{"id":3903,"date":"2020-01-10T15:33:56","date_gmt":"2020-01-10T12:33:56","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=3903"},"modified":"2020-01-17T13:54:19","modified_gmt":"2020-01-17T10:54:19","slug":"trafikteki-ani-dususler-nasil-analiz-edilir","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/trafikteki-ani-dususler-nasil-analiz-edilir\/","title":{"rendered":"Trafikteki Ani D\u00fc\u015f\u00fc\u015fler Nas\u0131l Analiz Edilir?"},"content":{"rendered":"

Google Analytics hesab\u0131n\u0131z\u0131 a\u00e7t\u0131ktan sonra trafik de\u011ferlerinizde azalmalar oldu\u011funu g\u00f6rm\u00fc\u015f olabilirsiniz. Bu sizin istedi\u011finiz bir \u015fey olmamas\u0131na ra\u011fmen anl\u0131k trafik d\u00fc\u015f\u00fc\u015fleriyle kar\u015f\u0131 kar\u015f\u0131ya olabilirsiniz. Bu d\u00fc\u015f\u00fc\u015fler s\u0131radan ufak trafik d\u00fc\u015f\u00fc\u015fleri de\u011fildirler. Bu trafik d\u00fc\u015f\u00fc\u015flerini \u00f6nemsemeniz ve panik yapmay\u0131 bir kenara b\u0131rak\u0131p harekete ge\u00e7meniz gerekmektedir. \u0130lk olarak neleri kontrol etmeniz gerekti\u011fini \u00f6\u011frenmelisiniz. Bu yaz\u0131 size kontrol etmeniz gereken noktalar konusunda bilgi verebilecektir.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

1. Google Analytics\u2019teki D\u00fc\u015f\u00fc\u015flere Bakma<\/strong><\/h2>\n

\u0130lk olarak trafik d\u00fc\u015f\u00fc\u015flerini kontrol etmeniz gerekmektedir. Analiz verilerinde trafik d\u00fc\u015f\u00fc\u015flerini net bir bi\u00e7imde g\u00f6remiyorsan\u0131z tarih aral\u0131\u011f\u0131n\u0131 kontrol etmelisiniz. \u00d6rne\u011fin, bug\u00fcn\u00fcn verilerini rapora dahil etmi\u015f olabilirsiniz ama bug\u00fcn hen\u00fcz bitmedi\u011fi i\u00e7in verilerde anl\u0131k d\u00fc\u015f\u00fc\u015f oldu\u011funu zannedebilirsiniz.<\/p>\n

Verileri incelerken akl\u0131n\u0131zda olmas\u0131 gereken alt\u0131n kural bellidir. Herhangi bir site s\u00fcrekli ayn\u0131 miktarda trafi\u011fe sahip olamaz. Sitelerin trafik de\u011ferlerinde ini\u015fler ve \u00e7\u0131k\u0131\u015flar bulunmaktad\u0131r. Bu nedenle inceleme yaparken daha geni\u015f tarih aral\u0131klar\u0131 se\u00e7meli ard\u0131ndan azalmalar\u0131n oldu\u011fu noktalara odaklanarak daha detayl\u0131 inceleme ger\u00e7ekle\u015ftirmelisiniz.<\/p>\n

Verileri incelerken \u00f6zellikle bug\u00fcn\u00fcn verileri ile ge\u00e7en y\u0131l\u0131n verilerini kar\u015f\u0131la\u015ft\u0131rmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Baz\u0131 sekt\u00f6rlerin a\u015f\u0131r\u0131 aktif oldu\u011fu mevsimsel d\u00f6nemler vard\u0131r. \u00d6rne\u011fin, yazl\u0131k \u00fcr\u00fcn satan bir sitenin ilkbaharda ald\u0131\u011f\u0131 trafik miktar\u0131 ile k\u0131\u015f\u0131n ald\u0131\u011f\u0131 trafik miktar\u0131 aras\u0131nda farkl\u0131l\u0131k olmas\u0131 do\u011fald\u0131r. Bu sebepten \u00f6t\u00fcr\u00fc bug\u00fcn\u00fcn verileri ile ge\u00e7ti\u011fimiz y\u0131l\u0131n verilerini g\u00f6zden ge\u00e7irmeniz gerekmektedir.<\/p>\n

