{"id":3958,"date":"2020-01-10T16:15:20","date_gmt":"2020-01-10T13:15:20","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=3958"},"modified":"2020-01-17T13:48:28","modified_gmt":"2020-01-17T10:48:28","slug":"seo-icin-google-trends-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/seo-icin-google-trends-nasil-kullanilir\/","title":{"rendered":"SEO \u0130\u00e7in Google Trends Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"

Google Trends<\/strong>\u00a02006 y\u0131l\u0131nda ilk kez g\u00f6r\u00fcc\u00fcye \u00e7\u0131km\u0131\u015f olan bir hizmettir. Bu hizmet pazarlamac\u0131lara d\u00fcnyan\u0131n en pop\u00fcler arama motorunda nas\u0131l aramalar yapt\u0131\u011f\u0131 konusunda de\u011ferli veriler sunmaktad\u0131r. \u0130lk g\u00fcnlerinde Google Trends sadece bir istatistik kayna\u011f\u0131 olarak de\u011ferlendirilmekteydi ve verileri belirli aral\u0131klarla g\u00fcncel hale getirilirdi. Zaman i\u00e7erisinde bu hizmetin g\u00fcc\u00fc yeni ve ayd\u0131nlat\u0131c\u0131 y\u00f6ntemlerle y\u00fckseltilerek bug\u00fcnk\u00fc haline getirilmi\u015ftir.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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\u00d6rne\u011fin 2014 y\u0131l\u0131na dayanan bir ara\u015ft\u0131rmada\u00a0Google Trends<\/strong>\u00a0\u00fczerinden \u00e7ok ilgin\u00e7 bir veri elde edilmi\u015ftir. Amerika merkezli olan arama verilerine g\u00f6re ebeveynlerin yar\u0131s\u0131ndan fazlas\u0131 \u00e7ocuklar\u0131n\u0131n cinsiyetini g\u00f6z ard\u0131 ederek \u201ck\u0131z\u0131m yetenekli mi?\u201d \u015feklinde sorgu yapmak yerine \u201co\u011flum yetenekli mi?\u201d \u015feklinde sorgu yapm\u0131\u015ft\u0131r. Bu t\u00fcr veriler sayesinde insanlar\u0131n arama motorlar\u0131yla kurdu\u011fu ba\u011flant\u0131n\u0131n seviyesini g\u00f6rebilmek m\u00fcmk\u00fcn hale gelmi\u015ftir.<\/p>\n

Bu \u00f6rnekten anla\u015f\u0131labilece\u011fi gibi Google Trends arama pazarlamac\u0131lar\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok de\u011ferli bir ara\u00e7t\u0131r. Google Trends pazar ara\u015ft\u0131rmas\u0131 ile\u00a0SEO\u00a0verilerini sentezleyerek kullanabildi\u011fimiz en etkileyici alanlardan birisidir. Trendleri konuma, \u00fcr\u00fcn kategorisine, i\u00e7erik ba\u015fl\u0131\u011f\u0131na ve tarihe g\u00f6re s\u0131ralamas\u0131 nedeniyle i\u015fimizi kolayla\u015ft\u0131rmakt\u0131r.<\/p>\n<\/div><\/div>

\u0130lk Olarak Google Trends\u2019i Anlamak<\/strong><\/h2>\n

Google Trends\u2019i yeni yeni kullanmaya ba\u015flayan biriyseniz verileri g\u00f6rselle\u015ftirmeye \u00e7al\u0131\u015f\u0131rken akl\u0131n\u0131zda bulundurman\u0131z gereken birka\u00e7 detay bulunmaktad\u0131r. \u0130lk olarak Google Trends birbirinden farkl\u0131 verileri kar\u015f\u0131la\u015ft\u0131rma konusunda kullan\u0131c\u0131lar\u0131na kolayl\u0131k sunmaktad\u0131r.<\/p>\n

