{"id":3783,"date":"2020-01-10T13:14:12","date_gmt":"2020-01-10T10:14:12","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=3783"},"modified":"2025-11-26T10:09:33","modified_gmt":"2025-11-26T07:09:33","slug":"11-adimda-e-ticaret-seo-kapsamli-rehber","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/11-adimda-e-ticaret-seo-kapsamli-rehber\/","title":{"rendered":"11 Ad\u0131mda E-Ticaret SEO: Kapsaml\u0131 Rehber"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>E-Ticaret siteleri i\u00e7in pazarlama \u00e7al\u0131\u015fmas\u0131 yapmak olduk\u00e7a spesifik zorluklarla kar\u015f\u0131la\u015fmak anlam\u0131na gelmektedir. \u00d6ncelikle e-ticaret sitelerini \u00f6n plana \u00e7\u0131kartmak, pazarlama \u00e7al\u0131\u015fmas\u0131n\u0131 yapan ki\u015finin kullan\u0131c\u0131 deneyimi, d\u00f6n\u00fc\u015f\u00fcm iyile\u015ftirmeleri ve\u00a0SEO\u00a0aras\u0131nda iyi bir denge olu\u015fturmas\u0131n\u0131 zorunlu k\u0131lmaktad\u0131r. \u0130kincisi \u00e7evrimi\u00e7i ma\u011fazalar genellikle geni\u015f kapsaml\u0131 ve karma\u015f\u0131k yap\u0131ya sahip olduklar\u0131ndan site i\u00e7i optimizasyon \u00e7al\u0131\u015fmalar\u0131 hi\u00e7 bitmek bilmeyen bir kabusa d\u00f6n\u00fc\u015febilmektedir.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"220\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/e-ticaret-siteleri-icin-seo-kapsamli-rehber-390x220-1.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/e-ticaret-siteleri-icin-seo-kapsamli-rehber-390x220-1.png 390w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/e-ticaret-siteleri-icin-seo-kapsamli-rehber-390x220-1-300x169.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/e-ticaret-siteleri-icin-seo-kapsamli-rehber-390x220-1-150x85.png 150w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Bu rehberde\u00a0e-ticaret SEO\u00a0\u00e7al\u0131\u015fmas\u0131 yapanlar\u0131n kar\u015f\u0131la\u015fabilece\u011fi i\u00e7eriksel ve teknik sorunlar\u0131n t\u00fcm\u00fcne de\u011finilmi\u015ftir. Bununla birlikte s\u00f6z konusu sorunlarla ba\u015fa \u00e7\u0131kmak i\u00e7in uygulanabilir y\u00f6ntemlere ve zamandan tasarruf edebilece\u011finiz tekniklere yer verilmi\u015ftir.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"74\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-arastirmasi-e-ticaret-1024x74.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-arastirmasi-e-ticaret-1024x74.png 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-arastirmasi-e-ticaret-600x44.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-arastirmasi-e-ticaret-300x22.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-arastirmasi-e-ticaret-150x11.png 150w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-arastirmasi-e-ticaret.png 1309w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Genel Anahtar Kelimeleri Bir Kenara B\u0131rak\u0131p Ak\u0131ll\u0131ca Kombinasyonlara Odaklan\u0131n<\/strong><\/p>\n<p>E-ticaret siteleri i\u00e7in anahtar kelime ara\u015ft\u0131rmas\u0131 yapmak arama hacimlerinin ve rekabet analizinin \u00f6tesine ge\u00e7mek anlam\u0131na gelmektedir. Bu karma\u015f\u0131kl\u0131\u011f\u0131n ard\u0131ndaki temel sebep ise sat\u0131n alma d\u00f6ng\u00fcs\u00fc olabilir. Sat\u0131n alma d\u00f6ng\u00fcs\u00fcn\u00fcn i\u00e7erisinde yer alan her ad\u0131m farkl\u0131 anahtar kelimelerin odaklan\u0131lmas\u0131n\u0131 gerekli k\u0131lmaktad\u0131r.<\/p>\n<p>Genel olarak m\u00fc\u015fteriler \u00e7evrimi\u00e7i ma\u011fazalara girdiklerinde sat\u0131n al\u0131m ger\u00e7ekle\u015ftirmeden \u00f6nce 5 farkl\u0131 ad\u0131mdan ge\u00e7erler. Bu birbirinden farkl\u0131 ad\u0131mlar\u0131n i\u00e7erisinde yer alan anahtar kelimeler ve anahtar kelime \u00f6bekleri t\u0131pk\u0131 ad\u0131mlar gibi birbirinden farkl\u0131d\u0131r.<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li><strong>Bilin\u00e7lenme<\/strong>: Arama yapana ki\u015filer bir konu hakk\u0131nda genel bilgi aray\u0131\u015f\u0131 i\u00e7erisinde olurlar. Bu alandaki anahtar kelimelerde s\u0131ralama sahibi olmak rekabetten dolay\u0131 \u00e7ok kolay de\u011fildir.<\/li>\n<li><strong>Ara\u015ft\u0131rma<\/strong>: Ziyaret\u00e7iler daha spesifik bilgiler ararlar. Kategori sayfalar\u0131n\u0131n isimleri odaklan\u0131lmas\u0131 gereken anahtar kelimelerdir.<\/li>\n<li><strong>Kar\u015f\u0131la\u015ft\u0131rma<\/strong>: Kullan\u0131c\u0131lar bir markan\u0131n, \u00fcr\u00fcn\u00fcn veya ma\u011fazan\u0131n iyi ve k\u00f6t\u00fc yanlar\u0131n\u0131 ara\u015ft\u0131r\u0131rlar. Blog yaz\u0131lar\u0131 ve \u00fcr\u00fcn de\u011ferlendirmeleri i\u00e7erisinde yer alan anahtar kelimeler \u00f6nemlidir.<\/li>\n<li><strong>Sat\u0131n Alma<\/strong>: Arama yapanlar ne sat\u0131n almak istediklerine karar verirler ve al\u0131\u015fveri\u015fe yaparlar. Burada odaklan\u0131lmas\u0131 gereken nokta \u00fcr\u00fcn sayfalar\u0131nda yer alan anahtar kelimelerdir.<\/li>\n<li><strong>Kaybetmeme<\/strong>: Bu ad\u0131mda yap\u0131lacak en do\u011fru \u015fey do\u011frudan kazan\u0131lm\u0131\u015f m\u00fc\u015fteriyi kaybetmemeye \u00e7al\u0131\u015fmakt\u0131r. Bunun i\u00e7in ilgi \u00e7ekici kampanyalarla m\u00fc\u015fteriye ula\u015fmak gerekir.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>1. 3 Farkl\u0131 Anahtar Kelime Listesi Olu\u015fturun<\/strong><\/p>\n<p>Yukar\u0131daki ad\u0131mlarda g\u00f6rebilece\u011fin gibi m\u00fc\u015fteriler ara\u015ft\u0131rma, kar\u015f\u0131la\u015ft\u0131rma ve sat\u0131n alma ad\u0131mlar\u0131nda kullan\u0131lan anahtar kelimeler en fazla d\u00f6n\u00fc\u015f\u00fcm potansiyeline sahip anahtar kelimelerdir. Bu anahtar kelimelerden olu\u015fan kapsaml\u0131 bir liste olu\u015fturmay\u0131 denemelisiniz. Bu anahtar kelimelerden olu\u015fan kapsaml\u0131 bir liste olu\u015fturabilmek i\u00e7in daha sonra uzun kuyruklu sorgulara d\u00f6n\u00fc\u015ft\u00fcrebilece\u011fin 3 grup anahtar kelimeye ihtiyac\u0131n\u0131z olacakt\u0131r.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"498\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-arastirmasi-seo.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-arastirmasi-seo.jpg 952w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-arastirmasi-seo-600x314.jpg 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-arastirmasi-seo-300x157.jpg 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-arastirmasi-seo-150x78.jpg 150w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Ancak ba\u015flamadan \u00f6nce hedef kitlenizin mevcut arama davran\u0131\u015flar\u0131na y\u00f6nelik ara\u015ft\u0131rma yapmal\u0131s\u0131n\u0131z. Hedef kitlenizin cinsiyeti, ya\u015f\u0131 ve sosyal stat\u00fcs\u00fcyle ilgili bilgi sahibi olmal\u0131s\u0131n\u0131z. \u00d6rne\u011fin erkekseniz ve kad\u0131nlara \u00f6zel ki\u015fisel bak\u0131m \u00fcr\u00fcnleri konusunda bilgi sahibi de\u011filseniz kad\u0131n arkada\u015flar\u0131n\u0131zdan yard\u0131m alarak bu alanda bilgi sahibi olmay\u0131 denemelisiniz. Vaktinin bir k\u0131sm\u0131n\u0131 uygun sosyal medya kaynaklar\u0131nda ge\u00e7irerek hedef kitlenin dilinden anlamaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n<p><strong>Not<\/strong>: Dahili site aramas\u0131 yapmak hedef kitlenizin \u00fcr\u00fcnlerinizi veya hizmetlerinizi bulurken kulland\u0131klar\u0131 anahtar kelimeler hakk\u0131nda bilgi sahibi olman\u0131z\u0131 sa\u011flayabilir. Buradan elde edilecek bilgiler e-ticaret siteleri i\u00e7in son derece \u00f6nemlidir. Bununla birlikte ger\u00e7ek anahtar kelimelere ula\u015fmay\u0131 ba\u015faraca\u011f\u0131n\u0131z i\u00e7in \u00fcr\u00fcnler i\u00e7in ortaya \u00e7\u0131kan ra\u011fbete ve pop\u00fclerli\u011fe ait verilere sahip olabilirsiniz.