{"id":4116,"date":"2020-01-10T18:04:06","date_gmt":"2020-01-10T15:04:06","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4116"},"modified":"2020-01-17T13:28:51","modified_gmt":"2020-01-17T10:28:51","slug":"google-analyticsten-ogrenebileceginiz-5-yararli-seo-bilgisi","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/google-analyticsten-ogrenebileceginiz-5-yararli-seo-bilgisi\/","title":{"rendered":"Google Analytics\u2019ten \u00d6\u011frenebilece\u011finiz 5 Yararl\u0131 SEO Bilgisi"},"content":{"rendered":"

Google Analytics \u00fczerinden inan\u0131lmaz oranlarda\u00a0SEO\u00a0ve\u00a0pazarlama\u00a0bilgisini edinmeyi ba\u015farabilirsiniz. Bu faydal\u0131 bilgiler sitenizin genel performans\u0131n\u0131 optimize etmek i\u00e7in hangi f\u0131rsatlar\u0131n mevcut oldu\u011funu ke\u015ffetmenize yard\u0131mc\u0131 olabilecektir.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Etkile\u015fim \u00f6l\u00e7\u00fcs\u00fc bilgilerinden d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fctlerine kadar Google Analytics \u00fczerinden kazan\u0131labilecek \u00e7ok fazla bilgi vard\u0131r. Google Analytics\u2019ten \u00f6\u011frenebilece\u011finiz eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir bilgilerden baz\u0131lar\u0131n\u0131 a\u015fa\u011f\u0131da bulabilir ve bunlar\u0131 SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 geli\u015ftirmek i\u00e7in kullanabilirsiniz.<\/p>\n<\/div><\/div>

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1. \u00d6zel Segmentleri Kullanma<\/strong><\/p>\n

\u00d6zel segmentler bir s\u00fcredir Google Analytics\u2019in temel bir \u00f6zelli\u011fi olmas\u0131na ra\u011fmen pek \u00e7ok ki\u015fi bunlar\u0131 kullanma yoluna gitmemektedir. \u00d6zel segmentler trafi\u011fi kanallara g\u00f6re, ziyaret\u00e7ilere g\u00f6re ve demografik verilere g\u00f6re inceleme f\u0131rsat\u0131 sunabilmektedir.<\/p>\n

\u00d6zel segmentler sitede ge\u00e7irilen s\u00fcre, belirli sayfalara yap\u0131lan ziyaretler, bir hedefi tamamlayan ziyaret\u00e7iler, belirli bir yerden gelen ziyaret\u00e7iler ve daha fazlas\u0131 olmak \u00fczere neredeyse her t\u00fcrl\u00fc kullan\u0131c\u0131 verisinden olu\u015fabilmektedir.<\/p>\n

Segmentleri kullanmak sitenizdeki kullan\u0131c\u0131lar hakk\u0131nda daha fazla bilgi edinmenizi sa\u011flamaktad\u0131r. Buna ek olarak segmentler kullan\u0131c\u0131lar\u0131n siteniz ile kurduklar\u0131 etkile\u015fimleri anlaman\u0131z\u0131 sa\u011flamaktad\u0131rlar.<\/p>\n

\u00d6zel segmentleri kullan\u0131rken ek b\u00f6l\u00fcmler ke\u015ffetmek istiyorsan\u0131z ilk ziyaret etmeniz gereken yer Google Analytics\u2019in Kitle se\u00e7ene\u011fidir. Kitle -> \u0130lgi Alanlar\u0131 -> Genel Bak\u0131\u015f b\u00f6l\u00fcm\u00fcne gitmeniz durumunda buradan \u00fcst d\u00fczey \u00fc\u00e7 bilgiye ula\u015fmay\u0131 ba\u015farabilirsiniz:<\/p>\n

    \n
  • Yak\u0131n \u0130lgi Alan\u0131 Kategorileri<\/li>\n
  • Pazardaki Segment<\/li>\n
  • Di\u011fer Kategoriler<\/li>\n<\/ul>\n