    \n
  • Her bir veri noktas\u0131, olas\u0131 pop\u00fclerli\u011fi kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in konumun toplam aramas\u0131 ve temsil etti\u011fi zaman aral\u0131\u011f\u0131 ile b\u00f6l\u00fcnmektedir. Bu i\u015flem yap\u0131lmam\u0131\u015f olsayd\u0131 en y\u00fcksek aranma hacmine sahip olan konumlar her zaman en y\u00fcksek s\u0131raya sahip olurlard\u0131.<\/li>\n
  • Daha sonra ortaya \u00e7\u0131kan say\u0131larda bir konunun oran\u0131na ba\u011fl\u0131 olarak t\u00fcm konularda yap\u0131lan t\u00fcm aramalara g\u00f6re 0 ile 100 aral\u0131\u011f\u0131nda \u00f6l\u00e7eklendirme ger\u00e7ekle\u015ftirilir.<\/li>\n
  • Bir terim i\u00e7in ayn\u0131 say\u0131da aramay\u0131 g\u00f6steren farkl\u0131 b\u00f6lgeler her zaman ayn\u0131 toplam arama hacmine sahip olmamaktad\u0131r.<\/li>\n<\/ul>\n

    Bununla birlikte Google\u2019\u0131n 2016 y\u0131l\u0131ndan itibaren veri toplama konusuna \u00e7ok b\u00fcy\u00fck bir g\u00fcncelleme getirdi\u011fini unutmamak gerekmektedir. Bu g\u00fcncelleme 2016 y\u0131l\u0131n\u0131n ba\u015flang\u0131c\u0131na ait grafiklerde ciddi s\u0131\u00e7ramalar\u0131n olmas\u0131na sebebiyet verebilmektedir. Ancak ortalama trendler bir konuya y\u00f6nelik tarihsel talebi en uygun \u015fekilde yans\u0131tmaktad\u0131r.<\/p>\n

    Google Trends\u2019i Anahtar Kelime Ara\u015ft\u0131rmalar\u0131nda Kullanmak<\/strong><\/h2>\n

    Anahtar kelime ara\u015ft\u0131rmas\u0131 Google Trends\u2019ten yararlan\u0131lan en \u00f6nemli alanlardan birisidir. Ancak, Google\u2019\u0131n sunmu\u015f oldu\u011fu Anahtar Kelime Planlay\u0131c\u0131s\u0131 ve sekt\u00f6rde yer alan di\u011fer standart ara\u00e7lar\u0131n g\u00f6lgesinde kalm\u0131\u015ft\u0131r. Asl\u0131na bakarsan\u0131z Google Trends anahtar kelime ara\u015ft\u0131rmas\u0131 i\u00e7in m\u00fckemmel bir ba\u015flang\u0131\u00e7 arac\u0131d\u0131r. Bu ara\u00e7 sayesinde gidece\u011finiz yolu \u00e7ok daha net bir bi\u00e7imde g\u00f6rebilirsiniz.<\/p>\n

    Google Trends size Anahtar Kelime Planlay\u0131c\u0131s\u0131 arac\u0131ndan \u00e7ok daha farkl\u0131 kriterler e\u015fli\u011finde yeni anahtar kelimeler \u00f6nermektedir. \u00d6rne\u011fin bir anahtar kelime i\u00e7in arama yapt\u0131\u011f\u0131n\u0131z zaman size ilgili aramalar\u0131 y\u00fckseli\u015f durumuna g\u00f6re g\u00f6sterebilmektedir. Burada yer alan anahtar kelimeleri do\u011frudan anahtar kelime listenize eklemeden \u00f6nce gerekli kontrolleri ger\u00e7ekle\u015ftirmeniz gerekmektedir. Google Trends arac\u0131n\u0131n size insanlar\u0131n arama davran\u0131\u015f\u0131n\u0131 g\u00f6sterebilecek detaylara sahip oldu\u011funu unutmamal\u0131s\u0131n\u0131z.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    Google Trends \u00fczerinde kullanm\u0131\u015f oldu\u011funuz anahtar kelime i\u00e7in \u00e7ok farkl\u0131 sonu\u00e7lar alabilirsiniz. Bu sonu\u00e7lar\u0131 s\u00fczge\u00e7ten ge\u00e7irmek yine sizin elinizdedir. Google\u2019\u0131n olabildi\u011fince veriyi bir araya getirerek k\u00fcmesel bir sonu\u00e7 sunmaya \u00e7al\u0131\u015fmaktad\u0131r. Bu nedenle yapaca\u011f\u0131n\u0131z aramalarda ilgili ve ilgisiz pek \u00e7ok farkl\u0131 sorguyla kar\u015f\u0131 kar\u015f\u0131ya kalabilirsiniz.<\/p>\n