<\/p>\n<p>M\u00fc\u015fterilerinizin nas\u0131l konu\u015ftu\u011funu ve onlar\u0131n kulland\u0131klar\u0131 kelimeleri anlamaya ba\u015flad\u0131\u011f\u0131n\u0131z zaman bunlar\u0131 anahtar kelime listenize eklemelisiniz.<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>Eylem i\u00e7eren anahtar kelimelerden olu\u015fan bir liste olu\u015fturmal\u0131s\u0131n\u0131z. \u201cSat\u0131n al, fiyat, k\u0131yasla veya incele gibi.\u201d<\/li>\n<li>Ma\u011fazan\u0131zda yer alan t\u00fcm \u00fcr\u00fcn markalar\u0131n\u0131n listesini \u00e7\u0131kartmal\u0131s\u0131n\u0131z. \u201cApple, Samsung, Sony veya LG gibi.\u201d<\/li>\n<li>Kategoriler, \u00fcr\u00fcn isimleri ve temel \u00f6zelliklerinin yer ald\u0131\u011f\u0131 bir liste olu\u015fturmal\u0131s\u0131n\u0131z. \u201cTelevizyon, diz\u00fcst\u00fc bilgisayar, ak\u0131ll\u0131 telefon, iPhone gibi.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>2. Anahtar Kelimeleri Kar\u0131\u015ft\u0131r\u0131n<\/strong><\/p>\n<p>Yukar\u0131da belirtildi\u011fi \u015fekilde \u00fc\u00e7 listeyi haz\u0131r hale getirdi\u011finiz zaman arama \u00f6beklerini haz\u0131rlama a\u015famas\u0131na ge\u00e7i\u015f yapabilirsiniz. Genel anahtar kelimeleri \u00fcr\u00fcn anahtar kelimeleri ve onlar\u0131n \u00f6zellikleri ile bir araya getirerek uzun kuyruklu onlarca anahtar kelime olu\u015fturabilirsiniz. \u201cSamsung Galaxy S7 ak\u0131ll\u0131 telefon sat\u0131n al\u201d buna verilebilecek en ideal \u00f6rnektir. Elinizdeki anahtar kelimeleri kurcalayarak bu t\u00fcrde onlarca hatta y\u00fczlerce arama sorgusunu olu\u015fturabilirsiniz.<\/p>\n<p>Bu i\u015flemi dilerseniz kendiniz yapabilirsiniz. Dilerseniz ise anahtar kelime ara\u00e7lar\u0131ndan destek alarak bu i\u015flemi \u00e7ok daha k\u0131sa s\u00fcrede yapabilirsiniz. Rank Tracker gibi kelime kombinasyonu olu\u015fturma \u00f6zelli\u011fine sahip ara\u00e7lar\u0131 kullanarak an\u0131nda uzun kuyruklu anahtar kelimeler elde edebilirsiniz.\u00a0<strong><a href=\"https:\/\/www.link-assistant.com\/rank-tracker\/\">Rank Tracker<\/a><\/strong>\u00a0arac\u0131n\u0131 a\u00e7\u0131n, Suggest Keywords butonuna t\u0131klay\u0131n ve burada Word Combination se\u00e7ene\u011fini se\u00e7ip Next butonuna bas\u0131n. Daha sonra kar\u015f\u0131n\u0131za \u00e7\u0131kan ekranda anahtar kelimeleri yazmaya ba\u015flayabilirsiniz.<\/p>\n<p>Bir sonraki ad\u0131mda kar\u015f\u0131n\u0131za \u201cChoose The Keyword You Need\u201d ba\u015fl\u0131\u011f\u0131n\u0131 ta\u015f\u0131yan bir ekran \u00e7\u0131kacakt\u0131r. Bu ekranda sizin i\u00e7in olu\u015fturulmu\u015f olan uzun kuyruklu anahtar kelimelere kolayca ula\u015fabilirsiniz. Bu anahtar kelimelerden diledi\u011finizi se\u00e7tikten sonra se\u00e7ti\u011finiz anahtar kelimelerin aranma hacmi ve rekabet durumu gibi verilere ula\u015fmak i\u00e7in bir sonraki ad\u0131ma ge\u00e7i\u015f yapabilirsiniz.<\/p>\n<p>\u0130\u015fte bu kadar basit. Art\u0131k elinizde verimli bir bi\u00e7imde kullanabilece\u011finiz onlarca hatta y\u00fczlerce uzun kuyruklu anahtar kelime yer almaktad\u0131r. Bu anahtar kelimelerden hangisinin aranma hacmi iyi ve rekabet durumu d\u00fc\u015f\u00fckse o anahtar kelimeleri SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda kullanmay\u0131 denemelisiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"75\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-matrisi-e-ticaret-seo-1024x75.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-matrisi-e-ticaret-seo-1024x75.png 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-matrisi-e-ticaret-seo-600x44.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-matrisi-e-ticaret-seo-300x22.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-matrisi-e-ticaret-seo-150x11.png 150w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/anahtar-kelime-matrisi-e-ticaret-seo.png 1309w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Ak\u0131ll\u0131ca Anahtar Kelime Hedeflemesi Yap\u0131n<\/strong><\/p>\n<p>Daha \u00f6nce anahtar kelime par\u00e7alama diye bir \u015fey duydun mu? K\u0131saca belirtmek gerekirse bu terim sitende birden fazla sayfan\u0131n ayn\u0131 anahtar kelimeyi odaklamas\u0131 anlam\u0131na gelmektedir. Ayn\u0131 sorguyu hedefleyen bu sayfalar arama motoru sonu\u00e7 sayfas\u0131nda s\u0131ralama a\u00e7\u0131s\u0131ndan birbiriyle rekabet edecek demektir. Baz\u0131 durumlarda arama motorlar\u0131 \u00f6nemsiz g\u00f6rd\u00fc\u011f\u00fcn sayfay\u0131 \u00f6n plana \u00e7\u0131kartarak as\u0131l sayfay\u0131 geri planda b\u0131rakmaktad\u0131rlar.<\/p>\n<p>Anahtar kelime par\u00e7alama probleminden uzak durabilmek i\u00e7in bir anahtar kelime matrisi olu\u015fturmay\u0131 denemelisiniz. Bu matris i\u00e7erisinde hangi sayfan\u0131n hangi anahtar kelimeyi hedefledi\u011fini uygun bir bi\u00e7imde g\u00f6stermelisiniz. B\u00f6ylece ileride olu\u015fturmaya \u00e7al\u0131\u015faca\u011f\u0131n sayfalarda benzer anahtar kelimeleri kullanmaktan ka\u00e7\u0131nabilirsiniz. Bu basit y\u00f6ntem sayesinde anahtar kelime par\u00e7alama probleminden uzak durmay\u0131 ba\u015farabilirsiniz.<\/p>\n<p>Alternatif olarak ise bir anahtar kelime arac\u0131 kullan\u0131yorsan\u0131z s\u00f6z konusu arac\u0131n anahtar kelime haritas\u0131 \u00f6zelli\u011finden faydalanabilirsiniz. B\u00f6ylece hangi a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n hangi anahtar kelimeyi hedefledi\u011fini rahatl\u0131kla g\u00f6rebilirsiniz. E\u011fer \u00f6zel bir anahtar kelime arac\u0131 kullanm\u0131yorsan\u0131z yukar\u0131daki basit y\u00f6ntemi kullanmaya devam edebilirsiniz.<\/p>\n<p>Anahtar kelimeleri a\u00e7\u0131l\u0131\u015f sayfalar\u0131 ile e\u015fle\u015ftirmeyi ba\u015fard\u0131\u011f\u0131n\u0131z zaman ayn\u0131 anahtar kelimeyi hedef haline getirmi\u015f olan sayfalardan kurtulmal\u0131 veya onlar\u0131n anahtar kelimelerini de\u011fi\u015ftirmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Bunun i\u00e7in \u00f6zel bir anahtar kelime arac\u0131 kullanmak \u00e7ok daha verimli olabilmektedir. Ancak maddi a\u00e7\u0131dan bunu kar\u015f\u0131layacak durumda de\u011filseniz her \u015feyi bireysel olarak halledebilirsiniz.<\/p>\n<p>Not: E\u011fer e-ticaret sitenizi y\u00f6netmek i\u00e7in kulland\u0131\u011f\u0131n\u0131z i\u00e7erik y\u00f6netim sistemi \u00fcr\u00fcnlerin varyasyonlar\u0131 i\u00e7in ek sayfalar olu\u015fturuyorsa bu sayfalar\u0131n ana \u00fcr\u00fcn sayfas\u0131yla e\u015fde\u011fer oldu\u011funu arama motorlar\u0131na bildirmelisiniz. Bunun i\u00e7in kar\u015f\u0131la\u015f\u0131lan kurall\u0131 kullan\u0131m yani canonicalization y\u00f6nteminden faydalanabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"75\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-ici-optimizasyon-eticaret-seo-1024x75.