{"id":4207,"date":"2020-01-14T13:57:45","date_gmt":"2020-01-14T10:57:45","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4207"},"modified":"2020-01-17T13:19:34","modified_gmt":"2020-01-17T10:19:34","slug":"sitenizden-icerik-silmeden-once-bilmeniz-gerekenler","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/sitenizden-icerik-silmeden-once-bilmeniz-gerekenler\/","title":{"rendered":"Sitenizden \u0130\u00e7erik Silmeden \u00d6nce Bilmeniz Gerekenler"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Sitenizde b\u00fcy\u00fck trafik getiren sayfalar\u0131 ortadan kald\u0131rmadan genel bir temizlik yapmak istiyorsan\u0131z buradaki \u00f6nerileri dikkate almal\u0131s\u0131n\u0131z.<\/p>\n<p>Sitenizi g\u00f6zden ge\u00e7irmek veya yeniden yap\u0131land\u0131rmak i\u00e7in \u00e7al\u0131\u015fmalar yapacaks\u0131n\u0131z sizin i\u00e7in haz\u0131rlad\u0131\u011f\u0131m \u00f6nerileri mutlaka dikkate al\u0131n\u0131z.<\/p>\n<p>Sitenizde \u00e7ok fazla i\u00e7eri\u011fin yer almas\u0131 i\u00e7erik y\u00f6netimini zorla\u015ft\u0131racakt\u0131r. Bu nedenle organize hareket etmelisiniz. Sitenizde yer alan i\u00e7erik miktar\u0131n\u0131 d\u00fc\u015f\u00fcrerek \u00e7ok daha kolay bir bi\u00e7imde y\u00f6netilebilir bir i\u00e7erik organizasyonuna sahip olmay\u0131 isteyebilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"561\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/sitenizden-icerik-silmeden-bilmeniz-gerekenler-768x561-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/sitenizden-icerik-silmeden-bilmeniz-gerekenler-768x561-1.jpg 768w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/sitenizden-icerik-silmeden-bilmeniz-gerekenler-768x561-1-600x438.jpg 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/sitenizden-icerik-silmeden-bilmeniz-gerekenler-768x561-1-300x219.jpg 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/sitenizden-icerik-silmeden-bilmeniz-gerekenler-768x561-1-150x110.jpg 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Ancak, sildi\u011finiz her i\u00e7eri\u011fe dikkat etmelisiniz. Neyi sildi\u011finizi bilmiyorsan\u0131z sitenize faydadan \u00e7ok zarar\u0131n\u0131z dokunabilir. Bu s\u00fcre\u00e7 i\u00e7erisinde planlama ve ileti\u015fim son derece \u00f6nemlidir. E\u011fer planlama ve ileti\u015fimi iyi bir bi\u00e7imde ger\u00e7ekle\u015ftiremezsiniz ba\u015far\u0131s\u0131z olabilirsiniz. Bazen optimizasyon \u00e7al\u0131\u015fmalar\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden \u00e7ok daha fazla \u00e7aba ortaya koyman\u0131z\u0131 gerektirebilecektir. Bu durumda ilgili \u00e7al\u0131\u015fmalar\u0131 bir b\u00fct\u00fcn halinde yeniden tasarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n i\u00e7erisine dahil etmeyi d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n<p>Sitenizden silinmemesi gereken i\u00e7erikleri silmeniz durumunda trafik de\u011ferleriniz etkilenecektir. Bu durumda sitenizi \u00e7ok daha az ki\u015fi ziyaret edecektir. \u00dcstelik y\u00fcksek trafik de\u011ferine sahip anahtar kelimelerin yer ald\u0131\u011f\u0131 bir yaz\u0131ya m\u00fcdahale ederseniz sonu\u00e7lar\u0131 umdu\u011funuzdan \u00e7ok daha y\u0131k\u0131c\u0131 olacakt\u0131r. \u00c7\u00fcnk\u00fc kaybedilen organik arama de\u011ferini yeniden kazanmak pek kolay de\u011fildir.<\/p>\n<p><b>\u00d6nemli \u0130\u00e7erikleri Silmemeye Dikkat Etmelisiniz<\/b><\/p>\n<p>Her \u015fey sadece sitenizin trafik de\u011ferleriyle ilgili de\u011fildir.