{"id":4101,"date":"2020-01-10T17:53:48","date_gmt":"2020-01-10T14:53:48","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4101"},"modified":"2020-01-10T17:53:48","modified_gmt":"2020-01-10T14:53:48","slug":"google-search-console-url-parametrelerini-kullanmak","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/google-search-console-url-parametrelerini-kullanmak\/","title":{"rendered":"Google Search Console URL Parametrelerini Kullanmak"},"content":{"rendered":"

2009 y\u0131l\u0131nda Google, Google site y\u00f6neticisi ara\u00e7lar\u0131n\u0131n oldu\u011fu servisine parametre kullan\u0131m\u0131 \u00f6zelli\u011fini ekledi. Bu \u00f6zellik ile site y\u00f6neticileri belirli parametrelerini kullanma \u015fans\u0131n\u0131 elde ettiler. Google bu de\u011fi\u015fikli\u011fin arkas\u0131ndaki nedenin ara\u00e7lar\u0131n kullan\u0131m\u0131n\u0131 iyile\u015ftirmek oldu\u011funu belirtmi\u015fti. URL parametresi \u00f6zelli\u011finin gelmesiyle birlikte site y\u00f6neticileri art\u0131k sayfa i\u00e7eri\u011fini de\u011fi\u015ftirme konusunda parametrelerden yararlanma f\u0131rsat\u0131 sundu.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
\n
Daha d\u00fczenli ve daha kaliteli taramalara sahip olmak i\u00e7in bu i\u00e7eri\u011fi dikkatlice incelemeli ve hemen ard\u0131ndan uygulamaya ge\u00e7melisiniz. Arama motoru botlar\u0131na yard\u0131mc\u0131 olursan\u0131z daha \u00e7ok sevilirsiniz. \ud83d\ude42<\/div>\n
<\/div>\n<\/div>\n

Parametreler bir sitenin indekse eklenme ve taranma durumunu etkilemektedir. Parametrelerde ya\u015fanan \u00e7oklu uygulamalar kopya sayfalar\u0131n h\u0131zl\u0131 bir bi\u00e7imde \u00e7o\u011falmas\u0131 ve linklerin sayfalar\u0131n farkl\u0131 versiyonlar\u0131na da\u011f\u0131lmas\u0131 anlam\u0131na gelmektedir. Bu durum sayfan\u0131n de\u011ferinin normalden daha az olmas\u0131na ve canonical versiyonunun s\u0131ralamaya dahil edilmemesine yol a\u00e7maktad\u0131r. Arama motorlar\u0131 bir sayfay\u0131 taramak i\u00e7in \u00e7ok fazla s\u00fcre harcad\u0131\u011f\u0131 zaman ise sitede yer alan di\u011fer sayfalar\u0131n taranmadan ge\u00e7ilmesi s\u00f6z konusu olmaktad\u0131r.<\/p>\n<\/div><\/div>

URL Parametreleriyle Google\u2019a Bilgi Verme<\/strong><\/p>\n

Google ile ileti\u015fim halinde kalabilmek ad\u0131na parametreleri g\u00fc\u00e7l\u00fc bir bi\u00e7imde kullanma f\u0131rsat\u0131na sahip olabilirsiniz. Bir parametreyi kullan\u0131rken onun sayfan\u0131n i\u00e7eri\u011fini de\u011fi\u015ftirip de\u011fi\u015ftirmeyece\u011fine karar verebilirsiniz. Sadece parametre ile ilgili de\u011ferleri belirlemeniz yeterli olacakt\u0131r. Parametre kullanarak sayfa i\u00e7eri\u011fini de\u011fi\u015ftirmek istiyorsan\u0131z durumun biraz daha karma\u015f\u0131k oldu\u011funu bilmeniz gerekmektedir. Se\u00e7im yapabilece\u011finiz \u00e7ok fazla se\u00e7enek oldu\u011fundan en do\u011fru se\u00e7imi yap\u0131p ayn\u0131 zamanda sitenizdeki URL\u2019lerin taranmas\u0131n\u0131 sa\u011flaman\u0131z gerekmektedir.<\/p>\n

Bu \u00f6zelli\u011fe ula\u015fabilmek i\u00e7in Google Search Console hesab\u0131n\u0131za giri\u015f yapmal\u0131s\u0131n\u0131z. Ard\u0131ndan d\u00fczenlemek istedi\u011finiz siteyi se\u00e7melisiniz. Tarama > URL Parametreleri k\u0131sm\u0131na giderek bu ayara eri\u015fim sa\u011flayabilirsiniz. Burada Google\u2019\u0131n sitenizde buldu\u011fu t\u00fcm parametreleri g\u00f6rebilirsiniz. Bunun yan\u0131nda Google\u2019\u0131n izleme kabiliyeti sayesinde toplad\u0131\u011f\u0131 URL miktar\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n<\/div><\/div>