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-ici-optimizasyon-eticaret-seo-1024x75.png 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-ici-optimizasyon-eticaret-seo-600x44.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-ici-optimizasyon-eticaret-seo-300x22.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-ici-optimizasyon-eticaret-seo-150x11.png 150w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-ici-optimizasyon-eticaret-seo.png 1309w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Binlerce \u00dcr\u00fcn Sayfas\u0131n\u0131 Optimize Etmekte Zaman Kazan\u0131n<\/strong><\/p>\n<p>Bir e-ticaret sitesi genellikle kategori sayfalar\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok fazla se\u00e7ene\u011fe sahip olmasa bile binlerce \u00fcr\u00fcn sayfas\u0131na sahip olabilir. Kategori sayfalar\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde her \u015fey \u00e7ok ama \u00e7ok basit gibi g\u00f6r\u00fcn\u00fcr ama i\u015f \u00fcr\u00fcn sayfalar\u0131na geldi\u011finde manzara bir anda de\u011fi\u015fmektedir. \u00dcr\u00fcn sayfalar\u0131 i\u00e7in \u00f6zg\u00fcn ba\u015fl\u0131klar, H1 etiketleri ve \u00f6zel a\u00e7\u0131klamalar olu\u015fturabilmek i\u00e7in yeterli vakte ve kayna\u011fa sahip olamayabilirsiniz.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"517\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-ici-e-ticaret-seo.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-ici-e-ticaret-seo.png 960w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-ici-e-ticaret-seo-600x323.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-ici-e-ticaret-seo-300x162.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-ici-e-ticaret-seo-150x81.png 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Burada kendinizi biraz \u015fansl\u0131 g\u00f6rebilirsiniz \u00e7\u00fcnk\u00fc yukar\u0131da bahsetti\u011fimiz anahtar kelime ara\u015ft\u0131rma y\u00f6ntemi meta etiketler i\u00e7in de kullan\u0131labilir bir y\u00f6ntemdir. \u00dcr\u00fcn sayfalar\u0131 i\u00e7in ba\u015fl\u0131k, meta a\u00e7\u0131klama ve H1 \u015fablonlar\u0131 olu\u015fturmal\u0131s\u0131n\u0131z. \u00d6rne\u011fin \u201c&lt;\u00fcr\u00fcn ad\u0131&gt; sat\u0131n al \u2013 &lt;site ad\u0131&gt;\u201d kal\u0131b\u0131n\u0131 t\u00fcm \u00fcr\u00fcn sayfalar\u0131nda kullanabilirsiniz. Bu \u00f6rnekte &lt;\u00fcr\u00fcn ad\u0131&gt; olarak g\u00f6sterilen k\u0131s\u0131m her sayfada farkl\u0131 olacakt\u0131r. Bu de\u011fi\u015fikli\u011fi kolayca yapabilece\u011finiz bir i\u00e7erik y\u00f6netim sistemi se\u00e7meye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n<p>Benzer d\u00fczenlemeleri H1 etiketleri ve a\u00e7\u0131klamalar i\u00e7in ger\u00e7ekle\u015ftirmelisiniz. Unutmay\u0131n ba\u015fl\u0131klar ve meta a\u00e7\u0131klamalar arama motoru sonu\u00e7 sayfas\u0131nda g\u00f6z\u00fckecektir. Bu nedenle uygun harekete ge\u00e7irici mesajlar\u0131 kullanarak sonu\u00e7lardaki t\u0131klanma oran\u0131n\u0131z\u0131 y\u00fckseltmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"74\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/yapilandirilmis-veri-seo-eticaret-1024x74.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/yapilandirilmis-veri-seo-eticaret-1024x74.png 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/yapilandirilmis-veri-seo-eticaret-600x44.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/yapilandirilmis-veri-seo-eticaret-300x22.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/yapilandirilmis-veri-seo-eticaret-150x11.png 150w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/yapilandirilmis-veri-seo-eticaret.png 1309w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>\u00dcr\u00fcn Detaylar\u0131n\u0131 ve Kullan\u0131c\u0131 De\u011ferlendirmelerini \u00d6n Plana \u00c7\u0131kart\u0131n<\/strong><\/p>\n<p>Google arama sorgular\u0131n\u0131n ard\u0131ndaki niyeti daha iyi anlamaya ba\u015flad\u0131\u011f\u0131 g\u00fcnden itibaren hepimiz semantik arama yakla\u015f\u0131m\u0131n\u0131 benimsedik. Arama devi bu konuda yeteri kadar iyi olmas\u0131na ra\u011fmen hala arama motorlar\u0131na sitede yer alan belirli i\u00e7erikleri anlatma konusunda yard\u0131mc\u0131 olmak durumunday\u0131z. Schema bi\u00e7imlendirme kodlar\u0131n\u0131 sitemize yerle\u015ftirerek arama motorlar\u0131n\u0131n kullan\u0131c\u0131lara daha bilgilendirici sonu\u00e7lar sunmas\u0131n\u0131 sa\u011flayabiliriz.<\/p>\n<p>Schema taraf\u0131ndan desteklenen onlarca hatta y\u00fczlerce bi\u00e7imlendirme bulunmaktad\u0131r. Ancak e-ticaret siteleri i\u00e7in iki tanesi fazlas\u0131yla \u00f6nemlidir. \u00dcr\u00fcn \u015femas\u0131 ve de\u011ferlendirme \u015femas\u0131 bu iki bi\u00e7imlendirme t\u00fcr\u00fcd\u00fcr. Schema bi\u00e7imlendirmeleri uyguland\u0131ktan sonra siteniz arama sonu\u00e7lar\u0131nda de\u011ferlendirme derecesi, fiyat ve stok durumu konusunda potansiyel ziyaret\u00e7ielrinize bilgi verebilecektir.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"75\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kopya-sorunu-e-ticaret-seo-1024x75.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kopya-sorunu-e-ticaret-seo-1024x75.png 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kopya-sorunu-e-ticaret-seo-600x44.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kopya-sorunu-e-ticaret-seo-300x22.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kopya-sorunu-e-ticaret-seo-150x11.png 150w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/kopya-sorunu-e-ticaret-seo.png 1309w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Sitenizde Yer Alan Her Sayfan\u0131n \u00d6zg\u00fcn Oldu\u011fundan Emin Olun<\/strong><\/p>\n<p>E-ticaret siteleri i\u00e7in kopya i\u00e7erik problemi iki kategoriye ayr\u0131lmaktad\u0131r. Site d\u0131\u015f\u0131 kopya i\u00e7erik problemi, kullan\u0131lan i\u00e7eri\u011fin internet \u00fczerinde pek \u00e7ok farkl\u0131 sitede yer almas\u0131 durumudur. Site i\u00e7i kopya i\u00e7erik problemi ise sitede birden fazla sayfan\u0131n ayn\u0131 i\u00e7eri\u011fe sahip olmas\u0131 anlam\u0131na gelmektedir.<\/p>\n<p><strong>1.Site D\u0131\u015f\u0131 Kopya Problemini \u00c7\u00f6zmek<\/strong><\/p>\n<p>Site d\u0131\u015f\u0131 kopya sorunu asl\u0131nda e-ticaret siteleri i\u00e7in do\u011fal bir durumdur. \u00c7evrimi\u00e7i ma\u011fazalar \u00fcreticiler taraf\u0131ndan sunulan \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131, g\u00f6rselleri ve \u00f6zellik bilgilerini kullan\u0131rlar. Bu mant\u0131ksal bir durumdur \u00e7\u00fcnk\u00fc \u00f6rne\u011fin son \u00e7\u0131km\u0131\u015f iPhone i\u00e7in kafan\u0131za g\u00f6re yeni \u00f6zellikler belirleyemezsiniz. Ancak bu problemi ortadan kald\u0131rmak i\u00e7in \u00e7e\u015fitli ad\u0131mlar atabilmek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>Her \u00f6ge i\u00e7in \u00f6zg\u00fcn a\u00e7\u0131klamalar yaz\u0131n. E\u011fer metin yazarlar\u0131ndan olu\u015fan bir ekibiniz varsa elinizde bulunan envanterdeki her \u00f6ge i\u00e7in \u00f6zg\u00fcn a\u00e7\u0131klamala yer vermelisiniz. Burada dikkat etmeniz gereken tek nokta hi\u00e7 ku\u015fkusuz de\u011fi\u015fen envanter \u00f6gelerine uygun \u015fekilde gerekli de\u011fi\u015fiklikleri yapabilmektir.