{"id":4074,"date":"2020-01-10T17:36:37","date_gmt":"2020-01-10T14:36:37","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=4074"},"modified":"2020-01-17T13:33:35","modified_gmt":"2020-01-17T10:33:35","slug":"organik-trafik-nasil-yukseltilir-ve-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/organik-trafik-nasil-yukseltilir-ve-neden-onemlidir\/","title":{"rendered":"Organik Trafik Nas\u0131l Y\u00fckseltilir ve Neden \u00d6nemlidir?"},"content":{"rendered":"

Organik trafik elde etmek son derece zordur. Organik sonu\u00e7lar\u0131n \u00fcst k\u0131sm\u0131nda reklamlar\u0131n yer almas\u0131 organik trafik i\u00e7in g\u00f6sterilen \u00e7aban\u0131n bir zaman kayb\u0131 olarak g\u00f6r\u00fclmesine neden olabilmektedir.<\/p>\n

Organik trafik i\u00e7in g\u00f6sterilen \u00e7aba zaman kayb\u0131 de\u011fildir. Organik arama trafik dijital stratejinizin \u00f6nemli bir par\u00e7as\u0131d\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Organik Trafik Nedir?<\/strong><\/h2>\n

Organik trafik, ziyaret\u00e7ilerin \u00e7e\u015fitli kelimeler yazarak sitenizi bulmas\u0131 ve kar\u015f\u0131s\u0131na \u00e7\u0131kan reklam harici t\u00fcm sonu\u00e7lar i\u00e7erisinden sitenizi se\u00e7meleri anlam\u0131na gelmektedir.<\/p>\n

Google Analytics i\u00e7erisinde bu trafik y\u00f6nlendiren, do\u011frudan, sosyal, \u00fccretli arama ve e-posta olmak \u00fczere di\u011fer t\u00fcm trafik de\u011ferlerinden ayr\u0131 ele al\u0131nmaktad\u0131r. Organik trafik de\u011ferlerinize g\u00f6z atmak sitenizin reklam ve di\u011fer kampanyalar olmadan nas\u0131l performans g\u00f6sterdi\u011fini anlamak i\u00e7in \u00f6nemlidir.<\/p>\n

Organik trafi\u011fi\u00a0analiz\u00a0ederek sitenizin ve dijital stratejinizin zay\u0131f y\u00f6nlerini tan\u0131mlam\u0131\u015f olursunuz. \u00d6rne\u011fin, mobilden gelen organik trafik de\u011ferlerinde y\u00fcksek hemen \u00e7\u0131kma oran\u0131 varsa bu durumda sitenizin kullan\u0131c\u0131 deneyimine g\u00f6z atmal\u0131 ve mobil sitenizi yeniden tasarlamal\u0131s\u0131n\u0131z.<\/p>\n

E\u011fer yapt\u0131\u011f\u0131n\u0131z analizler s\u0131ras\u0131nda T\u00fcrkiye\u2019den elde etti\u011finiz trafik Almanya\u2019dan elde etti\u011finiz trafikten azsa ve sizin hedef kitleniz T\u00fcrkiye\u2019de ise enerjinizi yerel\u00a0SEO\u00a0\u00e7al\u0131\u015fmalar\u0131na y\u00f6nlendirmeniz gerekti\u011fini anlayabilirsiniz.<\/p>\n

