{"id":4392,"date":"2020-01-15T12:05:00","date_gmt":"2020-01-15T09:05:00","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4392"},"modified":"2020-01-17T12:55:14","modified_gmt":"2020-01-17T09:55:14","slug":"meta-aciklamalari-optimize-etmek-icin-ipuclari","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/meta-aciklamalari-optimize-etmek-icin-ipuclari\/","title":{"rendered":"Meta A\u00e7\u0131klamalar\u0131 Optimize Etmek \u0130\u00e7in \u0130pu\u00e7lar\u0131"},"content":{"rendered":"

Ba\u015fl\u0131k etiketi ve meta a\u00e7\u0131klamalar\u0131 arama motoru sonu\u00e7 sayfas\u0131nda her sitenin g\u00f6r\u00fcn\u00fcr elementleridir. Bu i\u00e7erikte meta a\u00e7\u0131klamalar\u0131 optimize etmek i\u00e7in \u00e7e\u015fitli ipu\u00e7lar\u0131 bulabileceksiniz.<\/p>\n

Uzun bir s\u00fcre Google\u2019\u0131n arama motoru sonu\u00e7lar\u0131nda yer alan a\u00e7\u0131klamalar iki sat\u0131rdan olu\u015fmaktayd\u0131. Ancak Google a\u00e7\u0131klama b\u00f6l\u00fcm\u00fcn\u00fc daha uzun hale getirerek kullan\u0131c\u0131lara meta a\u00e7\u0131klamalar\u0131 optimize etmek ad\u0131na \u00e7ok \u00f6nemli bir f\u0131rsat sundu. Meta a\u00e7\u0131klamalar\u0131 kullanarak sitenizin dikkat \u00e7ekici olmas\u0131n\u0131 sa\u011flayabilir ve t\u0131klanma oran\u0131n\u0131 y\u00fckseltebilirsiniz. Bu yaz\u0131n\u0131n i\u00e7erisinde yer alan bilgilerden yararlanarak meta a\u00e7\u0131klamalar\u0131n\u0131z\u0131 en iyi \u015fekilde optimize etmeyi ba\u015farabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Google Arama Sonu\u00e7lar\u0131nda A\u00e7\u0131klama B\u00f6l\u00fcm\u00fc Art\u0131k Daha Uzun<\/strong><\/p>\n

SEO uzmanlar\u0131 aras\u0131nda bir anket yapsan\u0131z ve onlar\u0131n en sevdikleri g\u00fcnl\u00fck u\u011fra\u015f\u0131n ne oldu\u011funu sorsan\u0131z alaca\u011f\u0131n\u0131z en son cevap meta a\u00e7\u0131klamalar olacakt\u0131r. Ancak arama motoru sonu\u00e7 sayfas\u0131nda son y\u0131llarda \u00e7ok fazla de\u011fi\u015fiklik ger\u00e7ekle\u015fti\u011fini s\u00f6ylemek m\u00fcmk\u00fcn. Google a\u00e7\u0131klamalar\u0131n g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc iyile\u015ftirmeye devam ederken daha uzun ba\u015fl\u0131klar\u0131 ve a\u00e7\u0131klamalar\u0131 test etme yoluna gitmi\u015ftir.<\/p>\n

Google bir s\u00fcre \u00f6nce arama motoru sonu\u00e7lar\u0131nda yer alan a\u00e7\u0131klamalar\u0131n uzunlu\u011funu y\u00fckseltmi\u015ftir. Bu de\u011fi\u015fikli\u011fin ard\u0131ndaki en \u00f6nemli neden ise Google\u2019\u0131n kullan\u0131c\u0131lara daha kullan\u0131\u015fl\u0131 ve a\u00e7\u0131klay\u0131c\u0131 a\u00e7\u0131klamalar sunmak istemesidir. B\u00f6ylece kullan\u0131c\u0131lara bir siteye girmeden \u00f6nce daha fazla bilgi sunmay\u0131 ama\u00e7lamaktad\u0131r.<\/p>\n

