{"id":3981,"date":"2020-01-10T16:30:05","date_gmt":"2020-01-10T13:30:05","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=3981"},"modified":"2020-01-10T16:30:05","modified_gmt":"2020-01-10T13:30:05","slug":"gorsel-seo-gorselleri-optimize-etmek-icin-3-onemli-ipucu","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/gorsel-seo-gorselleri-optimize-etmek-icin-3-onemli-ipucu\/","title":{"rendered":"G\u00f6rsel SEO: G\u00f6rselleri Optimize Etmek \u0130\u00e7in 3 \u00d6nemli \u0130pucu"},"content":{"rendered":"

Baz\u0131 insanlar\u0131n g\u00f6rsel \u00f6\u011frenme becerileri di\u011fer insanlardan \u00e7ok daha farkl\u0131d\u0131r. Benzer \u015fekilde baz\u0131 insanlar\u0131n i\u015fitmeye dayal\u0131 \u00f6\u011frenme becerileri \u00e7ok daha iyidir. \u0130nsanlar aras\u0131nda de\u011fi\u015fmeyen tek \u015fey ise \u00f6\u011frenme i\u00e7in sab\u0131rs\u0131z olmakt\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Sitelerin an\u0131nda y\u00fcklenmesini bekleriz ve sorular\u0131m\u0131za do\u011frudan bir yan\u0131t bulmak isteriz. Arama motorlar\u0131n\u0131n daha h\u0131zl\u0131 sayfa h\u0131z\u0131na sahip sitelere (\u00f6zellikle mobil cihazlarda) \u00f6ncelik vermelerinin temel nedeni budur.<\/p>\n

\u00c7o\u011fu durumda\u00a0g\u00f6rseller<\/strong>\u00a0bir sitenin y\u00fcklenme s\u00fcresini etkileyen bir numaral\u0131 etken durumundad\u0131r. Hepimiz y\u00fcksek kaliteli g\u00f6r\u00fcnt\u00fclerin pozitif kullan\u0131c\u0131 deneyimine katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 biliriz. Ancak \u00f6ncelikli olarak bilmemiz gereken birka\u00e7 \u00f6nemli veri vard\u0131r.<\/p>\n

2016 y\u0131l\u0131nda Google taraf\u0131ndan y\u00fcr\u00fct\u00fclen bir ara\u015ft\u0131rma bol resimli web sayfalar\u0131n\u0131n daha az resim i\u00e7eren web sayfalar\u0131na g\u00f6re daha d\u00fc\u015f\u00fck d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na sahip oldu\u011funu ortaya koymu\u015ftur.<\/p>\n

Baz\u0131 siteler g\u00f6r\u00fcnt\u00fc a\u011f\u0131rl\u0131kl\u0131 olmaktan fayda sa\u011flayabilirken sayfa h\u0131z\u0131n\u0131n daha \u00f6nemli oldu\u011fu \u00e7e\u015fitli durumlar s\u00f6z konusudur. Sayfan\u0131n y\u00fcklenmesi i\u00e7in sayfada yer alan g\u00f6rsellerin problem \u00e7\u0131karmas\u0131 demek sayfa etkinli\u011finin tamamen i\u015flevsiz kalmas\u0131 demektir.<\/p>\n

Google\u2019\u0131n s\u00fcrekli geli\u015ftirilen PageSpeed Insights arac\u0131n\u0131n son hali g\u00f6r\u00fcnt\u00fc sunumu konusunda insanlar\u0131n kafas\u0131n\u0131 kar\u0131\u015ft\u0131rabilmektedir. Google\u2019\u0131n beklentilerini kar\u015f\u0131layabilmek i\u00e7in hangi taray\u0131c\u0131n\u0131n kullan\u0131laca\u011f\u0131 bile b\u00fcy\u00fck bir a\u00e7mazd\u0131r.<\/p>\n