\"\"<\/div><\/div>

URL parametreleri i\u00e7in belirlenen varsay\u0131lan davran\u0131\u015f \u201cGooglebot karar versin\u201d \u015feklindedir. Google bu y\u00f6ntemle kopya sayfalar\u0131 tespit edebilmektedir. Yard\u0131m k\u0131sm\u0131na g\u00f6z att\u0131\u011f\u0131n\u0131z zaman bununla ilgili \u00e7ok daha detayl\u0131 bilgi edinmeniz m\u00fcmk\u00fcnd\u00fcr. Bu i\u015flem \u00fczerinde daha fazla kontrol sahibi olmak istiyorsan\u0131z D\u00fczenle se\u00e7ene\u011fine t\u0131klayarak parametrelerin sayfalar\u0131 de\u011fi\u015ftirme durumunu g\u00f6zden ge\u00e7irmelisiniz. Bunu yapmadan \u00f6nce son taranm\u0131\u015f URL\u2019leri ve parametrelerin neler yapt\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n

Se\u00e7im yapman\u0131z gerekti\u011finde a\u015fa\u011f\u0131daki \u015fekilde iki se\u00e7ene\u011finiz olacakt\u0131r:<\/p>\n

    \n
  • Hay\u0131r:<\/strong>\u00a0Sayfa i\u00e7eri\u011fini etkilemez.<\/li>\n
  • Evet:<\/strong>\u00a0Sayfa i\u00e7eri\u011fini etkiler.<\/li>\n<\/ul>\n<\/div><\/div>
    \"\"<\/div><\/div>

    Bir parametre sayfa i\u00e7eri\u011fini etkilemez se\u00e7ene\u011fini se\u00e7meniz durumunda belirlemi\u015f oldu\u011funuz parametrelerin yer ald\u0131\u011f\u0131 sayfalar bir olarak g\u00f6z\u00fckecektir. \u00d6rne\u011fine a\u015fa\u011f\u0131daki \u015fekilde bir durum s\u00f6z konusu olabilecektir:<\/p>\n

      \n
    • ayhankaraman.com\/seo<\/li>\n
    • ayhankaraman.com\/seo?refer=sosyal<\/li>\n<\/ul>\n

      Burada eveti se\u00e7meniz durumunda kar\u015f\u0131n\u0131za gelecek olan se\u00e7enekler \u00e7ok daha farkl\u0131 olacakt\u0131r. Bir parametrenin sayfay\u0131 nas\u0131l etkileyece\u011fini belirleme f\u0131rsat\u0131n\u0131 elde edeceksiniz:<\/p>\n

        \n
      • S\u0131ralama:<\/strong>\u00a0\u0130\u00e7eri\u011fin sunuldu\u011fu s\u0131ralamay\u0131 de\u011fi\u015ftirir.<\/li>\n
      • Daraltma:<\/strong>\u00a0Sayfadaki i\u00e7eri\u011fe filtre uygular.<\/li>\n
      • Belirtme:<\/strong>\u00a0Sayfada g\u00f6r\u00fcnt\u00fclenen i\u00e7erik grubunu belirtir.<\/li>\n
      • \u00c7evirme:<\/strong>\u00a0\u0130\u00e7eri\u011fin \u00e7evrilmi\u015f halini g\u00f6r\u00fcnt\u00fcler.<\/li>\n
      • Sayfalara Ayr\u0131ma:<\/strong>\u00a0Uzun bir listenin veya makalenin belir bir sayfas\u0131n\u0131 g\u00f6r\u00fcnt\u00fcler.<\/li>\n<\/ul>\n

        Bir sonraki se\u00e7enek ise Googlebot taraf\u0131ndan taranmas\u0131 gereken as\u0131l URL\u2019yi belirlemekle ilgilidir. Buradaki se\u00e7enekler size \u015fu \u015fekilde yard\u0131mc\u0131 olabilecektir:<\/p>\n