    Bununla birlikte yapt\u0131\u011f\u0131n\u0131z aramalarda hemen fark edebilece\u011finiz bir di\u011fer durum ise Google Trends verilerinin h\u0131zl\u0131ca g\u00fcncellendi\u011fi ve anahtar kelime listesine yeni elementlerin eklenme s\u0131kl\u0131\u011f\u0131n\u0131n fazla olmas\u0131d\u0131r. Bu durum size basit anahtar kelime e\u015fle\u015ftirmesi yapmak yerine semantik uygunlu\u011fa g\u00f6re se\u00e7im yapabilme f\u0131rsat\u0131 sunmaktad\u0131r. B\u00f6ylece bir anahtar kelime olu\u015ftururken her zaman pop\u00fclerlik a\u00e7\u0131s\u0131ndan \u00f6nde olan anahtar kelimeleri bulabilme imkan\u0131na sahip olursunuz.<\/p>\n

    T\u00fcm bunlara ek olarak SEO uzmanlar\u0131 belirli sorgular\u0131 tepe noktas\u0131na ula\u015fmadan hedefleme \u015fans\u0131na sahip olmaktad\u0131rlar. Bu anahtar kelimeler i\u00e7in rekabet azken yola \u00e7\u0131kmak potansiyel \u00f6d\u00fcl\u00fcn \u00e7ok daha y\u00fcksek olmas\u0131n\u0131 sa\u011flayabilmektedir.<\/p>\n

    Arama Trendlerini Google Arama Motorlar\u0131nda Kar\u015f\u0131la\u015ft\u0131rmak<\/strong><\/h2>\n

    Google Trends\u2019te yer alan Haberler, Al\u0131\u015fveri\u015f, G\u00f6rseller ve YouTube se\u00e7enekleri sayesinde arama motorunuzu kendiniz belirleyerek SEO ara\u015ft\u0131rmalar\u0131 a\u00e7\u0131s\u0131ndan yeni f\u0131rsatlarla kar\u015f\u0131la\u015fabilirsiniz. Bu arama motorlar\u0131na sonu\u00e7 sayfas\u0131n\u0131n \u00fcst k\u0131sm\u0131ndan ula\u015fabilmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

    G\u00f6rsel arama verileri 2008 y\u0131l\u0131ndan g\u00fcncel tarihe kadar olan verileri kapsamaktad\u0131r. SEO uzmanlar\u0131 burada yer alan verilerden yararlanarak \u00e7al\u0131\u015fmalar\u0131na ekstra de\u011fer katabilmektedir. G\u00f6rsel arama sadece y\u00fcksek sorgu miktarlar\u0131yla dikkat \u00e7eken bir nokta de\u011fildir. Buras\u0131 ayn\u0131 zamanda Facebook, Amazon ve Pinterest gibi yerlerden uzak durarak verileri inceleme f\u0131rsat\u0131 sunmaktad\u0131r.<\/p>\n

    Normal arama fonksiyonunda oldu\u011fu gibi dilerseniz buradaki verileri de konuma veya \u015fehre g\u00f6re s\u0131ralayabilirsiniz. Buna ek olarak g\u00f6rse arama sorgular\u0131 i\u00e7in de ilgili sorgular \u00f6nerileriyle kar\u015f\u0131la\u015fabilirsiniz. Bununla birlikte s\u00f6z konusu arama trendlerini iki farkl\u0131 sorguyla k\u0131yaslama olana\u011f\u0131na da sahipsiniz. B\u00f6ylece hangi verinin daha pop\u00fcler oldu\u011funu g\u00f6rebilirsiniz.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    \u00d6rnek vermek gerekirse konuma g\u00f6re yapt\u0131\u011f\u0131n\u0131z aramalarda terimleri de\u011fi\u015ftirerek k\u0131yaslama yapabilirsiniz. G\u00f6rsel arama motoru verilerinde belki aramalar aras\u0131nda farkl\u0131l\u0131klar \u00e7ok b\u00fcy\u00fck olacakken YouTube aramalar\u0131nda birbirine benzeyen ba\u015fl\u0131klarda bu makas biraz daha kapal\u0131 olabilecektir. \u00d6rne\u011fin, \u201ckediler\u201d ve \u201ck\u00f6pekler\u201d olarak se\u00e7ti\u011finiz iki anahtar kelime i\u00e7in YouTube trendlerine bakarsan\u0131z aranma hacmi aras\u0131ndaki makas\u0131n \u00e7ok dar oldu\u011funu fark edebilirsiniz.<\/p>\n