Google\u2019da yapaca\u011f\u0131n\u0131z herhangi bir arama do\u011frultusunda bunu \u00e7ok daha net bir bi\u00e7imde g\u00f6rebilirsiniz. Google s\u00fcrekli olarak farkl\u0131 a\u00e7\u0131klama uzunluklar\u0131n\u0131 test etmektedir. Baz\u0131 meta a\u00e7\u0131klamalar\u0131 detayl\u0131 bir bi\u00e7imde kaynak kodu \u00fczerinden incelerseniz as\u0131l meta a\u00e7\u0131klaman\u0131n arama motoru sonu\u00e7 sayfas\u0131nda g\u00f6z\u00fcken meta a\u00e7\u0131klama olmad\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n

Google baz\u0131 durumlarda belirlenen meta a\u00e7\u0131klamay\u0131 de\u011fil yaz\u0131da yer alan ilk paragraf\u0131 kullan\u0131c\u0131ya sunmaktad\u0131r. Bunun sebebi farkl\u0131 uzunluklarda meta a\u00e7\u0131klamalar\u0131 test etmeye \u00e7al\u0131\u015fmas\u0131d\u0131r. Kaynak kodda yer alan meta a\u00e7\u0131klama ile Google\u2019\u0131n arama sonu\u00e7lar\u0131nda g\u00f6sterilen a\u00e7\u0131klamalar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131rsan\u0131z hangisinin kullan\u0131c\u0131lara daha fazla de\u011fer katt\u0131\u011f\u0131n\u0131 kolayca bulabilirsiniz.<\/p>\n

Baz\u0131 meta a\u00e7\u0131klamalarda Google tek bir c\u00fcmleyi dahi g\u00f6stermeyi tercih edebilmektedir. Bunun sebebi ise bu bir c\u00fcmlelik k\u0131sm\u0131n ilgili sayfay\u0131 anlatmak i\u00e7in yeterli olmas\u0131d\u0131r. En az\u0131ndan Google bu bir c\u00fcmlenin yeterli oldu\u011funu d\u00fc\u015f\u00fcnmektedir.<\/p>\n

WordPress gibi bir\u00e7ok i\u00e7erik y\u00f6netim sistemi meta a\u00e7\u0131klamay\u0131 yaz\u0131n\u0131n ilk paragraf\u0131ndan otomatik olarak olu\u015fturabilmektedir. Ancak Google\u2019\u0131n olu\u015fturulan bu meta a\u00e7\u0131klamay\u0131 kullanaca\u011f\u0131n\u0131n bir garantisi yoktur. Google arama motoru sonu\u00e7 sayfas\u0131nda kullan\u0131c\u0131ya \u00e7ok daha faydal\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc alternatif bir paragraf\u0131 kullan\u0131c\u0131ya sunabilecektir.<\/p>\n<\/div><\/div>

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Meta A\u00e7\u0131klamay\u0131 Optimize Etmek Neden \u00d6nemlidir?<\/strong><\/p>\n

Her meta a\u00e7\u0131klama potansiyel olarak kullan\u0131c\u0131n\u0131n siteniz hakk\u0131nda g\u00f6rece\u011fi ilk elementtir. Bir meta a\u00e7\u0131klama sitenizin i\u00e7eri\u011fini anlatacak ve harekete ge\u00e7irici mesaj\u0131 i\u00e7erecek en \u00f6nemli etkendir. Sitede yer alan ilgili sayfan\u0131n kullan\u0131c\u0131ya nas\u0131l bir de\u011fer kataca\u011f\u0131n\u0131 g\u00f6sterir. Kullan\u0131c\u0131 arama motoru sonu\u00e7 sayfas\u0131nda yer alan a\u00e7\u0131klama k\u0131sm\u0131ndan yola \u00e7\u0131karak sitenize ait sayfaya girip girmemeye karar verir. \u0130yi bir meta a\u00e7\u0131klama markan\u0131z\u0131n kimli\u011fini g\u00fc\u00e7lendirir ve alan ad\u0131n\u0131z\u0131n \u00e7ok daha g\u00fcvenilir olmas\u0131n\u0131 sa\u011flar. Meta a\u00e7\u0131klama ayn\u0131 zamanda rakiplere g\u00f6re farkl\u0131 olman\u0131z\u0131 sa\u011flayarak arama motoru sonu\u00e7 sayfas\u0131nda ba\u011f\u0131ms\u0131z oldu\u011funuzu g\u00f6steren etkenlerden birisidir.<\/p>\n