Trafik de\u011ferlerinizde \u00f6nce bozulma ard\u0131ndan hafif toparlanma varsa bu durumda siteniz ge\u00e7ici bir problem ya\u015f\u0131yor demektir. Buna ra\u011fmen neler olup bitti\u011fini anlamak i\u00e7in detayl\u0131 kontrol etmeyi ihmal etmemeniz gerekmektedir.<\/p>\n

2. Bilgili Biriyle Kontrol Etme<\/strong><\/h2>\n

Trafik de\u011ferlerindeki d\u00fc\u015f\u00fc\u015f a\u015f\u0131r\u0131 y\u00fcksekse ve do\u011fal olmayan \u015fekilde g\u00f6z\u00fck\u00fcyorsa bir teknik probleme sahip olabilirsiniz. Bu nedenle teknik konulardan anlayan bilgili biriyle konu\u015fup sitenizde neler olup bitti\u011fini incelemeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Belki trafik d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn sebebi sitenizin belirli bir s\u00fcre devre d\u0131\u015f\u0131 kalm\u0131\u015f olmas\u0131 veya \u00e7e\u015fitli sayfalar\u0131n ba\u015fka noktaya ta\u015f\u0131nmas\u0131 olabilecektir. Buna ek olarak Google Analytics kodunu g\u00f6zden ge\u00e7irip her \u015feyin d\u00fczg\u00fcn bir \u015fekilde \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 kontrol etmeniz gerekmektedir.<\/p>\n

Google Tag Assistant, Ghostery ve Google Analytics Debubugger gibi Chrome uzant\u0131lar\u0131n\u0131 kullanarak sitenizdeki izleme kodunun durumunu kontrol etmelisiniz. Buna ek olarak Google Search Console istatistiklerine g\u00f6z atmal\u0131s\u0131n\u0131z. Burada \u00e7e\u015fitli tarama hatalar\u0131 olup olmad\u0131\u011f\u0131n\u0131 incelemelisiniz. Google Search Console i\u00e7erisindeyken ayn\u0131 zamanda arama analiz verilerine g\u00f6z atmay\u0131 ihmal etmemelisiniz.<\/p>\n

\n
Search Console ile alakal\u0131 daha fazla bilgiye\u00a0ayhankaraman.com\/search-console<\/strong>\u00a0ba\u011flant\u0131s\u0131ndan eri\u015febilirsiniz.<\/div>\n<\/div>\n

3. Trafik Kaynaklar\u0131n\u0131 \u0130nceleme<\/strong><\/h2>\n

Sitenizde \u00f6nemli trafik kayb\u0131 varsa ve bunun teknik bir problemden kaynaklanmad\u0131\u011f\u0131n\u0131 veya hatal\u0131 se\u00e7ilmi\u015f tarih aral\u0131\u011f\u0131ndan olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z daha farkl\u0131 incelemeler yapman\u0131z gerekmektedir. Kontrol etmeniz gereken ilk nokta trafik kaynaklar\u0131n\u0131n size getirdi\u011fi trafik de\u011ferlidir. Belirli bir trafik kayna\u011f\u0131ndan eskisine g\u00f6re \u00e7ok daha az trafik al\u0131yorsan\u0131z sitenizde veya trafik kayna\u011f\u0131nda bir problem var demektir.<\/p>\n

\u0130lk olarak kanallara g\u00f6z atman\u0131z gerekmektedir. Kanallar\u0131 incelerken alt\u0131 kanal se\u00e7imi yapmal\u0131 ve grafikle incelemeye ba\u015flamal\u0131s\u0131n\u0131z. Bu sayede hangi kanalda trafik azal\u0131\u015f\u0131 oldu\u011funu g\u00f6rebilirsiniz. Trafik d\u00fc\u015f\u00fc\u015f\u00fcne neden olan kayna\u011f\u0131 tespit etti\u011finiz zaman kanal\u0131n \u00fczerine t\u0131klamal\u0131 ve kanal\u0131n kaynaklar\u0131n\u0131 veya ara\u00e7lar\u0131n\u0131 daha yak\u0131ndan incelemeye ba\u015flamal\u0131s\u0131n\u0131z.<\/p>\n

