{"id":3862,"date":"2020-01-10T14:55:04","date_gmt":"2020-01-10T11:55:04","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=3862"},"modified":"2020-01-17T13:59:15","modified_gmt":"2020-01-17T10:59:15","slug":"seo-icin-tarama-butcenizi-optimize-etmenin-10-yolu","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/seo-icin-tarama-butcenizi-optimize-etmenin-10-yolu\/","title":{"rendered":"SEO \u0130\u00e7in Tarama B\u00fct\u00e7enizi Optimize Etmenin 10 Yolu"},"content":{"rendered":"

Tarama b\u00fct\u00e7enizi optimize etmek, arama motorlar\u0131n\u0131n web sitenizdeki en \u00f6nemli sayfalar\u0131 taramas\u0131na ve dizine eklemesine yard\u0131mc\u0131 olur.<\/p>\n

Bu g\u00f6nderiyi okuduktan sonra, tarama b\u00fct\u00e7esi hakk\u0131nda bilmeniz gereken her \u015feyi \u00f6\u011frenecek, b\u00fct\u00e7enizi optimize etmeye ba\u015flamak i\u00e7in isabetli bir listeye sahip olacak ve tarama oran\u0131n\u0131z\u0131 iyile\u015ftirme yolunda ilerleyeceksiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Tarama B\u00fct\u00e7esi Nedir?<\/strong><\/h2>\n

Tarama b\u00fct\u00e7esi kavram\u0131n\u0131 anlayabilmeniz i\u00e7in \u00f6ncelikle ba\u015fka bir terim tan\u0131man\u0131z gerekir: Googlebot.\u00a0Googlebot, sitenize taranan ve endeksine eklenecek sayfalar arayan otomatik arac\u0131lara verilen add\u0131r. Bunu dijital bir web s\u00f6rf\u00e7\u00fc olarak d\u00fc\u015f\u00fcnebilirsiniz.\u00a0Web\u2019de milyarlarca sayfa bulunuyor. Googlebot\u2019un bu sayfalar\u0131 her g\u00fcn saniyeler i\u00e7erisinde taramas\u0131 m\u00fcmk\u00fcn olmaz. Bunu yapmak, \u00e7evrimi\u00e7i olarak de\u011ferli bant geni\u015fli\u011fi t\u00fcketir ve sonu\u00e7ta daha yava\u015f performans g\u00f6steren web siteleri olu\u015fmas\u0131na sebep olur.<\/p>\n

Tarama B\u00fct\u00e7esi, Googlebot\u2019un tarayabilece\u011fi ve taramak istedi\u011fi URL\u2019lerin say\u0131s\u0131 olarak tan\u0131mlanabilir. Ayl\u0131k tarama b\u00fct\u00e7enizi belirlemek i\u00e7in Google Search Console arac\u0131n\u0131 kullanabilirsiniz.<\/p>\n

Arama motorlar\u0131 internetteki her bir web sayfas\u0131na bakmak i\u00e7in web taray\u0131c\u0131s\u0131 botlar\u0131n\u0131 (\u00f6r\u00fcmcek olarak bilinir) kullan\u0131r. Bilgi toplar ve daha sonra bunlar\u0131 arama motoru dizinine ekler. Botlar ayr\u0131ca, web sayfalar\u0131n\u0131n daha iyi anla\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in bir sitenin i\u00e7 ve d\u0131\u015f ba\u011flant\u0131lar\u0131na da bakmaktad\u0131r.<\/p>\n

Neden Optimize Edilmeli?<\/strong><\/h2>\n

En son ne zaman Search Console\u2019a bir web sitesi eklediniz? Ya da web sitenizi ekleyip unuttunuz mu? Bu uygulama \u00e7ok risklidir. Bu \u015fekilde davran\u0131p Google\u2019dan en de\u011ferli sayfalar\u0131n\u0131z\u0131 taramas\u0131n\u0131 beklemek hata olacakt\u0131r.<\/p>\n

