{"id":4292,"date":"2020-01-14T14:55:01","date_gmt":"2020-01-14T11:55:01","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4292"},"modified":"2020-01-28T18:07:14","modified_gmt":"2020-01-28T15:07:14","slug":"5-saatte-seo-performansi-iyilestirmenin-4-yolu","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/5-saatte-seo-performansi-iyilestirmenin-4-yolu\/","title":{"rendered":"5 Saatte SEO: Performans\u0131 \u0130yile\u015ftirmenin 4 Yolu"},"content":{"rendered":"

Arama motoru optimizasyonu hi\u00e7bir zaman son bulmayacak bir trenddir. Her marka bu alana odaklanmak zorundad\u0131r. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re Google arama sonu\u00e7lar\u0131nda sunulan sonu\u00e7lar\u0131n sadece y\u00fczde 33\u2019\u00fc t\u0131klanma olas\u0131l\u0131\u011f\u0131na sahiptir. \u00dcst s\u0131ralarda yer almad\u0131\u011f\u0131n\u0131z zaman bu y\u00fczdelik potansiyelinden epey kay\u0131p ya\u015fars\u0131n\u0131z ve beklenenden \u00e7ok daha az trafik elde etmeye ba\u015flars\u0131n\u0131z.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Di\u011fer sitelerin Google\u2019daki s\u0131ralamas\u0131n\u0131n y\u00fcksek olmas\u0131 SEO a\u00e7\u0131s\u0131ndan iyi bir \u00e7al\u0131\u015fma ortaya koymalar\u0131yla ilgilidir. E\u011fer aylard\u0131r SEO alan\u0131na odaklan\u0131p bu alanda gerekli \u00e7al\u0131\u015fmalar\u0131 yapt\u0131ysan\u0131z bunu ba\u015farabilirsiniz. Ancak sadece 5 saatlik \u00e7al\u0131\u015fma ger\u00e7ekle\u015ftirerek arama motoru sonu\u00e7 sayfan\u0131zdaki s\u0131ralaman\u0131z\u0131 y\u00fckseltmeyi ba\u015farman\u0131z m\u00fcmk\u00fcn olabilmektedir.<\/p>\n<\/div><\/div>

\"\"<\/div><\/div>

Rakiplerin En Kolay Anahtar Kelimeleri Hedefleyin<\/strong><\/h2>\n

2008 y\u0131l\u0131nda Google rakiplerin markal\u0131 anahtar kelimelerine verilen reklam tekliflerine y\u00f6nelik yasa\u011f\u0131 ortadan kald\u0131rm\u0131\u015ft\u0131r. Bu sayede site y\u00f6neticileri markal\u0131 anahtar kelimelere teklifle vererek reklam kopyalar\u0131 olu\u015fturmaya ba\u015flam\u0131\u015flard\u0131r. Bu \u00e7al\u0131\u015fmalarda bulunmak \u00e7al\u0131\u015fmay\u0131 yapan ki\u015filere markal\u0131 trafikleri elde etme a\u00e7\u0131s\u0131ndan \u00e7e\u015fitli f\u0131rsatlar sunmu\u015ftur.<\/p>\n

Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re markal\u0131 anahtar kelimeler ziyaret\u00e7ileri sat\u0131\u015f potansiyeline d\u00f6n\u00fc\u015ft\u00fcrme konusunda 5 kat daha avantajl\u0131d\u0131r. Bu nedenle markal\u0131 anahtar kelimelerde yeniden kazanma ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 olduk\u00e7a y\u00fcksektir.<\/p>\n