<\/li>\n<li>Kullan\u0131c\u0131lar taraf\u0131ndan olu\u015fturulmu\u015f i\u00e7eriklerden faydalan\u0131n. Ziyaret\u00e7ileri sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnlerle ilgili yorumlar ve de\u011ferlendirmeler yapmaya te\u015fvik edin. Onlara takip e-postalar\u0131 g\u00f6ndererek yorumlar\u0131n\u0131 almaya \u00e7al\u0131\u015f\u0131n. Gerekirse bunu yapmalar\u0131 i\u00e7in onlara ekstra indirim sunmaya \u00e7al\u0131\u015f\u0131n. Bunu yaparken sitenin daha sa\u011fl\u0131kl\u0131 olabilmesi i\u00e7in gelen t\u00fcm yorumlar\u0131 denetlemeyi ihmal etmemelisiniz.<\/li>\n<li>Her \u00fcr\u00fcn i\u00e7in soru ve cevap sekmesi olu\u015fturun. \u00dcr\u00fcn sayfalar\u0131na s\u0131k\u00e7a sorulanlar k\u0131sm\u0131 ekleyerek ilgili sayfay\u0131 \u00f6zg\u00fcnle\u015ftirme yolunda iyi bir ad\u0131m atabilirsiniz. Bunu yapabilmek i\u00e7in yine insan kaynaklar\u0131ndan yararlanman\u0131z gerekti\u011fini unutmamal\u0131s\u0131n\u0131z.<\/li>\n<li>Sadece \u00fcr\u00fcn kategorileri sayfalar\u0131n\u0131 iyile\u015ftirmeyi d\u00fc\u015f\u00fcnebilirsiniz. E\u011fer \u00fcr\u00fcn sayfalar\u0131n\u0131 d\u00fczenlemek ve iyile\u015ftirmek i\u00e7in yeteri kadar zaman\u0131n\u0131z ve kayna\u011f\u0131n\u0131z yoksa bu durumda sadece kategori sayfalar\u0131 i\u00e7in \u00f6zg\u00fcn i\u00e7erik \u00fcretmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Bunu yaparken \u00fcr\u00fcn sayfalar\u0131n\u0131n dizine eklenmesini devre d\u0131\u015f\u0131 b\u0131rakman\u0131z gerekmektedir. \u00c7ok kullan\u0131\u015fl\u0131 olmasa bile kopya i\u00e7erik problemini ortadan kald\u0131rmak i\u00e7in bu y\u00f6ntem i\u015fe yaramaktad\u0131r.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>2.Site \u0130\u00e7i Kopya Problemini \u00c7\u00f6zmek<\/strong><\/p>\n<p>Site i\u00e7i kopya problemi \u00e7evrimi\u00e7i ma\u011fazalarda s\u0131k s\u0131k g\u00f6r\u00fclen bir problemdir. Bunun sebebi sitelerin kullanm\u0131\u015f oldu\u011fu i\u00e7erik y\u00f6netim sistemi olabilece\u011fi gibi mant\u0131\u011fa ayk\u0131r\u0131 ger\u00e7ekle\u015ftirilmi\u015f olan site yap\u0131land\u0131rmalar\u0131 da olabilmektedir.<\/p>\n<p>\u0130yile\u015ftirme \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda genellikle iki farkl\u0131 senaryoyla kar\u015f\u0131la\u015f\u0131lmaktad\u0131r. Birincisi bir \u00fcr\u00fcn\u00fcn birden fazla kategoriyle ili\u015fkilendirilmi\u015f olmas\u0131d\u0131r. \u00d6rne\u011fin Samsung marka bir televizyon hem ev e\u015fyalar\u0131, hem televizyonlar hem de Samsung kategorisi ile ili\u015fkilendirilmi\u015f olabilmektedir. \u0130\u00e7erik y\u00f6netim sistemleri her \u00fcr\u00fcn i\u00e7in ayr\u0131 ayr\u0131 site adresleri olu\u015fturdu\u011funda ortaya kopya i\u00e7erik problemi \u00e7\u0131kmaktad\u0131r.<\/p>\n<p>\u0130kinci senaryo ise do\u011frudan i\u00e7erik y\u00f6netim sisteminin ayn\u0131 \u00fcr\u00fcn\u00fcn farkl\u0131 varyasyonlar\u0131 i\u00e7in ayr\u0131 ayr\u0131 sayfalar olu\u015fturmas\u0131ndan kaynaklanmaktad\u0131r. Bu her ne kadar \u00e7ok b\u00fcy\u00fck bir problem de\u011filmi\u015f gibi g\u00f6z\u00fckse bile ayn\u0131 \u00fcr\u00fcn\u00fcn beyaz ve siyah renkli versiyonlar\u0131 i\u00e7in olu\u015fturulmu\u015f olan \u00fcr\u00fcn sayfalar\u0131 kopya i\u00e7erik y\u00fcz\u00fcnden sizi s\u0131k\u0131nt\u0131ya u\u011fratabilecektir. Bu problemi a\u015fabilmek i\u00e7in a\u015fa\u011f\u0131daki y\u00f6ntemleri deneyebilirsiniz:<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>Sitenin URL adreslerini g\u00f6zden ge\u00e7irebilirsiniz. Kullan\u0131c\u0131n\u0131n katalog sayfas\u0131nda izleyece\u011fi yollara ald\u0131r\u0131\u015f etmeksizin ona tek bir URL sayfas\u0131 sunmay\u0131 sa\u011flayabilirsiniz. T\u00fcm \u00fcr\u00fcn varyasyonlar\u0131n\u0131n tek bir sayfa \u00fczerinden g\u00f6sterilmesini sa\u011flamak ve herhangi bir y\u00f6nlendirmeye yer vermemek yapabilece\u011finiz en iyi i\u015ftir. Bu sayede kopya i\u00e7erik problemini ortadan kald\u0131rabilirsiniz.<\/li>\n<li>Kanonla\u015ft\u0131rma i\u015flemine ba\u015fvurabilirsiniz. Bu teknik kopya i\u00e7erik problemini tamamen ortadan kald\u0131rmaktad\u0131r. Ancak kullan\u0131c\u0131 deneyimini ve tarama b\u00fct\u00e7esi a\u00e7\u0131s\u0131ndan sitenize s\u0131k\u0131nt\u0131 ya\u015fatabilecek bir yakla\u015f\u0131md\u0131r. Sitenizde ne yapt\u0131\u011f\u0131n\u0131z\u0131 bilmiyorsan\u0131z bu y\u00f6ntemi kullanmay\u0131 denemekten ka\u00e7\u0131nmal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><a name=\"stokdisiogeler\"><\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"75\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/stok-disi-ogeler-1024x75.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/stok-disi-ogeler-1024x75.png 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/stok-disi-ogeler-600x44.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/stok-disi-ogeler-300x22.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/stok-disi-ogeler-150x11.png 150w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/stok-disi-ogeler.png 1309w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Mevcut Olmayan \u00dcr\u00fcnler i\u00e7in Arama Motoru Dostu Sayfalar Kullan\u0131n<\/strong><\/p>\n<p>A\u00e7\u0131k\u00e7a belirtmek gerekirse e-ticaret ma\u011fazan\u0131zda belirli \u00fcr\u00fcnlerin stok d\u0131\u015f\u0131 kalmas\u0131 zaman zaman kar\u015f\u0131la\u015fabilece\u011finiz bir durumdur. Hatta baz\u0131 \u00f6gelerin sat\u0131\u015f d\u0131\u015f\u0131 kalmas\u0131yla dahi kar\u015f\u0131 kar\u015f\u0131ya kalabilirsiniz. Ancak bu iki durumu farkl\u0131 bir bi\u00e7imde ele alman\u0131z gerekmektedir.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"353\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-disi-e-ticaret-seo-1024x353.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-disi-e-ticaret-seo-1024x353.jpg 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-disi-e-ticaret-seo-600x207.jpg 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-disi-e-ticaret-seo-300x103.jpg 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-disi-e-ticaret-seo-150x52.jpg 150w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-disi-e-ticaret-seo.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>1.Ge\u00e7ici olarak temin edilemeyen \u00fcr\u00fcnler i\u00e7in \u00f6zel sayfalar olu\u015fturun<\/strong><strong>\u00a0<\/strong><\/p>\n<p>E\u011fer bir \u00f6ge ge\u00e7ici olarak temin edilemiyorsa onun bulundu\u011fu sayfay\u0131 tamamen ortadan kald\u0131rmak bir se\u00e7enek de\u011fildir. \u00c7\u00fcnk\u00fc bu sayfada a\u00e7\u0131k bir bi\u00e7imde \u00fcr\u00fcn\u00fcn ge\u00e7ici bir s\u00fcreyle temin edilemedi\u011fini belirtebilirsiniz ve burada ziyaret\u00e7ilere di\u011fer t\u00fcm uygun bilgileri sunabilirsiniz.<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\u00dcr\u00fcnlerin yeniden temin s\u00fcresini belirtebilirsiniz. Bu t\u00fcr bir tarih belirtmeniz durumunda ziyaret\u00e7iye ilgili \u00fcr\u00fcn\u00fcn durumu hakk\u0131nda bilgi vermi\u015f olursunuz. B\u00f6ylece ziyaret\u00e7inin ilgili \u00fcr\u00fcn\u00fc beklemesini veya alternatiflere y\u00f6nelmesini sa\u011flayabilirsiniz.