{"id":4323,"date":"2020-01-14T15:53:50","date_gmt":"2020-01-14T12:53:50","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4323"},"modified":"2020-01-28T18:05:12","modified_gmt":"2020-01-28T15:05:12","slug":"yeni-google-search-console-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/yeni-google-search-console-nasil-kullanilir\/","title":{"rendered":"Yeni Google Search Console Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"

Google Search Console, web sitenizi optimize etmenize yard\u0131mc\u0131 olacak de\u011ferli bilgiler sa\u011flayan yararl\u0131 bir ara\u00e7t\u0131r. Bu i\u00e7erikte, yeni Search Console ile ilgili ek \u00f6zelliklerin nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 a\u00e7\u0131klayaca\u011f\u0131m.<\/p>\n

Birka\u00e7 ayl\u0131k testin sonras\u0131nda Google, Search Console\u2019un yeni s\u00fcr\u00fcm\u00fc Ocak 2018\u2019in sonunda t\u00fcm kullan\u0131c\u0131lara sunudu. Yeni Search Console bir\u00e7ok yeni \u00f6zellik sunmaktad\u0131r. Kullan\u0131c\u0131lar art\u0131k ge\u00e7mi\u015fe y\u00f6nelik 16 ayl\u0131k verilere eri\u015febiliyorlar.\u00a0 Bu s\u00fcre eskiden 90 g\u00fcn\u00fc kaps\u0131yordu.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Google Search Console, web analizi i\u00e7in zorunlu bir ara\u00e7 haline gelmi\u015ftir.\u00a0Ara\u00e7 ba\u015fl\u0131k ve meta a\u00e7\u0131klamalarla ilgili olas\u0131 HTML hatalar\u0131 hakk\u0131nda da faydal\u0131 bilgiler sunmaktad\u0131r.<\/p>\n

Biliyorum merak ediyorsunuz. \u015eimdi yeni Arama Konsolu\u2019nun \u00f6zelliklerine daha yak\u0131ndan bakma zaman\u0131.\u00a0A\u015fa\u011f\u0131da, yeni GSC\u2019yi kullan\u0131m\u0131yla ilgili 8 genel soruyu listeledim:<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

1. Yeni Search Console ile S\u0131ralamalar\u0131m\u0131 Nas\u0131l Kontrol Edebilirim?<\/strong><\/p>\n

Yeni aray\u00fczde yer alan \u201cDurum \/ Performans\u201d b\u00f6l\u00fcm\u00fc,\u00a0Arama Konsolu\u2019nun temel \u00f6zelliklerinden biri olan arama analizini i\u00e7ermektedir.\u00a0Performans analizinde \u201cRaporu A\u00e7\u201d k\u0131sm\u0131na t\u0131klayarak arama analizine ula\u015fabilirsiniz.<\/p>\n<\/div><\/div>

\"\"<\/div><\/div>

Burada, arama terimlerinizin s\u0131ralamas\u0131n\u0131 Search Console ile kontrol edebilirsiniz. Rapor basit ve net bir \u015fekilde d\u00fczenlenmi\u015ftir. \u00dcst alanda yer alan k\u0131s\u0131mdan web, g\u00f6rsel veya video ile ilgili t\u0131klamalar\u0131 ve g\u00f6sterimleri s\u0131ralayabilirsiniz.<\/p>\n<\/div><\/div>

\"\"<\/div><\/div>

Performans raporunun merkezi g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcn \u00fcst k\u0131sm\u0131nda d\u00f6rt sekme vard\u0131r. Bunlar:<\/p>\n

    \n
  • \u201cToplam T\u0131klama Say\u0131s\u0131\u201d<\/li>\n
  • \u201cToplam G\u00f6sterim\u00a0Say\u0131s\u0131\u201d<\/li>\n
  • \u201cOrtalama\u00a0TO\u201d<\/li>\n
  • \u201cOrtalama Konum\u201d<\/li>\n<\/ul>\n