Ba\u015far\u0131l\u0131 olmak istiyorsan\u0131z rakibinizin reklam kopyalar\u0131nda kulland\u0131klar\u0131 zay\u0131f hitabetten faydalanmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. \u00d6zellikle markan\u0131z\u0131n \u00f6n plana \u00e7\u0131kaca\u011f\u0131 bir durum s\u00f6z konusuysa bunu f\u0131rsata \u00e7evirmelisiniz. Reklam kopyas\u0131n\u0131n g\u00f6z al\u0131c\u0131 olmas\u0131na dikkat etmeli ve m\u00fc\u015fteriler taraf\u0131ndan kullan\u0131lan anahtar kelimeleri en iyi \u015fekilde y\u00f6netmelisiniz. Potansiyel m\u00fc\u015fteriler bir arama yapt\u0131klar\u0131nda g\u00f6z al\u0131c\u0131 ve e\u015fsiz \u015feylerle kar\u015f\u0131la\u015fmak isterler. Bunu ba\u015far\u0131yla kullanman\u0131z durumunda tercih edilen marka siz olabilirsiniz.<\/p>\n

Rakiplerinizin anahtar kelimeleri kullan\u0131rken \u015funlara dikkat etmelisiniz:<\/p>\n

    \n
  • \u00d6ncelikle en kolay anahtar kelimeleri kullanmal\u0131s\u0131n\u0131z. Bu anahtar kelimeleri de\u011ferlendirerek kolayca i\u00e7erik olu\u015fturabilirsiniz.<\/li>\n
  • Kulland\u0131\u011f\u0131n\u0131z anahtar kelimelere benzer olanlar\u0131 se\u00e7meye \u00e7al\u0131\u015farak bunlardan d\u00f6n\u00fc\u015f\u00fcm elde etmelisiniz.<\/li>\n
  • Y\u00fcksek hacme, d\u00fc\u015f\u00fck zorlu\u011fa, y\u00fcksek organik t\u0131klanma oran\u0131na sahip anahtar kelimeleri se\u00e7melisiniz.<\/li>\n<\/ul>\n

    Sitenizin Mobil Versiyonuna Ait Sayfa H\u0131z\u0131n\u0131 Optimize Edin<\/strong><\/h2>\n

    Dijital d\u00fcnya Google\u2019\u0131n mobil \u00f6ncelikli indeks fikrine uyum sa\u011flama s\u00fcrecindedir. Markalar bu s\u00fcre\u00e7 i\u00e7erisinde art\u0131k mobil \u00f6ncelikli m\u00fc\u015fterilere y\u00f6nelik pazar \u00e7\u00f6z\u00fcmleri sunmay\u0131 d\u00fc\u015f\u00fcnmelidirler. Art\u0131k olduk\u00e7a h\u0131zl\u0131 ba\u011flant\u0131 h\u0131zlar\u0131 gibi \u00e7\u00f6z\u00fcmler s\u00f6z konusu oldu\u011fu i\u00e7in mobil hedef kitleler \u00e7abucak b\u00fcy\u00fcme e\u011filimine sahiptirler. Baz\u0131 markalar hala bu konuda problem ya\u015famaktad\u0131rlar. Ancak geride kalmak istemiyorsan\u0131z de\u011fi\u015fikliklere ayak uydurman\u0131n bir yolunu bulmal\u0131s\u0131n\u0131z.<\/p>\n