Tarama b\u00fct\u00e7enizi optimize etmek, arama motorlar\u0131n\u0131n hangi sayfalar\u0131n endekslendi\u011fini, arama motoru botlar\u0131n\u0131 en de\u011ferli sayfalar\u0131n\u0131za y\u00f6nlendirdi\u011fini kontrol etmenize ve b\u00fct\u00e7enizin m\u00fcmk\u00fcn oldu\u011funca uzat\u0131lmas\u0131na imkan sa\u011flar.<\/p>\n

Tarama Oran\u0131 S\u0131n\u0131r\u0131<\/strong><\/h2>\n

Tarama oran\u0131 s\u0131n\u0131r\u0131, tarama b\u00fct\u00e7esinden biraz farkl\u0131d\u0131r.\u00a0Googlebot\u2019un bir siteyi taramak i\u00e7in ka\u00e7 tane e\u015fzamanl\u0131 ba\u011flant\u0131 kulland\u0131\u011f\u0131n\u0131 ve ba\u015fka bir sayfa taramadan \u00f6nce bekleyece\u011fi s\u00fcreyi tan\u0131mlar.<\/p>\n

Unutmay\u0131n, Google tamamen kullan\u0131c\u0131 deneyimi ile ilgilenir. Bu nedenle taraman\u0131n kullan\u0131c\u0131 deneyimine zarar vermemesi Google i\u00e7in olduk\u00e7a \u00f6nemlidir.<\/p>\n

Tarama oran bir ka\u00e7 nedene ba\u011fl\u0131 olarak y\u00fckselir veya azalabilir;<\/p>\n

Web siteniz ger\u00e7ekten h\u0131zl\u0131 yan\u0131t veriyorsa botlar taramak i\u00e7in daha fazla ba\u011flant\u0131 kullan\u0131rlar. Siteniz yava\u015flarsa bot daha yava\u015f gezinir ve daha az tarama yapar.<\/p>\n

Tarama B\u00fct\u00e7esini Belirleyen Fakt\u00f6rler<\/strong><\/h2>\n

Tarama b\u00fct\u00e7esini etkileyen fakt\u00f6rleri tam olarak a\u015fa\u011f\u0131da payla\u015ft\u0131m;<\/p>\n

URL Parametreleri<\/strong>\u00a0\u2013 Burada parametrelerle eklenmi\u015f temel bir URL\u2019nin (\u00f6rne\u011fin, \u201chttp:\/\/siteadresi.com\/\u201d), \u201chttp:\/\/siteadresi.com\/?id=3\u201d) tam olarak ayn\u0131 sayfa olmas\u0131 durumu s\u00f6z konusudur. Bu t\u00fcr durumlar tarama b\u00fct\u00e7esini harcamaktan ba\u015fka bir \u015fey yapmazlar. Bu parametreleri Search Console arac\u0131l\u0131\u011f\u0131yla engellemek Tarama B\u00fct\u00e7enizi iyile\u015ftirmenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

\n
**Parametrelerle alakal\u0131 daha fazla bilgiye ula\u015fmak i\u00e7in hemen ayhankaraman.com\/parametreler<\/strong>\u00a0ba\u011flant\u0131s\u0131n\u0131 ziyaret edebilirsiniz.<\/div>\n
<\/div>\n<\/div>\n

Sald\u0131r\u0131ya U\u011fram\u0131\u015f Sayfalar<\/strong>\u00a0\u2013 Sald\u0131r\u0131ya u\u011frayan web siteleri, tarama b\u00fct\u00e7elerini s\u0131n\u0131rl\u0131 g\u00f6rebilir.<\/p>\n

Yinelenen \u0130\u00e7erik<\/strong>\u00a0\u2013 Arama motorunun zaman\u0131n\u0131 yinelenen i\u00e7erik sayfalar\u0131nda ge\u00e7irmesini istemezsiniz. Bu nedenle, sitenizdeki yinelenen i\u00e7eri\u011fi \u00f6nlemek veya en az\u0131ndan en aza indirgemek \u00e7ok \u00f6nemlidir. Etki alan\u0131n\u0131n belirlenmesi (www veya www\u2019suz kullan\u0131m zorunlu olarak tek bir alana y\u00f6nlenmeli. \u00d6nerim: https:\/\/www kullan\u0131m\u0131d\u0131r.), etiket ve kategori yap\u0131land\u0131rmas\u0131 (ayn\u0131 ba\u015fl\u0131kla a\u00e7\u0131lm\u0131\u015f etiket ve kategori benzer i\u00e7eri\u011fe sebebiyet verebilir) konular\u0131na dikkat etmek tarama b\u00fct\u00e7esini iyile\u015ftirecektir.<\/p>\n

