{"id":3820,"date":"2020-01-10T13:42:40","date_gmt":"2020-01-10T10:42:40","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=3820"},"modified":"2020-01-17T14:04:00","modified_gmt":"2020-01-17T11:04:00","slug":"seo-nedir","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/seo-nedir\/","title":{"rendered":"SEO Nedir?"},"content":{"rendered":"

SEO Nedir? Her yerde onu g\u00f6r\u00fcyorum bir ara\u015ft\u0131ray\u0131m dediniz ve bu i\u00e7erikle kar\u015f\u0131la\u015ft\u0131n\u0131z de\u011fil mi? Bir an \u00f6nce i\u00e7eri\u011fe ba\u015flayal\u0131m. T\u00fcrkiye\u2019nin en kapsaml\u0131 i\u00e7eriklerinden bir tanesi olan ve SEO\u2019nun ne oldu\u011funu en ince detay\u0131na kadar anlatan i\u00e7eri\u011fimize ho\u015f geldiniz \ud83d\ude42<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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SEO Nedir?<\/strong><\/h2>\n

Arama Motoru Optimizasyonu (SEO<\/strong>), Web sitelerinin arama motorlar\u0131nda daha iyi performans g\u00f6stermesi i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n t\u00fcm\u00fcne verilen isimdir.<\/p>\n

SEO<\/strong>\u00a0ayn\u0131 zamanda Arama Motoru Optimizasyonu\u2019nun \u0130ngilizce kar\u015f\u0131l\u0131\u011f\u0131 olan Search Engine Optimization (SEO) kelimelerinin k\u0131salt\u0131lm\u0131\u015f bi\u00e7imidir.<\/p>\n

Web sitenizin\u00a0arama motoru sonu\u00e7 sayfas\u0131nda (SERP<\/strong>) daha iyi s\u0131ralamalar elde etmesi\u00a0i\u00e7in s\u00fcrekli geli\u015ftirmeler yapma s\u00fcrecidir. SEO sayesinde web sitenizin performans\u0131n\u0131 art\u0131rabilir daha fazla ziyaret\u00e7iye ula\u015fabilirsiniz.<\/p>\n<\/div><\/div>

SEO A\u00e7\u0131l\u0131m\u0131 Nedir?<\/strong><\/h2>\n

SEO\u2019nun a\u00e7\u0131l\u0131m\u0131<\/strong>: Search Engine Optimization. \u0130ngilizce kelimelerin k\u0131salt\u0131lmas\u0131 olan\u00a0SEO\u2019nun T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131<\/strong>\u00a0ise Arama Motoru Optimizasyonu\u2019dur. SEO\u2019nun k\u0131sa ve net olarak tan\u0131m\u0131n\u0131 yapmak gerekirse, web sitelerinin Google arama motorunda y\u00fckselmesi, do\u011fal olarak trafik art\u0131\u015f\u0131 sa\u011flamas\u0131 i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalard\u0131r.<\/p>\n

B\u00f6l\u00fcmler<\/strong><\/p>\n

    \n
  1. SEO (Arama Motoru Optimizasyonu) Nedir?<\/li>\n
  2. Arama Motorlar\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/li>\n
  3. Anahtar Kelimeler SEO \u0130\u00e7in Neden \u00d6nemlidir?<\/li>\n
  4. \u0130\u00e7 Optimizasyon Nedir?<\/li>\n
  5. SEO Performans\u0131n\u0131 Nas\u0131l \u00d6l\u00e7ebilirim?<\/li>\n
  6. SEO ile \u0130\u015fimi Nas\u0131l Geli\u015ftirebilirim?<\/li>\n
  7. Sonu\u00e7<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

    SEO Ne Demek? \u00d6\u011frenmeye Haz\u0131r m\u0131s\u0131n\u0131z? O Zaman Ba\u015flayal\u0131m!<\/strong><\/h2>\n