          \n
        • Googlebot Belirlesin:<\/strong>\u00a0Kullan\u0131labilecek en iyi se\u00e7enektir. Parametrelerin \u00e7al\u0131\u015fma bi\u00e7iminden emin olmad\u0131\u011f\u0131n\u0131z zaman bu se\u00e7ene\u011fi se\u00e7meniz \u00e7ok daha do\u011fru olacakt\u0131r.<\/li>\n
        • Her URL:<\/strong>\u00a0Google t\u00fcm URL\u2019leri tarar ve onlardan elde etti\u011fi de\u011fer bilgilerine g\u00f6re bir se\u00e7im yapar.<\/li>\n
        • Sadece Belirli Bir De\u011fere Sahip URL\u2019lere:<\/strong>\u00a0Sadece belirli parametreleri bar\u0131nd\u0131ran URL\u2019lerin taranmas\u0131n\u0131 istedi\u011finiz zaman bu se\u00e7ene\u011fini aktif edebilirsiniz.<\/li>\n
        • Hi\u00e7bir URL:<\/strong>\u00a0Bu se\u00e7ene\u011fi aktif ederseniz, Google girmi\u015f oldu\u011funuz parametrenin yer ald\u0131\u011f\u0131 URL\u2019leri taramaz.<\/li>\n<\/ul>\n<\/div><\/div>
          \"\"<\/div><\/div>

          Burada hangi se\u00e7ene\u011fi se\u00e7erseniz se\u00e7in Google size etkisinin ne oldu\u011funu g\u00f6sterebilecektir. Dilerseniz t\u00fcm parametre ayarlar\u0131n\u0131 bir Excel dosyas\u0131na aktararak daha detayl\u0131 bir inceleme ger\u00e7ekle\u015ftirebilirsiniz.<\/p>\n

          Bu \u00d6zelli\u011fin Kullan\u0131m\u0131na Karar Verme<\/strong><\/p>\n

          Google\u2019\u0131n a\u00e7\u0131k bir bi\u00e7imde belirtti\u011fi gibi bu \u00f6zelli\u011fi ne yapt\u0131\u011f\u0131n\u0131z\u0131 bilmeniz durumunda kullanmal\u0131s\u0131n\u0131z. Googlebot\u2019a belirli parametrelere sahip URL\u2019leri indeksten \u00e7\u0131karma bilgisini vermeniz indekste yer alan sayfalar\u0131n\u0131z\u0131n ortadan kaybolmas\u0131na neden olabilecektir. Bunu yapman\u0131z durumunda sitenizde ger\u00e7ekle\u015ftirilecek tarama i\u015flemleri daha verimli olabilecek, sitenizde daha fazla sayfa taranabilecek ve indekse eklenebilecektir. Ayn\u0131 zamanda \u00f6nemli olan linkler \u00f6n plana \u00e7\u0131karak s\u0131ralama elde edebilecektir.<\/p>\n

          Belirli URL\u2019leri bir ba\u015fka URL\u2019de toplamak i\u00e7in bu y\u00f6ntemi kullanmak istiyorsan\u0131z etkilenecek olan URL\u2019lerde yer alan i\u00e7erikleri detayl\u0131 bir bi\u00e7imde incelemelisiniz. URL parametreleri konusunda bilgi sahibi de\u011filseniz bu durumda Google\u2019\u0131n \u00f6nerilerini takip etmelisiniz. Bu konuda ne yapt\u0131\u011f\u0131n\u0131z\u0131 biliyorsan\u0131z bu \u00f6zelli\u011fi kullan\u0131p tarama verimlili\u011fini art\u0131rmay\u0131 ba\u015farabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"2009 y\u0131l\u0131nda Google, Google site y\u00f6neticisi ara\u00e7lar\u0131n\u0131n oldu\u011fu servisine parametre kullan\u0131m\u0131 \u00f6zelli\u011fini ekledi. Bu \u00f6zellik ile site y\u00f6neticileri belirli parametrelerini kullanma \u015fans\u0131n\u0131 elde ettiler. Google bu de\u011fi\u015fikli\u011fin arkas\u0131ndaki nedenin ara\u00e7lar\u0131n kullan\u0131m\u0131n\u0131 iyile\u015ftirmek oldu\u011funu belirtmi\u015fti. URL parametresi \u00f6zelli\u011finin gelmesiyle birlikte site y\u00f6neticileri art\u0131k sayfa i\u00e7eri\u011fini de\u011fi\u015ftirme konusunda parametrelerden yararlanma f\u0131rsat\u0131 sundu. Daha d\u00fczenli ve daha kaliteli...","protected":false},"author":1,"featured_media":4102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nGoogle Search Console URL Parametrelerini Kullanmak - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/google-search-console-url-parametrelerini-kullanmak\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Search Console URL Parametrelerini Kullanmak - LF Dijital - Google Kocaeli - 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