Hata Sayfalar\u0131<\/strong>\u00a0\u2013 Soft 404 hata sayfalar\u0131 da tarama b\u00fct\u00e7esini etkiler. Bu t\u00fcr sayfalara Search Console arac\u0131l\u0131\u011f\u0131yla ula\u015fabilir ve gerekli iyile\u015ftirmeyi ger\u00e7ekle\u015ftirebilirsiniz.<\/p>\n

D\u00fc\u015f\u00fck Kaliteli \u0130\u00e7erik<\/strong>\u00a0\u2013 Sitenin kalitesi d\u00fc\u015f\u00fckse, muhtemelen Google tarama b\u00fct\u00e7esini s\u0131n\u0131rlar.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\"\"<\/div><\/div>

Tarama B\u00fct\u00e7enizi Optimize Etme<\/strong><\/h2>\n

Bu kavram\u0131 \u00f6\u011frendi\u011finize g\u00f6re, sitenizi buna g\u00f6re optimize etmeye ba\u015flayabilirsiniz.\u00a0\u0130\u015fte bunu yapman\u0131n birka\u00e7 yolu;<\/p>\n

1. Search Console Kullan\u0131n<\/strong><\/p>\n

Google Search Console, tarama b\u00fct\u00e7enizi olumsuz y\u00f6nde etkileyebilecek sorunlar hakk\u0131nda size bir\u00e7ok bilgi sa\u011flar. Onu kulland\u0131\u011f\u0131n\u0131zdan ve izledi\u011finiz t\u00fcm siteler i\u00e7in yap\u0131land\u0131rd\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n

2.\u00a0Sayfalar\u0131n\u0131z\u0131n Taranabildi\u011finden Emin Olun<\/strong><\/p>\n

Site haritan\u0131z\u0131n g\u00fcncel oldu\u011fundan, dinamik olmayan URL\u2019ler kulland\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n

3. Robots.txt Kullan\u0131n<\/strong><\/p>\n

Do\u011fru yap\u0131land\u0131r\u0131lm\u0131\u015f bir robots.txt dosyas\u0131 tarama b\u00fct\u00e7esini optimize etme konusunda olduk\u00e7a ba\u015far\u0131l\u0131d\u0131r.<\/p>\n

4. K\u0131r\u0131k Ba\u011flant\u0131lar\u0131 Kald\u0131r\u0131n<\/strong><\/p>\n

Google Search Console i\u00e7indeki k\u0131r\u0131k link raporunuza eri\u015febilirsiniz. Tarama> Tarama Hatalar\u0131\u2019na gidin ve buradan raporunuza eri\u015fin. Bunun haricinde Screaming Frog arac\u0131 arac\u0131l\u0131\u011f\u0131yla da k\u0131r\u0131k ba\u011flant\u0131lara ula\u015fabilir ve kald\u0131rabilirsiniz.<\/p>\n

<\/div>\n
\n

5. URL Parametreleri Kullanmaktan Ka\u00e7\u0131n\u0131n<\/strong><\/p>\n

Ayn\u0131 sayfay\u0131 g\u00f6steren farkl\u0131 URL parametreleriyle tarama b\u00fct\u00e7enizin \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc yiyebilirsiniz. URL parametrelerini tamamen ortadan kald\u0131rarak bu sorundan kurtulabilirsiniz. Bu konuyla alakal\u0131 i\u00e7eri\u011fin \u00fcst k\u0131sm\u0131nda parametreler ba\u011flant\u0131s\u0131 payla\u015ft\u0131m. \u0130lgili ba\u011flant\u0131dan konuyla alakal\u0131 daha fazla bilgiye ula\u015f\u0131p optimizasyon \u00e7al\u0131\u015fmalar\u0131na ba\u015flayabilirsiniz.<\/p>\n