    SEO, web sitesi trafi\u011fini art\u0131rmak i\u00e7in kullanabilece\u011finiz \u00e7e\u015fitli teknikler ve stratejiler i\u00e7erir.\u00a0Arama motorlar\u0131ndan gelen trafik, organik olarak da bilinmektedir. Ziyaret\u00e7iler, sundu\u011funuz \u015feyleri aktif olarak aramakta ve daha s\u0131k d\u00f6n\u00fc\u015f\u00fcm yapma e\u011filimindedir.<\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    Rakiplerinizden \u00fcst\u00fcn olmak zorlu bir i\u015f olabilir fakat arama motoru optimizasyonunun ba\u015flad\u0131\u011f\u0131 yer asl\u0131nda tam olarak da buras\u0131d\u0131r. Google ve di\u011fer arama motorlar\u0131n\u0131n i\u00e7eri\u011finizi okumas\u0131 ve anlamas\u0131 (web sitesini optimize etmek) i\u00e7in m\u00fccadele ederseniz, arama sonu\u00e7 sayfalar\u0131nda daha \u00fcst konumlarda yer alabilirsiniz. Web sitenizi \u00f6ne \u00e7\u0131kmas\u0131 i\u00e7in, nas\u0131l optimize edilece\u011fini \u00f6\u011frenmek i\u00e7in \u00f6nce arama motorlar\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 bilmeniz gerekmektedir. Ben bu olay\u0131 hep bir oyuna benzetmi\u015fimdir. Bu oyunun kurallar\u0131 var ve bu kurallar\u0131 Google belirliyor. Bizler yani web sitesi sahipleri bu kurallar\u0131 bilir ve oyunu kurallar\u0131na g\u00f6re oynarsak ba\u015far\u0131s\u0131z olma ihtimalimiz \u00e7ok d\u00fc\u015f\u00fck olur. \u015eimdi\u00a0oyunu kurallar\u0131na g\u00f6re oynamaya haz\u0131r m\u0131s\u0131n\u0131z<\/strong>?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

    Arama Motorlar\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><\/h3>\n

    SERP\u2019deki sonu\u00e7lar\u0131 belirleyen bir \u00e7ok fakt\u00f6r var, ancak en \u00f6nemlileri aras\u0131nda\u00a0alaka d\u00fczeyi, yetki ve ki\u015fiselle\u015ftirme<\/strong>\u00a0bulunuyor.\u00a0Bu sinyalleri anlaman\u0131z ve sitenizi bunlara g\u00f6re optimize etmeniz web sitenize fayda sa\u011flayacakt\u0131r. Google ve di\u011fer arama motorlar\u0131 kullan\u0131c\u0131lar\u0131na yaln\u0131zca en alakal\u0131 ve yetkin sonu\u00e7lar\u0131 sunmak istedi\u011fi i\u00e7in bu fakt\u00f6rleri dikkate almak \u015fart. Google kaliteli bir arama motorudur. Bug\u00fcnlere, kullan\u0131c\u0131lar\u0131na kaliteli bir deneyim ya\u015fatt\u0131\u011f\u0131 i\u00e7in gelmi\u015ftir. Bu kaliteli deneyimi hangi web sitesiyle ya\u015fat\u0131rsa o web sitesini her zaman i\u00e7in \u00f6d\u00fcllendirir. Yani bizler Google\u2019a kaliteli bir deneyim ya\u015fatma konusunda yard\u0131mc\u0131 olursak bunun \u00f6d\u00fcl\u00fc k\u0131sa s\u00fcrede al\u0131r\u0131z. Bu nedir? Kaliteli i\u00e7erik \u00fcretmek, web sitemizi kurallara g\u00f6re optimize etmek, arama motorlar\u0131 i\u00e7in de\u011fil ziyaret\u00e7iler i\u00e7in \u00e7al\u0131\u015fmak.\u00a0Ayr\u0131ca, baz\u0131 durumlarda ki\u015fiselle\u015ftirme de nihai sonuca etki edebilmektedir.\u00a0Ki\u015fiselle\u015ftirme i\u00e7in \u00f6rnek vermek gerekecekse: konum bilgisi, kullan\u0131c\u0131n\u0131n arama ge\u00e7mi\u015fi, kullanm\u0131\u015f oldu\u011fu cihaz veya sosyal ba\u011flant\u0131lar olabilir.<\/p>\n

