{"id":3801,"date":"2020-01-10T13:26:14","date_gmt":"2020-01-10T10:26:14","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=3801"},"modified":"2025-11-26T10:09:50","modified_gmt":"2025-11-26T07:09:50","slug":"screaming-frog-ile-seo-denetlemesi","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/screaming-frog-ile-seo-denetlemesi\/","title":{"rendered":"Screaming Frog ile SEO Denetlemesi"},"content":{"rendered":"

Screaming Frog, her web sitesi sahibi i\u00e7in hem muhte\u015fem hem de \u00e7ok g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. D\u00fczg\u00fcn kullan\u0131ld\u0131\u011f\u0131nda, k\u0131sa s\u00fcrede \u00f6nemli performans art\u0131\u015f\u0131 yakalabilirsiniz. Screaming Frog arac\u0131 sayesinde bir m\u00fc\u015fterimin \u00e7ok kritik problemlerini tespit edip d\u00fczelttim ve ard\u0131ndan s\u0131ralamalar\u0131n\u0131n k\u0131sa s\u00fcrede iyile\u015fti\u011fini g\u00f6zlemledim.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Bu performans art\u0131\u015f\u0131na dair\u00a0Search Console ekran g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc payla\u015fmak isterim:<\/p>\n<\/div><\/div>

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Bu i\u00e7erikte Screaming Frog\u2019u nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 ve bu ara\u00e7 sayesinde s\u0131ralamalar\u0131n\u0131z\u0131 nas\u0131l iyile\u015ftirece\u011finizi sizlere g\u00f6sterece\u011fim. Ama \u00f6ncesinde bu arac\u0131n ne oldu\u011funun tan\u0131m\u0131n\u0131 yapal\u0131m. \ud83d\ude42<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Screaming Frog Nedir?<\/strong><\/h2>\n

Screaming Frog, web sitesini tarayan ve mevcut sorunlar\u0131 tan\u0131mlamak i\u00e7in kullan\u0131lan harika bir ara\u00e7t\u0131r. Bu konuda hizmet veren ara\u00e7lar aras\u0131nda en pop\u00fcler olan\u0131 hatta en iyisi diyebiliriz.\u00a0Screaming, web sitesi ba\u011flant\u0131lar\u0131n\u0131, resimleri, CSS\u2019leri, komut dosyalar\u0131n\u0131 ve uygulamalar\u0131 tarayan bir masa\u00fcst\u00fc yaz\u0131l\u0131m\u0131d\u0131r. Temel amac\u0131 SEO i\u00e7in \u00f6nemli olan i\u00e7 optimizasyon kriterlerini denetleyen ve kullan\u0131c\u0131lar\u0131na bununla alakal\u0131 rapor sunan ara\u00e7t\u0131r.<\/p>\n

Ara\u00e7, kullan\u0131c\u0131lar\u0131na, sayfa say\u0131s\u0131n\u0131, ba\u015fl\u0131k say\u0131s\u0131n\u0131 ve meta tan\u0131mlar\u0131n\u0131, bozuk ba\u011flant\u0131lar\u0131 ve daha fazla bilgi sa\u011flamaktad\u0131r. Bu bilgilere istinaden kullan\u0131c\u0131lar web sitelerini optimize edebilirler.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Haz\u0131rsan\u0131z ba\u015flayal\u0131m.<\/p>\n<\/div><\/div>

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\u00d6ncelikle sekmeleri tan\u0131yal\u0131m;<\/p>\n

Yaz\u0131l\u0131m\u0131n men\u00fcs\u00fcnde yer alan her k\u0131sm\u0131 ele almayaca\u011f\u0131m ama en \u00f6nemlilerini sizler i\u00e7in anlataca\u011f\u0131m. Bu men\u00fclerin nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 \u00f6\u011frenmeniz SEO optimizasyonu i\u00e7in size \u00e7ok b\u00fcy\u00fck kolayl\u0131k sa\u011flayacak, s\u00fcreci h\u0131zland\u0131racakt\u0131r.<\/p>\n