Organik trafik de\u011ferlerinde d\u00fc\u015f\u00fc\u015f tespit ettiyseniz sitenizde bir\u00a0SEO<\/a>\u00a0problemi var demektir. Bunun en b\u00fcy\u00fck sebebi ise Google\u2019\u0131n algoritmas\u0131 nedeniyle alm\u0131\u015f oldu\u011funuz bir cezad\u0131r. H\u0131zl\u0131 bir bi\u00e7imde Google Search Console hesab\u0131n\u0131za gitmeli ve burada Google\u2019dan alm\u0131\u015f oldu\u011funuz bir mesaj olup olmad\u0131\u011f\u0131n\u0131 kontrol etmelisiniz. Sosyal medya kanallar\u0131ndan daha d\u00fc\u015f\u00fck miktarda trafik almaya ba\u015flad\u0131ysan\u0131z bu kanallarda aktiflik durumunuzu kontrol etmeniz gerekmektedir. Sitenize gelen do\u011frudan trafik de\u011ferlerinde azal\u0131\u015f varsa yeni bir rakiple kar\u015f\u0131 kar\u015f\u0131ya olabilirsiniz. Ek olarak do\u011frudan trafik de\u011ferlerinde azalma s\u00f6z konusuysa sitenizde yer alan sayfalar\u0131n istendi\u011fi \u015fekilde \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 kontrol etmelisiniz.<\/p>\n

4. Hedef Kitle Sekmesini Analiz Etme<\/strong><\/h2>\n

Trafik kaynaklar\u0131n\u0131 inceledi\u011finiz zaman arad\u0131\u011f\u0131n\u0131z cevaplar\u0131 bulam\u0131yorsan\u0131z bu durumda hedef kitle sekmesini incelemeniz gerekmektedir.<\/p>\n<\/div><\/div>

\"\"<\/div><\/div>

Yeni ve Geri Gelen Kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/strong><\/h2>\n

Yeni ve geri gelen ziyaret\u00e7iler ilk bakman\u0131z gereken k\u0131s\u0131md\u0131r. Google Analytics\u2019te Davran\u0131\u015f sekmesine giderek buradaki verileri incelemeye ba\u015flayabilirsiniz. Ziyaret\u00e7ilerde azalma s\u00f6z konusuysa bu durumda g\u00f6r\u00fcn\u00fcrl\u00fck konusunda kendinizi geli\u015ftirmeniz gerekmektedir. SEO, sosyal medya ve i\u00e7erik SEO \u00e7al\u0131\u015fmalar\u0131na daha fazla yat\u0131r\u0131m yaparak sitenize yeni ziyaret\u00e7iler \u00e7ekmelisiniz.<\/p>\n

Sitenize geri gelen ziyaret\u00e7i say\u0131s\u0131 olduk\u00e7a az ise bu durumda sitenizin sa\u011fl\u0131k durumunu g\u00f6zden ge\u00e7irmeniz gerekmektedir. Sitenizin yap\u0131s\u0131 olduk\u00e7a iyi olmal\u0131 ve kullan\u0131m konusunda kullan\u0131c\u0131lara zorluk \u00e7\u0131karmamal\u0131d\u0131r. Kullan\u0131c\u0131 deneyimi konusunda insanlar\u0131 memnun etti\u011finizden emin olmal\u0131s\u0131n\u0131z. Ziyaret\u00e7ilerinizin beklentilerini kar\u015f\u0131laman\u0131z gerekmektedir. Sitenizin yeteri kadar h\u0131zl\u0131 a\u00e7\u0131ld\u0131\u011f\u0131ndan ve sayfalar\u0131n h\u0131zl\u0131 bir bi\u00e7imde y\u00fcklendi\u011finden emin olmal\u0131s\u0131n\u0131z.<\/p>\n<\/div><\/div>

Geri gelen kullan\u0131c\u0131lar SEO performans\u0131n\u0131za ciddi katk\u0131 sa\u011flarlar. Geri gelen kullan\u0131c\u0131 oran\u0131n\u0131 art\u0131rmaya odaklanman\u0131z\u0131 \u00f6neririm.<\/p>\n<\/div><\/div>