<\/li>\n<li>\u00dcr\u00fcnler temin edilebilir oldu\u011funda ziyaret\u00e7ilere bildirim g\u00f6nderebilirsiniz. Baz\u0131 \u00fcr\u00fcnlerin tekrardan ne zaman temin edilece\u011fini bilmiyor olabilirsiniz. Bu t\u00fcr bir durumda ziyaret\u00e7ilere \u00fcr\u00fcn\u00fcn temin edildi\u011finde dair bildirim sunabilme imkan\u0131n\u0131 g\u00f6zden ge\u00e7irmelisiniz.<\/li>\n<li>Ziyaret\u00e7ilere \u00f6n sipari\u015f imkan\u0131 tan\u0131yabilirsiniz. E\u011fer bir \u00fcr\u00fcn\u00fcn k\u0131sa zaman i\u00e7erisinde stoklara tekrardan eklenece\u011fini d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z kullan\u0131c\u0131lara \u00f6n sipari\u015f yapabilme imkan\u0131 tan\u0131yabilirsiniz. Bu sayede kullan\u0131c\u0131lara \u00fcr\u00fcn\u00fcn yeniden temin edilebilece\u011fini bildirmi\u015f olursunuz. Ayr\u0131ca onlara \u00fcr\u00fcn\u00fc ilk temin edenlerden birisi olma imkan\u0131n\u0131 sunabilirsiniz.<\/li>\n<li>Benzer \u00fcr\u00fcn listeleri olu\u015fturabilirsiniz. E\u011fer yapabiliyorsan\u0131z ziyaret\u00e7ilere alternatif se\u00e7enekler sunabilirsiniz. Bir \u00fcr\u00fcn stokta yoksa veya ge\u00e7ici olarak temin edilemiyorsa onlar\u0131 rakip firmaya kapt\u0131rmak yerine onlar\u0131n benzer \u00fcr\u00fcnlerle tan\u0131\u015fmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>2.Sat\u0131\u015f d\u0131\u015f\u0131 kalm\u0131\u015f olan \u00fcr\u00fcnlerin y\u00f6netmek i\u00e7in bir y\u00f6ntem belirleyin<\/strong><\/p>\n<p>E\u011fer bir \u00f6ge kal\u0131c\u0131 olarak sat\u0131\u015f d\u0131\u015f\u0131 kalm\u0131\u015fsa bu \u00fcr\u00fcn sayfas\u0131n\u0131 siteden kald\u0131rabilmek i\u00e7in en uygun y\u00f6ntemi bulmak zorundas\u0131n\u0131z.<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>Bir 404 sayfas\u0131 olu\u015fturabilirsiniz. Bir sayfay\u0131 arama motoru dizininden kald\u0131rman\u0131n en do\u011fal yolu bir 404 sayfas\u0131 olu\u015fturmakt\u0131r. Bu sayede sitenin s\u0131ralama de\u011ferlerini etkilememi\u015f olursunuz. 404 sayfalar\u0131n\u0131 XML site haritas\u0131ndan kald\u0131rmay\u0131 unutmad\u0131\u011f\u0131n\u0131z s\u00fcrece bu konuda hi\u00e7bir s\u0131k\u0131nt\u0131 ya\u015famazs\u0131n\u0131z. Arama motorlar\u0131 zaman i\u00e7erisinde ilgili sayfalar\u0131 arama sonu\u00e7lar\u0131ndan \u00e7\u0131kartacakt\u0131r. E\u011fer s\u00f6z konusu sayfa baz\u0131 arama sonu\u00e7lar\u0131 i\u00e7in iyi birer s\u0131ralamaya sahipse di\u011fer se\u00e7enekleri d\u00fc\u015f\u00fcnmelisiniz.<\/li>\n<li>301 y\u00f6nlendirme sayfas\u0131 olu\u015fturmal\u0131s\u0131n\u0131z. Sat\u0131\u015f d\u0131\u015f\u0131 kalm\u0131\u015f olan \u00fcr\u00fcn\u00fcn sayfas\u0131n\u0131 301 y\u00f6nlendirmesi ile benzer \u00fcr\u00fcn\u00fcn sayfas\u0131na veya uygun kategori sayfalar\u0131na y\u00f6nlendirebilirsiniz. Bu y\u00f6nlendirme sayesinde sitenizin link de\u011ferlerini korumu\u015f ama ayn\u0131 zamanda 301 y\u00f6nlendirmeleri nedeniyle sitenizin a\u00e7\u0131l\u0131\u015f s\u00fcresini y\u00fckseltmi\u015f olursunuz.<\/li>\n<li>\u00dcr\u00fcn sayfas\u0131n\u0131 tutmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Sat\u0131\u015f d\u0131\u015f\u0131 kalm\u0131\u015f olan bir \u00fcr\u00fcn\u00fcn sayfas\u0131n\u0131 aktif tutabilirsiniz ancak onun sat\u0131\u015f d\u0131\u015f\u0131 kald\u0131\u011f\u0131n\u0131 belirtmelisiniz. B\u00f6ylece sayfan\u0131n arama motorunda s\u0131ralama kayb\u0131 ya\u015famas\u0131na engel olabilir ve ayn\u0131 zamanda link de\u011ferlerini koruyabilirsiniz. Ancak bu se\u00e7enek envanterleri s\u00fcrekli g\u00fcncellenen e-ticaret siteleri i\u00e7in tavsiye edilen bir durum de\u011fildir. \u00c7\u00fcnk\u00fc gereksiz sayfalar\u0131n sitede yer almas\u0131 tarafa b\u00fct\u00e7esinin do\u011fru kullan\u0131lmamas\u0131 anlam\u0131na gelmektedir.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>3.Sezonsal etkilere ve trafik de\u011ferlerine haz\u0131r olmal\u0131s\u0131n\u0131z<\/strong><\/p>\n<p>Yeni bir \u00fcr\u00fcn duyurmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z kapsaml\u0131 bir ara\u015ft\u0131rma yapt\u0131ktan sonra ilk ad\u0131m\u0131n\u0131z\u0131 atmal\u0131s\u0131n\u0131z \u00e7\u00fcnk\u00fc amac\u0131n\u0131z arama motorlar\u0131 sonu\u00e7 sayfalar\u0131nda iyi birer yer edinmek olmal\u0131d\u0131r. Yeni \u00fcr\u00fcn i\u00e7in bir sayfa olu\u015fturmal\u0131s\u0131n\u0131z. Onu g\u00f6rsellerle g\u00fc\u00e7lendirmelisiniz. \u00dcr\u00fcn a\u00e7\u0131klamalar\u0131 ve m\u00fc\u015fteriyi memnun edecek di\u011fer i\u00e7eriklere yer vermelisiniz. Potansiyel m\u00fc\u015fterileri \u00fcr\u00fcn sat\u0131n al\u0131ma a\u00e7\u0131ld\u0131\u011f\u0131nda haberdar olmalar\u0131n\u0131 sa\u011flayacak abonelik formlar\u0131yla tan\u0131\u015ft\u0131rmay\u0131 denemelisiniz.<\/p>\n<p>Sezonsal etkiler veya trafik de\u011ferleri ortaya \u00e7\u0131kt\u0131\u011f\u0131nda sitenizde yer alan sayfalar\u0131 g\u00f6zden ge\u00e7irmelisiniz. \u00d6rne\u011fin Ramazan Bayram\u0131 d\u00f6neminde \u00f6n plana \u00e7\u0131kartmak istedi\u011finiz \u00fcr\u00fcnler varsa onlar\u0131 \/ramazan-bayrami-2017 gibi bir sayfadan kullan\u0131c\u0131lara ula\u015ft\u0131rmay\u0131 denemelisiniz. Sezon sona erdi\u011finde gerekli 301 y\u00f6nlendirmeleriyle ilgili eski sayfalar\u0131 yenilerine y\u00f6nlendirmeyi d\u00fc\u015f\u00fcnebilirsiniz. B\u00f6ylece sitenize gelen linkleri kaybetmezsiniz ve sayfan\u0131n g\u00fcncel kalmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"74\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/sayfalandirma-1024x74.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/sayfalandirma-1024x74.png 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/sayfalandirma-600x44.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/sayfalandirma-300x22.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/sayfalandirma-150x11.png 150w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/sayfalandirma.png 1309w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Dizine Eklenme ve Kopya \u0130\u00e7erik Problemlerini Ortadan Kald\u0131rmak i\u00e7in Sayfaland\u0131rma Kullan\u0131n<\/strong><\/p>\n<p>Sayfaland\u0131rma bir i\u00e7eri\u011fi birka\u00e7 sayfaya ay\u0131rabilmek i\u00e7in ba\u015fvurulan kullan\u0131\u015fl\u0131 y\u00f6ntemlerden birisidir. Bir e-ticaret sitesinde sayfaland\u0131rma \u00e7al\u0131\u015fmas\u0131 \u00f6rt\u00fc\u015fen i\u00e7erik olu\u015fturman\u0131za yard\u0131mc\u0131 olabilir. E\u011fer sitenizde sayfaland\u0131rma \u00e7ubu\u011fu varsa ve sadece birka\u00e7 numara i\u00e7eriyorsa, bunlar ziyaret edilebilir ve t\u0131klanabilir sayfalara aitse herhangi bir problem ya\u015famazs\u0131n\u0131z.<\/p>\n<p>Ancak sayfaland\u0131rma \u00e7ubu\u011funda yer alan numaralar \u00e7ok fazla ise ve bunlar sizi mevcut sayfadan ba\u015fka bir yere g\u00f6t\u00fcrm\u00fcyorsa bu durumda arama motorlar\u0131 bunlar\u0131 nadiren gelip tarayaca\u011f\u0131 i\u00e7in problem ya\u015faman\u0131z olas\u0131d\u0131r. K\u0131sacas\u0131 sayfaland\u0131rma \u00e7al\u0131\u015fmas\u0131 sayfalar aras\u0131 ge\u00e7i\u015fi sa\u011flayabilece\u011finiz s\u00fcrece de\u011ferlidir. Sayfaland\u0131rma konusunda ya\u015fayaca\u011f\u0131n\u0131z genel problemleri a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 kullanarak ortadan kald\u0131rman\u0131z m\u00fcmk\u00fcnd\u00fcr:<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>Hepsini g\u00f6ster se\u00e7ene\u011fi eklemeyi d\u00fc\u015f\u00fcnebilirsiniz. T\u00fcm sayfalardan \u00fcr\u00fcnleri g\u00f6sterebilecek bir sayfa eklemeyi d\u00fc\u015f\u00fcnmelisiniz. Bu senaryoda ayr\u0131 ayr\u0131 ele al\u0131nan t\u00fcm sayfalar\u0131n rel=\u201dcanonical\u201d niteli\u011fini ta\u015f\u0131mas\u0131 ve her birisinin hepsini g\u00f6ster se\u00e7ene\u011fine y\u00f6nlendirilmesi \u015fartt\u0131r.