Dahili (Internal)<\/strong>: Dahili ba\u011flant\u0131lar\u0131 t\u00fcm detaylar\u0131yla inceleyebilece\u011finiz b\u00f6l\u00fcmd\u00fcr.<\/p>\n

External (Harici)<\/strong>: Harici ba\u011flant\u0131lar\u0131 analiz edebilece\u011finiz b\u00f6l\u00fcmd\u00fcr.<\/p>\n<\/div><\/div>

Protokol (Protocol)<\/strong>: Bu b\u00f6l\u00fcm sayesinde web sitenizin sayfalar\u0131n\u0131 HTTP ve HTTPS olarak filtreleyip g\u00f6r\u00fcnt\u00fcleyebilirsiniz. Bu sekme sayesinde hem dahili hem de harici ba\u011flant\u0131lar\u0131 h\u0131zl\u0131ca kontrol edebilirsiniz. Yak\u0131n bir zamanda SSL sertifikas\u0131 al\u0131p HTTPS ge\u00e7i\u015fi yapt\u0131ysan\u0131z bu b\u00f6l\u00fcm size yard\u0131mc\u0131 olabilir. Ay\u0131rca etki alan\u0131n\u0131z\u0131n nas\u0131l oldu\u011funu g\u00f6rebilirsiniz.<\/p>\n

Durum Kodlar\u0131 (Response Codes)<\/strong>:\u00a0Bu kodlar, bir sayfan\u0131n a\u00e7\u0131lmak istendi\u011finde yan\u0131t verdi\u011fi kodlard\u0131r. Bu b\u00f6l\u00fcmde sadece i\u00e7 ba\u011flant\u0131n\u0131z\u0131 kullanarak bulunabilecek sayfalar yer al\u0131r. Tipik olarak, sunucu 20X, 30X, 40X veya 50X durumunu d\u00f6nd\u00fcr\u00fcr. Bu kodlarda s\u0131ras\u0131yla \u201cTamam\u201d, \u201cY\u00f6nlendirildi\u201d, \u201cBulunamad\u0131\u201d ve \u201cSunucu Hatas\u0131\u201d anlam\u0131na gelir.<\/p>\n

Sayfa Ba\u015fl\u0131klar\u0131 (Page Titles)<\/strong>: Bu b\u00f6l\u00fcm, sitenizdeki sayfa ba\u015fl\u0131klar\u0131na h\u0131zl\u0131 bir \u015fekilde eri\u015febilece\u011finiz yerdir. Bu sekmede, yinelenen, k\u0131sa, uzun ve eksik etiketlerin yan\u0131 s\u0131ra ba\u015fl\u0131\u011f\u0131n\u0131z\u0131n H1 etiketinize uyup uymad\u0131\u011f\u0131n\u0131 kontrol etmek i\u00e7in bir se\u00e7enek bulunmaktad\u0131r.<\/p>\n

Meta A\u00e7\u0131klamas\u0131 (Meta Description)<\/strong>: Meta a\u00e7\u0131klamalar\u0131n\u0131z\u0131 bulabilece\u011finiz ayn\u0131 zamanda yinelenen, k\u0131sa, uzun ve eksik a\u00e7\u0131klamalar\u0131 filtreleyebilece\u011finiz b\u00f6l\u00fcmd\u00fcr.<\/p>\n

H1 Etiketler (H1)<\/strong>:\u00a0H1 etiketlerinin tamam\u0131 burada yer al\u0131yor. \u00c7o\u011falt\u0131lm\u0131\u015f, birden fazla kullan\u0131lm\u0131\u015f ve eksik h1 etiketleri i\u00e7in filtreler i\u00e7erir.\u00a0Bu b\u00f6l\u00fcm, sitenizin t\u00fcm h1 etiketlerini analiz etmek i\u00e7in olduk\u00e7a kullan\u0131\u015fl\u0131d\u0131r.<\/p>\n