Neler Meta A\u00e7\u0131klamay\u0131 \u0130yi Yapar?<\/strong><\/p>\n

\u0130yi bir meta a\u00e7\u0131klama a\u00e7\u0131l\u0131\u015f sayfas\u0131nda yer alan i\u00e7eri\u011fi en etkileyici bi\u00e7imde a\u00e7\u0131klar. Kullan\u0131c\u0131 a\u00e7\u0131klamaya bakarak sayfan\u0131n i\u00e7eri\u011fi hakk\u0131nda bir tahminde bulunur ve bu sayfan\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131na karar verir. A\u00e7\u0131klamalar ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n arama sonu\u00e7lar\u0131na t\u0131klamas\u0131n\u0131 sa\u011flar \u00e7\u00fcnk\u00fc genelde harekete ge\u00e7irici mesaj i\u00e7erirler:<\/p>\n

    \n
  • Bir i\u00e7eri\u011fi veya konuyu harekete ge\u00e7irici mesaj i\u00e7eren bir c\u00fcmle ile \u00f6zetlemeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/li>\n
  • \u00d6deme se\u00e7enekleri veya teslimat s\u00fcresi ile ilgili bilgilere yer verebilirsiniz.<\/li>\n
  • A\u00e7\u0131klamada fiyat ve kalite gibi unsurlardan en az birini kullanman\u0131z gerekir.<\/li>\n
  • 300 karakterin \u00fczerine \u00e7\u0131kmamaya \u00e7al\u0131\u015fmamal\u0131s\u0131n\u0131z. Google teorik olarak a\u00e7\u0131klamay\u0131 iki sat\u0131rla s\u0131n\u0131rl\u0131 tutmaktad\u0131r. Arama motorlar\u0131 meta a\u00e7\u0131klamay\u0131 kaynak kodundan al\u0131rlar ve meta a\u00e7\u0131klama uzunsa onu kesmeye \u00e7al\u0131\u015f\u0131rlar. Ancak Google\u2019a g\u00f6re meta a\u00e7\u0131klamalarda bir karakter s\u0131n\u0131r\u0131 bulunmamaktad\u0131r.<\/li>\n
  • Her URL adresi i\u00e7in ayr\u0131 bir meta a\u00e7\u0131klama yazmal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n

    Tekrardan belirtmek gerekirse Google her zaman belirlenen meta a\u00e7\u0131klamay\u0131 kullanmamaktad\u0131r. Kullan\u0131c\u0131lar\u0131n arama niyetiyle en uygun gelen a\u00e7\u0131klamay\u0131 sunmak i\u00e7in Google sizin belirledi\u011finiz meta a\u00e7\u0131klamay\u0131 kullan\u0131r veya kendisi yaz\u0131 i\u00e7erisinden belirli bir k\u0131sm\u0131 arama sonu\u00e7 sayfas\u0131nda yer alan a\u00e7\u0131klama k\u0131sm\u0131na yerle\u015ftirir. \u00d6zellikle k\u0131sa giri\u015flere sahip olan yaz\u0131lar i\u00e7in bu \u00e7ok daha s\u0131k g\u00f6r\u00fclen bir durumdur.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    Olu\u015fturmu\u015f oldu\u011funuz a\u00e7\u0131klaman\u0131n \u00e7ok iyi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor olabilirsiniz. Google bununla yetinmez ve yaz\u0131n\u0131n i\u00e7erisinden farkl\u0131 metinleri alarak kullan\u0131c\u0131ya sunmaya \u00e7al\u0131\u015fabilir. E\u011fer sitenizde yer alan i\u00e7eri\u011fin k\u0131sa b\u00f6l\u00fcmler a\u00e7\u0131klaman\u0131n yerine ge\u00e7ebilecekse Google bu metinleri arama sonu\u00e7 sayfas\u0131nda g\u00f6sterdi\u011fi a\u00e7\u0131klama k\u0131sm\u0131na eklemeyi tercih edebilmektedir. Google resmi olarak \u00f6nce i\u00e7erikte en uygun k\u0131sm\u0131 bulmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131, e\u011fer bulamazsa meta a\u00e7\u0131klamay\u0131 bir alternatif olarak kullanmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 belirtmektedir. Resmi olarak durum b\u00f6yle olsa bile meta a\u00e7\u0131klamay\u0131 optimize etti\u011finizden emin olman\u0131z gerekmektedir. \u00c7\u00fcnk\u00fc Google meta a\u00e7\u0131klama iyi bir bi\u00e7imde optimize edilmi\u015fse genelde arama sonu\u00e7lar\u0131nda onu kullanmaya \u00e7al\u0131\u015fmaktad\u0131r.<\/p>\n