<\/li>\n<li>rel=\u201dnext\u201d ve rel=\u201dprev\u201d etiketlerini kullanmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Bu etiketler sayfan\u0131n &lt;head&gt; etiketleri aras\u0131nda kullan\u0131larak bir sayfan\u0131n \u00f6nceki ve sonraki hallerinin bulundu\u011funu arama motorlar\u0131na g\u00f6stermektedir. \u0130lk sayfa sadece rel=\u201dnext\u201d etiketini ve son sayfa sadece rel=\u201dprev\u201d etiketini i\u00e7ermelidir. Bu iki sayfa aras\u0131nda yer alan t\u00fcm sayfalar ise her iki etikete de sahip olmal\u0131d\u0131r. Bu etiketler Google ve di\u011fer arama motorlar\u0131na sayfalar\u0131 tek tek ele almas\u0131 gerekti\u011fi konusunda bilgilendirecektir. B\u00f6ylece sitenize ait backlinklerin de\u011ferlerini korumay\u0131 ba\u015farabilirsiniz. Bununla birlikte arama motoru sonu\u00e7 sayfas\u0131nda sitenize ait daha uygun sonu\u00e7lar\u0131n yer almas\u0131n\u0131 sa\u011flayabilirsiniz.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"74\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-hizi-e-ticaret-seo-page-speed-1024x74.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-hizi-e-ticaret-seo-page-speed-1024x74.png 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-hizi-e-ticaret-seo-page-speed-600x44.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-hizi-e-ticaret-seo-page-speed-300x22.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-hizi-e-ticaret-seo-page-speed-150x11.png 150w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-hizi-e-ticaret-seo-page-speed.png 1309w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Sitenizin Sayfa H\u0131zlar\u0131n\u0131 \u0130yile\u015ftirip Daha \u0130yi S\u0131ralamaya ve Kullan\u0131c\u0131 Deneyimine Sahip Olun<\/strong><\/p>\n<p>Site h\u0131z\u0131 e-ticaret siteleri i\u00e7in iki kat etkili bir s\u0131ralama fakt\u00f6r\u00fcd\u00fcr. Yava\u015f bir site demek k\u00f6t\u00fc kullan\u0131c\u0131 deneyimi anlam\u0131na gelmektedir. K\u00f6t\u00fc kullan\u0131c\u0131 deneyimi ise daha d\u00fc\u015f\u00fck sat\u0131\u015f yapabilmek demektir. Site h\u0131z\u0131 uzun bir s\u00fcredir \u00f6nemli bir s\u0131ralama fakt\u00f6r\u00fc olarak g\u00f6ze \u00e7arpmaktad\u0131r. Sitenize ait sayfalar\u0131n h\u0131zl\u0131 bir bi\u00e7imde y\u00fcklenmesi onlar\u0131 arama motoru sonu\u00e7 sayfas\u0131nda \u00f6n s\u0131ralara ta\u015f\u0131yabilecek bir etkendir.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-hizi-eticaret-seo-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-hizi-eticaret-seo-1024x576.jpg 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-hizi-eticaret-seo-600x338.jpg 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-hizi-eticaret-seo-300x169.jpg 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-hizi-eticaret-seo-1536x864.jpg 1536w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-hizi-eticaret-seo-150x84.jpg 150w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/site-hizi-eticaret-seo.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>\u00d6ncelikle sitenizdeki ana a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131 analiz ederek herhangi bir h\u0131z sorununun yer yer almad\u0131\u011f\u0131n\u0131 kontrol etmelisiniz. Bunu \u00e7e\u015fitli ara\u00e7lar ger\u00e7ekle\u015ftirerek h\u0131zl\u0131 bir bi\u00e7imde ger\u00e7ekle\u015ftirebilirsiniz. Google PageSpeed Insights, GTMetrix veya WebSite Auditor kullanmay\u0131 deneyebilirsiniz. T\u00fcm bu ara\u00e7lar detayl\u0131 bir bi\u00e7imde sitenizi tarad\u0131ktan sonra sitenizin h\u0131z skorunu size sunacaklard\u0131r. Genel olarak sayfalar\u0131n site h\u0131zlar\u0131n\u0131n d\u00fc\u015f\u00fck olmas\u0131n\u0131 sa\u011flayan ve e-ticaret siteleri taraf\u0131ndan g\u00f6z ard\u0131 edilen etkenler ise \u015funlardan olu\u015fmaktad\u0131r:<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>Gereksiz y\u00f6nlendirmeleri iptal etmelisiniz. S\u0131k s\u0131k siteler www olmayan versiyonlar\u0131 ile www olan versiyonlar\u0131 aras\u0131ndaki ge\u00e7i\u015fleri y\u00f6nlendirmelerle ger\u00e7ekle\u015ftirirler. Benzer ge\u00e7i\u015fleri sitenin mobil versiyonu i\u00e7in de ger\u00e7ekle\u015ftirmekteler. Bu t\u00fcr gereksiz y\u00f6nlendirmeleri g\u00fcvenli bir bi\u00e7imde iptal etmeniz durumunda sitenizi h\u0131zland\u0131rabilirsiniz.<\/li>\n<li>\u00dcr\u00fcn g\u00f6rsellerini iyile\u015ftirmelisiniz. E-ticaret siteleri genellikle \u00e7ok fazla \u00fcr\u00fcn g\u00f6rseline sahip olurlar. T\u00fcm bu \u00fcr\u00fcn g\u00f6rselleri sitelere \u00e7ok fazla y\u00fck bindirdikleri i\u00e7in sayfalar\u0131n a\u00e7\u0131lmas\u0131 gecikebilmektedir. T\u00fcm g\u00f6rsellerin en iyi \u015fekilde iyile\u015ftirilmi\u015f ve s\u0131k\u0131\u015ft\u0131r\u0131lm\u0131\u015f oldu\u011fundan emin olmal\u0131s\u0131n\u0131z. Gerekirse resimlerin ufak versiyonlar\u0131n\u0131 kullan\u0131p b\u00fcy\u00fck versiyonlar\u0131n\u0131 t\u0131klama yoluyla g\u00f6stermeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/li>\n<li>Taray\u0131c\u0131lar i\u00e7in \u00f6nbellekleme y\u00f6nteminden faydalanabilirsiniz. E-ticaret sitelerinde ziyaret\u00e7iler genellikle tek bir oturumda birbirinden farkl\u0131 sayfalara g\u00f6z atmaktad\u0131rlar. De\u011fi\u015fmeyen i\u00e7erikleri yeniden ve yeniden y\u00fcklemelerini sa\u011flamak demek gereksiz vakit kayb\u0131 olaca\u011f\u0131ndan taray\u0131c\u0131 \u00f6nbelle\u011fi teknolojisinden faydalanmay\u0131 denemelisiniz.<\/li>\n<li>\u0130\u00e7eri\u011fi g\u00f6r\u00fcnd\u00fck\u00e7e y\u00fcklenecek \u015fekilde ayarlayabilirsiniz. B\u00f6ylece kullan\u0131c\u0131 sitenizde ekran\u0131 a\u015fa\u011f\u0131 kayd\u0131rd\u0131\u011f\u0131 zaman i\u00e7erikler y\u00fcklenmektedir. B\u00f6ylece sitenizde anl\u0131k y\u00fck\u00fcn daha az olmas\u0131 sa\u011flanmaktad\u0131r.<\/li>\n<li>Sayfalarda g\u00f6r\u00fcnt\u00fc olu\u015fturmay\u0131 engelleyici JavaScript betikleri kullanmaktan uzak durmal\u0131s\u0131n\u0131z. Bu betikleri kulland\u0131\u011f\u0131n\u0131z zaman kullan\u0131c\u0131n\u0131n sayfay\u0131 y\u00fcklemesi i\u00e7in ekstra zamana ihtiya\u00e7 duymas\u0131n\u0131 sa\u011flars\u0131n\u0131z. Kullan\u0131c\u0131 deneyimi i\u00e7in bu \u00e7ok kullan\u0131\u015fl\u0131 bir y\u00f6ntem de\u011fildir.<\/li>\n<li>Gerekliyse AMP teknolojisinden faydalanmay\u0131 denemelisiniz. AMP teknolojisi olduk\u00e7a yeni bir teknolojidir. Bu teknoloji sabit i\u00e7erikli sayfalar\u0131n di\u011fer sayfalara g\u00f6re daha h\u0131zl\u0131 bir bi\u00e7imde y\u00fcklenmesine yard\u0131mc\u0131 olmaktad\u0131r.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"74\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-eticaret-seo-1024x74.