{"id":4186,"date":"2020-01-14T13:43:25","date_gmt":"2020-01-14T10:43:25","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4186"},"modified":"2020-01-14T13:43:25","modified_gmt":"2020-01-14T10:43:25","slug":"icerik-seo-stratejisinin-basarisi-nasil-olculur","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/icerik-seo-stratejisinin-basarisi-nasil-olculur\/","title":{"rendered":"\u0130\u00e7erik SEO Stratejisinin Ba\u015far\u0131s\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?"},"content":{"rendered":"

Olu\u015fturmu\u015f oldu\u011funuz i\u00e7eri\u011fin SEO ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek istiyorsan\u0131z ilk olarak hedeflerinizi belirlemeniz gerekmektedir.\u00a0\u0130\u00e7erik SEO stratejinizin<\/strong>\u00a0amac\u0131 nedir? Y\u00fcksek s\u0131ralamalar elde etmek mi? Daha fazla trafik mi istiyorsunuz?<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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\u0130\u00e7eri\u011finizin SEO stratejisini en iyi d\u00fczeye getirmek istiyorsan\u0131z ilk olarak ba\u015far\u0131n\u0131n tan\u0131m\u0131n\u0131 yapman\u0131z gerekmektedir. Hedeflerinizi belirledikten sonra ba\u015far\u0131y\u0131 \u00f6l\u00e7meye ba\u015flayabilirsiniz. Bu yaz\u0131da hedef belirleme, hedeflerin de\u011ferlerini \u00f6l\u00e7me ve stratejinizin ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7me konusunda \u00e7e\u015fitli bilgiler bulabileceksiniz.<\/p>\n

#Temel Hedef Ne Olmal\u0131?<\/strong><\/p>\n

SEO stratejinizle elde etmek istedi\u011finiz sonu\u00e7 nedir? Bir\u00e7ok insan Google\u2019da daha y\u00fcksek s\u0131ralamaya sahip olmay\u0131 hedeflemektedir. Bu ger\u00e7ek anlamda bir temel hedef olmaktan olduk\u00e7a uzak olabilmektedir. Belki hedefiniz Google\u2019dan daha fazla trafik elde etmek olabilir. Belki daha fazla \u00fcr\u00fcn sat\u0131\u015f\u0131 yapmak istiyor olabilirsiniz. Belki geri gelen ziyaret\u00e7i say\u0131s\u0131n\u0131n y\u00fcksek olmas\u0131n\u0131 isteyebilirsiniz. Bunlar\u0131n her birisi farkl\u0131 hedeflerdir ve bu hedefleri elde etmek i\u00e7in farkl\u0131 verileri g\u00f6zden ge\u00e7irmeniz gerekmektedir.<\/p>\n

Google\u2019da belirli bir terim i\u00e7in y\u00fcksek s\u0131ralamaya sahip olman\u0131z durumunda y\u00fcksek miktarda trafik elde edebilirsiniz. Bu tam anlam\u0131yla gerekli bi durum de\u011fildir. Google Analytics terimi i\u00e7in y\u00fcksek s\u0131ralamaya sahip olmak istedi\u011finiz zaman \u00e7ok b\u00fcy\u00fck bir rekabetin i\u00e7erisinde dahil olmu\u015f olursunuz. Bu t\u00fcr bir durumda istedi\u011finizi elde etmeniz \u00e7ok kolay de\u011fildir.<\/p>\n

Arama motorlar\u0131nda y\u00fcksek s\u0131ralama elde etmek yerine daha fazla organik trafik elde etmek istiyor olabilirsiniz. Bir online ma\u011fazan\u0131z varsa bu durumda daha fazla para kazanmak istiyor olabilirsiniz. Sitenize gelen insanlar\u0131n sat\u0131n al\u0131m ger\u00e7ekle\u015ftirmek isteyen insanlar olmas\u0131n\u0131 isteyebilirsiniz. Hedefiniz buysa i\u00e7erik stratejinizde sitenize gelen bu t\u00fcr ziyaret\u00e7ilere odaklanman\u0131z gerekmektedir.<\/p>\n<\/div><\/div>

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#Hedeflerinizle \u00d6rt\u00fc\u015fen Tarzda \u0130\u00e7erik Stratejisi Olu\u015fturmal\u0131s\u0131n\u0131z<\/strong><\/p>\n