6. Dahili ve Harici Ba\u011flant\u0131lar Kullan\u0131n<\/strong><\/p>\n

G\u00fcn\u00fcm\u00fczde SEO\u2019nun en \u00e7ok g\u00f6zden ka\u00e7an y\u00f6nlerinden birinin dahili ba\u011flant\u0131 oldu\u011fu tart\u0131\u015fmas\u0131zd\u0131r. En \u00f6nemli sayfalar\u0131n\u0131za dahili ba\u011flant\u0131 vermenin \u00f6nemli oldu\u011funu unutmay\u0131n. Bu \u015fekilde, Googlebot bu sayfalar\u0131 daha s\u0131k tarayacakt\u0131r. Ayr\u0131ca d\u0131\u015far\u0131dan web sayfan\u0131za alaca\u011f\u0131n\u0131z kaliteli ba\u011flant\u0131lar (web sitenize trafik gelmesini ve gelen trafi\u011fin bir davran\u0131\u015f sergilemesini sa\u011flayan ba\u011flant\u0131) tarama b\u00fct\u00e7esini optimize etmeye yard\u0131mc\u0131 olur.<\/p>\n

7.\u00a0\u00a0Sunucu H\u0131z\u0131n\u0131z\u0131 \u0130yile\u015ftirin<\/strong><\/p>\n

Bir bar\u0131nd\u0131rma firmas\u0131 se\u00e7meden \u00f6nce baz\u0131 ara\u015ft\u0131rmalar yapmak \u00f6nemlidir. Bunun nedeni sunucu isteklerine \u00e7ok h\u0131zl\u0131 yan\u0131t veren bir sunucu olmas\u0131n\u0131 istemektir.<\/p>\n

8. Sayfa H\u0131z\u0131n\u0131z\u0131 Optimize Edin<\/strong><\/p>\n

Sitenizi h\u0131zl\u0131 bir sunucuda bar\u0131nd\u0131r\u0131p, sayfalar\u0131n\u0131z\u0131 \u00f6nbelle\u011fe ald\u0131\u011f\u0131n\u0131zda bile h\u0131z\u0131n\u0131z iyile\u015fmeyebilir. Daha iyi h\u0131z sonu\u00e7lar\u0131 i\u00e7in Google Page Speed ve Test My Site ara\u00e7lar\u0131ndan faydalan\u0131p h\u0131z \u00f6nerilerini dikkate alabilir ve performans\u0131n\u0131z\u0131 iyile\u015ftirebilirsiniz.<\/p>\n

9. Kontrol Alt\u0131na Alana Kadar AMP\u2019den Uzak Durun<\/strong><\/p>\n

AMP\u2019nin uygulanmas\u0131, arama motoru \u00f6r\u00fcmceklerinin \u00e7al\u0131\u015fmas\u0131n\u0131 ikiye katlayacakt\u0131r. Dolay\u0131s\u0131yla, AMP\u2019leri kullanmaya ba\u015flamadan \u00f6nce, tarama b\u00fct\u00e7esi sorunlar\u0131n\u0131z\u0131n t\u00fcm\u00fcn\u00fc \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fczden ve bu sayfalar\u0131 ekleyerek Googlebot\u2019a daha fazla i\u015f y\u00fck\u00fc olu\u015fturmayaca\u011f\u0131n\u0131zdan emin olmal\u0131s\u0131n\u0131z.<\/p>\n

10. Site Haritas\u0131n\u0131 Olu\u015fturun ve G\u00fcncelleyin<\/strong><\/p>\n

Site haritan\u0131za gidin ve gereksiz y\u00f6nlendirmeleri, engellenen sayfalar\u0131, \u00e7o\u011falt\u0131lan i\u00e7erikleri vb. ba\u011flant\u0131lar\u0131 tespit edin. Site haritan\u0131z\u0131 temizledikten ve iyile\u015ftirdikten sonra, dosyan\u0131z\u0131 Google Arama Konsoluna yeniden g\u00f6nderin. Bu durum tarama b\u00fct\u00e7esini optimize etmenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\u00d6zet<\/strong><\/h2>\n