    Bu alanlar\u0131 inceledikten sonra daha derine do\u011fru hareket etmek istiyorsan\u0131z Kitle -> Demografi sekmesine gitmeli ve burada Ya\u015f ve Cinsiyet verilerini incelemelisiniz. Bu veriler sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n kim olduklar\u0131n\u0131 anlama konusunda size fazlas\u0131yla yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

    Daha sonra Kitle -> Genel Bak\u0131\u015f k\u0131sm\u0131na gelerek T\u00fcm Oturumlar verilerini incelemelisiniz. Burada yeni bir segment olu\u015fturmak i\u00e7in +Yeni Segment Ekle se\u00e7ene\u011fine basmal\u0131s\u0131n\u0131z. B\u00f6ylece kullan\u0131c\u0131lar\u0131 kar\u015f\u0131la\u015ft\u0131rma yoluna gidebilirsiniz.<\/p>\n

    Burada verileri 6 ay geriye do\u011fru olacak \u015fekilde inceleyebilirsiniz. Bu sizin i\u00e7in kabul edilebilir bir s\u00fcre ise verileri incelemeye ba\u015flayabilir ve kullan\u0131c\u0131lar\u0131 daha iyi anlayabilirsiniz.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    2. Mobil Trafi\u011fi \u0130zleme<\/strong><\/p>\n

    Mobil trafik her ge\u00e7en g\u00fcn \u00f6nemini art\u0131rmaya devam etmektedir. Ancak sadece sitedeki mobil trafi\u011fi incelemek yerine mobil ziyaret\u00e7ilerin sitenizde ger\u00e7ekle\u015ftirmi\u015f olduklar\u0131 etkile\u015fimi g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekmektedir.<\/p>\n

    Bunun i\u00e7in a\u015fa\u011f\u0131daki noktalar\u0131 kontrol edip verileri inceleme yoluna gitmelisiniz:<\/p>\n

      \n
    • Mobil d\u00f6n\u00fc\u015f say\u0131s\u0131n\u0131 tekil sayfa d\u00fczeyinde g\u00f6r\u00fcnt\u00fcleme yoluna gitmelisiniz. Bir mobil segment ekleyerek bunu yapabilirsiniz.<\/li>\n
    • Mobilde yer alan hemen \u00e7\u0131kma oran\u0131n\u0131 takip etmelisiniz. Mobil hemen \u00e7\u0131kma oranlar\u0131n\u0131n y\u00fcksek oldu\u011fu sayfalara dikkat etmelisiniz. Bu veriler tekil sayfalarla ilgili potansiyel problemlerle ilgili bilgi sahibi olman\u0131za yard\u0131mc\u0131 olabilecektir.<\/li>\n
    • Mobil ve masa\u00fcst\u00fc hemen \u00e7\u0131kma oran\u0131 \u00f6l\u00e7\u00fcmlerini kar\u015f\u0131la\u015ft\u0131rma yoluna gitmelisiniz. Ayn\u0131 sayfa i\u00e7in bunu yapmak, mobil deneyim ile masa\u00fcst\u00fc deneyim aras\u0131ndaki farklar hakk\u0131nda daha fazla bilgi sahibi olman\u0131z\u0131 sa\u011flayabilecektir.<\/li>\n<\/ul>\n

      3. Site \u0130\u00e7i Aramaya Odaklanma<\/strong><\/p>\n

      Sitenizde bir arama \u00f6zelli\u011fi varsa ziyaret\u00e7ilerin sitenizde gezerken ne arad\u0131klar\u0131n\u0131 \u00e7ok daha yak\u0131ndan \u00f6\u011frenme becerisini g\u00f6sterebilirsiniz. Bu sayede onlar\u0131n arad\u0131klar\u0131n\u0131 \u00f6\u011frenmeyi ba\u015farabilirsiniz. Ek olarak, sitenizde ka\u00e7 ki\u015finin arama yapt\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilirsiniz.<\/p>\n