Bir\u00e7ok ki\u015fi hala sitelerinde g\u00f6rselleri s\u0131k\u0131\u015ft\u0131rmak ve g\u00f6rsel sunmak i\u00e7in eski teknolojileri kullanmaktad\u0131r. Kullan\u0131c\u0131 deneyiminizi korurken daha h\u0131zl\u0131 sayfa h\u0131zlar\u0131 elde etmek i\u00e7in g\u00f6rselleri optimize etmenize yard\u0131mc\u0131 olacak baz\u0131 pragmatik ipu\u00e7lar\u0131na a\u015fa\u011f\u0131dan ula\u015fabilirsiniz.<\/p>\n<\/div><\/div>

1.\u00a0 G\u00f6rselleri Do\u011fru Kullan\u0131n<\/h2>\n

Minimalist tasar\u0131m genellikle daha y\u00fcksek performans sa\u011flad\u0131\u011f\u0131 i\u00e7in iyi bir kullan\u0131c\u0131 deneyimine katk\u0131da bulunur. Ancak, bir g\u00f6rselin tasar\u0131m\u0131n\u0131z i\u00e7in kesinlikle kritik olup olmad\u0131\u011f\u0131n\u0131 kendinize sorman\u0131z gerekir.<\/p>\n

Daha dinamik web sayfalar\u0131 i\u00e7in g\u00f6rselleri etkile\u015fimli hale getirmek veya onlar\u0131 tasar\u0131m\u0131n odak noktas\u0131 olarak kullanmak cazip bir se\u00e7enek olabilir. Foto\u011fraf\u00e7\u0131 olmad\u0131\u011f\u0131n\u0131z s\u00fcrece kullan\u0131c\u0131 deneyiminizi geli\u015ftirmek i\u00e7in g\u00f6rsellerin yerine alternatif kaynaklardan faydalanabilirsiniz:<\/p>\n

    \n
  • Etkile\u015fimli \u00f6geler i\u00e7in CSS3 kullanabilirsiniz.<\/li>\n
  • Basit logo ve tasar\u0131mlar i\u00e7in \u00f6l\u00e7eklenebilir vekt\u00f6r grafikleri kullanabilirsiniz.<\/li>\n
  • B\u00fcy\u00fck hacimli GIF\u2019ler yerine g\u00f6m\u00fcl\u00fc videolar kullanabilirsiniz.<\/li>\n<\/ul>\n

    Asl\u0131nda vekt\u00f6r g\u00f6r\u00fcnt\u00fcler daha y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011fe sahip cihazlarda y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fc koruma e\u011filimindedirler.<\/p>\n

    T\u00fcm bunlara ek olarak arama motorlar\u0131n\u0131n okuyamad\u0131\u011f\u0131 resimlerdeki metni kodlamak yerine kullan\u0131c\u0131 deneyimini iyile\u015ftiren web fontlar\u0131na d\u00f6n\u00fc\u015f yapabilirsiniz.<\/p>\n

    PageSpeed Insights arac\u0131nda Google\u2019\u0131n y\u00fckleri iyile\u015ftirmek i\u00e7in g\u00f6rsellerin ertelenerek y\u00fcklenmesini \u00f6nerdi\u011fini g\u00f6rebilirsiniz. Bu esasen ekran\u0131n alt\u0131nda kalan g\u00f6r\u00fcnt\u00fclerin kullan\u0131c\u0131 taraf\u0131ndan g\u00f6r\u00fclmeden y\u00fcklenmemesi anlam\u0131na gelir. Bu nedenle, en az\u0131ndan kullan\u0131c\u0131lar i\u00e7in sitenin ba\u015flang\u0131\u00e7 y\u00fcklemesi daha h\u0131zl\u0131 olur.<\/p>\n

    Bunu ba\u015farmak i\u00e7in kritik yol olu\u015fturma i\u015fleminizi optimize etmeniz gerekir. Sayfa kaynaklar\u0131n\u0131n t\u00fcm\u00fcn\u00fc k\u00fc\u00e7\u00fcltme, \u00f6nbelle\u011fe alma ve s\u0131k\u0131\u015ft\u0131rma gibi kritik yol olu\u015fturma i\u015fleminizi optimize etmek i\u00e7in kullanabilece\u011finiz birka\u00e7 y\u00f6ntem (CSS, JavaScript, HTML) vard\u0131r.<\/p>\n