    Arama motorlar\u0131 \u00f6zellikle de Google, her y\u0131l algoritmala de\u011fi\u015fiklikleri ger\u00e7ekle\u015ftirmektedir. Ama\u00e7 ara\u015ft\u0131rma yapan ziyaret\u00e7ilerine daha alakal\u0131 sonu\u00e7lar sa\u011flayabilmektir. Yukar\u0131da da bahsetmi\u015ftim: Daha kaliteli bir deneyim ya\u015fatmak i\u00e7in her t\u00fcrl\u00fc iyile\u015ftirmeyi ve de\u011fi\u015fikli\u011fi yaparlar.\u00a0Baz\u0131 de\u011fi\u015fiklikler b\u00fcy\u00fckt\u00fcr ve \u00e7ok say\u0131da siteyi etkilemektedir. Baz\u0131lar\u0131 ise k\u00fc\u00e7\u00fckt\u00fcr ve sonu\u00e7 sayfas\u0131nda yer alan konumlar\u0131n\u0131zda herhangi bir de\u011fi\u015fikli\u011fi neredeyse anlayamazs\u0131n\u0131z.<\/p>\n

    Ge\u00e7en y\u0131l birka\u00e7 \u00f6nemli Google g\u00fcncelle\u015ftirmesi yap\u0131ld\u0131. Bu g\u00fcncellemelere MOZ ve benzeri web sitelerinden ula\u015fabilirsiniz. En k\u0131sa s\u00fcre de algoritmalarla alakal\u0131 detayl\u0131 bir i\u00e7erik payla\u015faca\u011f\u0131m. Unutmamam\u0131z gereken bir \u015fey var: arama motorlar\u0131 her zaman arad\u0131\u011f\u0131n\u0131z bilgilere en uygun ba\u011flant\u0131lar\u0131 vermek i\u00e7in \u00e7al\u0131\u015f\u0131rlar.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

    Anahtar Kelimeler SEO \u0130\u00e7in Neden \u00d6nemlidir?<\/strong><\/h3>\n

    Anahtar kelimeler, SEO stratejiniz i\u00e7in olmazsa olmazd\u0131r. Bu y\u00fczden, analitik bir yakla\u015f\u0131m kullanmal\u0131s\u0131n\u0131z.\u00a0\u00d6ncelikle, potansiyel ziyaret\u00e7inizi d\u00fc\u015f\u00fcn\u00fcn.\u00a0Ne t\u00fcr bir arama yap\u0131yor, ne istiyor?\u00a0Sayfan\u0131z\u0131 y\u00fczlerce farkl\u0131 terim i\u00e7in optimize edemezsiniz.\u00a0\u0130\u015fte bu y\u00fczden \u00e7ok spesifik sorgular\u0131 tercih etmeli ve neyi optimize etti\u011fimize karar vermemiz gerekmektedir.\u00a0Ak\u0131lda tutulmas\u0131 gereken 3 \u00f6nemli \u015fey var:\u00a0s\u0131kl\u0131k, rekabet ve alaka.<\/strong><\/p>\n<\/div><\/div>

    \"\"<\/div><\/div>

    Anahtar kelime ara\u015ft\u0131rma s\u00fcreci, AKH, (Anahtar Kelime Hacimi), frekans (insanlar\u0131n bir \u015feyler arad\u0131\u011f\u0131 s\u0131kl\u0131k) ile rekabet aras\u0131ndaki ili\u015fkidir (piyasan\u0131n ne kadar rekabet\u00e7i oldu\u011fu).\u00a0AKH, anahtar kelimeler aras\u0131nda en b\u00fcy\u00fck potansiyelin hangisinde oldu\u011funu ve sitenize daha fazla hedefli trafik \u00e7ekmek i\u00e7in hangisinin daha fazla katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 bulmak konusunda yard\u0131mc\u0131 olur.<\/p>\n

    AKH ara\u015ft\u0131rmas\u0131 yaparken yaparken \u00e7o\u011fumuz hedefleyece\u011fi anahtar kelimeyi aramaz. Ama\u00e7 haz\u0131rlad\u0131\u011f\u0131m\u0131z i\u00e7erikleri tan\u0131mlayan \u00f6nemli\u00a0anahtar kelimelere<\/strong>\u00a0yer vermektir. Bu bizlere arama motorlar\u0131nda daha g\u00f6r\u00fcn\u00fcr k\u0131lacak, hedeflenen anahtar kelimemize daha \u00e7ok katk\u0131 sa\u011flayacakt\u0131r.<\/p>\n

    \u015eimdi Uygulamal\u0131 \u00d6rne\u011fimizi \u0130nceleyelim:<\/strong><\/p>\n

    Bir cep telefonu sat\u0131\u015f\u0131 yapan e-ticaret sitesine sahip oldu\u011funuzu varsayal\u0131m;<\/p>\n

    \u00d6rnek 1:<\/strong>\u00a0 Kullan\u0131c\u0131 \u201ciphone\u201d aramas\u0131 yap\u0131yor.<\/p>\n