      \u00d6rne\u011fin, sitenize gelen ziyaret\u00e7ilerin b\u00fcy\u00fck bir k\u0131sm\u0131 sitenizde arama \u00f6zelli\u011fini kullan\u0131yorsa bu durumda sitenizin temel gezinti \u00f6gelerini g\u00f6zden ge\u00e7irerek onlara belirli sayfalara daha kolay eri\u015fim imkan\u0131 tan\u0131may\u0131 d\u00fc\u015f\u00fcnmelisiniz.<\/p>\n

      Ziyaret\u00e7ilerin arama kutusuna girmi\u015f olduklar\u0131 kelimeler yeni i\u00e7erik olu\u015fturma konusunda size yard\u0131mc\u0131 olabilecektir. \u00d6rne\u011fin, ziyaret\u00e7iler s\u00fcrekli sitede yer almayan bir i\u00e7erikle ilgili aramalar yap\u0131yorsa hemen bu t\u00fcr bir i\u00e7erik olu\u015fturarak onlara hitap etmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n

      Bir kullan\u0131c\u0131lar\u0131 s\u0131k s\u0131k belirli \u00fcr\u00fcn veya hizmetle ilgili arama yap\u0131yorsa bu durumda onu ana sayfaya do\u011fru \u00e7\u0131karmal\u0131 veya onu temel gezinti \u00f6gelerinin i\u00e7erisinde kullanma yoluna giderek eri\u015fimini kolay hale getirmelisiniz.<\/p>\n<\/div><\/div>

      \"\"<\/div><\/div>

      4. Hemen \u00c7\u0131kma Oran\u0131na Dikkat Etme<\/strong><\/p>\n

      Bir sitenin hemen \u00e7\u0131kma oran\u0131, siteyi ziyaret eden ve ard\u0131ndan bir sayfay\u0131 g\u00f6r\u00fcnt\u00fcledikten sonra ayr\u0131lan ki\u015filerin y\u00fczdesini ifade etmektedir.<\/p>\n

      Y\u00fcksek hemen \u00e7\u0131kma oranlar\u0131 her zaman kullan\u0131c\u0131 deneyiminin k\u00f6t\u00fc oldu\u011funu g\u00f6stermeyebilir. Ancak hemen \u00e7\u0131kma oran\u0131n\u0131n y\u00fcksek olmas\u0131 ziyaret\u00e7ilerin sitede arad\u0131klar\u0131n\u0131 bulamad\u0131klar\u0131n\u0131n \u00f6nemli bir g\u00f6stergesi olabilecektir.<\/p>\n

      Uzun kuyruklu bir ni\u015f terim i\u00e7in y\u00fcksek s\u0131ralamaya sahip olabilirsiniz. Ancak sitenize gelen ki\u015fi haz\u0131rlam\u0131\u015f oldu\u011funuz i\u00e7erikten memnuniyet duymazsa siteden h\u0131zl\u0131 bir \u015fekilde ayr\u0131lma yoluna gidecektir.<\/p>\n<\/div><\/div>

      Bir sitenin tasar\u0131m\u0131 veya zay\u0131f bir kullan\u0131c\u0131 aray\u00fcz\u00fcne ve kullan\u0131c\u0131 deneyimine sahip olmas\u0131 hemen \u00e7\u0131kma oran\u0131n\u0131n y\u00fcksek olmas\u0131na neden olabilmektedir.<\/p>\n

      Google Analytics\u2019teki zaman dilimini ayarlamal\u0131 ve hemen \u00e7\u0131kma oran\u0131n\u0131 \u00e7eyreklik d\u00f6nemlere g\u00f6re incelemeyi tercih etmelisiniz. Verileri \u00fc\u00e7 ayl\u0131k periyotlarla inceleyerek sitenizin g\u00f6stermi\u015f oldu\u011fu performans\u0131 ve yapt\u0131\u011f\u0131n\u0131z de\u011fi\u015fikliklerin etkisini \u00e7ok daha net bir bi\u00e7imde g\u00f6rebilirsiniz.<\/p>\n