\u00a0Arama motoru optimizasyonu\u00a0ger\u00e7ekle\u015ftirirken olu\u015fturdu\u011funuz i\u00e7eriklere sahip \u00e7\u0131kman\u0131z gerekmektedir. Bunun i\u00e7in en ba\u015f\u0131ndan itibaren en do\u011fru se\u00e7ene\u011fi takip etmelisiniz. Rastgele silme i\u015flemi ger\u00e7ekle\u015ftirmeye \u00e7al\u0131\u015fmamal\u0131s\u0131n\u0131z.<\/p>\n<p>Sitenizden i\u00e7erik silmeden \u00f6nce ilk olarak i\u00e7eri\u011fin trafik de\u011ferlerini kontrol etmelisiniz. \u0130lgili i\u00e7eri\u011fin sitenin ortalama trafik de\u011ferine katk\u0131s\u0131n\u0131 inceleyerek onun de\u011ferini kolayca belirleyebilirsiniz. Google Analytics\u2019te Kanallar sekmesinde yer alan raporu kullanarak bunu yapabilirsiniz. Bu sekmede Organik Arama k\u0131sm\u0131na g\u00f6z atarak A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 alan\u0131n\u0131 dikkatle incelemelisiniz. Burada y\u00fcksek trafik de\u011ferine sahip olan i\u00e7erikleri saklamal\u0131s\u0131n\u0131z. Di\u011fer i\u00e7erikleri ise g\u00fcncellemeyi veya silerek y\u00f6nlendirmeyi d\u00fc\u015f\u00fcnmelisiniz.<\/p>\n<p>Olu\u015fturdu\u011funuz i\u00e7erikleri silmeyi d\u00fc\u015f\u00fcn\u00fcrseniz 301 y\u00f6nlendirmesi yapmay\u0131 ihmal etmemelisiniz. Bu sayede ziyaret\u00e7ilerinizi en yak\u0131n di\u011fer alternatife y\u00f6nlendirmeyi ba\u015farabilirsiniz.<\/p>\n<div class=\"box note\">\n<div class=\"box-inner-block\">Genellikle etiketlerin spam oldu\u011funu anlayan ki\u015filer etiketleri kald\u0131rma ya da noindex etiketiyle dizenlenmeyi durdurma yoluna giderler.\u00a0Analytics\u00a0taraf\u0131ndan etiketlerin getirdi\u011fi ziyaret\u00e7i say\u0131s\u0131n\u0131 incelemeden bu y\u00f6ntemi uygulamak sitenize zarar verebilir. Bu nedenle etiketleri silmeden \u00f6nce trafik alan URL\u2019leri bulmak ve bunlar\u0131 benzer sayfalar 301 ile y\u00f6nlendirmek gerekmektedir.<\/div>\n<\/div>\n<p><b>Yanl\u0131\u015f \u0130\u00e7eri\u011fi Silmeniz Durumunda Ne Yapmal\u0131s\u0131n\u0131z?<\/b><\/p>\n<p>Sitenizi yeniden tasarlarken sildi\u011finiz bir i\u00e7erikten sonra ciddi trafik azalmalar\u0131 g\u00f6r\u00fcrseniz hangi i\u00e7eri\u011fin buna sebep oldu\u011funu bulmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n<p>Bu i\u015fin ilk olarak Google Analytics\u2019e girmeli ve bir zaman aral\u0131\u011f\u0131 belirlemelisiniz. Belirledi\u011finiz bu zaman aral\u0131\u011f\u0131n\u0131 i\u00e7eri\u011fin silindi\u011fi zaman aral\u0131\u011f\u0131 ile kar\u015f\u0131la\u015ft\u0131rma yoluna gitmelisiniz. Kanallar raporu k\u0131sm\u0131ndan Organik Arama k\u0131sm\u0131na gelmeli ve A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 raporunu incelemelisiniz.<\/p>\n<p>Oturumlar\u0131 en d\u00fc\u015f\u00fckten en y\u00fckse\u011fe olacak \u015fekilde s\u0131ralamal\u0131s\u0131n\u0131z. B\u00f6ylece hi\u00e7 oturuma sahip olmayan sayfalar\u0131 kolayca tespit edebilirsiniz. Ard\u0131ndan bu raporu bir Excel dosyas\u0131 halinde \u00e7\u0131kartarak k\u0131yaslama yapma yoluna gitmelisiniz.<\/p>\n<p>\u00d6rne\u011fin, 2018 y\u0131l\u0131nda 0 oturum de\u011ferli olan bir i\u00e7eri\u011fin 2017 y\u0131l\u0131nda 100 oturum de\u011feri varsa bu durumda ilgili i\u00e7eri\u011fin trafik kayb\u0131na yol a\u00e7t\u0131\u011f\u0131na kesin g\u00f6z\u00fcyle bakabilirsiniz. Bu durumda ilk yapman\u0131z gereken URL\u2019nin varl\u0131\u011f\u0131n\u0131 kontrol etmek ve herhangi bir y\u00f6nlendirme olup olmad\u0131\u011f\u0131n\u0131 incelemektir.