    Bu kelime de arama sonu\u00e7 sayfalar\u0131nda iyi bir konumda yer almak isteyebilirsiniz.\u00a0Bu ger\u00e7ekten \u00e7ok aranan ayn\u0131 zamanda da rekabet oran\u0131 \u00e7ok y\u00fcksek bir anahtar kelimedir.\u00a0Ayr\u0131ca, potansiyel kullan\u0131c\u0131n\u0131n\u0131z\u0131n yeni bir telefon sat\u0131n almak istemedi\u011fini, sadece baz\u0131 bilgilere ula\u015fmak ve resimleri incelemek i\u00e7in arama yapt\u0131\u011f\u0131n\u0131 dikkate alacak olursak, burada sizin sayfalar\u0131n\u0131z\u0131n bununla pek alakal\u0131 olmad\u0131\u011f\u0131n\u0131 zaten bu araman\u0131n da bir d\u00f6n\u00fc\u015f\u00fcme u\u011framayaca\u011f\u0131n\u0131 tespit etmi\u015f oluruz.<\/p>\n

    \u00d6rnek 2:\u00a0<\/strong>\u00a0Kullan\u0131c\u0131, \u201c\u0130phone 7 Plus 128GB Siyah\u201d aramas\u0131 yap\u0131yor.<\/p>\n

    \u015eimdi, bu uzun kuyruklu ve \u201ciphone\u201d gibi s\u0131k s\u0131k aranan bir anahtar kelime de\u011fil. Ancak bu arama sizin sitenizle son derece alakal\u0131 ve rekabet oran\u0131 y\u00fcksek olmaya ayr\u0131ca d\u00f6n\u00fc\u015f\u00fcmle sonu\u00e7lanmas\u0131 \u00e7ok y\u00fcksek ihtimalli bir kelime.\u00a0Bu kelime de, muhtemelen daha k\u0131sa s\u00fcre de daha iyi konumlar da yer alabilirsiniz.<\/p>\n

    Anahtar kelime ara\u015ft\u0131rmas\u0131\u00a0SEO s\u00fcrecinin<\/strong>\u00a0en \u00f6nemli b\u00f6l\u00fcmlerinden biridir.\u00a0Her \u015fey d\u00f6n\u00fc\u015f\u00fcmler veya gelen trafikle ne yapmak istedi\u011finizle ilgilidir.\u00a0Daha \u00e7ok trafik mi yoksa daha \u00e7ok d\u00f6n\u00fc\u015f\u00fcm getirecek trafik mi? D\u00f6n\u00fc\u015f\u00fcm optimizasyonu \u00e7ok daha farkl\u0131 bir konudur. Bunu ilerleyen zamanlar da ele alaca\u011f\u0131m ve bununla alakal\u0131 bir i\u00e7erik yay\u0131nlayaca\u011f\u0131m.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

    \u0130\u00e7 Optimizasyon Nedir?<\/strong><\/h2>\n

    Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, i\u00e7 optimizasyon, web sitesinde yap\u0131lan de\u011fi\u015fikliklerle ilgili olan optimizasyon t\u00fcr\u00fcd\u00fcr.\u00a0\u0130\u00e7eri\u011finizin kullan\u0131c\u0131lara nas\u0131l g\u00f6sterildi\u011fini bilmek \u00f6nemlidir. SERP\u2019de\u00a0bir ba\u015fl\u0131k, bir a\u00e7\u0131klama ve bir web sitesi URL\u2019si vard\u0131r<\/strong>\u00a0ve web sitenizi optimize etmeye ba\u015flad\u0131\u011f\u0131n\u0131zda bunlar ilk iyile\u015ftirmeniz gereken alanlard\u0131r.<\/p>\n<\/div><\/div>

    Web sitenizdeki her sayfa i\u00e7in benzersiz, a\u00e7\u0131klay\u0131c\u0131 bir ba\u015fl\u0131k ve a\u00e7\u0131klama girmelisiniz. Ayr\u0131ca net ve sezgisel bir URL yap\u0131s\u0131na sahip oldu\u011funuzdan emin olmal\u0131s\u0131n\u0131z.<\/p>\n

    Her y\u00f6n\u00fc ele alamayaca\u011f\u0131m ancak a\u015fa\u011f\u0131da baz\u0131 y\u00fcksek \u00f6ncelik fakt\u00f6rleri s\u0131ralama ihtiyac\u0131 duydum:<\/p>\n