G\u00f6r\u00fcnt\u00fcler (Images)<\/strong>: Tarama s\u0131ras\u0131nda bulunan, web sitesinde kullan\u0131lan t\u00fcm g\u00f6r\u00fcnt\u00fclerin bir listesini burada bulabilirsiniz. Bu b\u00f6l\u00fcm, URL yollar\u0131n\u0131, resmin ka\u00e7 kez kullan\u0131ld\u0131\u011f\u0131n\u0131, boyutunu ve alt \u00f6zelliklerine g\u00f6re filtrelenmesini i\u00e7erecektir. Performans\u0131 iyile\u015ftirmek a\u00e7\u0131s\u0131ndan dikkate alman\u0131z gereken bir \u00f6zellik.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Ayr\u0131ca Screaming\u2019in geli\u015fmi\u015f \u00f6zelliklerinde bir \u00e7ok arac\u0131 entegre edip daha geli\u015fmi\u015f analizler yapabiliyorsunuz. \u00d6rnek vermem gerekirse, Analytics entegrasyonu sayesinde hemen \u00e7\u0131kma oran\u0131n\u0131n y\u00fcksek oldu\u011fu sayfalar\u0131 tespit edip bu sayfalarda kullan\u0131lan metin say\u0131s\u0131n\u0131 analiz ederek bir filtreleme yapabilirsiniz. Kelime say\u0131s\u0131n\u0131n az oldu\u011fu sayfalarda hemen \u00e7\u0131kma oran\u0131n\u0131n y\u00fcksek oldu\u011funu g\u00f6receksiniz.<\/p>\n

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Screaming Frog Nas\u0131l Kurulur?<\/strong><\/h2>\n

Yaz\u0131l\u0131m\u0131 kurmak i\u00e7in \u00f6ncelikle\u00a0screamingfrog.co.uk\/seo-spider<\/a><\/strong>\u00a0ba\u011flant\u0131s\u0131n\u0131 ziyaret ediyor daha sonras\u0131nda ise Download ba\u011flant\u0131s\u0131n\u0131 t\u0131kl\u0131yor ve indiriyoruz. Daha sonras\u0131n\u0131 zaten biliyorsunuz. \u0130ndirip kurduktan sonra \u00fccretsiz olarak kullan\u0131ma ba\u015flayabilirsiniz. Tabi \u00fccretsiz versiyonun bir limiti var. 500 URL\u2019e kadar sayfa tarayabilir, analizleri ger\u00e7ekle\u015ftirebilirsiniz. 500 sayfan\u0131n \u00fczerinde i\u00e7eri\u011fe sahip bir web siteniz varsa bana ula\u015fman\u0131z yeterli olacakt\u0131r. Size lisans hediye edece\u011fim \ud83d\ude42 Bunun i\u00e7in a\u015fa\u011f\u0131da yer alan yorum k\u0131sm\u0131n\u0131 kullan\u0131p lisans talebinde bulunabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Nas\u0131l Denetim Yapar\u0131m?<\/strong><\/h2>\n

Screaming Frog ile web sitenizi kolayca tarayabilirsiniz. Ba\u015flamak i\u00e7in, ba\u015flang\u0131\u00e7 \u200b\u200bURL\u2019sini programda yer alan ilgili k\u0131sma girmeniz yeterlidir. Bu se\u00e7enek ekran\u0131n \u00fcst\u00fcnde yer almaktad\u0131r.<\/p>\n<\/div><\/div>

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Buradan, her seferinde sadece bir web sitesini tarayabildi\u011finizi bildirmek isterim. Ayn\u0131 anda birden fazla site tarayamazs\u0131n\u0131z. Ayr\u0131ca, Screaming Frog\u2019un i\u00e7 ba\u011flant\u0131ya g\u00f6re tarama yapt\u0131\u011f\u0131n\u0131 da belirtmek istiyorum. Bundan dolay\u0131, site i\u00e7inde ba\u011flant\u0131s\u0131 olmayan sayfalar\u0131n\u0131z varsa ara\u00e7 bu sayfalar\u0131 taramayacakt\u0131r.<\/p>\n

