{"id":9149,"date":"2026-09-03T15:00:26","date_gmt":"2026-09-03T12:00:26","guid":{"rendered":"https:\/\/www.lf.com.tr\/?page_id=9149"},"modified":"2026-09-03T15:28:48","modified_gmt":"2026-09-03T12:28:48","slug":"technology-insights","status":"publish","type":"page","link":"https:\/\/www.lf.com.tr\/tr\/technology-insights\/","title":{"rendered":"Teknolojik \u0130\u00e7g\u00f6r\u00fcler"},"content":{"rendered":"
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INSIGHTS \/ TECHNOLOGY INSIGHTS<\/h6>\n<\/div><\/div>
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What we’re learning,
\nshared<\/span> as we learn it.
\n<\/strong><\/h1>\n<\/div><\/div>
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Notes from inside our engagements \u2014 on AI engineering, data infrastructure and the Google ecosystem \u2014 written for the teams making similar decisions.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

4<\/span>
\nfocus areas we publish on regularly<\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div>
1st<\/span>
\nhand notes, drawn from live client engagements<\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div>
Google<\/span>
\nTechnologies Partner perspective on every post<\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div>
No<\/span>
\nrecycled thought leadership \u2014 every note ties to real work<\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
WHY WE WRITE THIS<\/h6>\n<\/div><\/div>
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Notes from the work,
\nnot around it.<\/h2>\n<\/div><\/div><\/div><\/div><\/div>

Most of what we publish here comes directly out of a client engagement \u2014 a scoring model that needed rethinking, a pipeline that broke in an interesting way, a Google Ads change that shifted how a campaign performed. We write it down because the next project usually runs into the same question.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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WHAT WE COVER<\/h6>\n<\/div><\/div>
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Four areas,
\none engineering lens.<\/h2>\n<\/div><\/div><\/div><\/div><\/div>

Each area maps directly to a practice we run day to day.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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01 \u2014 AI ENGINEERING<\/span><\/p>\n

From prototype to production<\/h3>\n

What actually breaks when an AI system moves from a demo to something a real institution depends on \u2014 evaluation, observability, and the failure modes that don’t show up until scale.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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02 \u2014 DATA ENGINEERING<\/span><\/p>\n

Making messy data trustworthy<\/h3>\n

Pipeline design, scoring methodology and the unglamorous work of matching records across sources that were never meant to talk to each other.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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03 \u2014 GOOGLE ECOSYSTEM<\/span><\/p>\n

What’s actually changing in Ads and Search<\/h3>\n

Notes from managing 40+ live Google Ads accounts \u2014 what a platform change actually does to performance, beyond the release notes.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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04 \u2014 WEB & INFRASTRUCTURE<\/span><\/p>\n

Building for the platform you’re on<\/h3>\n

Shopify, WooCommerce and custom-built storefronts \u2014 the platform-specific decisions that don’t show up in a generic best-practices list.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

RECENT NOTES<\/h6>\n<\/div><\/div>
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Latest from
\nthe practice.<\/h2>\n<\/div><\/div><\/div><\/div><\/div>

A placeholder view of how recent posts will appear \u2014 populate with your latest published entries.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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\nAI ENGINEERING<\/span>
\nWhy evaluation matters more than the model you pick<\/span>
\nRead \u2192<\/span><\/div>\n
\nDATA ENGINEERING<\/span>
\nScoring 150 locations without false precision<\/span>
\nRead \u2192<\/span><\/div>\n
\nGOOGLE ECOSYSTEM<\/span>
\nWhat Performance Max actually optimizes for<\/span>
\nRead \u2192<\/span><\/div>\n
\nWEB & INFRASTRUCTURE<\/span>
\nCustomizing a Shopify variant picker without breaking updates<\/span>
\nRead \u2192<\/span><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

TRUSTED BY ORGANIZATIONS<\/h2>\n<\/div><\/div>
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