Organik Arama Trafi\u011finin \u00d6nemli Olmas\u0131n\u0131n 5 Sebebi<\/strong><\/h2>\n
    \n
  1. \u00dccretsizdir.<\/strong>\u00a0\u0130\u00e7erik olu\u015fturmak i\u00e7in bir\u00a0SEO uzman\u0131, metin yazar\u0131 veya bir video olu\u015fturucusu ile \u00e7al\u0131\u015facak olabilirsiniz. Ancak sonu\u00e7 olarak i\u00e7erikleri optimize etmek son derece \u00f6nemlidir. \u00c7\u00fcnk\u00fc organik trafik herhangi bir reklam b\u00fct\u00e7esi veya reklam \u00e7al\u0131\u015fmas\u0131 gerektirmemektedir.<\/li>\n
  2. Arama algoritmalar\u0131 pozitif sinyaller al\u0131r.<\/strong>\u00a0Organik trafi\u011fin hemen \u00e7\u0131kma oran\u0131 d\u00fc\u015f\u00fckt\u00fcr. Organik trafik \u00fczerinden gelen kullan\u0131c\u0131lar sitenizde daha fazla kalmay\u0131 tercih ederler. Oturum ba\u015f\u0131na sayfa say\u0131s\u0131nda art\u0131\u015f s\u00f6z konusudur. Bunlar\u0131n hi\u00e7birisi sosyal medyadan veya \u00fccretli trafikten elde etmeniz m\u00fcmk\u00fcn de\u011fildir.<\/li>\n
  3. Yeni i\u015f f\u0131rsatlar\u0131 \u00e7\u0131kar\u0131r.<\/strong>\u00a0B\u00fcy\u00fck bir marka olmaman\u0131z durumunda markan\u0131z\u0131n sadece bilinirlik ile ayakta kalmas\u0131 m\u00fcmk\u00fcn de\u011fildir. Arama sonu\u00e7lar\u0131nda \u00f6zellikle yerel olanlarda yer alarak \u00fcr\u00fcn ve hizmetlerinizi arayan potansiyel m\u00fc\u015fterilerin kar\u015f\u0131s\u0131na \u00e7\u0131kabilirsiniz.<\/li>\n
  4. Eri\u015filebilir bir yap\u0131ya sahiptir.<\/strong>\u00a0K\u00fc\u00e7\u00fck i\u015fletmeler ve yeni \u015firketler i\u00e7in b\u00fct\u00e7e s\u0131n\u0131rl\u0131 olabilecektir. \u00dccretli kampanyalara \u00e7ok fazla yat\u0131r\u0131m yapmak istemiyor olabilirsiniz. Ancak h\u0131zl\u0131 bir bi\u00e7imde alan ad\u0131 g\u00fcveni kazanmaya ve organik SEO sayesinde s\u0131ralama elde etmeye ba\u015flayabilirsiniz.<\/li>\n
  5. G\u00fc\u00e7l\u00fc bir temeldir.<\/strong>\u00a0Siteniz daha d\u00fc\u015f\u00fck rekabet ortam\u0131n\u0131n yer ald\u0131\u011f\u0131 anahtar kelimelerde varl\u0131k g\u00f6sterebiliyorsa mevcut reklam \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 ula\u015f\u0131lmas\u0131 zor noktalarda kullanabilirsiniz. B\u00f6ylece eri\u015filmesi \u00e7ok zor olan noktalara reklam \u00e7\u00f6z\u00fcmleriyle ula\u015fmay\u0131 ba\u015farabilirsiniz.<\/li>\n<\/ol>\n

    Organik trafik stratejisi planlarken normal aramalar\u0131 ve sesli aramalar\u0131 hesaba katmay\u0131 ihmal etmemelisiniz. Ma\u011fazalardan restoranlara, restoranlardan daha b\u00fcy\u00fck markalara kadar pek \u00e7ok yerin sesli arama i\u00e7in optimize \u00e7al\u0131\u015fmalar\u0131na \u00f6nem vermesi gerekmektedir.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    Organik Trafik Nas\u0131l Y\u00fckseltilir?<\/strong><\/h2>\n

    Art\u0131k organik trafi\u011fi y\u00fckseltmek i\u00e7in neler yapabilece\u011finizi d\u00fc\u015f\u00fcnmeye ba\u015flam\u0131\u015f olabilirsiniz. Hemen hemen herkes \u00fccret trafik pe\u015finde ko\u015facakt\u0131r.<\/p>\n

    S\u0131ralaman\u0131z\u0131 etkileyen \u00e7ok fazla fakt\u00f6r vard\u0131r. Arama sinyalleri s\u00fcrekli de\u011fi\u015fim g\u00f6stermektedirler. S\u0131ralama elde etmek ve organik trafik sahibi olmak i\u00e7in iyi bir ba\u015flang\u0131\u00e7 yapmak istiyorsan\u0131z a\u015fa\u011f\u0131daki noktalara dikkat edebilirsiniz:<\/p>\n