    Mobil odakl\u0131 bir sitenin h\u0131zl\u0131 a\u00e7\u0131lmamas\u0131 demek kullan\u0131c\u0131 deneyimi konusunda olumsuz \u00e7\u00f6z\u00fcmler sunmas\u0131 demektir. Bu durum ayn\u0131 zamanda sitenin arama s\u0131ralamas\u0131n\u0131n olumsuz etkilenmesi anlam\u0131na gelmektedir. Mobil sayfa h\u0131z\u0131 olduk\u00e7a \u00f6nemlidir \u00e7\u00fcnk\u00fc Google\u2019da yap\u0131lan aramalar\u0131n y\u00fczde 50\u2019sinden fazlas\u0131 art\u0131k mobil cihazlardan yap\u0131lmaktad\u0131r. \u0130nsanlar aramalar\u0131n h\u0131zl\u0131 bir bi\u00e7imde ger\u00e7ekle\u015fmesini ve yine ayn\u0131 h\u0131zda sonu\u00e7 bulunmas\u0131n\u0131 beklemektedir.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    Siteler i\u00e7in b\u00fcy\u00fck g\u00f6rseller en b\u00fcy\u00fck problemlerden birisidir. Duda gibi mobil dostu tasar\u0131mlar olu\u015fturan ajanslar bu \u015fekilde \u00f6n palana \u00e7\u0131kmaktad\u0131rlar. T\u00fcm g\u00f6rseller Duda arac\u0131l\u0131\u011f\u0131yla otomatik olarak i\u015flenmektedir. Bu i\u015flenme sonucunda g\u00f6rsellerin boyutlar\u0131 d\u00fc\u015f\u00fcr\u00fclmekte ve kay\u0131ps\u0131z s\u0131k\u0131\u015ft\u0131r\u0131lma ger\u00e7ekle\u015ftirilmektedir.<\/p>\n

    G\u00f6rseller konusunda kullanabilece\u011finiz bir di\u011fer teknik ise i\u00e7erik sunma a\u011flar\u0131ndan faydalanmakt\u0131r. CDN olarak ifade edilen bu servisler sayesinde i\u00e7erikler ziyaret\u00e7inin ziyaret etti\u011fi co\u011frafi konuma g\u00f6re onlara en yak\u0131n b\u00f6lgeden sunulmaktad\u0131r.<\/p>\n

    Yerel SEO<\/strong><\/h2>\n

    Her ne kadar global SEO olduk\u00e7a \u00f6nemli olsa bile yerel SEO\u2019nun ihmal edilmemesi gerekmektedir. \u0130statistikler telefonlar\u0131ndan yerel arama ger\u00e7ekle\u015ftiren t\u00fcketicilerin yar\u0131s\u0131ndan fazlas\u0131n\u0131n ayn\u0131 g\u00fcn bir yerel ma\u011fazay\u0131 ziyaret ettiklerini g\u00f6stermektedir. E\u011fer markan\u0131z yerel alanda ilgili anahtar kelimeler i\u00e7in s\u0131ralamaya sahip de\u011filse bu durumda ma\u011fazan\u0131z rekabette kaybeden taraf olacakt\u0131r.<\/p>\n

    SEO de\u011ferlerini y\u00fckseltmek zaman al\u0131c\u0131 olsa bile firman\u0131z\u0131n yerel SEO de\u011ferlerini y\u00fckseltmeye ba\u015flaman\u0131n \u00e7ok basit ilk ad\u0131mlar\u0131 bulunmaktad\u0131r.<\/p>\n

    Markan\u0131z\u0131 \u00e7e\u015fitli yerel dizinlere eklemek yerel SEO\u2019da markan\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc y\u00fckseltecektir. Yerel anahtar kelimeleri \u00f6zg\u00fcn a\u00e7\u0131klamalara ekleyerek birbirinden farkl\u0131 listelerde yer almaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Mevcut foto\u011fraflar\u0131n g\u00fcncel oldu\u011fundan ve bulundu\u011funuz i\u015f kategorisiyle ilgili oldu\u011fundan emin olmal\u0131s\u0131n\u0131z.<\/p>\n

    Di\u011fer bir ad\u0131m ise sitenize gelen linklerin niteli\u011fini ve niceli\u011fini art\u0131rmakt\u0131r. Bu linkler yer alama motoru s\u0131ralamas\u0131na olduk\u00e7a fazla etki edeceklerdir. \u0130\u015fletmeniz ile ilgili alanda e\u011fitim g\u00f6ren \u00f6\u011frencilere bir lisede veya \u00fcniversitede sunum yapmaya \u00e7al\u0131\u015fmal\u0131, bu konu\u015fmalar\u0131 payla\u015fmal\u0131 ve \u00e7e\u015fitli organizasyonlar arac\u0131l\u0131\u011f\u0131yla firman\u0131z\u0131n sitenize link almaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n