      \n
    • Web sitenizin bulundu\u011fu sekt\u00f6rle alakal\u0131 taze, harika i\u00e7erikler sa\u011flamal\u0131s\u0131n\u0131z.<\/li>\n
    • Her sayfa i\u00e7in benzersiz ba\u015fl\u0131k ve a\u00e7\u0131klama etiketi kullanmal\u0131s\u0131n\u0131z.<\/li>\n
    • Hedeflenen \u00e7apa metni ile i\u00e7 ba\u011flant\u0131 kurabilirsiniz fakat burada a\u015f\u0131r\u0131ya ka\u00e7may\u0131n\u0131z.<\/li>\n
    • Ba\u015fl\u0131k etiketlerini (H1-H6) uygun \u015fekilde kulland\u0131\u011f\u0131n\u0131zdan emin olunuz.<\/li>\n
    • G\u00f6rsel optimizasyonu, g\u00f6rsel URL kullan\u0131m\u0131 ve ALT etiket kullan\u0131mlar\u0131na \u00f6zen g\u00f6steriniz.<\/li>\n
    • Mobil dostu bir web sitenizin olup olmad\u0131\u011f\u0131na emin olunuz.<\/li>\n
    • Web sitenizin h\u0131zl\u0131 a\u00e7\u0131lmas\u0131na odaklanmal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n

      Baz\u0131\u00a0tasar\u0131m, teknik ve kalite ipu\u00e7lar\u0131n\u0131\u00a0da kontrol edebilirsiniz.\u00a0B\u00fct\u00fcn bunlar s\u0131ralaman\u0131z\u0131 iyile\u015ftirmenize ve \u00e7ok daha fazlas\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

      SEO Performans\u0131m\u0131 Nas\u0131l \u00d6l\u00e7ebilirim?<\/strong><\/h2>\n

      Sitenizin SEO a\u00e7\u0131s\u0131ndan nas\u0131l bir performans g\u00f6sterdi\u011fini \u00f6\u011frenmek i\u00e7in\u00a0Google Analytics\u2019ten\u00a0\u00e7ekebilece\u011finiz bir \u00e7ok farkl\u0131 veri bulunmaktad\u0131r.\u00a0SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n performans\u0131n\u0131 \u00f6l\u00e7t\u00fc\u011f\u00fcn\u00fczde, do\u011fru y\u00f6nde gidip gidece\u011finizi anlaman\u0131za yard\u0131mc\u0131 olabilecek metrikler a\u015fa\u011f\u0131daki gibidir:<\/p>\n

      Kanal Gruplamas\u0131<\/strong>\u00a0\u2013 Organik trafi\u011finiz \u00fccretli arama, y\u00f6nlendirme trafi\u011fi, sosyal medya veya e-posta pazarlamas\u0131 gibi di\u011fer kanallarla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda nas\u0131l bir performans sergiliyor?
      \nOrtalama Konum<\/strong>\u00a0\u2013 SERP\u2019de belirli bir sorguya kar\u015f\u0131l\u0131k web sitenizin ortalama s\u0131ralamas\u0131 nedir?
      \nT\u0131klama Oran\u0131\u00a0<\/strong>\u2013 Web siteniz SERP\u2019de belirli bir sorguda alm\u0131\u015f oldu\u011fu g\u00f6sterim ve ilgili sorgunun alm\u0131\u015f oldu\u011fu TO\u2019su (t\u0131klama say\u0131s\u0131n\u0131n toplam g\u00f6sterim say\u0131s\u0131na b\u00f6l\u00fcnmesi) nedir?
      \nD\u00f6n\u00fc\u015f\u00fcmler<\/strong>\u00a0\u2013 Di\u011fer kanallara k\u0131yasla ka\u00e7 tane d\u00f6n\u00fc\u015f\u00fcm var?\u00a0D\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir?
      \nDavran\u0131\u015f<\/strong>\u00a0\u2013 Organik ziyaret\u00e7ilerin hemen \u00e7\u0131kma oran\u0131 nedir?\u00a0Ziyaret ba\u015f\u0131na sayfa gezine oran\u0131 ve sitede ortalama bulunma s\u00fcresi nedir?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

