftirildi\u011fini g\u00f6rebilir ve bu raporu kendi ihtiya\u00e7lar\u0131n\u0131za g\u00f6re \u00f6zelle\u015ftirmeyi ba\u015farabilirsiniz. Bu sayede kendi ihtiya\u00e7lar\u0131n\u0131z\u0131 en iyi \u015fekilde kar\u015f\u0131layacak derinlemesine raporlar olu\u015fturabilirsiniz.<\/p>\n<\/div><\/div>

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3. De\u011fi\u015fikliklere Bak\u0131n<\/strong><\/p>\n

\u00d6zel rapor, kontrol paneli ve segment olu\u015fturduktan sonra de\u011fi\u015fen trendlere g\u00f6re raporunuzda yer alan veri trendlerini g\u00f6zden ge\u00e7irmelisiniz. \u00d6zellikle Google organik aramalardan gelen oturum miktar\u0131na, d\u00f6n\u00fc\u015f\u00fcm miktar\u0131na, en iyi a\u00e7\u0131l\u0131\u015f sayfalar\u0131na ve organik trafik ald\u0131\u011f\u0131n\u0131z \u00fclkelere g\u00f6z atmal\u0131s\u0131n\u0131z.<\/p>\n

Bu de\u011ferlerde ya\u015fanabilecek t\u00fcm de\u011fi\u015fiklikler Google s\u0131ralaman\u0131zda de\u011fi\u015fikliklerin oldu\u011funu g\u00f6sterecektir. Bu de\u011fi\u015fiklikler kimi zaman cezalardan kimi zaman ise algoritma g\u00fcncellemelerinden dolay\u0131 ortaya \u00e7\u0131kabilmektedir. Bir \u015feylerin oldu\u011funa inan\u0131yorsan\u0131z bu durumda sitenizin ceza al\u0131p almad\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in yeni analizler ger\u00e7ekle\u015ftirmelisiniz.<\/p>\n

Google Analytics\u2019i kullanarak organik arama trafi\u011fini analiz edebilmenin pek \u00e7ok farkl\u0131 yolu bulunmaktad\u0131r. Ger\u00e7ekle\u015ftirece\u011finiz analizler arac\u0131l\u0131\u011f\u0131yla sitenizde yer alan problemleri tespit edebilir ve ayn\u0131 zamanda sitenizin organik arama verilerini iyile\u015ftirmeye \u00e7al\u0131\u015fabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Organik arama trafi\u011fini d\u00fczenli olarak analiz etmek arama varl\u0131\u011f\u0131n\u0131zda olu\u015fabilecek herhangi bir problemi tespit edebilmenize yard\u0131mc\u0131 olur. Buna cezalar ve algoritma de\u011fi\u015fiklikleri gibi s\u0131ralamay\u0131 etkileyecek fakt\u00f6rler dahildir. Bununla birlikte, organik arama trafi\u011fini analiz etmek arama optimizasyonu stratejinizde yer alan g\u00fc\u00e7l\u00fc ve zay\u0131f yanlar\u0131 bulman\u0131z\u0131 sa\u011flar. Bu yaz\u0131 yeni ba\u015flayanlara \u00f6zel bir yaz\u0131d\u0131r. Yaz\u0131da Google Analytics...","protected":false},"author":1,"featured_media":4399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nGoogle Analytics ile Organik Trafi\u011finizi Analiz Edin - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/google-analytics-ile-organik-trafiginizi-analiz-edin\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics ile Organik Trafi\u011finizi Analiz Edin - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lf.com.tr\/tr\/google-analytics-ile-organik-trafiginizi-analiz-edin\/\" \/>\n<meta property=\"og:site_name\" content=\"LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-15T09:08:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-17T09:54:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/google-analytics-ile-ozel-rapor-olusturma.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"819\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lfdigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"lfdigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/google-analytics-ile-organik-trafiginizi-analiz-edin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/google-analytics-ile-organik-trafiginizi-analiz-edin\\\/\"},\"author\":{\"name\":\"lfdigital\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/#\\\/schema\\\/person\\\/f01d2cc7ecbefa065757f1c757ef2457\"},\"headline\":\"Google Analytics ile Organik Trafi\u011finizi Analiz Edin\",\"datePublished\":\"2020-01-15T09:08:29+00:00\",\"dateModified\":\"2020-01-17T09:54:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/google-analytics-ile-organik-trafiginizi-analiz-edin\\\/\"},\"wordCount\":1217,\"image\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/google-analytics-ile-organik-trafiginizi-analiz-edin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lf.com.tr\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/google-analytics-ile-ozel-rapor-olusturma.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/google-analytics-ile-organik-trafiginizi-analiz-edin\\\/\",\"url\":\"https:\\\/\\\/www.lf.com.tr\\\/google-analytics-ile-organik-trafiginizi-analiz-edin\\\/\",\"name\":\"Google Analytics ile Organik Trafi\u011finizi Analiz Edin - 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