    Ba\u015fl\u0131k ve ana belge mod\u00fcl\u00fc i\u00e7in sat\u0131r i\u00e7i CSS da\u011f\u0131t\u0131m\u0131, kullan\u0131lmayan t\u00fcm CSS ve kaynaklar\u0131n arka planda y\u00fcklenmesi anlam\u0131na geldi\u011finden kullan\u0131c\u0131lara an\u0131nda bir y\u00fckleme sunabilecektir.<\/p>\n

    Ek olarak, y\u00fcklenmesini istedi\u011finiz kaynaklar\u0131n ilk y\u00fcklemede engellenmedi\u011finden emin olmak i\u00e7in JavaScript engellemeyi kontrol etmelisiniz.<\/p>\n

    Her ne kadar bunlar karma\u015f\u0131k gibi g\u00f6z\u00fckse bile WordPress\u2019te size bu konuda yard\u0131mc\u0131 olabilecek \u00e7e\u015fitli ara\u00e7lar vard\u0131r. \u00d6rne\u011fin, WP Rocket ve W3 Total Cache, HTML\u2019den WordPress \u00f6gelerine kadar i\u00e7erik da\u011f\u0131t\u0131m a\u011f\u0131nda yer alan neredeyse her kayna\u011f\u0131 \u00f6nbelle\u011fe al\u0131r ve k\u00fc\u00e7\u00fclt\u00fcr. Ek olarak, WP Rocket ve W3 Total Cache \u201casync\u201d ve \u201certeleme\u201d ile gibi \u00f6zelliklerle JavaScript engellemesi s\u00f6z konusu olmadan ve g\u00f6rsellerden kurtulmak zorunda kalmadan sayfa y\u00fcklemelerini iyile\u015ftirmede size yard\u0131mc\u0131 olabilecektir.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    2.\u00a0 G\u00f6rsel S\u0131k\u0131\u015ft\u0131rmay\u0131 Otomatikle\u015ftirme<\/h2>\n

    G\u00f6rselleri h\u0131z i\u00e7in optimize etmenin en iyi yollar\u0131ndan biri boyutlar\u0131n\u0131 k\u00fc\u00e7\u00fcltmek ve bir di\u011feri ise onlar\u0131 s\u0131k\u0131\u015ft\u0131rmakt\u0131r. G\u00f6rsel s\u0131k\u0131\u015ft\u0131rma, elinizin alt\u0131nda do\u011fru ara\u00e7lar oldu\u011fu s\u00fcrece inan\u0131lmaz derecede kolayd\u0131r.<\/p>\n

    WordPress kullan\u0131yorsan\u0131z Imagify ya da ShortPixel eklentilerini y\u00fckleyebilir ve t\u00fcm resimlerinizi tek bir t\u0131klamayla toplu olarak s\u0131k\u0131\u015ft\u0131rabilirsiniz. Kitapl\u0131\u011f\u0131n\u0131za eklenen di\u011fer t\u00fcm resimler bu ara\u00e7 kullan\u0131larak s\u0131k\u0131\u015ft\u0131r\u0131l\u0131r. Bu eklenti, JPG\u2019leri ve PNG\u2019leri b\u00fcy\u00fck h\u0131z art\u0131\u015flar\u0131 sa\u011flamak i\u00e7in agresif bir ayarla s\u0131k\u0131\u015ft\u0131rma imkan\u0131 sunmaktad\u0131r.<\/p>\n<\/div><\/div>

    Eklentilerin sitenizi yava\u015flatt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z ve daha farkl\u0131 bir i\u00e7erik y\u00f6netim sistemi kullan\u0131yorsan\u0131z bu durumda g\u00f6rselleri belirli klas\u00f6rlerde s\u0131n\u0131fland\u0131rma yoluna giderek onlar\u0131 s\u0131k\u0131\u015ft\u0131rmaya \u00e7al\u0131\u015fabilirsiniz. Bunun i\u00e7in Image Optim arac\u0131n\u0131 kullanabilirsiniz. S\u00fcr\u00fckle ve b\u0131rak \u00f6zellikleri sayesinde kolay bir bi\u00e7imde g\u00f6rselleri s\u0131k\u0131\u015ft\u0131rabilir ve onlar\u0131 sitenize ekleyebilirsiniz.<\/p>\n