\u00dclke<\/strong><\/h2>\n

Trafik d\u00fc\u015f\u00fc\u015flerine sadece kontrol edebilece\u011finiz konular neden olmayabilecektir. \u00dclkenizde ya\u015fanacak do\u011fal afetler, elektrik kesintileri, tatil g\u00fcnleri ve dengesiz politik iklim veya buna benzer durumlar sitenizin trafik de\u011ferlerinde d\u00fc\u015f\u00fc\u015f ya\u015faman\u0131za neden olabilecektir. Bu nedenle haberleri kontrol edip \u00fclkenizde neler olup bitti\u011fini kontrol etmeniz gerekmektedir. Haberleri hem yerel hem \u00fclke genelinde kontrol etmeniz gerekti\u011fini unutmamal\u0131s\u0131n\u0131z.<\/p>\n

Google Analytics\u2019te ciddi trafik kay\u0131plar\u0131n\u0131 tespit ettiyseniz trafik d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn sebebini bulmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Sitenizde bir teknik problem yoksa, trafik kaynaklardan dolay\u0131 ya\u015fanan bir azalma yoksa ve hedef kitleniz takibi s\u00fcrd\u00fcr\u00fcyorsa bu durumda farkl\u0131 noktalara g\u00f6z atman\u0131z gerekmektedir. Sitenizde neler olup bitti\u011fini yak\u0131ndan takip etmeli ve pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 incelemelisiniz. Arad\u0131\u011f\u0131n\u0131z cevab\u0131 burada bulabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Google Analytics hesab\u0131n\u0131z\u0131 a\u00e7t\u0131ktan sonra trafik de\u011ferlerinizde azalmalar oldu\u011funu g\u00f6rm\u00fc\u015f olabilirsiniz. Bu sizin istedi\u011finiz bir \u015fey olmamas\u0131na ra\u011fmen anl\u0131k trafik d\u00fc\u015f\u00fc\u015fleriyle kar\u015f\u0131 kar\u015f\u0131ya olabilirsiniz. Bu d\u00fc\u015f\u00fc\u015fler s\u0131radan ufak trafik d\u00fc\u015f\u00fc\u015fleri de\u011fildirler. Bu trafik d\u00fc\u015f\u00fc\u015flerini \u00f6nemsemeniz ve panik yapmay\u0131 bir kenara b\u0131rak\u0131p harekete ge\u00e7meniz gerekmektedir. \u0130lk olarak neleri kontrol etmeniz gerekti\u011fini \u00f6\u011frenmelisiniz. Bu yaz\u0131 size kontrol...","protected":false},"author":1,"featured_media":3904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nTrafikteki Ani D\u00fc\u015f\u00fc\u015fler Nas\u0131l Analiz Edilir? - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/trafikteki-ani-dususler-nasil-analiz-edilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trafikteki Ani D\u00fc\u015f\u00fc\u015fler Nas\u0131l Analiz Edilir? - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lf.com.tr\/tr\/trafikteki-ani-dususler-nasil-analiz-edilir\/\" \/>\n<meta property=\"og:site_name\" content=\"LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-10T12:33:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-17T10:54:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/ani-trafik-kaybi-nasil-tespit-edilir.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1460\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lfdigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"lfdigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/trafikteki-ani-dususler-nasil-analiz-edilir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/trafikteki-ani-dususler-nasil-analiz-edilir\\\/\"},\"author\":{\"name\":\"lfdigital\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/#\\\/schema\\\/person\\\/f01d2cc7ecbefa065757f1c757ef2457\"},\"headline\":\"Trafikteki Ani D\u00fc\u015f\u00fc\u015fler Nas\u0131l Analiz Edilir?\",\"datePublished\":\"2020-01-10T12:33:56+00:00\",\"dateModified\":\"2020-01-17T10:54:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/trafikteki-ani-dususler-nasil-analiz-edilir\\\/\"},\"wordCount\":1157,\"image\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/trafikteki-ani-dususler-nasil-analiz-edilir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lf.com.tr\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/ani-trafik-kaybi-nasil-tespit-edilir.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/trafikteki-ani-dususler-nasil-analiz-edilir\\\/\",\"url\":\"https:\\\/\\\/www.lf.com.tr\\\/trafikteki-ani-dususler-nasil-analiz-edilir\\\/\",\"name\":\"Trafikteki Ani D\u00fc\u015f\u00fc\u015fler Nas\u0131l Analiz Edilir? 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