      E\u011fer hemen \u00e7\u0131kma oran\u0131nda \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131\u015f s\u00f6z konusuysa sitede bir \u015feyleri de\u011fi\u015ftirmeniz veya bir \u015feyleri g\u00fcncellemeniz gerekti\u011fini hemen anlayabilirsiniz.<\/p>\n<\/div><\/div>

      \"\"<\/div><\/div>

      5. D\u00f6n\u00fc\u015f\u00fcme G\u00f6re En \u0130yi Sayfalar\u0131 Tespit Etme<\/strong><\/p>\n

      Her sayfan\u0131n bireysel sayfa performans\u0131n\u0131 ve d\u00f6n\u00fc\u015f\u00fcm de\u011ferlerini anlamak siteniz hakk\u0131nda epey fazla bilgiye sahip olman\u0131za yard\u0131mc\u0131 olabilecektir.<\/p>\n

      Davran\u0131\u015f -> Site \u0130\u00e7eri\u011fi -> A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 k\u0131sm\u0131na gidip \u00fc\u00e7 ayl\u0131k veya y\u0131ll\u0131k olarak verileri incelemeye ba\u015flamal\u0131s\u0131n\u0131z. T\u00fcm verileri kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in uygun zaman aral\u0131klar\u0131n\u0131 se\u00e7tikten sonra verilerle ilgili daha net bir g\u00f6r\u00fcn\u00fcme sahip olabilirsiniz.<\/p>\n

      Her sayfan\u0131n \u00f6ncelikli olarak olumsuz e\u011filimlere g\u00f6z atman\u0131z gerekmektedir. Belirli bir sayfada g\u00f6zle g\u00f6r\u00fc\u015f\u00fcr bir d\u00fc\u015f\u00fc\u015f ya\u015fanm\u0131\u015fsa sorun b\u00fcy\u00fck olas\u0131l\u0131kla sayfan\u0131n kendisiyle ilgili demektir.<\/p>\n

      Bununla birlikte, birka\u00e7 sayfaya yay\u0131lm\u0131\u015f bir olumsuz e\u011filim s\u00f6z konusuysa bu durumda sitenizde baz\u0131 teknik sorunlar ya\u015fan\u0131yor olabilecektir. Sitenizin de\u011ferlerini kontrol ettikten sonra sitenizin teknik analizini ger\u00e7ekle\u015ftirerek bir sorun olup olmad\u0131\u011f\u0131n\u0131 tespit etmeniz iyi bir fikir olabilecektir.<\/p>\n

      Buradaki bilgiler Google Analytics\u2019te yararlanabilece\u011finiz f\u0131rsatlardan sadece birka\u00e7\u0131d\u0131r. Bu \u00fccretsiz arac\u0131 t\u00fcm potansiyeli ile kullanmak daha g\u00fc\u00e7l\u00fc SEO stratejilerini form\u00fcle etmenize yard\u0131mc\u0131 olacakt\u0131r. B\u00f6ylece pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 daha verimli bir \u015fekilde ger\u00e7ekle\u015ftirme imkan\u0131 elde edebilirsiniz.<\/p>\n<\/div><\/div>

      <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Google Analytics \u00fczerinden inan\u0131lmaz oranlarda\u00a0SEO\u00a0ve\u00a0pazarlama\u00a0bilgisini edinmeyi ba\u015farabilirsiniz. Bu faydal\u0131 bilgiler sitenizin genel performans\u0131n\u0131 optimize etmek i\u00e7in hangi f\u0131rsatlar\u0131n mevcut oldu\u011funu ke\u015ffetmenize yard\u0131mc\u0131 olabilecektir. Etkile\u015fim \u00f6l\u00e7\u00fcs\u00fc bilgilerinden d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fctlerine kadar Google Analytics \u00fczerinden kazan\u0131labilecek \u00e7ok fazla bilgi vard\u0131r. 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