    Ek olarak, i\u00e7erik y\u00f6netim sisteminizdeki g\u00f6rselleri s\u0131k\u0131\u015ft\u0131rma konusunda endi\u015feleriniz varsa Adobe Suite veya Affinity Photo gibi ara\u00e7lar\u0131 kullanarak s\u0131k\u0131\u015ft\u0131rma yapmay\u0131 deneyebilirsiniz.<\/p>\n

    WordPress kullan\u0131yorsan\u0131z g\u00f6rselleri farkl\u0131 ayg\u0131tlar i\u00e7in yeniden boyutland\u0131rmak i\u00e7in WordPress\u2019in esnek tasar\u0131m\u0131nda yer alan \u201csrcset\u201d \u00f6zelli\u011fini kullanma yoluna gidebilirsiniz.<\/p>\n

    S\u0131k\u0131\u015ft\u0131rma yaparken akl\u0131n\u0131zda tutman\u0131z gereken en \u00f6nemli durum kay\u0131pl\u0131 s\u0131k\u0131\u015ft\u0131rma yaparken g\u00f6rsel kalitesinden \u00f6d\u00fcn verebilecek olman\u0131zd\u0131r. Daha b\u00fcy\u00fck \u00f6l\u00e7ekli s\u0131k\u0131\u015ft\u0131rmalarda kay\u0131pl\u0131 s\u0131k\u0131\u015ft\u0131rma, daha b\u00fcy\u00fck bit derinli\u011fini ortadan kald\u0131racak ve belirgin \u015fekilde azalt\u0131lm\u0131\u015f dosya \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fc sunacakt\u0131r.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    3.\u00a0 G\u00f6rselleri Yeni Nesil Formatlarda Sunun<\/h2>\n

    Dosya format\u0131n\u0131za ba\u011fl\u0131 olarak kay\u0131pl\u0131 veya kay\u0131ps\u0131z s\u0131k\u0131\u015ft\u0131rma kullanman\u0131z gerekir. Genel olarak JPEG (kay\u0131pl\u0131) ve PNG (kay\u0131ps\u0131z s\u0131k\u0131\u015ft\u0131rma) olmak \u00fczere iki resim format\u0131n\u0131 kullan\u0131r\u0131z.<\/p>\n

    Ancak, \u00f6zellikle h\u0131zl\u0131 y\u00fcklemeler elde etmek ve mobil cihazlara g\u00f6re en boy oranlar\u0131n\u0131 korumak i\u00e7in yeni g\u00f6rsel formatlar\u0131 \u00f6nerilmeye ba\u015flanm\u0131\u015ft\u0131r. JPEG 2000, JPEG XR ve WebP dahil olmak \u00fczere bir dizi yeni bi\u00e7im aras\u0131ndan se\u00e7im yapabilirsiniz.<\/p>\n

    JPEG 2000, klasik JPEG\u2019e \u00e7ok benzer ancak kay\u0131ps\u0131z s\u0131k\u0131\u015ft\u0131rmaya sahiptir. Bu, s\u0131k\u0131\u015ft\u0131r\u0131lm\u0131\u015f JPEG 2000 dosyalar\u0131n\u0131n meta verilerini \u00e7ok fazla kalite kayb\u0131 olmadan koruman\u0131z anlam\u0131na gelir. JPEG XR, daha y\u00fcksek s\u0131k\u0131\u015ft\u0131rma oranlar\u0131nda hem kay\u0131ps\u0131z hem de kay\u0131pl\u0131 s\u0131k\u0131\u015ft\u0131rmay\u0131 destekler.<\/p>\n

    Bu formatlar\u0131n ikisi de Google Chrome ve Firefox dahil olmak \u00fczere \u00e7o\u011fu taray\u0131c\u0131 taraf\u0131ndan desteklenmemektedir. Bu, ne olursa olsun bir geri d\u00f6n\u00fc\u015f olarak JPEG veya PNG format\u0131na sahip olman\u0131z anlam\u0131na gelir.<\/p>\n