    Markan\u0131n yerel SEO de\u011ferlerini geli\u015ftirmenin en \u00f6nemli ve en basit ad\u0131mlar\u0131ndan birisi ise Google My Business profili olu\u015fturmakt\u0131r. Bu profil sayesinde yerel aramalarda daha kolay bulunabilir hale gelirsiniz \u00e7\u00fcnk\u00fc profilde fiziksel konumunuzun ve adresiniz a\u00e7\u0131k bir bi\u00e7imde yer almaktad\u0131r.<\/p>\n

    Bu profili kategori, ileti\u015fim bilgileri, g\u00f6rseller ve \u00e7al\u0131\u015fma saatleri gibi bilgilerle optimize ederek yerel SEO de\u011ferlerinizi y\u00fckseltmeyi ba\u015farabilirsiniz.<\/p>\n

    \n
    <\/div>\n<\/div>\n

    Kopya Etiket ve K\u0131r\u0131k Link Kontrol\u00fc Ger\u00e7ekle\u015ftirin<\/strong><\/h2>\n

    Kopya i\u00e7erik problemleri markan\u0131za ait sitenin s\u0131ralamas\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde d\u00fc\u015f\u00fcrebilecektir. Bu nedenle her i\u015fletmenin i\u00e7erik pazarlamac\u0131l\u0131\u011f\u0131na odaklanarak sitesine daha fazla trafik \u00e7ekmeye \u00e7al\u0131\u015fmas\u0131 gerekmektedir.<\/p>\n

    \u0130\u00e7erik olu\u015ftururken kopya i\u00e7erik problemleriyle kar\u015f\u0131 kar\u015f\u0131ya kalabilirsiniz. \u00d6zellikle WordPress gibi i\u00e7erik y\u00f6netim sistemleriyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rsan\u0131z birbirine benzeyen \u00e7ok fazla say\u0131da kopya sayaf olu\u015fturarak SEO de\u011ferlerinizi etkileyebilirsiniz.<\/p>\n

    Kopya i\u00e7erik problemlerini tan\u0131mlama konusunda \u00e7ok \u00e7e\u015fitli ara\u00e7lardan faydalanabilirsiniz. Siteliner bu alanda g\u00f6rebilece\u011finiz en iyi ara\u00e7lardan birisidir. Bu arac\u0131 kullanarak kopya i\u00e7erikleri ve sitenizde yer alan k\u0131r\u0131k linkleri bulabilirsiniz. \u00dcstelik sitenize ait kapsaml\u0131 i\u00e7erik raporunu \u00fccretsiz bir bi\u00e7imde edinmeyi ba\u015farabilirsiniz.<\/p>\n

    Sitenizde i\u00e7erik veya link problemleri tespit etti\u011finiz zaman onlar\u0131 en k\u0131sa s\u00fcrede \u00e7\u00f6zmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n

    1. Kopya i\u00e7erik problemini \u00e7\u00f6zmek i\u00e7in 301 y\u00f6nlendirmelerini kullan\u0131n<\/strong><\/p>\n

    Bir i\u00e7eri\u011fi eski bir URL\u2019den yeni bir URL\u2019ye ta\u015f\u0131m\u0131\u015f durumdaysan\u0131z bu durumda 301 y\u00f6nlendirmesi kullanarak kopya i\u00e7erik problemini en az\u0131ndan Google d\u00fczeyinde \u00e7\u00f6zm\u00fc\u015f olabilirsiniz. \u00d6rnek vermek gerekirse, orneksite.com\/araba-al-2017\/ i\u00e7eri\u011fini g\u00fcncelleyip orneksite.com\/araba-al-2018\/ \u015fekline getirdiyseniz 2017 versiyonunu 2018 versiyonuna y\u00f6nlendirmi\u015f olman\u0131z gerekmektedir.<\/p>\n