Herhangi bir URL\u2019yi tararken sorun ya\u015f\u0131yorsan\u0131z, sebebi botlar\u0131n engellenmesinden kaynaklanm\u0131\u015f olabilir. Bunun i\u00e7in robots.txt ayarlar\u0131n\u0131z\u0131 kontrol etmenizi \u00f6neririm. \u00c7\u00f6z\u00fcm olarak Robots.txt\u2019i yok sayabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Bu Ara\u00e7 ile Site Haritas\u0131 Olu\u015fturabilirsiniz<\/strong><\/h2>\n

XML site haritas\u0131na sahip olmak Google taraf\u0131ndan \u015fiddetle tavsiye edilmektedir. Sitenizi taramaya ve t\u00fcm yeni i\u00e7eri\u011finizi bulmaya yard\u0131mc\u0131 olur. Screaming sayesinde site haritas\u0131 olu\u015fturabilirsiniz ve bu olduk\u00e7a basit. Yapman\u0131z gereken a\u015fa\u011f\u0131da yer alan men\u00fc ad\u0131mlar\u0131n\u0131 izlemek olacakt\u0131r.<\/p>\n

Sitemaps > Create XML Sitemaps<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

K\u0131r\u0131k Ba\u011flant\u0131lar Nas\u0131l Bulunur?<\/strong><\/h2>\n

En pop\u00fcler konular\u0131n ba\u015f\u0131nda gelir k\u0131r\u0131k linkleri bulmak. Hatalar\u0131 bulmak \u00e7o\u011fu insan\u0131 mutlu eder. Bozuk linkleri bulmak i\u00e7in \u00f6ncelikle \u201cYan\u0131t Kodlar\u0131\u201d sekmesini ard\u0131ndan da \u201cBulunamad\u0131\u201d (4XX) yazan filtreyi se\u00e7meniz gerekmektedir.<\/p>\n<\/div><\/div>

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Yukar\u0131da yer alan ekran g\u00f6r\u00fcnt\u00fcs\u00fcnden de anlayaca\u011f\u0131n\u0131z \u00fczere Google arama motorunun bile hatalar\u0131 var. Hatas\u0131z kul olmaz. \ud83d\ude42<\/p>\n

Yine bu b\u00f6l\u00fcm sayesinde y\u00f6nlendirmeleri ve sunucu hatalar\u0131n\u0131 da kontrol edebilirsiniz. Bunun i\u00e7inde yine an\u0131 b\u00f6l\u00fcmden ilgili kodlar\u0131 se\u00e7meniz gerekmektedir.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Dahili Ba\u011flant\u0131lar\u0131n Kontrol\u00fc<\/strong><\/h2>\n

Geldik \u00f6nemli bir k\u0131s\u0131ma. Bu b\u00f6l\u00fcmde herhangi bir URL\u2019de kullan\u0131lan dahili ba\u011flant\u0131lar\u0131 analiz etmeyi \u00f6\u011frenece\u011fiz. \u0130\u00e7 ba\u011flant\u0131lar\u0131 kontrol etmek i\u00e7in yapman\u0131z ad\u0131mlar: \u0130ncelemek istedi\u011finiz URL\u2019i ard\u0131ndan da a\u015fa\u011f\u0131 k\u0131s\u0131mda yer alan Inlinks k\u0131s\u0131mlar\u0131n\u0131 se\u00e7iniz.<\/p>\n<\/div><\/div>

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Hadi rakipleri analiz etmeye ba\u015flay\u0131n. \ud83d\ude42 Rakipler hangi sayfalar\u0131na ba\u011flant\u0131 vermi\u015fler.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Sayfa Ba\u015fl\u0131klar\u0131, Meta A\u00e7\u0131klamalar ve Ba\u015fl\u0131k Etiketleri<\/strong><\/h2>\n