Tarama b\u00fct\u00e7esi, bir arama motorunun web sitenizi belirli bir s\u00fcre boyunca tarad\u0131\u011f\u0131 s\u00fcredir. Bu say\u0131 bir web sitesinden ba\u015fka bir web sitesine de\u011fi\u015fir ve endekslenecek sayfalar\u0131n say\u0131s\u0131 \u00fczerinde do\u011frudan bir etkiye sahiptir. Yeni bir i\u00e7erik olu\u015ftururken, ald\u0131\u011f\u0131n\u0131z tarama say\u0131s\u0131n\u0131 art\u0131rmak ve daha h\u0131zl\u0131 sonu\u00e7 almak i\u00e7in tarama b\u00fct\u00e7enizi optimize etmenin \u00e7e\u015fitli yollar\u0131 vard\u0131r. Bu i\u00e7erikte payla\u015fm\u0131\u015f oldu\u011fum t\u00fcm yollar a\u015fa\u011f\u0131da \u00f6zet olarak tekrar payla\u015f\u0131lm\u0131\u015ft\u0131r;<\/p>\n

    \n
  • Google Search Console Kullanma ve Optimize Etme<\/li>\n
  • Robots.txt Dosyas\u0131 Kullanmak ve Optimize Etmek<\/li>\n
  • K\u0131r\u0131k Ba\u011flant\u0131lar\u0131 Kald\u0131rmak<\/li>\n
  • Site Haritas\u0131n\u0131 Olu\u015fturmak ve G\u00fcncellemek<\/li>\n
  • Sayfalar\u0131n\u0131z\u0131n Taranabildi\u011finden Emin Olmak<\/li>\n
  • Dahili ve Harici Ba\u011flant\u0131lar Kullanmak<\/li>\n
  • AMP\u2019den Uzak Durmak (Optimize Edene Kadar)<\/li>\n
  • Sunucu H\u0131z\u0131n\u0131 \u0130yile\u015ftirmek<\/li>\n
  • Sayfa H\u0131z\u0131n\u0131 \u0130yile\u015ftirmek<\/li>\n
  • URL Parametreleri Kullanmaktan Ka\u00e7\u0131nmak<\/li>\n<\/ul>\n

    Tarama b\u00fct\u00e7esinin optimize edilmesi, y\u00fcksek bir teknik bilgi gerektirir. Bu, site ne kadar b\u00fcy\u00fck olursa, o kadar \u00f6nemli hale gelir.<\/p>\n

    **Akl\u0131n\u0131za tak\u0131lan herhangi bir soru oldu\u011funda \u00e7ekinmeden hemen a\u015fa\u011f\u0131da yer alan yorum k\u0131sm\u0131ndan bana sorunuzu sorabilirsiniz.<\/div>\n
    <\/div>\n
    <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Tarama b\u00fct\u00e7enizi optimize etmek, arama motorlar\u0131n\u0131n web sitenizdeki en \u00f6nemli sayfalar\u0131 taramas\u0131na ve dizine eklemesine yard\u0131mc\u0131 olur. Bu g\u00f6nderiyi okuduktan sonra, tarama b\u00fct\u00e7esi hakk\u0131nda bilmeniz gereken her \u015feyi \u00f6\u011frenecek, b\u00fct\u00e7enizi optimize etmeye ba\u015flamak i\u00e7in isabetli bir listeye sahip olacak ve tarama oran\u0131n\u0131z\u0131 iyile\u015ftirme yolunda ilerleyeceksiniz. Tarama B\u00fct\u00e7esi Nedir? Tarama b\u00fct\u00e7esi kavram\u0131n\u0131 anlayabilmeniz i\u00e7in \u00f6ncelikle ba\u015fka...","protected":false},"author":1,"featured_media":3863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nSEO \u0130\u00e7in Tarama B\u00fct\u00e7enizi Optimize Etmenin 10 Yolu - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/seo-icin-tarama-butcenizi-optimize-etmenin-10-yolu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO \u0130\u00e7in Tarama B\u00fct\u00e7enizi Optimize Etmenin 10 Yolu - 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