      SEO ile \u0130\u015fimi Nas\u0131l Geli\u015ftirebilirim?<\/strong><\/h2>\n

      Arama Motoru Pazarlamac\u0131l\u0131\u011f\u0131 (SEM),\u00a0<\/strong>yat\u0131r\u0131m\u00a0getirisi (ROI)\u00a0a\u00e7\u0131s\u0131ndan optimizasyona de\u011fer y\u00fcksek performansl\u0131 anahtar kelimeleri bulman\u0131za yard\u0131mc\u0131 olabilir.\u00a0Organik trafi\u011finizin art\u0131\u015f g\u00f6stermesini beklemek yerine, bir AdWords kampanyas\u0131 ba\u015flatabilir ve bu sayede kullanm\u0131\u015f oldu\u011funuz anahtar kelimeler aras\u0131nda b\u00fcy\u00fck potansiyele sahip kelimeleri tespit edebilirsiniz. Adwords sayesin de d\u00f6n\u00fc\u015f\u00fcm getiren kelimeleri de tespit edip bu kelimelere odaklanabilirsiniz. Zaman kaybetmeden hem trafi\u011finizi hem de organik trafik arac\u0131l\u0131\u011f\u0131yla gelen ziyaret\u00e7iler \u00fczerinden gelirinizi art\u0131rabilirsiniz. Ancak, hedefledi\u011finiz anahtar s\u00f6zc\u00fcklerini bulup SEO \u00e7al\u0131\u015fmalar\u0131na ba\u015flay\u0131p kesinlikle bu kelimeler de Adwords b\u00fct\u00e7esini k\u0131smay\u0131n\u0131z ve bu kelimeleri hedeflemeyi b\u0131rakmay\u0131n\u0131z. Bu iki kanal\u0131 birlikte kullanmak \u00e7ok daha iyi olacakt\u0131r.\u00a0\u0130yi SEO, kalite puan\u0131n\u0131 art\u0131r\u0131r ve AdWords kampanyalar\u0131na yard\u0131mc\u0131 olur. Bu durum, t\u0131klama ba\u015f\u0131na ve kampanyan\u0131n genel maliyetlerini d\u00fc\u015f\u00fcrecek ayn\u0131 zamanda da ba\u015far\u0131 \u015fans\u0131n\u0131z\u0131 art\u0131racakt\u0131r.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

      Sonu\u00e7<\/strong><\/h2>\n

      SEO \u2018uygula ve b\u0131rak\u2019 t\u00fcr\u00fc i\u015f de\u011fildir. Ziyaret\u00e7ilerinize d\u00fczenli olarak taze, e\u015fsiz bir i\u00e7erik sa\u011flaman\u0131z gerekir.\u00a0Sonu\u00e7lar\u0131 etkileyebilecek \u00e7ok fakt\u00f6r bulunmaktad\u0131r. Bu fakt\u00f6rler s\u00fcrekli de\u011fi\u015fmektedir.<\/p>\n

      Siz de\u011ferli ziyaret\u00e7ilerime\u00a0arama motoru optimizasyonu (SEO)<\/strong>\u00a0s\u00fcreciyle alakal\u0131 \u00f6nemli bir bilgi aktarmak istiyorum. \u0130\u00e7eri\u011fimin en ba\u015f\u0131nda da belirtmi\u015ftim ama tekrar belirtmekte fayda var: Bu bir oyun. Bu oyunun kurallar\u0131 var ve kurallar\u0131 Google arama motoru belirliyor. Oyunu kural\u0131na g\u00f6re oynarsan\u0131z \u00f6d\u00fcllendirilirsiniz. Bu \u00f6d\u00fcllendirme uzun s\u00fcreli olur. Ayr\u0131ca SEO\u2019da k\u0131sa s\u00fcrede sonu\u00e7 beklemek en b\u00fcy\u00fck hatalardan birisidir. Sab\u0131rl\u0131 olun ve \u00e7al\u0131\u015f\u0131n.<\/p>\n

      Akl\u0131na tak\u0131lan bir \u015fey mi var? Hemen yorum k\u0131sm\u0131n\u0131 kullanarak bana sorular\u0131n\u0131 y\u00f6neltebilirsin. Sorular\u0131n\u0131 memnuniyetle ve \u00e7ok h\u0131zl\u0131 cevaplayaca\u011f\u0131mdan hi\u00e7 \u015f\u00fcphen olmas\u0131n. Haydi bekleme hemen sor.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