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/icerik-silmeden-once-dikkat-edilmesi-gerekenler.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/icerik-silmeden-once-dikkat-edilmesi-gerekenler.jpg 1000w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/icerik-silmeden-once-dikkat-edilmesi-gerekenler-600x400.jpg 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/icerik-silmeden-once-dikkat-edilmesi-gerekenler-300x200.jpg 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/icerik-silmeden-once-dikkat-edilmesi-gerekenler-150x100.jpg 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Eski URL gerekti\u011fi \u015fekilde bir yere y\u00f6nlendirilmemi\u015f ise organik arama trafi\u011fi kayb\u0131n\u0131z olduk\u00e7a do\u011fald\u0131r. Bu do\u011fal durum ayn\u0131 zamanda\u00a0SEO\u00a0de\u011ferlerinize katk\u0131 sa\u011flayan i\u00e7eri\u011fi sildi\u011finiz anlam\u0131na gelmektedir. Eski i\u00e7eri\u011fe g\u00f6z atarak onu geri getirmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Eski i\u00e7erik elinizde yoksa Internet Archive sitesinden yararlanarak eski i\u00e7eri\u011fi bulmay\u0131 ba\u015farabilirsiniz.<\/p>\n<p>Trafik de\u011ferlerine ek olarak sayfalar\u0131n sahip oldu\u011fu dahili ve harici linkleri de g\u00f6zden ge\u00e7irmeniz gerekti\u011fini unutmamal\u0131s\u0131n\u0131z. \u00c7ok fazla say\u0131da linke sahip olan sayfalar\u0131 y\u00f6nlendirme yapmadan ortadan kald\u0131rmaya \u00e7al\u0131\u015fmamal\u0131s\u0131n\u0131z.<\/p>\n<p><b>\u0130\u00e7erikleri Geri Getirmelisiniz<\/b><\/p>\n<p>Organik arama kayb\u0131na yol a\u00e7an i\u00e7eri\u011fi geri getirirken kendinize birka\u00e7 soru sormal\u0131s\u0131n\u0131z. \u0130\u00e7eri\u011fin nereye ve nas\u0131l yerle\u015ftirilmesi gerekti\u011fine karar vermelisiniz.<\/p>\n<ul>\n<li>Eski i\u00e7eri\u011fin yenilenip siteye geri koyulmas\u0131 m\u0131 gerekmektedir?<\/li>\n<li>\u0130\u00e7erik hala i\u015fletmenize ve onun sundu\u011fu niteliklere katk\u0131 sa\u011flamakta m\u0131d\u0131r?<\/li>\n<\/ul>\n<p>\u0130\u00e7eri\u011fi de\u011ferlendirmeli ve en uygun geri getirme y\u00f6ntemini ke\u015ffetmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. B\u00f6ylece kaybetti\u011finiz trafik de\u011ferini geri kazanmay\u0131 ba\u015farabilirsiniz.<\/p>\n<div class=\"box-inner-block\"><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Sitenizde b\u00fcy\u00fck trafik getiren sayfalar\u0131 ortadan kald\u0131rmadan genel bir temizlik yapmak istiyorsan\u0131z buradaki \u00f6nerileri dikkate almal\u0131s\u0131n\u0131z. Sitenizi g\u00f6zden ge\u00e7irmek veya yeniden yap\u0131land\u0131rmak i\u00e7in \u00e7al\u0131\u015fmalar yapacaks\u0131n\u0131z sizin i\u00e7in haz\u0131rlad\u0131\u011f\u0131m \u00f6nerileri mutlaka dikkate al\u0131n\u0131z. Sitenizde \u00e7ok fazla i\u00e7eri\u011fin yer almas\u0131 i\u00e7erik y\u00f6netimini zorla\u015ft\u0131racakt\u0131r. Bu nedenle organize hareket etmelisiniz. Sitenizde yer alan i\u00e7erik miktar\u0131n\u0131 d\u00fc\u015f\u00fcrerek \u00e7ok daha kolay...","protected":false},"author":1,"featured_media":4208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sitenizden \u0130\u00e7erik Silmeden \u00d6nce Bilmeniz Gerekenler - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/sitenizden-icerik-silmeden-once-bilmeniz-gerekenler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sitenizden \u0130\u00e7erik Silmeden \u00d6nce Bilmeniz Gerekenler - 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