    T\u00fcm bunlara ek olarak bu k\u0131s\u0131mlarda da y\u00fckseli\u015fe ge\u00e7mi\u015f ilgili aramalarla kar\u015f\u0131la\u015fabilirsiniz. Google Trends ara\u015ft\u0131rma i\u00e7in kullan\u0131ld\u0131\u011f\u0131nda etkinli\u011fini bir kez daha g\u00f6stermekte ve en uygun arama sorgular\u0131n\u0131 aya\u011f\u0131n\u0131za kadar getirmektedir.<\/p>\n

    Sezonluk \u00c7\u0131k\u0131\u015flar\u0131 Tahmin Etmek ve De\u011ferlendirmek<\/strong><\/h2>\n

    Google Trends\u2019in SEO \u00e7al\u0131\u015fmalar\u0131nda kullan\u0131lmas\u0131n\u0131n en yayg\u0131n yolu ondan art\u0131\u015f g\u00f6steren m\u00fc\u015fteri taleplerini analiz etmek i\u00e7in yararlanmaktad\u0131r. E\u011fer \u201colimpiyatlar\u201d \u015feklinde bir arama yapman\u0131z durumunda bunun do\u011frulu\u011funu g\u00f6rebilirsiniz. Kar\u015f\u0131n\u0131za \u00e7\u0131kacak durumda belirli aylarda veya d\u00f6nemlerde s\u00f6z konusu anahtar kelime i\u00e7in aranma hacminin art\u0131\u015f g\u00f6sterdi\u011fini g\u00f6rebilirsiniz.<\/p>\n

    Olimpiyatlar her d\u00f6rt y\u0131lda bir yaz aylar\u0131nda yap\u0131ld\u0131\u011f\u0131ndan bu d\u00f6nemlerde art\u0131\u015flar\u0131n oldu\u011fu dikkat \u00e7ekecektir. Bu \u00f6rnekte tarihsel veriler yak\u0131n bir d\u00f6nemde benzer bir art\u0131\u015f\u0131n tekrar ya\u015fanaca\u011f\u0131n\u0131 bize g\u00f6stermektedir. Ancak bu verileri tek ba\u015f\u0131na de\u011ferlendirmek bizim i\u015fimize pek yaramayacakt\u0131r. \u00c7\u00fcnk\u00fc Google Trends bize sadece ilgili de\u011ferleri sunabilme konusunda kullan\u0131\u015fl\u0131d\u0131r. Dolay\u0131s\u0131yla mutlak terimleri \u00f6\u011frenme konusunda bir f\u0131rsata sahip olamayabiliriz.<\/p>\n

    Buna ra\u011fmen, Google Trends \u00fczerinden elde etti\u011fimiz verileri Anahtar Kelime Planlay\u0131c\u0131 \u00fczerinde g\u00f6zden ge\u00e7irerek s\u00f6z konusu de\u011ferlerin ger\u00e7ek anlamda ne anlama geldi\u011fini \u00f6\u011frenebilirsiniz. Anahtar Kelime Planlay\u0131c\u0131 verileri bize bu konuda yard\u0131mc\u0131 olsa bile verilerin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n AdWords kampanyalar\u0131ndan geldi\u011fi unutulmamal\u0131d\u0131r. K\u0131sacas\u0131 elimize ge\u00e7en veriler bir sonraki olimpiyatlar konusunda bize tahmini bir arama hacmi verisi sunmaktad\u0131r.<\/p>\n

    Olimpiyatlar\u0131n bir etkinlik oldu\u011funu ak\u0131lda tutarsak bu yakla\u015f\u0131m\u0131 daha farkl\u0131 sekt\u00f6rlerde de\u011ferlendirmek gerekmektedir. Moda sekt\u00f6r\u00fcnde bu yakla\u015f\u0131m\u0131 de\u011ferlendirmeye alarak Google Trends sayesinde rekabet ba\u015flamadan belirli anahtar kelimeleri tespit edebilme \u015fans\u0131na sahip olabiliriz. Google Trends arac\u0131n\u0131n ger\u00e7ek zamanl\u0131 olarak sundu\u011fu veriler fazlas\u0131yla i\u015fimize yaramaktad\u0131r.<\/p>\n