    Meta a\u00e7\u0131klamalarda nelerden uzak durmak gerekmektedir?<\/strong><\/p>\n

      \n
    • Yaz\u0131m hatalar\u0131ndan uzak durmal\u0131s\u0131n\u0131z. Meta a\u00e7\u0131klamada yaz\u0131m hatas\u0131 yaparsan\u0131z ciddiyetsiz oldu\u011funuz d\u00fc\u015f\u00fcn\u00fcl\u00fcr ve yeterli miktarda t\u0131klama oran\u0131na sahip olamazs\u0131n\u0131z.<\/li>\n
    • Belirlemi\u015f oldu\u011funuz temel anahtar kelimeyi sadece bir kez kullanmal\u0131s\u0131n\u0131z. Tamam\u0131 anahtar kelimeyle dolu olan meta a\u00e7\u0131klamalar arama motorlar\u0131 taraf\u0131ndan istenmeyen olarak i\u015faretlenmektedir. Ayn\u0131 zamanda bu t\u00fcr a\u00e7\u0131klamalar kullan\u0131c\u0131lara yard\u0131mc\u0131 olmazlar \u00e7\u00fcnk\u00fc sitede yer alana i\u00e7erikleri en iyi \u015fekilde tan\u0131mlamaktan \u00e7ok uzakt\u0131rlar.<\/li>\n
    • \u00dcnlem i\u015faretini kullan\u0131rken dikkatli olmal\u0131s\u0131n\u0131z. Meta a\u00e7\u0131klamalar kullan\u0131c\u0131lar\u0131 t\u0131klamaya ikna ve te\u015fvik etmelidir. \u00dcnlem i\u015faretlerini gereksiz yere agresif bir bi\u00e7imde kullan\u0131rsan\u0131z kullan\u0131c\u0131lar\u0131n daha fazla t\u0131klamas\u0131n\u0131 sa\u011flamaktan ziyade onlar\u0131n ka\u00e7\u0131p gitmesine neden olursunuz.<\/li>\n<\/ul>\n

      Arama motoru sonu\u00e7lar\u0131nda yer alan a\u00e7\u0131klamalar\u0131n daha uzun olmas\u0131yla Google meta a\u00e7\u0131klamalara \u00e7ok daha fazla \u00f6nem y\u00fcklemi\u015ftir. Bu nedenle arama sonu\u00e7lar\u0131nda yer alacak olan meta a\u00e7\u0131klamalar\u0131 optimize etmek \u00e7ok de\u011ferli bir \u00e7al\u0131\u015fmay\u0131 ger\u00e7ekle\u015ftirmek anlam\u0131na gelecektir. Kullan\u0131c\u0131lar\u0131 t\u0131klamaya ikna etmek ve rakip yerine sizin a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131za girmelerini sa\u011flamak istiyorsan\u0131z meta a\u00e7\u0131klamalar\u0131 optimize etmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n

      \n
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      \n
      <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Ba\u015fl\u0131k etiketi ve meta a\u00e7\u0131klamalar\u0131 arama motoru sonu\u00e7 sayfas\u0131nda her sitenin g\u00f6r\u00fcn\u00fcr elementleridir. Bu i\u00e7erikte meta a\u00e7\u0131klamalar\u0131 optimize etmek i\u00e7in \u00e7e\u015fitli ipu\u00e7lar\u0131 bulabileceksiniz. Uzun bir s\u00fcre Google\u2019\u0131n arama motoru sonu\u00e7lar\u0131nda yer alan a\u00e7\u0131klamalar iki sat\u0131rdan olu\u015fmaktayd\u0131. 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