Hedeflerinizi belirledikten sonra i\u00e7erik stratejiniz ile neler elde edebilece\u011finizi tan\u0131mlam\u0131\u015f olursunuz. Bu durumda SEO stratejinizin SEO hedeflerinizle \u00f6rt\u00fc\u015fmesini sa\u011flamal\u0131s\u0131n\u0131z. Y\u00fcksek s\u0131ralamaya sahip i\u00e7eriklere sahip olmak istiyorsan\u0131z en iyi yaz\u0131lar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irip onlar\u0131 daha iyi hale getirmelisiniz. Sitenize daha fazla trafik \u00e7ekmek istiyorsan\u0131z uzun kuyruklu anahtar kelime stratejisini uygulamaya koymal\u0131s\u0131n\u0131z. Hedefiniz daha fazla sat\u0131\u015f ger\u00e7ekle\u015ftirmek ise sitenize sat\u0131m al\u0131m ger\u00e7ekle\u015ftirecek insanlar \u00e7ekmelisiniz.<\/p>\n

#Hedefleri Nas\u0131l \u00d6l\u00e7ersiniz?<\/strong><\/p>\n

Temel hedefinizi belirledikten ve i\u00e7erik SEO stratejisini olu\u015fturduktan sonra onu \u00f6l\u00e7me ve de\u011ferlendirme \u015fans\u0131na sahip olursunuz. Stratejinizin ba\u015far\u0131l\u0131 olup olmad\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in mutlaka en az iki kez \u00f6l\u00e7\u00fcm yapman\u0131z gerekmektedir. Stratejinizi hayata ge\u00e7irmeden \u00f6nce ne yapt\u0131\u011f\u0131n\u0131za ve daha sonra neler yapt\u0131\u011f\u0131n\u0131za dikkat etmelisiniz. Farkl\u0131 hedeflere g\u00f6z atarak onlar\u0131n de\u011ferlerini \u00f6l\u00e7me konusunda neler yapabilece\u011finizi g\u00f6zden ge\u00e7irmelisiniz.<\/p>\n

Y\u00fcksek S\u0131ralamalar<\/strong><\/p>\n

Hedefiniz y\u00fcksek s\u0131ralama ise yaz\u0131lar\u0131n\u0131z\u0131n s\u0131ralamas\u0131n\u0131 kontrol etmelisiniz. Hangi terimlerde daha iyi s\u0131ralama elde etti\u011finizi ve hangi yaz\u0131lar\u0131n SEO deste\u011fine ihtiya\u00e7 duydu\u011funa karar vermelisiniz. \u0130\u00e7erikleri yeniden yazmal\u0131 veya yeni i\u00e7erik yazmal\u0131s\u0131n\u0131z. D\u0131\u015f kaynaklarla (Adwords, Facebook, Instagram, YouTube, Twitter ve Nitelikli Kaynaklar) i\u00e7eriklerinizi desteklemelisiniz. Bir s\u00fcre sonra s\u0131ralaman\u0131z\u0131 tekrar g\u00f6zden ge\u00e7irmelisiniz. Yaz\u0131lar\u0131n\u0131z, stratejinizi uygulad\u0131ktan sonra daha iyi konumlara geldiyse bu durumda ba\u015far\u0131ya ula\u015fm\u0131\u015f oldu\u011funuzu s\u00f6yleyebiliriz. Google Search Console kullanarak ba\u015far\u0131n\u0131z\u0131 \u00f6l\u00e7meye devam etmelisiniz.<\/p>\n

\n
<\/div>\n<\/div>\n

Daha Fazla Trafik<\/strong><\/p>\n

Hedefiniz sitenize daha fazla trafik \u00e7ekmek ise haftal\u0131k veya ayl\u0131k periyotlardaki tekil ziyaret\u00e7i miktar\u0131n\u0131za dikkat etmelisiniz. Organik trafi\u011fi olu\u015fturan ki\u015filer sitenize arama motorlar\u0131ndan geliyorsa ve bunlarda bir art\u0131\u015f s\u00f6z konusuysa i\u00e7erik SEO stratejiniz sonu\u00e7 vermeye ba\u015flam\u0131\u015f demektir. \u0130nsanlar arama motorlar\u0131nda size ait sonu\u00e7lar\u0131 g\u00f6zden ge\u00e7irmektedirler. Google Analytics kullanarak sitenizdeki ziyaret\u00e7ileri takip etmeyi ba\u015farabilirsiniz.<\/p>\n