    Duyarl\u0131 \u0130\u00e7erik \u0130\u00e7in \u00d6ne \u00c7\u0131kan Konular<\/strong><\/h2>\n

    Google Trends arac\u0131n\u0131n en \u00f6nemli \u00f6zelliklerinden birisi ger\u00e7ek zamanl\u0131 verilere eri\u015fim sunabilmesidir. \u00c7e\u015fitli i\u00e7erik pazarlama ve SEO teknolojileri buna benzer veriler sunabilecek kabiliyete sahip olsalar dahi hi\u00e7birisi Google kadar verimli olmay\u0131 ba\u015faramamaktad\u0131r. Bu verilere do\u011frudan Google Trends ana sayfas\u0131ndan ula\u015fabilmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

    Burada yer alan hikayelerden birisine t\u0131klaman\u0131z durumunda \u00f6ne \u00e7\u0131kan makalelerden birka\u00e7\u0131yla kar\u015f\u0131la\u015fabilirsiniz. Bununla birlikte son 24 saat i\u00e7erisinde yay\u0131nlanm\u0131\u015f olan makaleler ve arama ilgisine y\u00f6nelik bilgiler bulabilirsiniz. Bununla birlikte arama ilgisini b\u00f6lgesel olarak g\u00f6zden ge\u00e7irebilir, ilgili sorgulara veya ilgili konulara ula\u015fabilirsiniz.<\/p>\n

    Sitesinde duyarl\u0131 i\u00e7eri\u011fe yer vermek isteyen ki\u015filer i\u00e7in bu veriler olduk\u00e7a de\u011ferlidir. Bu verileri kullanarak sitenizde, sosyal medyada veya di\u011fer trafik kanallar\u0131nda etkinli\u011finizi y\u00fckseltmeniz m\u00fcmk\u00fcnd\u00fcr. Bu verileri kullanman\u0131n bir di\u011fer etkili yolu ise \u00f6ne \u00e7\u0131kan makaleler i\u00e7in URL adreslerini almak ve bunlar\u0131 Ahrefs veya SearchMetrics gibi kaynaklarda g\u00f6zden ge\u00e7irerek hedeflenen anahtar kelimeyi tespit etmektir.<\/p>\n

    \u00c7e\u015fitli ara\u00e7lar yard\u0131m\u0131yla elde edebilece\u011finiz bu verilerden yola \u00e7\u0131karan bir sayfan\u0131n dizine eklenme ve s\u0131ralamaya dahil olma gibi konularda g\u00f6sterdi\u011fi performans\u0131 inceleyebilirsiniz. Bu performans yoluyla ilgili aramalar kapsam\u0131nda niteliksel \u00e7al\u0131\u015fmalara imza atabilirsiniz. Bununla birlikte s\u00f6z konusu ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131 Google\u2019\u0131n g\u00fcncel i\u00e7eri\u011fe \u00f6ncelik verme bu i\u00e7eri\u011fi i\u015fleme yakla\u015f\u0131m\u0131n\u0131 anlama konusunda size yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Google Trends\u00a02006 y\u0131l\u0131nda ilk kez g\u00f6r\u00fcc\u00fcye \u00e7\u0131km\u0131\u015f olan bir hizmettir. Bu hizmet pazarlamac\u0131lara d\u00fcnyan\u0131n en pop\u00fcler arama motorunda nas\u0131l aramalar yapt\u0131\u011f\u0131 konusunda de\u011ferli veriler sunmaktad\u0131r. \u0130lk g\u00fcnlerinde Google Trends sadece bir istatistik kayna\u011f\u0131 olarak de\u011ferlendirilmekteydi ve verileri belirli aral\u0131klarla g\u00fcncel hale getirilirdi. Zaman i\u00e7erisinde bu hizmetin g\u00fcc\u00fc yeni ve ayd\u0131nlat\u0131c\u0131 y\u00f6ntemlerle y\u00fckseltilerek bug\u00fcnk\u00fc haline getirilmi\u015ftir....","protected":false},"author":1,"featured_media":3959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nSEO \u0130\u00e7in Google Trends Nas\u0131l Kullan\u0131l\u0131r? - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/seo-icin-google-trends-nasil-kullanilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO \u0130\u00e7in Google Trends Nas\u0131l Kullan\u0131l\u0131r? 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