{"id":3421,"date":"2020-01-06T19:40:18","date_gmt":"2020-01-06T16:40:18","guid":{"rendered":"https:\/\/www.lf.com.tr\/?p=3421"},"modified":"2020-01-06T19:40:18","modified_gmt":"2020-01-06T16:40:18","slug":"google-arama-agi-reklami","status":"publish","type":"post","link":"https:\/\/www.lf.com.tr\/tr\/google-arama-agi-reklami\/","title":{"rendered":"Google Arama A\u011f\u0131 Reklam\u0131"},"content":{"rendered":"

Google Arama (Search) A\u011f\u0131, \u00fcr\u00fcn ve hizmetleriniz ile ilgili reklamlar\u0131n\u0131z\u0131n g\u00f6sterilebilece\u011fi, ger\u00e7ekle\u015ftirilen arama sonucu ile alakal\u0131 bir grup web sitesi ve uygulamay\u0131 kapsar. Arama a\u011f\u0131 reklamlar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131zda, reklam yay\u0131nlar\u0131n\u0131z belirledi\u011finiz anahtar kelimeler arat\u0131ld\u0131\u011f\u0131nda g\u00f6sterilebilir.<\/p>\n

Yay\u0131nlanma sistemi, tamamen kullan\u0131c\u0131 aramalar\u0131yla e\u015f de\u011fer olan bu reklam modeli; \u00fcr\u00fcn veya hizmete ihtiya\u00e7 duyup Google \u00fczerinden ara\u015ft\u0131rmaya ba\u015flayan kullan\u0131c\u0131lar i\u00e7in ba\u015fvurulan ilk y\u00f6ntemdir. Bu noktada, Google\u2019\u0131n d\u00fcnyan\u0131n en \u00e7ok tercih edilen arama motoru oldu\u011fu bilgisi de \u00f6nemli bir ayr\u0131nt\u0131d\u0131r.<\/p>\n

Google Search reklamlar\u0131nda en \u00fcstte yer almak i\u00e7in neler gerekir?<\/h2>\n

Bu sorunun cevab\u0131n\u0131 vermeden \u00f6nce, Google\u2019\u0131n kullan\u0131c\u0131 deneyimine \u00f6ncelik verdi\u011fini hat\u0131rlatmak gerekir. \u00c7\u00fcnk\u00fc, Google ilgili arama sorgular\u0131nda alakal\u0131 i\u00e7erikler g\u00f6stermeyi prensip edinmi\u015ftir.<\/p>\n

Google\u2019\u0131n, bu i\u00e7eriklerin yay\u0131nland\u0131\u011f\u0131 arama sonu\u00e7lar\u0131nda sizde reklam\u0131n\u0131z\u0131 g\u00f6sterirken reklam verenlerin, kullan\u0131c\u0131n\u0131n bu ihtiyac\u0131n\u0131 kar\u015f\u0131lamas\u0131n\u0131 bekler ve bu beklentisine g\u00f6re reklam s\u0131ralamalar\u0131n\u0131 olu\u015fturur. Tabii ki, tek ko\u015ful bu de\u011fil. Reklamlar\u0131n web sayfas\u0131 ile olan alaka d\u00fczeyi, kelime ba\u015f\u0131na verilen kalite skorlar\u0131 ve tercih edilen anahtar kelimeler ile reklam metinlerinin uyumu bu ko\u015fullara ektir. Ayn\u0131 zamanda reklam \u00e7\u0131k\u0131lacak web sitesinde ayk\u0131r\u0131 y\u00f6nlendirmelerinin olmamas\u0131, web sayfan\u0131zdaki i\u00e7eriklerin orijinal olmas\u0131 ve sayfa a\u00e7\u0131l\u0131\u015f h\u0131z\u0131 ile beraber cihaz uyumu da de\u011ferlendirilir.<\/p>\n

T\u00fcm bu gereksinimlere cevap verilebildi\u011fi s\u00fcrece, ayn\u0131 kelimeleri hedefledi\u011finiz rakiplerinizle olan rekabette ne kadar bask\u0131n oldu\u011funuzda \u00f6nemli. Sadece t\u0131klamalar i\u00e7in sizlere \u00fccret yans\u0131tan Google, sizin bir t\u0131klama i\u00e7in maksimum ne kadar \u00fccret \u00f6demek istedi\u011finizi de bu kriterlere eklemektedir.<\/p>\n

Arama A\u011f\u0131 reklam metinlerini nas\u0131l zenginle\u015ftirirsiniz?<\/h2>\n