Web sitemize ait URL\u2019i analiz etmesi i\u00e7in programa komut verdik ve analiz %100 tamamland\u0131. S\u0131ra geldi sayfa ba\u015fl\u0131klar\u0131, meta a\u00e7\u0131klamalar\u0131 ve ba\u015fl\u0131k etiketlerini kontrol etmeye. Sayfa ba\u015fl\u0131klar\u0131nda dikkat etmeniz gereken konular\u0131n ba\u015f\u0131nda karakter say\u0131s\u0131 geliyor. Uygun olan karakter say\u0131s\u0131 30-60 aral\u0131\u011f\u0131ndad\u0131r. Her ne kadar yaz\u0131l\u0131m 65 karakter dese de siz ald\u0131r\u0131\u015f etmeyin ve en fazla 60 karaktere odaklan\u0131n. Sayfa ba\u015fl\u0131\u011f\u0131 olmayan ve tekrarlanan ba\u015fl\u0131k kullan\u0131m\u0131 olan sayfalar\u0131 tespit edip d\u00fczenlemelisiniz. Tekrarlayan sayfa ba\u015fl\u0131klar\u0131n\u0131 tespit etmek i\u00e7in sol tarafta bulunan filtre k\u0131sm\u0131ndan \u201cDuplicate\u201d se\u00e7ene\u011fini se\u00e7meniz yeterli olacakt\u0131r.<\/p>\n

Meta a\u00e7\u0131klama k\u0131sm\u0131nda ise dikkat etmeniz gereken konular\u0131n ba\u015f\u0131nda karakter say\u0131s\u0131 geliyor. Bu oran meta a\u00e7\u0131klamalar i\u00e7in 70-130 aral\u0131\u011f\u0131ndad\u0131r. Ay\u0131rca meta a\u00e7\u0131klama girilmemi\u015f ve tekrarlayan sayfalar\u0131 bulup d\u00fczenlemek performans\u0131n\u0131za ciddi katk\u0131 sa\u011flayacakt\u0131r. Tekrarlanan a\u00e7\u0131klamalar\u0131 tespit etmek i\u00e7in\u00a0sol tarafta bulunan filtre k\u0131sm\u0131ndan \u201cDuplicate\u201d se\u00e7ene\u011fini se\u00e7meniz yeterli olacakt\u0131r. Hi\u00e7 a\u00e7\u0131klama girilmemi\u015f sayfalar i\u00e7in yine filtre alan\u0131ndan \u201cMissing\u201d se\u00e7ene\u011fini se\u00e7meniz gerekecektir.<\/p>\n

Yukar\u0131da bahsettiklerim H1 ve H2 ba\u015fl\u0131k etiketleri i\u00e7inde ge\u00e7erlidir.<\/p>\n

<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Screaming Frog, her web sitesi sahibi i\u00e7in hem muhte\u015fem hem de \u00e7ok g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. D\u00fczg\u00fcn kullan\u0131ld\u0131\u011f\u0131nda, k\u0131sa s\u00fcrede \u00f6nemli performans art\u0131\u015f\u0131 yakalabilirsiniz. Screaming Frog arac\u0131 sayesinde bir m\u00fc\u015fterimin \u00e7ok kritik problemlerini tespit edip d\u00fczelttim ve ard\u0131ndan s\u0131ralamalar\u0131n\u0131n k\u0131sa s\u00fcrede iyile\u015fti\u011fini g\u00f6zlemledim. Bu performans art\u0131\u015f\u0131na dair\u00a0Search Console ekran g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc payla\u015fmak isterim: Bu i\u00e7erikte Screaming Frog\u2019u...","protected":false},"author":1,"featured_media":3804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nScreaming Frog ile SEO Denetlemesi - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/screaming-frog-ile-seo-denetlemesi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Screaming Frog ile SEO Denetlemesi - 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