    Sayfa say\u0131s\u0131, sorgular, \u00fclkeler ve cihazlar raporlar\u0131na ait performans\u0131 tek tek se\u00e7erek g\u00f6r\u00fcnt\u00fcleyebilirsiniz.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    Sadece \u201cOrtalama Konum\u201d se\u00e7ene\u011fini t\u0131klaman\u0131z durumunda anahtar kelimelerinizin ortalama konumlar\u0131yla alakal\u0131 bilgiler alabilirsiniz.<\/p>\n

    2. Verilerimi Analiz Etmek i\u00e7in Hangi Zaman Dilimlerini Kullanabilirim?<\/strong><\/p>\n

    Art\u0131k son 16 aya kadar olan verileri analiz edilebilirsiniz.\u00a0Bu \u00f6nceden 90 g\u00fcn ile s\u0131n\u0131rl\u0131yd\u0131.<\/p>\n

    Filtre \u00e7ubu\u011fundaki \u201cTarih\u201d d\u00fc\u011fmesine t\u0131klayarak istedi\u011finiz analiz s\u00fcresini ayarlay\u0131n.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    3. Sayfalar\u0131n Ortalama Konumunu Tek Tek Nas\u0131l Kontrol Edebilirim?<\/strong><\/p>\n

    Web sitenize ait URL\u2019lerin ortalama s\u0131ralamas\u0131n\u0131 bulmak i\u00e7in \u201cSayfalar\u201d sekmesini t\u0131klay\u0131n.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    \u015eimdi, sayfalar\u0131n\u0131z\u0131n ortalama s\u0131ralama konumunu g\u00f6receksiniz. B\u00f6ylece, sayfalar\u0131n\u0131z aras\u0131ndan hangilerinin en iyi ortalama konuma sahip oldu\u011funa dair bilgilere eri\u015feceksiniz.<\/p>\n

    Ayr\u0131ca filtre simgesine t\u0131klayarak verileri filtreleyebilirsiniz.\u00a0\u00d6rne\u011fin, 20\u2019den daha d\u00fc\u015f\u00fck bir ortalama s\u0131ralama konumuna sahip olan sayfalar\u0131n bir \u00f6zetini almay\u0131 d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n

    4. S\u0131ralamalar\u0131m\u0131 Belirli Anahtar Kelimelere G\u00f6re Nas\u0131l Filtrelerim?<\/strong><\/p>\n

    T\u0131klamalar\u0131 ve g\u00f6sterimleri g\u00f6rmek i\u00e7in, filtre simgesine t\u0131klay\u0131n ve \u201csorgular\u201d kutusunu i\u015faretleyin. Ard\u0131ndan, arama teriminizi girebilece\u011finiz bir kutu g\u00f6r\u00fcnecektir.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    Ba\u015fka bir pratik filtre: Sadece ilk sayfada yer alan anahtar kelimeleri g\u00f6rmeyi se\u00e7mek isteyebilirsiniz.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    Bu filtre sayesinde ortalama konumu 10\u2019dan k\u00fc\u00e7\u00fck olan t\u00fcm anahtar kelimeleri g\u00f6rebilirsiniz. Organik performans\u0131 art\u0131rmaya y\u00f6nelik bir hamle olacak bir filtre \u00f6rne\u011fi vermek isterim. \u0130kinci sayfada yer alan anahtar kelimelerinizi \u00f6\u011frenmek i\u00e7in 10 ve 20 konumlar\u0131n\u0131 s\u0131ralayan bir filtre ayarlayabilirsiniz. Sonras\u0131nda bu kelimelerin y\u00f6nlendi\u011fi ilgili sayfalar\u0131 bulup optimize etmeye ba\u015flayabilirsiniz. Optimizasyon konusunda yard\u0131ma m\u0131 ihtiyac\u0131n\u0131z var? Kelimelerinizin ve sitenizin performans\u0131n\u0131 art\u0131rman\u0131z i\u00e7in \u00f6ncelikle Lf Tasar\u0131ma gelmelisiniz. \u00a0Bu \u201c16 denetim i\u015flemi\u201d ve \u201cSEO\u2019da ba\u015far\u0131ya ula\u015ft\u0131racak 81 ad\u0131m\u201d i\u00e7erikleri sayesinde web sitenizin organik performans\u0131n\u0131 iyile\u015ftirebilirsiniz.<\/p>\n