    2. Canonical URL etiketi niteliklerini kullan\u0131n<\/strong><\/p>\n

    Siteniz birbirine benzeyen veya birbiriyle alakal\u0131 farkl\u0131 URL\u2019lere sahip sayfalar bar\u0131nd\u0131r\u0131yorsa bunlarda canonical URL etiketi niteliklerini kullanarak Google\u2019a bu sayfalardan hangisinin arama sonu\u00e7lar\u0131nda yer almas\u0131 gerekti\u011fini bildirebilirsiniz.<\/p>\n

    Canonical URL etiketlerini di\u011fer siteler veya sosyal platformlarda yer alan i\u00e7erikler i\u00e7in de kullanabilece\u011finizi unutmamal\u0131s\u0131n\u0131z.<\/p>\n

    3. Noindex ve nofollow etiketleri<\/strong><\/p>\n

    Noindex ve nofollow etiketlerini kullanarak arama motorlar\u0131na belirli i\u00e7erikleri taramama ve indekse eklememe bilgisi verebilirsiniz. Bunlar meta etiketler olduklar\u0131ndan bunlar\u0131 HTML kodunun i\u00e7erisinde <head> k\u0131sm\u0131n\u0131n i\u00e7erisinde kullanman\u0131z gerekmektedir. \u00d6rne\u011fin, gizlilik politikas\u0131, kullan\u0131m ko\u015fullar\u0131 ve kullan\u0131c\u0131 giri\u015fi sayfalar\u0131nda noindex ve nofollow etiketlerini kullanabilirsiniz.<\/p>\n

    Benzer \u015feklinde robots.txt dosyas\u0131n\u0131 kullanarak belirli sayfalar\u0131n Google taraf\u0131ndan taranmas\u0131na engel olabilirsiniz.<\/p>\n

    Uygulanacak olan iyi SEO y\u00f6ntemleri sayesinde sitenizi arama sonu\u00e7lar\u0131nda \u00fcst k\u0131s\u0131mlara \u00e7\u0131karabilir ve d\u00f6n\u00fc\u015f\u00fcm rakamlar\u0131n\u0131 iyile\u015ftirebilirsiniz. SEO konusuna \u00e7ok fazla vakit ay\u0131rmak ve sonucunda herhangi bir verim alamamak sinir bozucu olabilmektedir. Bu yaz\u0131da yer alan \u00f6nerileri de\u011ferlendirerek sitenizin s\u0131ralamas\u0131n\u0131 g\u00fc\u00e7lendirmeyi ba\u015farabilirsiniz. Bu \u00f6nerileri ger\u00e7ekle\u015ftirdikten sonra sitenizin Google taraf\u0131ndan yeniden taranmas\u0131n\u0131 sa\u011flamay\u0131 ihmal etmemelisiniz.<\/p>\n

    \n
    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Arama motoru optimizasyonu hi\u00e7bir zaman son bulmayacak bir trenddir. Her marka bu alana odaklanmak zorundad\u0131r. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re Google arama sonu\u00e7lar\u0131nda sunulan sonu\u00e7lar\u0131n sadece y\u00fczde 33\u2019\u00fc t\u0131klanma olas\u0131l\u0131\u011f\u0131na sahiptir. \u00dcst s\u0131ralarda yer almad\u0131\u011f\u0131n\u0131z zaman bu y\u00fczdelik potansiyelinden epey kay\u0131p ya\u015fars\u0131n\u0131z ve beklenenden \u00e7ok daha az trafik elde etmeye ba\u015flars\u0131n\u0131z. Di\u011fer sitelerin Google\u2019daki s\u0131ralamas\u0131n\u0131n y\u00fcksek olmas\u0131...","protected":false},"author":1,"featured_media":4295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\n5 Saatte SEO: Performans\u0131 \u0130yile\u015ftirmenin 4 Yolu - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/5-saatte-seo-performansi-iyilestirmenin-4-yolu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Saatte SEO: Performans\u0131 \u0130yile\u015ftirmenin 4 Yolu - 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