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-eticaret-seo-1024x74.png 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-eticaret-seo-600x44.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-eticaret-seo-300x22.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-eticaret-seo-150x11.png 150w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-eticaret-seo.png 1309w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Cihazlar Aras\u0131 En \u0130yi Kullan\u0131c\u0131 Deneyimini Sunmaya \u00c7al\u0131\u015f\u0131n<\/strong><\/p>\n<p>Google\u2019\u0131n arama trafi\u011finin %50\u2019si mobilden gelmektedir. T\u00fcketicilerin %60\u2019a yak\u0131c\u0131 sat\u0131n al\u0131m karar\u0131 vermek i\u00e7in mobil cihazlar\u0131n\u0131 kullanmaktad\u0131rlar. E\u011fer bir e-ticaret sitesi tan\u0131tma hedefine sahipseniz bu b\u00fcy\u00fck kitleyi g\u00f6z ard\u0131 edemezsiniz. Site h\u0131z\u0131nda oldu\u011fu gibi mobil cihazlarda k\u00f6t\u00fc kullan\u0131c\u0131 deneyimi sunmak sat\u0131\u015flar\u0131n\u0131z\u0131 ve arama motorlar\u0131ndaki s\u0131ralaman\u0131z\u0131 d\u00fc\u015f\u00fcrecektir.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"416\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-e-ticaret-seo.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-e-ticaret-seo.jpg 786w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-e-ticaret-seo-600x318.jpg 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-e-ticaret-seo-300x159.jpg 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/mobil-e-ticaret-seo-150x79.jpg 150w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>1.Hen\u00fcz yapmad\u0131ysan\u0131z mobil destek sunmal\u0131s\u0131n\u0131z<\/strong><\/p>\n<p>Sitenizi hen\u00fcz mobil platforma ta\u015f\u0131mam\u0131\u015f durumdaysan\u0131z bunu do\u011fru teknolojilerle ger\u00e7ekle\u015ftirmeye ba\u015flamal\u0131s\u0131n\u0131z. Mobil destek i\u00e7in \u00fc\u00e7 farkl\u0131 y\u00f6ntemi kullanabilirsiniz. Dinamik sunum, ayr\u0131 mobil sayfalar ve esnek tasar\u0131m kullan\u0131\u015fl\u0131 olan \u00fc\u00e7 farkl\u0131 y\u00f6ntemdir. E-ticaret siteleri i\u00e7in esnek tasar\u0131m en iyi y\u00f6ntem olarak kabul edilir \u00e7\u00fcnk\u00fc faydalar\u0131 ihtiya\u00e7 duyaca\u011f\u0131n\u0131z niteliktedir:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Sitenizin masa\u00fcst\u00fc ve mobil versiyonlar\u0131 ayn\u0131 adreslere sahip olur. Tek bir URL adresi \u00fczerinden cihazlar aras\u0131 g\u00f6r\u00fcnt\u00fclenmeyi en uygun \u015fekilde ger\u00e7ekle\u015ftirebilirsiniz. B\u00f6ylece kullan\u0131c\u0131lar\u0131n i\u00e7erikle etkile\u015fim kurmalar\u0131n\u0131 ve i\u00e7erikleri payla\u015fmalar\u0131n\u0131 kolayla\u015ft\u0131rm\u0131\u015f olursunuz. Bununla birlikte arama motorlar\u0131n\u0131n site sayfalar\u0131n\u0131 daha kolay bir bi\u00e7imde bulmalar\u0131n\u0131 sa\u011flars\u0131n\u0131z.<\/li>\n<li>Cihazlar aras\u0131 en uygun g\u00f6r\u00fcnt\u00fclenmeyi sa\u011flayan y\u00f6ntem oldu\u011fundan i\u00e7erik sunumunuz neredeyse kusursuza yak\u0131n olmaktad\u0131r.<\/li>\n<li>Herhangi bir y\u00f6nlendirmenin kullan\u0131lmam\u0131\u015f olmas\u0131 b\u00fcy\u00fck bir avantajd\u0131r. Sitenizin ayr\u0131 bir mobil versiyonu olsayd\u0131 y\u00f6nlendirme kullan\u0131p siteye gereksiz y\u00fck eklemi\u015f olurdunuz. Ancak esnek tasar\u0131m site sayfalar\u0131n\u0131n daha h\u0131zl\u0131 bir bi\u00e7imde y\u00fcklenmesini sa\u011flamakta ve kullan\u0131c\u0131 deneyimini iyile\u015ftirmektedir.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>2.Mobil sayfalar\u0131 iki kez kontrol edin<\/strong><\/p>\n<p>Sitenizde yer alan sayfalar\u0131n mobil dostu olup olmad\u0131\u011f\u0131n\u0131 bilmiyorsan\u0131z bunun i\u00e7in Google\u2019\u0131n sundu\u011fu ara\u00e7lardan faydalanarak gerekli kontrolleri ger\u00e7ekle\u015ftirmeyi ba\u015farabilirsiniz. Dilerseniz daha farkl\u0131 ara\u00e7lardan faydalanarak bunu yapabilirsiniz ama mobil uyumluluk konusunda Google\u2019\u0131n Search Console \u00fczerinden sundu\u011fu imkanlar\u0131 kullanmak olduk\u00e7a iyi bir fikirdir.<\/p>\n<h3><a name=\"https\"><\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2401\" src=\"https:\/\/www.ayhankaraman.com\/wp-content\/uploads\/2017\/10\/https-eticaret.png\" sizes=\"auto, (max-width: 1309px) 100vw, 1309px\" srcset=\"https:\/\/www.ayhankaraman.com\/wp-content\/uploads\/2017\/10\/https-eticaret.png 1309w, https:\/\/www.ayhankaraman.com\/wp-content\/uploads\/2017\/10\/https-eticaret-300x22.png 300w, https:\/\/www.ayhankaraman.com\/wp-content\/uploads\/2017\/10\/https-eticaret-768x56.png 768w, https:\/\/www.ayhankaraman.com\/wp-content\/uploads\/2017\/10\/https-eticaret-1024x74.png 1024w\" alt=\"\" width=\"1309\" height=\"95\" \/><\/h3>\n<p><strong>M\u00fc\u015fterilerin ve Google\u2019\u0131n G\u00fcvenini Kazanmak \u0130\u00e7in G\u00fcvenilir Bir Site Olu\u015fturun<\/strong><\/p>\n<p>2016 y\u0131l\u0131nda HTTPS \u00e7ok \u00f6nemli bir s\u0131ralama fakt\u00f6r\u00fc de\u011fildir. SEO uzmanlar\u0131 bu konuda ciddi bulgular elde etmemi\u015flerdir ve HTTPS\u2019nin s\u0131ralamalara sundu\u011fu pozitif katk\u0131lar konusunda yeteri kadar ikna olmam\u0131\u015flard\u0131. Ancak e-ticaret siteleri i\u00e7in HTTPS\u2019ye ge\u00e7i\u015f yapmak kritik \u00f6neme sahiptir. \u00c7\u00fcnk\u00fc sitenizden al\u0131\u015fveri\u015f yapan m\u00fc\u015fterilerin kredi kartlar\u0131n\u0131 ve di\u011fer ki\u015fisel bilgilerini koruman\u0131z gerekmektedir.<\/p>\n<p>HTTPS kullanmak i\u00e7in iki farkl\u0131 \u015feye ihtiya\u00e7 duyars\u0131n\u0131z. Birincisi \u00f6zel IP adresi ve ikincisi SSL sertifikas\u0131 kullanmakt\u0131r. \u00d6zel IP adresine sahip olmak i\u00e7in sunucu hizmetini ald\u0131\u011f\u0131n\u0131z yerle irtibata ge\u00e7melisiniz. Sertifika almak ise \u00e7ok zorlu bir i\u015f de\u011fildir \u00e7\u00fcnk\u00fc etrafta Comodo veya Geotrust gibi \u00e7e\u015fitli g\u00fcvenilir firmalar vard\u0131r. Sertifikan\u0131z\u0131 y\u00fckledikten sonra her \u015feyi onaylamadan \u00f6nce test yapmay\u0131 ihmal etmemeniz yeterli olacakt\u0131r. Bununla birlikte HTTPS\u2019ye ge\u00e7i\u015f yaparken \u00e7e\u015fitli problemlere kar\u015f\u0131 haz\u0131rl\u0131kl\u0131 olmal\u0131s\u0131n\u0131z:<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>Siteniz i\u00e7erik da\u011f\u0131t\u0131m a\u011f\u0131 yani CDN, \u00fc\u00e7\u00fcnc\u00fc parti script veya API kullan\u0131yorsa bunlar\u0131n HTTPS destekledi\u011finden emin olmal\u0131s\u0131n\u0131z. Aksi taktirde ziyaret\u00e7iler sayfa y\u00fcklemeleri veya bildirimler konusunda hatalarla kar\u015f\u0131la\u015fmaya ba\u015flayacaklard\u0131r.<\/li>\n<li>T\u00fcm dahili linklerin sitenin HTTPS versiyonuna y\u00f6nlendirildi\u011finden emin olmal\u0131s\u0131n\u0131z. Sitenizin teknik k\u0131sm\u0131yla ilgilenen ki\u015filerden bu problemi \u00e7\u00f6zmelerini istemeniz gerekmektedir.<\/li>\n<li>Sitenizin HTTP versiyonundan HTTPS versiyonuna y\u00f6nlendirmeleri en uygun \u015fekilde yapmal\u0131s\u0131n\u0131z. K\u00f6t\u00fc y\u00f6nlendirmeler s\u0131k\u00e7a kar\u015f\u0131la\u015f\u0131lan problemlerdir. Bu t\u00fcr problemlerle ba\u015f\u0131n\u0131z\u0131n a\u011fr\u0131mas\u0131n\u0131 istemiyorsan\u0131z mutlaka yap\u0131land\u0131rmalar\u0131 en uygun \u015fekilde ger\u00e7ekle\u015ftirmelisiniz.