    Firefox\u2019a ek olarak Google Chrome taraf\u0131ndan desteklenen tek resim format\u0131 WebP\u2019dir. WebP, kay\u0131ps\u0131z ve kay\u0131pl\u0131 s\u0131k\u0131\u015ft\u0131rma ve animasyon deste\u011fi sunar. Bu g\u00f6rsel format\u0131n\u0131 denemek i\u00e7in \u00e7e\u015fitli WebP eklentilerini kullanabilirsiniz. Buna ek olarak Photoshop kullanarak dosyalar\u0131n\u0131z\u0131 WebP\u2019ye d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/p>\n

    Elbette, bir WebP dosyas\u0131na yedekleme yapmak idealdir. Yedekleme sa\u011flamak i\u00e7in HTML\u2019de <picture> \u00f6gesinden yararlanman\u0131z gerekir. WordPress i\u00e7in WebP Express gibi eklentiler HTML\u2019de otomatik olarak bunu yaparlar ve mevcut g\u00f6rselleri WebP format\u0131na d\u00f6n\u00fc\u015ft\u00fcrebilirler.<\/p>\n

    Sonu\u00e7 olarak g\u00f6rselleri yeni nesil formatlarda sunma se\u00e7ene\u011fi s\u0131n\u0131rl\u0131 taray\u0131c\u0131 deste\u011fi dikkate al\u0131nd\u0131\u011f\u0131nda \u00e7ok \u00e7ekici de\u011fildir. Ancak, site g\u00f6rsellerinize daha y\u00fcksek s\u0131k\u0131\u015ft\u0131rma oranlar\u0131 ve mobil cihazlara g\u00f6re daha k\u00fc\u00e7\u00fck dosya boyutlar\u0131 sa\u011flamak i\u00e7in WebP format\u0131n\u0131 kullanabilirsiniz. WebP format\u0131 sayfa h\u0131z\u0131nda belirgin bir fark yaratacakt\u0131r.<\/p>\n

    Sonu\u00e7<\/h2>\n

    Mobil \u00fczerinde sayfa h\u0131z\u0131n\u0131 kontrol etmek olduk\u00e7a zordur. \u00d6zellikle g\u00f6rsel a\u011f\u0131rl\u0131kl\u0131 sitelerde bu \u00e7ok daha karma\u015f\u0131k bir hal al\u0131r. Esnek site tasar\u0131m\u0131 ve di\u011fer eklentiler ger\u00e7ekten b\u00fcy\u00fck hacimli dosya boyutlar\u0131n\u0131 hesaba katamaz ve siteniz yo\u011fun kaynak kullan\u0131m\u0131na devam eder.<\/p>\n

    S\u0131k\u0131\u015ft\u0131rma i\u015flemini otomatikle\u015ftirme yoluna giderek, dosyalar\u0131 ve g\u00f6rselleri daha stratejik bir \u015fekilde yeniden boyutland\u0131rarak sayfa y\u00fckleme h\u0131z\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmay\u0131 ba\u015farabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Baz\u0131 insanlar\u0131n g\u00f6rsel \u00f6\u011frenme becerileri di\u011fer insanlardan \u00e7ok daha farkl\u0131d\u0131r. Benzer \u015fekilde baz\u0131 insanlar\u0131n i\u015fitmeye dayal\u0131 \u00f6\u011frenme becerileri \u00e7ok daha iyidir. \u0130nsanlar aras\u0131nda de\u011fi\u015fmeyen tek \u015fey ise \u00f6\u011frenme i\u00e7in sab\u0131rs\u0131z olmakt\u0131r. Sitelerin an\u0131nda y\u00fcklenmesini bekleriz ve sorular\u0131m\u0131za do\u011frudan bir yan\u0131t bulmak isteriz. Arama motorlar\u0131n\u0131n daha h\u0131zl\u0131 sayfa h\u0131z\u0131na sahip sitelere (\u00f6zellikle mobil cihazlarda) \u00f6ncelik vermelerinin...","protected":false},"author":1,"featured_media":3982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nG\u00f6rsel SEO: G\u00f6rselleri Optimize Etmek \u0130\u00e7in 3 \u00d6nemli \u0130pucu - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/gorsel-seo-gorselleri-optimize-etmek-icin-3-onemli-ipucu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00f6rsel SEO: G\u00f6rselleri Optimize Etmek \u0130\u00e7in 3 \u00d6nemli \u0130pucu - 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