    5. Anahtar Kelimeye G\u00f6re Sayfa S\u0131ralamas\u0131n\u0131 Nas\u0131l Kontrol Edebilirim?<\/strong><\/p>\n

    Google aramas\u0131, kullan\u0131c\u0131n\u0131n bulundu\u011fu yere veya cihaza ba\u011fl\u0131 olarak farkl\u0131 arama sonu\u00e7lar\u0131 g\u00f6sterebilir. Yeni Google Search Console bu ger\u00e7e\u011fi dikkate al\u0131yor.<\/p>\n

    S\u0131ralama genel bak\u0131\u015f\u0131n\u0131zdaki bir anahtar kelimeye ve ard\u0131ndan \u201cSayfalar\u201d sekmesine t\u0131klay\u0131n. Bu sayede se\u00e7mi\u015f oldu\u011funuz anahtar kelimenin web sitenizin hangi URL ile ili\u015fkili oldu\u011funu g\u00f6rm\u00fc\u015f olursunuz.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    6. \u00dclkelere G\u00f6re S\u0131ralamalar\u0131 Nas\u0131l Kar\u015f\u0131la\u015ft\u0131r\u0131r\u0131m?<\/strong><\/p>\n

    Birden fazla \u00dclke de hizmet veren web siteleri i\u00e7in \u00dclke kar\u015f\u0131la\u015ft\u0131rmas\u0131 \u00e7ok faydal\u0131d\u0131r. \u201c\u00dclkeler\u201d sekmesindeki performans analizine t\u0131klay\u0131n.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    S\u0131ralaman\u0131z\u0131n \u00dclkelerde nas\u0131l farkl\u0131la\u015ft\u0131\u011f\u0131n\u0131 tek tek belirlemek isterseniz, bir filtre ekleyebilirsiniz.\u00a0Ayn\u0131 sonucu, bir arama teriminin s\u0131ralamalar\u0131na t\u0131klayarak ve ard\u0131ndan \u201c\u00dclkeler\u201d sekmesini se\u00e7erek de alabilirsiniz.<\/p>\n

    7. Mobil ve Masa\u00fcst\u00fc Kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131 Nas\u0131l Yapar\u0131m?<\/strong><\/p>\n

    Mobil s\u0131ralamalar\u0131n ve masa\u00fcst\u00fc s\u0131ralamas\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131rmas\u0131yla, web sitenizin mobil ve masa\u00fcst\u00fc aramalarda ki performans\u0131n\u0131 kontrol edebilirsiniz.\u00a0Performans raporundaki \u201cCihazlar\u201d sekmesini t\u0131klad\u0131\u011f\u0131n\u0131zda, cihazlar aras\u0131nda s\u0131ralama kar\u015f\u0131la\u015ft\u0131rmas\u0131 elde edersiniz.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    8. Farkl\u0131 Zaman Dilimlerine G\u00f6re S\u0131ralama Kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131 Nas\u0131l Yapabilirim?<\/strong><\/p>\n

    S\u0131ralamalar asla statik de\u011fildir, g\u00fcnl\u00fck olarak de\u011fi\u015fir.\u00a0Google Arama Konsolu\u2019ndaki farkl\u0131 zaman aral\u0131klar\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131yla, s\u0131ralaman\u0131z\u0131n zamanla nas\u0131l de\u011fi\u015fti\u011fini g\u00f6rebilirsiniz.<\/p>\n