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"75\" src=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/tarama-butcesi-1024x75.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/tarama-butcesi-1024x75.png 1024w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/tarama-butcesi-600x44.png 600w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/tarama-butcesi-300x22.png 300w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/tarama-butcesi-150x11.png 150w, https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/tarama-butcesi.png 1309w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Arama Motorlar\u0131n\u0131n SEO A\u00e7\u0131s\u0131ndan \u00d6nemli Sayfalar\u0131 Tar\u0131yor Oldu\u011funu Kontrol Edin<\/strong><\/p>\n<p>Tarama b\u00fct\u00e7esi bir arama motorunun g\u00fcn i\u00e7erisinde tarad\u0131\u011f\u0131 sayfa say\u0131s\u0131 demektir. Bu de\u011fer t\u00fcm sitelerde farkl\u0131l\u0131k g\u00f6sterir \u00e7\u00fcnk\u00fc tarama b\u00fct\u00e7esi sitenin sahip oldu\u011fu otoriteye g\u00f6re belirlenir. Bu metrik \u00f6zellikle geni\u015f envantere sahip e-ticaret siteleri i\u00e7in fazlas\u0131yla \u00f6nemlidir. Arama motorlar\u0131n\u0131n sitenize ait daha fazla sayfay\u0131 taramas\u0131n\u0131 sa\u011flayamazs\u0131n\u0131z ancak onlar\u0131n \u00f6n\u00fcne \u00e7\u0131kabilecek engelleri ortadan kald\u0131rarak i\u015flerini kolayla\u015ft\u0131rabilirsiniz.<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>Kopya sayfalardan kurtulmal\u0131s\u0131n\u0131z. Kopya i\u00e7erikleri rel=\u201dcaonical\u201d etiketi kullanarak bir \u015fekilde ortadan kald\u0131rabilirsiniz ancak kopya i\u00e7eriklerin taranmas\u0131 i\u015flemini bu \u015fekilde es ge\u00e7meniz m\u00fcmk\u00fcn de\u011fildir. Bu sayfalar tarama b\u00fct\u00e7enizi zorlamakta ve yeni i\u00e7eriklerin ke\u015ffedilmesini geciktirmektedir.<\/li>\n<li>SEO\u00a0a\u00e7\u0131s\u0131ndan kullan\u0131\u015fs\u0131z i\u00e7eriklerin dizine eklenmesini engelleyebilirsiniz. Gizlilik politikas\u0131, kullan\u0131m \u015fartlar\u0131 ve zaman\u0131 ge\u00e7mi\u015f olan promosyonlar gibi sayfalar\u0131 dizine eklenmesine engel olabilirsiniz.<\/li>\n<li>Uzun s\u00fcreli y\u00f6nlendirme zincirlerinden uzak durmal\u0131s\u0131n\u0131z. Sitenizde ge\u00e7erli nedenlerle kullanmad\u0131\u011f\u0131n\u0131z 301 y\u00f6nlendirmeleri varsa arama motoru taray\u0131c\u0131lar\u0131 bu y\u00f6nlendirmeleri takip etmeyi reddetme yoluna gidebileceklerdir. Bunun bir getirisi olarak y\u00f6nlendirme yap\u0131lm\u0131\u015f olan sayfan\u0131n taranmam\u0131\u015f olmas\u0131 gibi bir problemle kar\u015f\u0131 kar\u015f\u0131ya kalabilirsiniz.<\/li>\n<li>URL \u00f6zelliklerini en iyi \u015fekilde y\u00f6netmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. \u0130\u00e7erik y\u00f6netim sisteminiz bir veya birden fazla sayfa i\u00e7in \u00e7ok say\u0131da dinamik URL olu\u015fturmu\u015f olabilir. T\u00fcm bu sayfalarla kar\u015f\u0131la\u015facak olan arama motorlar\u0131 neler olup bitti\u011fini anlamakta zorluk \u00e7ekebilir. Bu nedenle s\u00f6z konusu \u00f6zellikleri yani parametreleri Google Search Console hesab\u0131n\u0131zda uygun bir bi\u00e7imde tan\u0131mlamal\u0131s\u0131n\u0131z.<\/li>\n<li>Bozuk linkleri onarmal\u0131s\u0131n\u0131z. Bozuk linkleri onarmak tarama b\u00fct\u00e7enizi rahatlatacakt\u0131r. K\u0131r\u0131k linkleri onararak arama motoru botlar\u0131n\u0131n gereksiz noktalara ula\u015fmalar\u0131na engel olabilirsiniz.<\/li>\n<li>XML site haritas\u0131n\u0131 mutlaka g\u00fcncel tutmal\u0131s\u0131n\u0131z. Ayn\u0131 zamanda sahip oldu\u011funuz t\u00fcm XML site haritalar\u0131n\u0131 Google Search Console hesab\u0131n\u0131za tan\u0131mlamal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Bir\u00a0e-ticaret\u00a0sitenizi optimize ederken bu ad\u0131mlar\u0131n her birisini g\u00f6z \u00f6n\u00fcnde bulundurmak zorundas\u0131n\u0131z. Bu ad\u0131mlar\u0131 ba\u015far\u0131l\u0131 bir bi\u00e7imde takip etmeniz durumunda e-ticaret sitenizi arama motoru sonu\u00e7 sayfas\u0131nda rekabet edecek hale getirebilirsiniz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"E-Ticaret siteleri i\u00e7in pazarlama \u00e7al\u0131\u015fmas\u0131 yapmak olduk\u00e7a spesifik zorluklarla kar\u015f\u0131la\u015fmak anlam\u0131na gelmektedir. \u00d6ncelikle e-ticaret sitelerini \u00f6n plana \u00e7\u0131kartmak, pazarlama \u00e7al\u0131\u015fmas\u0131n\u0131 yapan ki\u015finin kullan\u0131c\u0131 deneyimi, d\u00f6n\u00fc\u015f\u00fcm iyile\u015ftirmeleri ve\u00a0SEO\u00a0aras\u0131nda iyi bir denge olu\u015fturmas\u0131n\u0131 zorunlu k\u0131lmaktad\u0131r. \u0130kincisi \u00e7evrimi\u00e7i ma\u011fazalar genellikle geni\u015f kapsaml\u0131 ve karma\u015f\u0131k yap\u0131ya sahip olduklar\u0131ndan site i\u00e7i optimizasyon \u00e7al\u0131\u015fmalar\u0131 hi\u00e7 bitmek bilmeyen bir kabusa d\u00f6n\u00fc\u015febilmektedir. Bu...","protected":false},"author":1,"featured_media":3784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 Ad\u0131mda E-Ticaret SEO: Kapsaml\u0131 Rehber - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/11-adimda-e-ticaret-seo-kapsamli-rehber\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Ad\u0131mda E-Ticaret SEO: Kapsaml\u0131 Rehber - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lf.com.tr\/tr\/11-adimda-e-ticaret-seo-kapsamli-rehber\/\" \/>\n<meta property=\"og:site_name\" content=\"LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-10T10:14:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T07:09:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/e-ticaret-siteleri-icin-seo-kapsamli-rehber-390x220-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"390\" \/>\n\t<meta property=\"og:image:height\" content=\"220\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lfdigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"lfdigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"27 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/11-adimda-e-ticaret-seo-kapsamli-rehber\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/11-adimda-e-ticaret-seo-kapsamli-rehber\\\/\"},\"author\":{\"name\":\"lfdigital\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/#\\\/schema\\\/person\\\/f01d2cc7ecbefa065757f1c757ef2457\"},\"headline\":\"11 Ad\u0131mda E-Ticaret SEO: Kapsaml\u0131 Rehber\",\"datePublished\":\"2020-01-10T10:14:12+00:00\",\"dateModified\":\"2025-11-26T07:09:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/11-adimda-e-ticaret-seo-kapsamli-rehber\\\/\"},\"wordCount\":5440,\"image\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/11-adimda-e-ticaret-seo-kapsamli-rehber\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lf.com.tr\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/e-ticaret-siteleri-icin-seo-kapsamli-rehber-390x220-1.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/11-adimda-e-ticaret-seo-kapsamli-rehber\\\/\",\"url\":\"https:\\\/\\\/www.lf.com.tr\\\/11-adimda-e-ticaret-seo-kapsamli-rehber\\\/\",\"name\":\"11 Ad\u0131mda E-Ticaret SEO: Kapsaml\u0131 Rehber - 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