      Merak Edilen Sorular<\/h2>\n

      SEO nedir? konu ba\u015fl\u0131\u011f\u0131yla alakal\u0131 merak edilen sorular\u0131 sizler i\u00e7in bir araya getirdim. Sorulara ve cevaplar\u0131 a\u015fa\u011f\u0131da yer almaktad\u0131r.<\/p>\n

      <\/div>\n
      \n

      SEO Nedir Ne \u0130\u015fe Yarar?<\/h3>\n
      SEO, \u0130ngilizce bir kelimedir. Search Engine Optimization kelimelerinin k\u0131salt\u0131lmas\u0131d\u0131r. T\u00fcrk\u00e7e anlam\u0131 Arama Motoru Optimizasyonudur. Google ve di\u011fer arama motorlar\u0131nda web sayfalar\u0131n\u0131n kelime bazl\u0131 olarak iyi konumlarda yer almas\u0131 i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n b\u00fct\u00fcn\u00fc olarak tan\u0131mlanabilir. \u0130\u00e7eri\u011fimde bunu \u00f6rneklerle anlatmama ra\u011fmen s\u0131k sorulan bir soru oldu\u011fu i\u00e7in payla\u015fmak istedim.<\/div>\n<\/div>\n
      <\/div>\n
      \n

      E-SEO Nedir?<\/h3>\n
      SEO terimini sesli olarak \u201cesio\u201d diye telaffuz ederiz. Bu soru muhtemelen SEO ile E-SEO terimlerinin farkl\u0131 konular oldu\u011funu d\u00fc\u015f\u00fcnen ki\u015filerin yapm\u0131\u015f oldu\u011fu bir arama olsa gerek.<\/div>\n<\/div>\n
      <\/div>\n
      \n

      D\u0131\u015f SEO Nedir?<\/h3>\n
      D\u0131\u015f SEO, ad\u0131ndan anla\u015f\u0131laca\u011f\u0131 \u00fczere web sayfam\u0131z\u0131 d\u0131\u015far\u0131dan etkileyen unsurlard\u0131r. Backlink, Google ADS, Sosyal Medya Reklamc\u0131l\u0131\u011f\u0131 ve Hesap Y\u00f6netimi, Mail ve SMS g\u00f6nderimleri d\u0131\u015f optimizasyon s\u0131n\u0131f\u0131na girmektedir.<\/div>\n<\/div>\n

      Merak etti\u011finiz t\u00fcm sorular\u0131 bana yorum ile iletebilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"SEO Nedir? Her yerde onu g\u00f6r\u00fcyorum bir ara\u015ft\u0131ray\u0131m dediniz ve bu i\u00e7erikle kar\u015f\u0131la\u015ft\u0131n\u0131z de\u011fil mi? Bir an \u00f6nce i\u00e7eri\u011fe ba\u015flayal\u0131m. T\u00fcrkiye\u2019nin en kapsaml\u0131 i\u00e7eriklerinden bir tanesi olan ve SEO\u2019nun ne oldu\u011funu en ince detay\u0131na kadar anlatan i\u00e7eri\u011fimize ho\u015f geldiniz \ud83d\ude42 SEO Nedir? Arama Motoru Optimizasyonu (SEO), Web sitelerinin arama motorlar\u0131nda daha iyi performans g\u00f6stermesi i\u00e7in...","protected":false},"author":1,"featured_media":3821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nSEO Nedir? - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/seo-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Nedir? - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lf.com.tr\/tr\/seo-nedir\/\" \/>\n<meta property=\"og:site_name\" content=\"LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-10T10:42:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-17T11:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/seo-nedir-seo-acilimi-nedir-390x220-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"390\" \/>\n\t<meta property=\"og:image:height\" content=\"220\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lfdigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"lfdigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/seo-nedir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/seo-nedir\\\/\"},\"author\":{\"name\":\"lfdigital\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/#\\\/schema\\\/person\\\/f01d2cc7ecbefa065757f1c757ef2457\"},\"headline\":\"SEO Nedir?\",\"datePublished\":\"2020-01-10T10:42:40+00:00\",\"dateModified\":\"2020-01-17T11:04:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/seo-nedir\\\/\"},\"wordCount\":2394,\"image\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/seo-nedir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lf.com.tr\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/seo-nedir-seo-acilimi-nedir-390x220-1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/seo-nedir\\\/\",\"url\":\"https:\\\/\\\/www.lf.com.tr\\\/seo-nedir\\\/\",\"name\":\"SEO Nedir? 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