    Kar\u015f\u0131la\u015ft\u0131rmay\u0131 \u201cTarih\u201d filtre d\u00fc\u011fmesine t\u0131klay\u0131p \u201cKar\u015f\u0131la\u015ft\u0131r\u201d se\u00e7ene\u011fini se\u00e7erek ger\u00e7ekle\u015ftirebilirsiniz.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    Ayn\u0131 zamanda, arama sorgular\u0131na g\u00f6re ba\u015fka filtreler de ayarlanabilir.\u00a0\u201cSorgular\u201d sekmesine t\u0131klayarak, belirli arama sorgular\u0131 i\u00e7in \u00fc\u00e7 ayl\u0131k bir s\u0131ralama kar\u015f\u0131la\u015ft\u0131rmas\u0131 alabilirsiniz.<\/p>\n

    Analiz, zaman i\u00e7inde s\u0131ralaman\u0131n olas\u0131 kay\u0131plar\u0131n\u0131 tespit etmek i\u00e7in de olduk\u00e7a yararl\u0131d\u0131r.\u00a0Bu durumda, konum analizi, web sitenizin bir y\u0131l veya daha uzun bir s\u00fcre boyunca s\u0131rlama geli\u015fimini g\u00f6sterir.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    Sonu\u00e7<\/strong><\/p>\n

    Search Console SEO s\u00fcreciyle ilgilenen her bir uzman\u0131n sa\u011f kolu gibidir. SEO i\u00e7in olmazsa olmaz bir ara\u00e7t\u0131r. Verileri s\u00fcresiz olarak kaydeden ve belirli bir s\u00fcre sonra silmeyen bir ara\u00e7 d\u00fc\u015f\u00fcn\u00fcn. Bu nedenle, bug\u00fcn\u00fcn verilerini birka\u00e7 y\u0131l i\u00e7inde g\u00f6r\u00fcnt\u00fcleyebilir s\u00fcrekli olarak performans de\u011ferlendirmesi yapabilirsiniz. Ayr\u0131ca eklemek istedi\u011fim bir konu var. 3-4 tane anahtar kelimeye tak\u0131l\u0131p performans de\u011ferlendirmesi yapmay\u0131n. Web sitenizin gelece\u011fini riske atmay\u0131n. 3-4 anahtar kelime ile SEO s\u00fcre\u00e7leri y\u00f6netilmez. SEO ba\u015far\u0131s\u0131 i\u00e7in kelime bazl\u0131 s\u0131ralama sonucu tek ba\u015f\u0131na dikkate al\u0131namaz. Genel olarak organik performans\u0131 dikkate alman\u0131z daha fazla anahtar kelimeye odaklanman\u0131z size her zaman i\u00e7in fayda sa\u011flayacakt\u0131r. O nedenle Search Analytics b\u00f6l\u00fcm\u00fcnde daha fazla vakit ge\u00e7irmelisiniz ve anahtar kelime f\u0131rsatlar\u0131n\u0131 dikkate almal\u0131s\u0131n\u0131z.<\/p>\n

    Yeni Search Console ile alakal\u0131 sormak istediklerinizi ve akl\u0131n\u0131za tak\u0131lanlar\u0131 a\u015fa\u011f\u0131da yer alan yorum b\u00f6l\u00fcm\u00fcnden iletebilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Google Search Console, web sitenizi optimize etmenize yard\u0131mc\u0131 olacak de\u011ferli bilgiler sa\u011flayan yararl\u0131 bir ara\u00e7t\u0131r. Bu i\u00e7erikte, yeni Search Console ile ilgili ek \u00f6zelliklerin nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 a\u00e7\u0131klayaca\u011f\u0131m. Birka\u00e7 ayl\u0131k testin sonras\u0131nda Google, Search Console\u2019un yeni s\u00fcr\u00fcm\u00fc Ocak 2018\u2019in sonunda t\u00fcm kullan\u0131c\u0131lara sunudu. Yeni Search Console bir\u00e7ok yeni \u00f6zellik sunmaktad\u0131r. Kullan\u0131c\u0131lar art\u0131k ge\u00e7mi\u015fe y\u00f6nelik 16 ayl\u0131k...","protected":false},"author":1,"featured_media":4324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nYeni Google Search Console Nas\u0131l Kullan\u0131l\u0131r? - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/yeni-google-search-console-nasil-kullanilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yeni Google Search Console Nas\u0131l Kullan\u0131l\u0131r? 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