<\/div>\n

\u0130\u00e7erik stratejisinin sat\u0131\u015flara etkisini \u00f6l\u00e7ebilmek kolay de\u011fildir. \u00c7\u00fcnk\u00fc i\u00e7erik SEO stratejisinin sat\u0131\u015f a\u00e7\u0131s\u0131ndan sonu\u00e7 verebilmesi i\u00e7in zaman gereklidir. Google Analytics bu konuda size \u00e7e\u015fitli veriler sunabilmektedir. Bu verileri inceleyerek belirli sayfalardaki sat\u0131\u015f de\u011ferlerini \u00f6\u011frenmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<\/div><\/div>

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Di\u011fer Hedefler<\/strong><\/p>\n

\u0130\u00e7eri\u011finize ait SEO stratejisinin yukar\u0131da yer alan hedefler d\u0131\u015f\u0131nda da hedefleri olabilecektir. \u0130nsanlar\u0131n sitenizde daha fazla kalmas\u0131n\u0131 ve yaz\u0131lar\u0131n\u0131z\u0131 okumalar\u0131n\u0131 istiyor olabilirsiniz. Sitenizde ge\u00e7irilen s\u00fcre ne kadar y\u00fcksekse uygulad\u0131\u011f\u0131n\u0131z strateji bir o kadar g\u00fc\u00e7l\u00fc demektir. Bunun d\u0131\u015f\u0131nda geri gelen ziyaret\u00e7ilerin say\u0131s\u0131n\u0131 y\u00fckseltmek istiyor olabilirsiniz. \u0130nsanlar\u0131n sitenizden \u00e7e\u015fitli bilgiler edinmesini sa\u011flamak hedeflerden bir di\u011feri olabilecektir. T\u00fcm bunlar\u0131 i\u00e7erik SEO stratejisiyle yerine getirmek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

Bu t\u00fcr hedefler i\u00e7in performans de\u011ferlendirmesi yaparken di\u011fer de\u011fi\u015fkenlere dokunmamal\u0131s\u0131n\u0131z. Test s\u00fcrecinde elde etti\u011finiz verilerin g\u00f6receli olabilece\u011finizi unutmamal\u0131s\u0131n\u0131z. \u00dcstelik test s\u00fcrecinde farkl\u0131 veri de\u011ferlendirmelerine giderseniz elde etti\u011finiz verilerin sa\u011flaml\u0131\u011f\u0131ndan uzakla\u015fm\u0131\u015f olursunuz. Bu durum stratejinizin \u00e7ok daha etkisiz olmas\u0131na neden olacakt\u0131r.<\/p>\n

Belirlemi\u015f oldu\u011funuz stratejisinin ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7ebilmek i\u00e7in \u00f6ncelikle hedef belirlemelisiniz. Hedeflerinizi belirlerken spesifik hareket etmelisiniz. De\u011ferlendirmeleri yaparken ihtiyac\u0131n\u0131z olan verilere odaklanmal\u0131s\u0131n\u0131z. Test periyotu belirlemelisiniz. Daha sonra stratejinizin ba\u015far\u0131l\u0131 olup olmad\u0131\u011f\u0131na odaklanabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Olu\u015fturmu\u015f oldu\u011funuz i\u00e7eri\u011fin SEO ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek istiyorsan\u0131z ilk olarak hedeflerinizi belirlemeniz gerekmektedir.\u00a0\u0130\u00e7erik SEO stratejinizin\u00a0amac\u0131 nedir? Y\u00fcksek s\u0131ralamalar elde etmek mi? Daha fazla trafik mi istiyorsunuz? \u0130\u00e7eri\u011finizin SEO stratejisini en iyi d\u00fczeye getirmek istiyorsan\u0131z ilk olarak ba\u015far\u0131n\u0131n tan\u0131m\u0131n\u0131 yapman\u0131z gerekmektedir. Hedeflerinizi belirledikten sonra ba\u015far\u0131y\u0131 \u00f6l\u00e7meye ba\u015flayabilirsiniz. Bu yaz\u0131da hedef belirleme, hedeflerin de\u011ferlerini \u00f6l\u00e7me ve stratejinizin ba\u015far\u0131s\u0131n\u0131...","protected":false},"author":1,"featured_media":4187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\n\u0130\u00e7erik SEO Stratejisinin Ba\u015far\u0131s\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr? - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/icerik-seo-stratejisinin-basarisi-nasil-olculur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130\u00e7erik SEO Stratejisinin Ba\u015far\u0131s\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr? 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