Rekabet seviyesinin en y\u00fcksek oldu\u011fu arama a\u011f\u0131 reklam modelinde reklam uzant\u0131lar\u0131n\u0131 profesyonelce kullanmak, rakiplerinize g\u00f6re sizlerin bir ad\u0131m daha \u00f6ne ge\u00e7mesinde yard\u0131mc\u0131 olur. Ayn\u0131 zamanda belirli bir karakter s\u0131n\u0131r\u0131 olan reklam metin alanlar\u0131na ek olarak; sitenizdeki ba\u011flant\u0131lara y\u00f6nlendirme yapabilir, telefon numaras\u0131 uzant\u0131s\u0131nda sadece t\u0131klama ba\u015f\u0131na maliyetinize g\u00f6re t\u0131kla ara \u00f6zelli\u011fini kullanabilir hatta uygulad\u0131\u011f\u0131n\u0131z bir kampanya var ise geri say\u0131m \u00f6zelli\u011finden tutun fiyat bilgisine kadar ekleyebilirsiniz.<\/p>\n

Potansiyel m\u00fc\u015fterilerine ula\u015fmaktaki birincil ad\u0131m olan arama a\u011f\u0131 reklamlar\u0131nda sizde yerinizi al\u0131n.<\/p>","protected":false},"excerpt":{"rendered":"

Google Arama (Search) A\u011f\u0131, \u00fcr\u00fcn ve hizmetleriniz ile ilgili reklamlar\u0131n\u0131z\u0131n g\u00f6sterilebilece\u011fi, ger\u00e7ekle\u015ftirilen arama sonucu ile alakal\u0131 bir grup web sitesi ve uygulamay\u0131 kapsar. Arama a\u011f\u0131 reklamlar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131zda, reklam yay\u0131nlar\u0131n\u0131z belirledi\u011finiz anahtar kelimeler arat\u0131ld\u0131\u011f\u0131nda g\u00f6sterilebilir. Yay\u0131nlanma sistemi, tamamen kullan\u0131c\u0131 aramalar\u0131yla e\u015f de\u011fer olan bu reklam modeli; \u00fcr\u00fcn veya hizmete ihtiya\u00e7 duyup Google \u00fczerinden ara\u015ft\u0131rmaya ba\u015flayan kullan\u0131c\u0131lar…<\/p>","protected":false},"author":1,"featured_media":3422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25,26,24,27],"class_list":["post-3421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-google-arama-agi-reklam","tag-google-reklam-nasil-verilir","tag-google-search-reklam","tag-kocaeli-google-reklam-vermek"],"yoast_head":"\nGoogle Arama A\u011f\u0131 Reklam\u0131 - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lf.com.tr\/tr\/google-arama-agi-reklami\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Arama A\u011f\u0131 Reklam\u0131 - LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"og:description\" content=\"Google Arama (Search) A\u011f\u0131, \u00fcr\u00fcn ve hizmetleriniz ile ilgili reklamlar\u0131n\u0131z\u0131n g\u00f6sterilebilece\u011fi, ger\u00e7ekle\u015ftirilen arama sonucu ile alakal\u0131 bir grup web sitesi ve uygulamay\u0131 kapsar. Arama a\u011f\u0131 reklamlar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131zda, reklam yay\u0131nlar\u0131n\u0131z belirledi\u011finiz anahtar kelimeler arat\u0131ld\u0131\u011f\u0131nda g\u00f6sterilebilir. Yay\u0131nlanma sistemi, tamamen kullan\u0131c\u0131 aramalar\u0131yla e\u015f de\u011fer olan bu reklam modeli; \u00fcr\u00fcn veya hizmete ihtiya\u00e7 duyup Google \u00fczerinden ara\u015ft\u0131rmaya ba\u015flayan kullan\u0131c\u0131lar...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lf.com.tr\/tr\/google-arama-agi-reklami\/\" \/>\n<meta property=\"og:site_name\" content=\"LF Dijital - Google Kocaeli - Web Tasar\u0131m - Yaz\u0131l\u0131m - Dijital Pazarlama - SEO\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-06T16:40:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lf.com.tr\/wp-content\/uploads\/2020\/01\/Google-Arama-A\u011f\u0131-Reklam\u0131.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"969\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lfdigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"lfdigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/google-arama-agi-reklami\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/google-arama-agi-reklami\\\/\"},\"author\":{\"name\":\"lfdigital\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/#\\\/schema\\\/person\\\/f01d2cc7ecbefa065757f1c757ef2457\"},\"headline\":\"Google Arama A\u011f\u0131 Reklam\u0131\",\"datePublished\":\"2020-01-06T16:40:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/google-arama-agi-reklami\\\/\"},\"wordCount\":434,\"image\":{\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/google-arama-agi-reklami\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lf.com.tr\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Google-Arama-A\u011f\u0131-Reklam\u0131.jpg\",\"keywords\":[\"google arama a\u011f\u0131 reklam\",\"google reklam nas\u0131l verilir\",\"google search reklam\",\"kocaeli google reklam vermek\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lf.com.tr\\\/google-arama-agi-reklami\\\/\",\"url\":\"https:\\\/\\\/www.lf.com.tr\\\/google-arama-agi-reklami\\\/\",\"name\":\"Google Arama A\u011f\u0131 Reklam\u0131 - 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