      \n
    1. Anahtar kelime stratejisi:<\/strong>\u00a0Anahtar kelime ara\u015ft\u0131rmas\u0131na daha fazla yat\u0131r\u0131m yapmal\u0131s\u0131n\u0131z. Mevcut i\u00e7eri\u011finiz ve yeni i\u00e7erikler i\u00e7in SEO f\u0131rsatlar\u0131n\u0131 de\u011ferlendirmelisiniz. Algoritmalar anahtar kelimeleri \u00e7ok farkl\u0131 \u015fekilde kullanmaktad\u0131rlar. Arama motorlar\u0131na bu konuda yard\u0131mc\u0131 olarak sitenizi s\u0131ralamaya dahil etmelerini sa\u011flamal\u0131s\u0131n\u0131z.<\/li>\n
    2. Yeni i\u00e7erikler:<\/strong>\u00a0Arama motorlar\u0131 yeni, kaliteli ve uygun i\u00e7erikleri \u00f6ne \u00e7\u0131karma konusunda isteklidirler. Bu isteklilik durumu rakipleriniz ile aran\u0131zda olan rekabet durumunda size yard\u0131mc\u0131 olabilecektir. Anahtar kelimeler etraf\u0131nda yeni i\u00e7erikler olu\u015fturmal\u0131s\u0131n\u0131z. \u0130\u00e7erik olu\u015fturarak kaliteyi \u00f6n plana \u00e7\u0131karmal\u0131s\u0131n\u0131z.<\/li>\n
    3. Kullan\u0131c\u0131 deneyimi:<\/strong>\u00a0Kaliteden s\u00f6z etmi\u015fken sitenizin b\u00fct\u00fcnsel olarak kaliteli sinyaller g\u00f6ndermesi gerekmektedir. Kullan\u0131labilirlik fakt\u00f6r\u00fcne y\u00fcklenme s\u00fcresi, site yap\u0131s\u0131 ve gezinme \u00f6geleri dahildir. Bunlara ayn\u0131 zamanda hemen \u00e7\u0131kma oran\u0131, oturum ba\u015f\u0131ma sayfa, \u00e7\u0131k\u0131\u015f oran\u0131 ve sitede ge\u00e7irilen s\u00fcre gibi de\u011ferleri katmal\u0131s\u0131n\u0131z. Kullan\u0131c\u0131 deneyimini iyile\u015ftirmek i\u00e7in elinize ge\u00e7en verileri kullanmal\u0131s\u0131n\u0131z.<\/li>\n
    4. Site g\u00fcncellemeleri:<\/strong>\u00a0Sitenizin g\u00fcvenlik fakt\u00f6rleri gibi alanlardan elde edece\u011fi gizli s\u0131ralama sinyalleri bulunmaktad\u0131r. SSL sertifikas\u0131, g\u00fcncel eklentiler, g\u00fcncel site haritas\u0131, kullan\u0131m \u015fartlar\u0131, gizlilik politikas\u0131 ve ileti\u015fim sayfas\u0131 bu tip detaylard\u0131r.<\/li>\n
    5. Backlinkler:<\/strong>\u00a0Burada stratejiniz sitenizi ziyaret eden hedef kitlenin vakit ge\u00e7irdi\u011fi kaynaklardan ba\u011flant\u0131 almak olmal\u0131. Sitenize link veren ne kadar fazla kaliteli ve nitelili site varsa siteniz bir o kadar g\u00fcvenilir olmaktad\u0131r. Bu g\u00fcven durumu daha y\u00fcksek s\u0131ralama elde edebilmeniz anlam\u0131na gelmektedir.<\/li>\n
    6. Sosyal sinyaller:<\/strong>\u00a0Her ne kadar sosyal medya ayr\u0131 bir trafik b\u00f6l\u00fcm\u00fc olsa bile s\u0131ralaman\u0131z sosyal medyan\u0131n \u00e7e\u015fitli varl\u0131klar\u0131ndan etkilenir durumdad\u0131r. Bunlara payla\u015f\u0131mlar, etkile\u015fimler, yorumlar ve hesaplar\u0131n aktifli\u011fi dahildir.<\/li>\n
    7. Rekabet analizi<\/strong>: Daima rakiplerinizin organik trafik durumunu ve anahtar kelime stratejisini g\u00f6zden ge\u00e7irmelisiniz. Bu g\u00f6zden ge\u00e7irmeler s\u0131ras\u0131nda elde etmi\u015f oldu\u011funuz t\u00fcm verileri kendi sitenizde kendi lehinize olacak \u015fekilde kullanmal\u0131s\u0131n\u0131z.<\/li>\n<\/ol>\n

      Art\u0131k ileriye do\u011fru ad\u0131m at\u0131p\u00a0bedava trafik<\/strong>\u00a0elde etme vakti. E\u011fer\u00a0organik trafik<\/strong>\u00a0de\u011ferlerinizde azalma varsa rakamlar\u0131 iyile\u015ftirmenin yolunu bulmal\u0131s\u0131n\u0131z.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Organik trafik elde etmek son derece zordur. Organik sonu\u00e7lar\u0131n \u00fcst k\u0131sm\u0131nda reklamlar\u0131n yer almas\u0131 organik trafik i\u00e7in g\u00f6sterilen \u00e7aban\u0131n bir zaman kayb\u0131 olarak g\u00f6r\u00fclmesine neden olabilmektedir. Organik trafik i\u00e7in g\u00f6sterilen \u00e7aba zaman kayb\u0131 de\u011fildir. Organik arama trafik dijital stratejinizin \u00f6nemli bir par\u00e7as\u0131d\u0131r. Organik Trafik Nedir? Organik trafik, ziyaret\u00e7ilerin \u00e7e\u015fitli kelimeler yazarak sitenizi bulmas\u0131 ve kar\u015f\u0131s\u0131na...","protected":false},"author":1,"featured_media":4075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nOrganik Trafik Nas\u0131l Y\u00fckseltilir ve Neden \u00d6nemlidir? - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/organik-trafik-nasil-yukseltilir-ve-neden-onemlidir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organik Trafik Nas\u0131l Y\u00fckseltilir ve Neden \u00d6nemlidir? 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